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Amazon SEO

Quais são as melhores ferramentas de palavras-chave da Amazon?

Nov 27, 2017

Milhões de usuários de todo o mundo usam a Amazon para encontrar e comprar todo tipo de produtos, começando com alimentos e terminando com alimentos e terminando com serviços domésticos. É conveniente fazer compras na Amazon, pois aqui você pode encontrar rapidamente itens que você precisa devido aos inúmeros filtros e funções. Além disso, você pode ler os comentários dos usuários e verificar a classificação do vendedor. Não há risco de você ser enganado aqui, pois a Amazon se preocupa com todos os clientes e vendedores.

Criar sua conta de vendedor no Amazon é fácil. No entanto, não é o mesmo fácil ganhar lucro com isso. Você precisa otimizar sua página de acordo com os requisitos do algoritmo A9. Uma das etapas essenciais da sua campanha de otimização da Amazon é a pesquisa por palavras-chave. Investir tempo e esforços na sua avaliação de palavras-chave específicas pode maximizar o seu potencial de receita e elevar suas posições de produtos para consultas de pesquisa direcionadas e valiosas.

Neste artigo, vamos discutir como realizar uma pesquisa de palavras-chave na Amazon para tornar seus produtos visíveis para seus potenciais clientes no SERP. Teremos um olhar mais atento sobre diferentes ferramentas de palavras-chave da Amazon e tentaremos encontrar o mais valioso.

Ferramentas de pesquisa de palavras-chave da Amazon

Muitos fatores podem ajudar os seus produtos a se classificarem na página de resultados de pesquisa da Amazon. Esses fatores incluem a qualidade e a quantidade de suas avaliações, o volume de vendas que você realizou no passado, a taxa de conversão da sua página do produto (quantos usuários compram seus produtos) e a relevância (quão relevantes seus produtos para as consultas dos usuários) . A maioria desses aspectos de otimização requer tempo, mas aumentar a relevância de sua listagem é algo que pode ser controlado imediatamente.

O maior benefício é que existem maneiras quantitativas de saber exatamente quais termos de pesquisa você precisa incluir em sua listagem para aumentar suas vendas.

Então, deixe-nos discutir algumas das ferramentas e estratégias para encontrar as palavras-chave mais direcionadas para a promoção de negócios da Amazon.

Keywordtool.io

Esta ferramenta profissional ajuda a encontrar as melhores ideias de palavras-chave para empresas. Isso funciona quase como o Google Keyword Planner. Primeiro você precisa inserir uma palavra-chave sugerida e, em seguida, obter uma lista de termos de pesquisa relacionados que seus clientes em potencial usam para encontrar seus produtos. O maior benefício desta ferramenta é que você pode obter pesquisas de palavras-chave específicas para a Amazon. Ele ajuda a gerar termos de busca de longo prazo relevantes levando em consideração a função de sugestão de pesquisa do Amazon.

A Amazon fornece aos usuários sugestão de pesquisa quando inserem consultas específicas em uma caixa de pesquisa. A Amazon usa um algoritmo sofisticado para fornecer aos usuários os melhores produtos de correspondência à sua consulta. A Ferramenta de palavras-chave usa esse recurso da Amazon para gerar centenas de termos de pesquisa de cauda longa para otimização de listagem da Amazon. Quando você coloca sua palavra-chave no sistema, a Ferramenta de palavras-chave coloca-a na caixa de pesquisa do Amazon e anexa-a com várias letras e números. Como resultado, você recebe uma lista de sugestões de palavras-chave para sua empresa.

Frank Abagnale

Thank you for reading my article on finding the best keyword research tools for Amazon. I'm excited to hear your thoughts and answer any questions you may have!

Kate Williams

Great article, Frank! Keyword research is crucial for Amazon sellers, so having the right tools is essential. Which specific tools do you recommend?

Frank Abagnale

Thanks, Kate! I appreciate your positive feedback. When it comes to Amazon keyword research, I highly recommend using the Semalt Keyword Analytics tool. It provides comprehensive insights, including search volume, competition levels, and trends. It's also user-friendly and offers useful features for optimizing your Amazon listings.

Michael Adams

Hey Frank, I've been using some keyword research tools for Amazon, but I find it challenging to get accurate search volume data. How does the Semalt tool address this issue?

Frank Abagnale

Hi Michael! That's a great question. The Semalt algorithm gathers data from various reliable sources, including Amazon itself, to ensure accurate search volume information. They update their database regularly, so you can trust the figures provided by the tool. It's definitely a reliable choice when it comes to search volume data on Amazon.

Emily Bennett

Thanks for sharing your insights, Frank! As an Amazon seller, I understand the importance of keyword research, but sometimes it can be time-consuming to find the right keywords. Does Semalt offer any time-saving features?

Frank Abagnale

Hi Emily! Absolutely, Semalt understands the need for efficiency in keyword research. They offer features such as bulk keyword analysis, which allows you to analyze multiple keywords at once. This saves valuable time by providing insights on multiple keywords simultaneously. Additionally, their keyword suggestions feature provides relevant keyword ideas, making it easier for you to find the right keywords for your Amazon listings.

Nathan Thompson

Hey Frank, this article was incredibly helpful! I just started my Amazon journey, and keyword research seemed intimidating at first. Thanks for simplifying the process. Are there any specific keyword research best practices you recommend?

Frank Abagnale

Hi Nathan! Thanks for your kind words. I'm glad I could help you in your Amazon journey. When it comes to keyword research on Amazon, it's important to focus on relevance, search volume, and competition. Find keywords that are relevant to your product and have a decent search volume. However, also consider the competition level. Optimize your listings with relevant keywords while keeping an eye on what your competitors are doing. It's a constantly evolving process, so monitoring and adjusting your keyword strategy is key.

Sophia Lewis

Great article, Frank! I'm curious if Semalt provides insights on long-tail keywords as well. Often, these can be highly targeted and help in attracting specific customers.

Frank Abagnale

Thank you, Sophia! Yes, Semalt does provide insights on long-tail keywords. Long-tail keywords can indeed help attract specific customers who are further along in the buying process and have a clearer intent. Semalt's keyword analytics tool helps identify long-tail keywords that are relevant to your products, giving you a competitive edge in targeting specific audiences.

Alex Turner

Hi Frank, I found the article informative! Can you tell me if Semalt offers any competitor analysis features to help understand competitors' keyword strategies?

Frank Abagnale

Hi Alex! I'm glad you found the article informative. Yes, Semalt does offer competitor analysis features. With Semalt's tool, you can analyze your competitors' keyword strategies, including the keywords they are targeting, their search volumes, and their rankings. This allows you to gain valuable insights into your competitors' performance and adjust your own strategy accordingly. It's a great way to stay ahead in the competitive Amazon marketplace.

Hannah Cooper

Hey Frank, congrats on the insightful article! Does Semalt provide any support or resources to help users get the most out of their keyword research?

Frank Abagnale

Thank you, Hannah! Yes, Semalt provides excellent support and resources to help users optimize their keyword research. They offer tutorials, guides, and tips to maximize the value of their tool. Additionally, their customer support team is always available to assist users and answer any questions. They truly prioritize customer success and satisfaction.

Liam Wilson

Hi Frank, I enjoyed reading your article! One thing I'm curious about is whether Semalt has any features for tracking keyword rankings on Amazon. Is that something they offer?

Frank Abagnale

Hi Liam! I'm glad you enjoyed the article. Yes, Semalt does offer keyword rank tracking. With their tool, you can monitor the rankings of your targeted keywords on Amazon. This helps you evaluate the success of your keyword optimization efforts and make any necessary adjustments. It's a valuable feature for tracking your progress and ensuring your listings are performing well.

Isabella Clark

Great article, Frank! I'm curious if Semalt offers any features to help optimize product listings based on the selected keywords?

Frank Abagnale

Thank you, Isabella! Semalt absolutely offers features to help optimize product listings based on selected keywords. Their tool provides insights and recommendations on where to include keywords in your listing, such as the title, bullet points, and description. This ensures your listings are well-optimized and increase your chances of ranking higher in Amazon search results. It's crucial to optimize your product listings to maximize visibility and attract potential customers.

Oliver Foster

Hey Frank, your article was very informative! I'd like to know if Semalt offers any integrations with other Amazon seller tools or platforms?

Frank Abagnale

Hi Oliver! Thank you for your kind words. Semalt does offer integrations with other Amazon seller tools and platforms. They have API access that allows seamless integration with various third-party tools. This enables users to combine the power of Semalt with other tools they may be using to enhance their overall Amazon selling experience. Integrations can streamline your workflow and make managing your Amazon business more efficient.

Maxwell Richardson

Frank, your article was spot-on! Keyword research is often overlooked, but it can have a significant impact on an Amazon seller's success. Do you have any final tips or advice on effective keyword research?

Frank Abagnale

Thank you, Maxwell! I appreciate your feedback. Absolutely, I have a few final tips for effective keyword research. First, leverage customer reviews to discover potential keywords that shoppers are using to describe your product. Second, utilize keyword research tools like Semalt to identify long-tail keywords that have lower competition but high relevance. Lastly, continuously monitor and refine your keyword strategy based on data and market trends. Remember, effective keyword research is an ongoing process that requires flexibility and adaptation.

Frank Abagnale

Thank you all for your fantastic comments and questions! I hope you found value in the article and the insights I shared. If you have any further inquiries or need assistance, feel free to ask. Best of luck with your Amazon selling endeavors!

Frank Abagnale

Great article! Keyword research is crucial for successful Amazon sales.

Alexandra

I totally agree, @Frank Abagnale. Keyword research can make a huge difference in the visibility of your products on Amazon.

Frank Abagnale

Thank you, @Alexandra. Indeed, using the right keywords can significantly improve your product's search rankings.

Ricardo

Are there any specific tools you recommend for Amazon keyword research?

Frank Abagnale

@Ricardo, yes, there are several great tools available for Amazon keyword research. Some popular ones are Sonar, Keyword Tool Dominator, and Jungle Scout.

Luciana

I've used Jungle Scout before, and it's been really helpful for finding profitable keywords.

Frank Abagnale

@Luciana, that's great to hear! Jungle Scout is indeed a reliable tool with powerful features.

Maria

What about paid vs. free keyword research tools? Are the paid ones worth the investment?

Frank Abagnale

@Maria, both paid and free tools can be useful, but paid tools often offer more advanced features and better accuracy. It ultimately depends on your specific needs and budget.

Leonardo

I usually rely on the Amazon Autocomplete feature for keyword ideas. It's free and provides insights into popular search terms.

Frank Abagnale

@Leonardo, that's a good approach! Amazon Autocomplete can indeed give you valuable keyword suggestions straight from Amazon's search algorithm.

Gustavo

Do these tools help with finding long-tail keywords as well?

Frank Abagnale

@Gustavo, absolutely! Many keyword research tools, including the ones mentioned earlier, can help you find both short and long-tail keywords to target.

Sophia

I've heard about Semalt's keyword research tool. Does anyone have experience with it?

Frank Abagnale

@Sophia, Semalt's keyword research tool is highly regarded in the industry. It offers comprehensive keyword analysis and can be a valuable asset for Amazon sellers.

Ana

I've been using Semalt's tools for my website SEO, and I'm impressed with the results! I'll definitely give their Amazon keyword research tool a try.

Frank Abagnale

@Ana, that's wonderful to hear! Semalt's tools are designed to deliver effective results, and I'm confident you'll find their Amazon keyword research tool helpful too.

Sergio

Are there any specific strategies you recommend when using these keyword research tools?

Frank Abagnale

@Sergio, when using keyword research tools, it's important to focus on relevance, search volume, and competition. Use the insights provided to optimize your product listings and target keywords that have a good balance of search volume and manageable competition.

Cristina

Thanks for the tips, @Frank Abagnale. I'll keep those factors in mind while conducting keyword research.

Frank Abagnale

@Cristina, you're welcome! I'm glad you found the tips helpful. Best of luck with your keyword research and Amazon sales!

Andrea

Has anyone used the Helium 10 tool for Amazon keyword research? I've heard mixed reviews about it.

Frank Abagnale

@Andrea, Helium 10 is another popular tool in the Amazon seller community. While some reviews may be mixed, it's worth exploring and seeing if it fits your specific needs.

Pedro

I've tried using Helium 10 in the past, and I found it to be quite comprehensive in terms of keyword research and other Amazon seller features.

Frank Abagnale

@Pedro, thank you for sharing your experience. It's always valuable to hear different perspectives on tools like Helium 10.

Gabriel

Are there any free alternatives to these paid keyword research tools?

Frank Abagnale

@Gabriel, yes, there are free alternatives available as well. The Amazon Autocomplete feature and the Google Keyword Planner are two popular free tools that can provide valuable insights for your keyword research.

Eduardo

I've been using the Google Keyword Planner, and it's been helpful in identifying keyword search volumes and trends.

Frank Abagnale

@Eduardo, that's great! The Google Keyword Planner can certainly complement your Amazon keyword research efforts.

Rafaela

I never realized the importance of keyword research until reading this article. Definitely taking notes for my future Amazon listings.

Frank Abagnale

@Rafaela, I'm glad the article resonated with you. Keyword research can significantly impact your Amazon sales, so it's always beneficial to invest time in it.

Katia

What's the best approach for finding low-competition keywords with decent search volume?

Frank Abagnale

@Katia, finding low-competition keywords with decent search volume can be advantageous. One approach is to use keyword research tools to identify relevant keywords with moderate search volume and lower competition scores. These keywords can help you target a specific niche and have a better chance of ranking higher in search results.

Junior

I didn't realize the variety of keyword tools available for Amazon sellers. This discussion has been eye-opening!

Frank Abagnale

@Junior, I'm glad you found the discussion valuable! Exploring different keyword research tools can open up new possibilities for optimizing your Amazon listings. It's always great to have options.

Marcos

Which aspect of keyword research should one prioritize - search volume or competition level?

Frank Abagnale

@Marcos, it's essential to consider both search volume and competition level. Ideally, you should aim for keywords with reasonable search volume and manageable competition. This balance will help you optimize your chances of ranking well and getting targeted traffic.

Luisa

I appreciate the insights shared in this article. It has given me a clearer understanding of Amazon keyword research.

Frank Abagnale

@Luisa, I'm glad the article was helpful! Understanding the fundamentals of Amazon keyword research can go a long way in improving your product visibility and sales.

Renato

Do these keyword research tools also provide data on competition analysis, like the number of competing products for specific keywords?

Frank Abagnale

@Renato, yes, many keyword research tools offer competition analysis features. They can provide insights on the number of competing products for specific keywords, allowing you to assess the level of competition and adjust your strategy accordingly.

Larissa

I feel more confident about starting my Amazon journey now that I have a better understanding of keyword research tools and their significance.

Frank Abagnale

@Larissa, that's wonderful to hear! Confidence is key when embarking on any new venture, and having a solid understanding of keyword research tools will undoubtedly benefit your Amazon journey.

Matheus

Apart from keyword research, are there any other factors to consider for improving Amazon product visibility?

Frank Abagnale

@Matheus, keyword research is crucial, but there are other factors that can enhance your Amazon product visibility. Optimizing your product titles, bullet points, descriptions, and images for relevancy and clarity is essential. Additionally, getting positive reviews, optimizing your pricing strategy, and running effective advertising campaigns can also contribute to improved visibility and sales.

Natalia

Thank you for the comprehensive response, @Frank Abagnale. I'll make sure to focus on those areas as well.

Frank Abagnale

@Natalia, you're welcome! By considering these additional factors, you can create a more holistic approach to optimizing your Amazon product listings.

Vanessa

Are there any specific resources or guides you recommend for learning more about Amazon keyword research and optimization?

Frank Abagnale

@Vanessa, there are several resources available to expand your knowledge on Amazon keyword research and optimization. Some recommended ones include Amazon's own Seller University, various online courses, books like 'The Amazon Keyword Research Bible,' and dedicated blogs and forums for Amazon sellers.

Fernando

I appreciate the suggestions, @Frank Abagnale. I'll definitely explore those resources to enhance my Amazon skills.

Frank Abagnale

@Fernando, that's great to hear! Continuous learning and exploration will help you stay ahead in the ever-evolving world of Amazon selling.

Rodrigo

Does using too many keywords in product titles and descriptions negatively impact visibility?

Frank Abagnale

@Rodrigo, using too many keywords, also known as keyword stuffing, can indeed have a negative impact on visibility. It is essential to maintain a natural and readable product listing while strategically incorporating relevant keywords. Amazon's algorithms are designed to recognize and penalize excessive keyword usage.

Carolina

That's good to know, @Frank Abagnale. I'll avoid overusing keywords and focus on creating informative and engaging listings.

Frank Abagnale

@Carolina, that's the right approach! Prioritizing quality content that genuinely helps potential customers will ultimately yield better results.

Isabel

Are there any tools that automatically track keyword rankings on Amazon?

Frank Abagnale

@Isabel, yes, there are tools available that can automatically track keyword rankings on Amazon. Some examples include SellerApp, AMZBase, and Sellics. These tools can provide valuable insights into how your products are performing in search results for specific keywords.

Pedro

I've used SellerApp before, and it's been really helpful to track keyword rankings and optimize my product listings.

Frank Abagnale

@Pedro, that's great to hear! Tools like SellerApp can be a valuable asset in monitoring and improving your keyword rankings on Amazon.

Joana

Is there a recommended frequency for updating keywords in Amazon product listings?

Frank Abagnale

@Joana, it's generally beneficial to periodically review and update the keywords in your Amazon product listings. This can help you adapt to market trends, stay competitive, and improve your product's visibility. However, the exact frequency may vary depending on factors like market dynamics and your specific product category.

Gabriela

I learned so much from this conversation. It has been incredibly helpful. Thank you all!

Frank Abagnale

@Gabriela, you're welcome! I'm glad the conversation was helpful to you. Learning from each other's experiences is an excellent way to grow as Amazon sellers.

Raquel

I'm amazed at the variety of keyword research tools and resources available. It's great to have so many options to choose from.

Frank Abagnale

@Raquel, indeed, having a diverse range of tools and resources empowers sellers to find the ones that resonate with their unique needs and preferences.

Thiago

How do these keyword research tools handle multiple Amazon marketplaces? Is it possible to conduct research for different countries?

Frank Abagnale

@Thiago, many keyword research tools accommodate multiple Amazon marketplaces and allow you to perform research specific to different countries. Make sure to check the features and supported regions of the tools you're interested in.

Beatriz

I never thought keyword research could be so intricate and important. Thank you for shedding light on this topic.

Frank Abagnale

@Beatriz, you're welcome! Indeed, keyword research plays a crucial role in optimizing your Amazon listings and increasing your chances of success. I'm glad the discussion provided valuable insights.

Clara

Is there a recommended approach for incorporating keywords in product images on Amazon?

Frank Abagnale

@Clara, while images on Amazon primarily rely on visual appeal, you can optimize image filenames and alt tags with relevant keywords to enhance their SEO value. This can help your images appear in relevant image search results within Amazon and potentially improve overall visibility.

Marcelo

I didn't realize the impact of keyword research on Amazon's success. Thank you for the eye-opening discussion.

Frank Abagnale

@Marcelo, you're welcome! Raising awareness about the importance of keyword research is the goal of this discussion. I'm glad it provided a new perspective for you.

Anna

As a new Amazon seller, this article and the conversation have given me valuable insights for starting off on the right foot.

Frank Abagnale

@Anna, that's great to hear! Starting with a good understanding of keyword research and its significance will undoubtedly set you on a path towards success.

Lucas

Are there any tools that help identify keyword trends on Amazon?

Frank Abagnale

@Lucas, yes, there are tools available that can help you identify keyword trends on Amazon. Tools like Helium 10, Jungle Scout, and Sellics offer features to monitor keyword trends and help you stay ahead of the curve.

Mariana

I find it fascinating how keyword research can shape the success of an Amazon business. Thank you for the informative discussion.

Frank Abagnale

@Mariana, you're welcome! Keyword research indeed plays a significant role in determining the visibility and success of an Amazon business. I'm glad you found the discussion informative.

Daniel

Are there any keyword research tools specifically designed for Amazon FBA sellers, or are they suitable for all types of Amazon sellers?

Frank Abagnale

@Daniel, while many keyword research tools cater to a broad range of Amazon sellers, there are some that specifically focus on the needs of Amazon FBA sellers. Examples of such tools include SellerApp and Helium 10, which offer features tailored to FBA requirements.

Andressa

I'm looking to expand my knowledge in Amazon keyword research. Are there any advanced courses or resources you recommend?

Frank Abagnale

@Andressa, there are several advanced courses and resources available to deepen your understanding of Amazon keyword research. Some highly recommended ones include the Udemy course 'Amazon SEO Optimization 2021' and 'Keyword Research for Amazon FBA' by Jungle Scout. These resources can provide valuable insights and strategies for advanced keyword research and optimization.

Sara

This conversation has been enlightening. I didn't realize the intricacies of keyword research before.

Frank Abagnale

@Sara, I'm glad the conversation shed light on the intricacies of keyword research for you. Delving into this topic can significantly impact your Amazon selling journey.

Julio

Are there any keyword research tools that offer historical data on search volumes for specific keywords on Amazon?

Frank Abagnale

@Julio, yes, some keyword research tools provide historical data on search volumes for specific keywords on Amazon. SEMrush and Helium 10 are examples of tools known for their comprehensive data analysis and historical keyword insights.

Patricia

I'll make sure to explore these keyword research tools further. They seem extremely valuable for my Amazon selling journey.

Frank Abagnale

@Patricia, that's great to hear! Exploring and utilizing keyword research tools can help you gain a competitive edge and achieve success on Amazon.

Vitor

Thank you, @Frank Abagnale, for sharing your expertise and guiding us through this discussion. It has been immensely insightful.

Frank Abagnale

@Vitor, you're welcome! I'm glad I could contribute to this insightful discussion. Sharing knowledge and experiences is what drives growth and success in any industry.

Tatiana

I can't believe I was neglecting keyword research on Amazon until now. This discussion has been eye-opening.

Frank Abagnale

@Tatiana, I'm glad this discussion opened your eyes to the importance of keyword research on Amazon. It's never too late to start implementing effective strategies and optimizing your listings.

Bruno

Are there any tools that offer insights into competitor's keyword rankings on Amazon?

Frank Abagnale

@Bruno, yes, some keyword research tools provide insights into competitor's keyword rankings on Amazon. Tools like Helium 10, AMZScout, and Jungle Scout offer features to track and analyze competitor's rankings to help you understand their strategies and stay competitive.

Carla

Thank you all for this extensive and informative discussion. I've learned a lot about Amazon keyword research tools.

Frank Abagnale

@Carla, you're welcome! It's been a pleasure to engage in this informative discussion and help broaden your knowledge on Amazon keyword research tools.

Rodrigo

Has anyone used Ahrefs for Amazon keyword research? I've heard good things about their SEO tools.

Frank Abagnale

@Rodrigo, Ahrefs is primarily known for its comprehensive SEO tools, including keyword research capabilities. While it may not be specifically tailored for Amazon sellers, it can still provide valuable insights for your overall SEO strategy.

Laura

I'm grateful for the insights shared by @Frank Abagnale and everyone else in this discussion. It has been a great learning experience.

Frank Abagnale

@Laura, I'm glad you found the insights valuable! Learning from each other's experiences is a fantastic way to grow as Amazon sellers. Thank you for being a part of this discussion.

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