What do you know about running local SEO strategy for small business owners?
Basically, there is not too much completely different or deeply specific stuff about local SEO for small business owners from the standard definition of organic Search Engine Optimization. But the thing is that there are still some important peculiarities arising when it comes to creating a fully performing strategy in local SEO adapted for small business owners. Taken in general, your own approach to the Search Engine Optimization at the level of locales should be focused even more on holistic & relationship-building approach to content rather than stuffing your writings with the core keywords, in line with acquiring high-quality links of local targeting rather than trying to benefit from any link-related manipulations. It means that from there, I’m going to cover the primary building blocks of local SEO for small business owners, namely the basic approach to the main aspects of technical SEO, the right way of acquiring high-quality local links, as well as some useful tips for creating must-winning on-page content. All that being said, below let’s quickly run through each outlined aspect in greater detail.
Building Blocks of Local SEO for Small Business Owners
Getting Everything in Place with Technical Local SEO
Basically, here are the primary elements related to the technical side of on-page SEO at the level of locales. Consider optimizing or reworking the key technical stuff, such as:
- High-quality CSS coding and validated HTML structure.
- Using Schema.org markup coding for better local targeting.
- Working on a custom URL portfolio, with each web page URL embedded with hyper-local keyword phrases, each bearing the name of the city/town or area served with your business.
- Creating a locally-optimized set of landing pages, made up with the right Title Tags, localized Meta Descriptions, as well as your strongest on-page copy rich with only top relevant topic and keyword-based content focus.
Acquiring High-Quality Links of Local Targeting
When it comes to creating high-quality links of local targeting, I recommend getting your link building strategy based on the right competitive analysis using web analytical tools like Moz’s Open Site Explorer, Semalt Website Analyzer, or Screaming Frog SEO Spider. Doing so, you can instantly identify the best findings and the most valuable link sources already employed by top performing website owned by your closest local competitors. That way, I also recommend acquiring your best natural links with the following stuff and places in mind:
- Leading local business directories.
- Niche-related local commercial websites (and their supportive blog pages too).
- Relevant links coming from the Chambers of Commerce.
- Local .gov and .edu domain links.
Tips for Creating Must-Winning On-Page Content
- Focus more on the commonest long-tail variations of your core keywords frequently used by your local clients/buyers.
- Try to find a sufficiently good search volume, combined with relatively low keyword competition, and niche-oriented search terms to bring you a more targeted local search traffic.
- Make sure you're creating localized content of the best quality, which should be unique through every single landing/service page. That way, your end content goal is to delight your reader via providing something brand-new and unique, rather than simply re-writing the same templated article/post over and over again.
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