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Was sind die wichtigsten Anforderungen an lokale SEO und Ranking-Faktoren für die Optimierung?

by
Mar 01, 2018

In diesem kurzen Überblick habe ich versucht, die wichtigsten Bereiche der Optimierung und lokale SEO-Ranking-Faktoren von herausragender Bedeutung für jedes Online-Geschäft, das auf der Ebene der Standorte tätig ist, zusammenzufassen. Grundsätzlich sind organische SEO-Rankings und Faktoren, die von der Google-Suchmaschine berücksichtigt werden, in drei allgemeine Bereiche Ihrer Google My Business-Seite (ansonsten GMB) unterteilt. Hier sind sie: Echte Besitzer, Google Bewertungen und Fotos. Davon abgesehen, lasst uns schnell jeden von ihnen durchgehen.

Lokale SEO: Ranking-Faktoren von höchster Bedeutung

Auf der Google My Business-Seite gibt es nur drei Hauptfaktoren, die den entscheidenden Einfluss auf Ihre haben lokales Ranking-Potenzial. Stellen Sie sicher, dass Sie alles mit den folgenden Funktionen an Ort und Stelle bringen.

Echter Besitzer

Es ist nicht notwendig zu sagen, dass das Beantragen Ihrer GMB-Seite wohl das erste ist, was getan werden muss, wenn Sie sich auf der Ebene der Gebietsschemas mit der Suchmaschinenoptimierung befassen. Hier sind die wichtigsten Elemente, die Sie optimieren und korrekt ausfüllen können. Letztendlich - um Google mitzuteilen, dass Sie ein verifizierter Inhaber des Unternehmens sind und alles mit folgenden Funktionen eingerichtet haben:

  • Erstellen Sie eine eindeutige und ausreichend lange Beschreibung Ihres Online-Geschäfts.
  • Seien Sie bei der Auswahl von Geschäftskategorien spezifisch, vermeiden Sie zu generische Definitionen oder solche, die bereits von Ihren nächsten benachbarten Marktgegnern verwendet werden.
  • Alle Details müssen genau und aktuell sein, entsprechend dem Upload von mindestens fünf Fotos.

Google Bewertungen

Seien wir ehrlich - die Anzahl der Bewertungen und ihr positiver Nettowert sollten unter den besten SEO-Rankingfaktoren vor Ort betrachtet werden, da sie die höchste Korrelation mit der tatsächlichen Website aufweisen Positionen in organischen SERPs. Wir alle müssen das wirklich wieder in Angriff nehmen - Bewertungen sind in erster Linie das ultimative Ranking-Signal, das von Googles anspruchsvollem Ranking-Algorithmus berücksichtigt wird. In Anbetracht ihrer Bedeutung sind hier die wichtigsten Vorteile für Sie, um Folgendes zu erreichen:

  • Vor allem anderen sollten Sie die wichtigsten Richtlinien für Überprüfungen durch Google selbst vollständig verstehen.
  • Zögere nicht, deine Kunden nach Bewertungen zu fragen - entweder durch Ausdrucken eines QR-Codes (z. B. auf deinen Quittungen, Visitenkarten, E-Mail-Briefen, Engagement in sozialen Medien usw.) oder einfach Fragen Sie Leute persönlich, wenn sie mit Ihnen kaufen / bestellen.
  • Machen Sie es Ihren Kunden leichter, eine Rezension fallen zu lassen - geben Sie ihnen einen Link zu Ihrer GMB-Seite, oder Sie können auch einen direkten Link zum Überprüfungsformular generieren. Berücksichtigen Sie auch die Einrichtung einer bestimmten Zielseite für Kundenrezensionen.

Fotos

Ich werde hier Kapitän sein und dir sagen, dass die Anzahl der Fotos auf deiner GMB - Seite wichtig ist Suchmaschinen viel. Einfach ausgedrückt, je klarer und auffälliger Bilder Sie erhalten, desto besser. Tipp: Einen professionellen Fotografen einzustellen, wäre sowieso eine weise Entscheidung. Berücksichtigen Sie beim Erstellen Ihrer besten Geschäftsfotos die folgenden Vorschläge:

  • Bedecken Sie den Standort selbst - sowohl innen als auch außen. Die Leute werden sich für alles rund um Ihr Geschäft interessieren, zum Beispiel Einzelhandel, Parkplatz, Gebäude usw.
  • Laden Sie ein Foto von sich selbst hoch - ein bisschen von Ihrer persönlichen Note wird das ganze Geschäft machen freundlicher für jeden potenziellen Kunden.
  • Teamfotos sind auch großartig. Denken Sie daran, Ihre Mitarbeiter bei der Arbeit zu fotografieren und einen Fotografen einzustellen.
  • Du kannst auch ein paar Bilder von deinen glücklichen Kunden machen (aber vergiss nicht, höflich um Erlaubnis zu fragen).
  • Zeigen Sie schließlich die besten Seiten Ihres Produkts / Ihrer Dienstleistung, um mit Ihrem Geschäft noch beeindruckender auszusehen.
Max Bell
Thank you for reading my article on Expert SEO services for local search optimization! Feel free to ask any questions or share your thoughts on the topic.
Sarah Thompson
Great article, Max! I found it very informative and helpful. Local search optimization is crucial these days, and your insights on the right focus points are spot on. Thanks for sharing!
Max Bell
Hi Tom! Thank you for your comment. When it comes to optimizing for the local search, it's essential to start with ensuring your website has accurate NAP (Name, Address, Phone) information listed on all relevant pages. Additionally, creating location-specific landing pages and optimizing content with local keywords can greatly improve your local search visibility.
David Lee
I wasn't aware of the importance of local search optimization until I read your article, Max. It's clear how valuable it can be for businesses targeting specific geographical areas. Will definitely implement your suggestions!
Max Bell
Hi Linda! I'm glad you found the article helpful. Even with a limited budget, there are still effective ways to optimize for the local search. In addition to the steps I mentioned earlier, leveraging social media platforms and engaging with the local community can significantly improve your online presence. Actively participating in local events and getting involved with relevant online directories or forums can also contribute to local visibility. Remember, consistent effort and providing value to your local audience can go a long way. Best of luck!
Max Bell
Hi Mark! Finding the right balance between cost and quality is essential when choosing an SEO service provider. While it can be tempting to go for the cheapest option, it's important to consider their track record and the specific services they offer. Look for providers with a proven track record and positive client reviews. Don't hesitate to ask for case studies or examples of their successful local SEO projects. Remember, investing in quality SEO services can lead to long-term benefits and a higher return on investment. Hope this helps!
Jennifer Brown
Max, I appreciate the insights you shared in your article. Local search optimization is becoming increasingly important for businesses. Do you recommend any specific tools or software to aid in the optimization process?
Max Bell
Hi Jennifer! Thank you for your feedback. There are several tools available that can aid in the local search optimization process. Some popular ones include Google Keyword Planner, Moz Local, SEMrush, and Yext. These tools can help you identify relevant keywords, analyze your website's performance, and manage your business listings effectively. It's important to choose tools based on your specific needs and budget. I hope this helps!
Michael Clark
Hi Max, great article! I appreciate your suggestions on optimizing for the local search. Could you explain further about optimizing content with local keywords? How does one find the right keywords to target?
Jennifer Anderson
Max, your article breaks down local search optimization in a way that's easy to understand and implement. It's evident that you possess a wealth of knowledge in this area. Thanks for sharing!
Jennifer Turner
Max, your article highlights the key aspects of local search optimization. I appreciate your recommendations and will be implementing them. Thanks for sharing!
Max Bell
Hi Michael! Thank you for your comment. Optimizing content with local keywords involves using location-specific keywords that potential customers in your target area are likely to search for. You can start by conducting keyword research using tools like Google Keyword Planner or SEMrush, focusing on keywords that include your location or area of service. Additionally, analyzing competitor websites and local directories can provide insights into relevant keywords used in your industry. Adding these keywords naturally and strategically throughout your content can help improve your local search rankings. I hope this clarifies it!
Michelle Evans
Max, thank you for shedding light on local search optimization. It's an area I've struggled with in the past, but your article has provided valuable guidance. I'll be implementing your suggestions for my business.
John Davis
The comprehensive information you shared in your article, Max, will undoubtedly help businesses improve their local search visibility. Thank you for the insights!
Sophia Wilson
Max, great article! I especially found your advice on claiming business listings and encouraging positive customer reviews very helpful. These are often overlooked areas, but they can make a significant difference. Thanks for sharing!
Emily Thompson
Max, as a local business owner trying to make our mark in the digital world, your article has been a game-changer for us. The insights and recommendations you shared are valuable, and we're excited to implement them. Thanks a lot!
Richard Morgan
Hi Max! I enjoyed reading your article on Expert SEO services for local search optimization. It's packed with actionable advice that any business can benefit from. Thanks for sharing your expertise!
Hannah Carter
Max, your article made it clear that focusing on local search optimization can lead to significant growth for businesses. Your tips are practical and easy to implement. Thank you!
Robert Allen
I appreciate the insights you provided in your article, Max. Local search optimization is crucial for businesses, and your article serves as a handy guide. Thanks for your expertise!
Victoria Lee
Max, your article is highly informative and well-articulated. Your tips on finding the right focus points for local search optimization are on point. Thanks for sharing this valuable knowledge!
Chris Turner
Hi Max! Your article on Expert SEO services for local search optimization was a great read. It's evident that you have a deep understanding of the subject matter. Thanks for sharing your expertise with us!
Maria Perez
Max, your article is excellent! You've provided practical insights and actionable strategies for optimizing local search. Well done!
Samuel Parker
Thank you, Max, for sharing your expertise on local search optimization. Your article is a valuable resource for businesses aiming to improve their online presence.
Brandon Harris
Max, your article is incredibly insightful. Your tips on choosing the right focus points and optimizing content for the local search are highly valuable. Thank you!
Laura Anderson
Max, thank you for such an informative article on local search optimization. Your expertise shines through, and I'll definitely be applying your suggestions to my business's SEO strategy.
Daniel Wilson
The tips you've provided in your article, Max, are incredibly helpful. Local search optimization is vital for businesses, and your insights make it easier to navigate. Appreciate it!
Karen Brown
Max, your article is a goldmine of actionable advice for optimizing local search. I'll be sharing it with my team and implementing your suggestions. Thank you!
David Wilson
Max, I appreciate the value you've shared in your article on local search optimization. It's a topic that businesses need to prioritize, and your suggestions will undoubtedly help them achieve success. Kudos!
Robert Turner
Max, your article provides valuable insights into the world of local search optimization. The tips you shared will surely benefit businesses aiming to improve their digital visibility. Well done!
Rebecca Walker
Thanks for the fantastic article on local search optimization, Max. Your expertise shines through, and I'm excited to implement your tips to improve our business's online presence.
James Cooper
Max, your article offers valuable insights into optimizing for local search. Your suggestions on finding focus points for optimization resonated with me. Thanks for sharing your knowledge!
Sarah Evans
Max, your article was a great read! It's evident that you have a deep understanding of local search optimization. Thanks for sharing your knowledge!
William Martinez
Your article, Max, clearly outlines the importance of local search optimization. The tips you provided are practical and effective. Thanks for sharing!
Alex Johnson
Max, your expertise in local search optimization is evident in your article. It's a must-read for businesses aiming to enhance their online presence. Well done!
Kristen Wilson
Max, your article provides excellent insights into local search optimization. It's clear that you possess in-depth knowledge on the subject matter. Thanks for sharing!
Daniel Thompson
Max, I thoroughly enjoyed reading your article on local search optimization. Your suggestions are practical and easy to implement. Thank you!
Grace Clark
Max, your article is a great resource for businesses looking to improve their local search visibility. Your insights are valuable and concise. Thanks for sharing!
Kristin Adams
Max, your expertise shines through in your article on local search optimization. The information you provided is both actionable and insightful. Well done!
Paul Nelson
Max, your article serves as a comprehensive guide to local search optimization. The tips you shared are clear and concise. Thank you for sharing your expertise!
Jayden Carter
Max, I want to express my gratitude for your article on local search optimization. Your suggestions are practical and easy to understand. Well done!
Maia Scott
Max, your article presents valuable insights into local search optimization. Your expertise in the field is evident. Thanks for sharing your knowledge!
Oliver Williams
Max, your article is a fantastic resource for businesses focusing on local search optimization. Your tips and recommendations are invaluable. Thank you for sharing your expertise!
Lara Thompson
Max, your article is highly informative, providing valuable insights into local search optimization. Your tips are actionable and well-explained. Thanks for sharing!
Andrew Evans
Max, your article serves as an excellent guide to local search optimization. I appreciate your insights and will be implementing your suggestions. Thank you!
Kevin Turner
Max, your expertise in local search optimization is evident. Your article provides clear steps and practical advice. Thanks for sharing your knowledge!
Thomas Wilson
Max, your article is full of valuable information on local search optimization. The tips and suggestions you provided are actionable and effective. Thank you for sharing!
Emma Johnson
Max, your article is an excellent resource for businesses aiming to improve their local search visibility. Your insights are valuable and informative. Thank you for sharing!
Sophia Miller
Max, your article on local search optimization is well-written and comprehensive. Your expertise shines through, and I appreciate the advice you provided. Thanks for sharing!
Jack Thompson
Max, your article offers practical advice for businesses seeking to enhance their local search visibility. The insights you shared are valuable. Well done!
Nora Martinez
Max, thank you for such an informative article on local search optimization. Your expertise in the field is evident, and I appreciate your recommendations. Thanks for sharing!
Robert Anderson
Max, your article provides a lot of valuable information on local search optimization. The tips you shared are actionable and clear. Thank you for sharing your expertise!
Lauren Thompson
Max, your article is insightful and informative. I appreciate your suggestions for optimizing local search. Thank you for sharing!
Nathan Harris
Max, your article serves as a practical guide to local search optimization. The tips you shared are easy to understand and implement. Thanks for sharing!
Alice Walker
Max, your article on local search optimization contains valuable advice. Your insights will surely help businesses enhance their online presence. Thank you!
Sophia Carter
Max, your expertise shines through in your article on local search optimization. Your insights are practical and well-explained. Thanks for sharing your knowledge!
Emily Harris
Max, your article is a great resource for businesses aiming to improve their local search visibility. The tips you shared are practical and effective. Thanks for sharing!
Daniel Evans
Max, your article offers valuable insights into local search optimization. I appreciate your practical suggestions. Thanks for sharing your expertise!
Olivia Turner
Max, thank you for your informative article on local search optimization. Your tips and recommendations are actionable and clear. Thanks for sharing!
Benjamin Lee
Max, your article clearly explains the importance of local search optimization. Your tips and suggestions are practical and effective. Thanks for sharing your knowledge!
Abigail Anderson
Max, your article is highly informative. Your recommendations on local search optimization are valuable and clear. Thank you for sharing your expertise!
Andrew Evans
Max, your article is a valuable resource for businesses looking to enhance their local search visibility. The insights you provided are practical and effective. Thanks for sharing!
Charlotte Thompson
Max, your article is excellent. Your tips and suggestions on local search optimization are well thought out and valuable. Thanks for sharing!
Lily Miller
Max, your article is highly informative. Your insights on local search optimization are practical and well-explained. Thank you for sharing your expertise!
Sophia Johnson
Max, your article provides valuable advice on local search optimization. Your insights are practical and actionable. Thanks for sharing!
Ethan Adams
Max, your article is concise and informative. Your insights on local search optimization are valuable. Thank you for sharing!
Emma Evans
Max, your article is a great resource for businesses aiming to improve their local search visibility. Your recommendations are clear and actionable. Thanks for sharing!
Oliver Wilson
Max, your expertise in local search optimization is evident in your article. Your insights are valuable and well-explained. Thank you for sharing!
Grace Martinez
Max, your article on local search optimization provides valuable insights. Your tips are practical and effective. Thanks for sharing your knowledge!
Ryan Adams
Max, your article is an excellent resource for businesses seeking to enhance their local search visibility. Your suggestions are clear and actionable. Thank you!
Sophia Nelson
Max, your article offers practical advice on local search optimization. The tips you provided are clear and easy to understand. Thanks for sharing your expertise!
Lucas Wright
Max, your article is highly informative and well-articulated. Your insights on local search optimization are practical and effective. Thank you for sharing your knowledge!
Chloe Scott
Max, your article is a valuable resource for businesses aiming to improve their local search visibility. Your tips and suggestions are practical and well-explained. Thank you for sharing!
Ruby Turner
Max, your article is well-written and informative. Your tips on local search optimization are clear and actionable. Thanks for sharing your expertise!
Ella Martinez
Max, your article provides practical advice for businesses seeking to enhance their local search visibility. The tips you shared are clear and actionable. Thank you!
Lucas Wilson
Max, your article is a valuable resource for businesses looking to improve their local search visibility. Your insights are practical and actionable. Thanks for sharing!
Ella Nelson
Max, your article on local search optimization is highly informative. Your insights and suggestions are concise and actionable. Thank you for sharing your expertise!
Levi Thompson
Max, your article is well-written and informative. Your tips on local search optimization are clear and actionable. Thanks for sharing!
Nora Walker
Max, your article provides a valuable resource for businesses aiming to enhance their local search visibility. The insights you shared are actionable and practical. Thank you!
Alex Turner
Max, your article is a well-written and insightful guide to local search optimization. Your tips and suggestions are clear and easy to understand. Thanks for sharing your expertise!
Ruby Robinson
Max, your article offers valuable advice for businesses looking to improve their local search visibility. Your insights are clear and actionable. Thank you for sharing!
Emma Walker
Max, your article provides practical insights into local search optimization. Your tips are concise and actionable. Thanks for sharing your knowledge!
Aiden Thompson
Max, your expertise in local search optimization comes through in your well-written article. Your tips are actionable and effective. Thank you for sharing your knowledge!
Lily Turner
Max, your article is a valuable resource for businesses seeking to enhance their local search visibility. Your insights and recommendations are practical and easy to understand. Thanks for sharing!
Liam Martinez
Max, your article on local search optimization is highly informative. Your insights and advice are clear and actionable. Thank you for sharing your expertise!
Nathan Thompson
Max, your article is an excellent resource for businesses aiming to improve their local search visibility. Your insights and recommendations are clear and practical. Thanks for sharing!
Chloe Johnson
Max, your article offers valuable insights into local search optimization. Your tips are actionable and easy to implement. Thank you for sharing your expertise!
Lily Wilson
Max, your article on local search optimization provides practical advice for businesses aiming to improve their online presence. Your insights are valuable and actionable. Thank you!
Nathan Wilson
Max, your article is a great resource for businesses seeking to enhance their local search visibility. Your insights and recommendations are practical and easy to understand. Thanks for sharing!
Ruby Adams
Max, thank you for your valuable article on local search optimization. Your expertise shines through, and I appreciate your insights. Thanks for sharing!
Ethan Williams
Max, your article is highly informative and well-explained. Your tips on local search optimization are practical and easy to follow. Thank you for sharing your expertise!
Ella Wilson
Max, thank you for your well-written article on local search optimization. Your insights are valuable and actionable. Thanks for sharing!
Thomas Thompson
Max, your article offers practical advice for businesses seeking to improve their local search visibility. Your insights are clear and actionable. Thank you for sharing!
Lucas Thompson
Max, your article is a valuable resource for businesses aiming to improve their local search visibility. Your insights are actionable and well-explained. Thanks for sharing!
Mia Martinez
Max, your article on local search optimization is highly informative. Your insights are valuable and practical. Thank you for sharing your expertise!
William Turner
Max, your article is a well-written and insightful guide to local search optimization. Your tips are actionable and effective. Thanks for sharing your expertise!
Aiden Thompson
Max, thank you for your valuable insights on local search optimization. Your tips are clear and practical. Thanks for sharing!
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