How to make most out of traditional SEO for Google local search optimization with my business website?

That’s a good question, because too often I hear people saying that the Search Engine Optimization at the level of locales is just too hard and volatile to keep up with it. But they simply omit the preeminent importance of traditional SEO for Google local optimization for much more targeted search. The thing is that in line with several critical peculiarities of localized search, the basic concept of ranking organically has much more in common with SEO for Google local search than most of us can think. That’s why below I’ll quickly outline the major points of difference to be focused when running SEO strategy for Google local search, to be followed by the very basics of traditional SEO. Ultimately, to help you make most out of it with your local business website. So, let’s check everything out.

Specific Ranking Signals of Local SEO

• Correctly filled business category and well-optimized data within Google My Business profile.
• NAP info (business name, address, phone) consistency maintained throughout the rest of main directories, data aggregators, and related business listings/citations.
• A set of high-quality backlinks built organically (otherwise, earned).
• Fresh hyper-localized content (for example, dedicated landing pages), which should be posted timely.
• Considerable portfolio of customer reviews, which must bear a net-positive value.

Traditional SEO for Google Local Optimization

So, as you see, it’s not too difficult to apply for the above-mentioned stuff – and make reasonable assumptions about what’s actually providing you measurable ranking gains, and what should be probably revised/eliminated. But it’s time to finally get out of such would-be “local SEO tunnel vision” and go back to some conventional organic SEO techniques. Here is what I recommend for your revision and further consideration.

Rethink the most important traditional organic ranking factors. Make sure you don’t have at least the commonest on-page errors, such as:

• Getting by without having a mobile-friendly website.
• Using too bulky or not fully optimized code that may cause slow page loading speed, as well as improper functioning on certain browsers or device types.
• Broken pages that may have a lot of 404 errors, and incorrect 302 redirects.
• Missing Title Tags – seriously, check yourself anyway. Simply because if you’re missing one of these, your hyper-localized landing pages will make no sense.

• Too thin or poor quality hyper-local body page content – probably you will have to rework a part of your on-page web copy, as it actually fails to engage the reader. 
• You stopped building citations and acquiring additional links – you can’t afford yourself to act like that. Simply because a cutthroat-level local search competition never stops.
• Image ALT tags are not properly optimized – make sure to check them all and include the relevant name of your city/town or region covered with your business. You might as well try the same thing for your image file names (when possible) – as it matters too.