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What is the average pricing on national SEO packages?

Feb 05, 2018

If you are interested in optimization services, you should be familiar with how search engine optimization can help you reach the new heights. The modern digital market is overwhelmed with different optimization agencies and SEO packages. So, it can be challenging to find the best one that fully matches your business needs. Those who are new to a digital market usually mistakenly choose the SEO packages that have nothing in common with their business needs and goals. It may cause significant money and time loses. So, to avoid negative subsequences, you need to set your optimization goals and conduct comprehensive research before hiring SEO company or consultant.

In general, SEO can be divided into local, national, and global. There is a definite division between these optimization directions. Each of them requires a particular approach, and different time and money spendings. In this article, we will have a closer look at national SEO package pricing. But let us first discuss what the national SEO is and why do we need it for our online business development.

National SEO is focused on ranking for broad search terms. This kind of SEO is associated with the high level of competitiveness as the number of companies is much greater at the national and global levels, especially for the commonly used high-volume search terms. So, national search engine optimization requires more time and resources. That is why it costs more than local and project-based SEO. However, an ability to expand your business power across your country can significantly expand your customer base and bring you a high return on investment in the form of new leads, sales, and overall profit.

National SEO is perfectly suited for small to medium-sized businesses, especially for those that have e-commerce orientation. National SEO gives an opportunity to expand business power across entire countries or even the entire globe. Using this kind of SEO you can drastically expand your customer base and win more sales. As more than 93% of people make their purchases online, you need to understand the power of national SEO for your e-commerce business.

The modern digital market is a highly competitive landscape for e-commerce businesses. Those who have more visibility win the most sales, and this visibility is primarily determined by who has the most optimized website for a search query. So, national SEO is your chance to differentiate yourself from your market niche competitors.

What is the principal of national SEO work?

National SEO serves to bring more visibility to online business on Google search results page. This task can be accomplished with the help of both on- and off-site optimization services. In addition, to optimize the various aspects of your website, link building plays a significant role in how reputable your site is perceived. You need to build relevant and authority backlinks to tell search engines that your site is trusted and authoritative in a particular field.

As a rule, national SEO campaign execution consists of the tree optimization phases:

Laying the foundation

On the initial stage of the national optimization process, SEO specialists gather all required information about a client’s site. They conduct niche research and analyze TOP competitors. It helps them to determine the strength, weaknesses, possible ways outs, and threats of the project.

Implementation

Once the optimization strategy for your online business has been determined, SEO specialists start optimizing your site. Forts of all, they conduct keyword research and integrate them into your content. Moreover, they work under your site inner structure, interlinking and meta tags optimization. Particular attention should be paid to your link building campaign as its quality, and relevant links can improve your brand authority and raise your website rank on search results page.

Ongoing optimization and metrics

SEO is a constant battle for the online dominance. If you stop doing SEO, your competitors receive a chance to outsmart you and take your site place on SERP. So, after the initial optimization stage, you need to begin a long-term, industry-specific link building campaign that will bring your high ROI, and lasting effect. Throughout the entire process, SEO specialists should keep track of metrics to measure success of your SEO campaign. All these data should be sent to the client in the form of report.

National SEO package pricing

Distinguishing an average price on national SEO packages is difficult. Every company has its business purposes and goals as well as a competitive condition that requires custom-handling to optimize. It means that price on national optimization services can vary from industry to industry. For example, if a company wants to rank high for broad search terms in a competitive niche, it will take significant investments. Moreover, pricing may depend on whether the campaign is national or international. International optimization takes more time and requires more human resources. If the client wants to get marketing and advertising services in addition to SEO, his national SEO package pricing will be two times higher than average. The price will also depend on the competitiveness of the keyword market and the number of pages that should be ranked.

The factors our optimization agency uses to determine the cost of national optimization services:

Whether a website new or long lasting?
Does the website have a penalty, if so, what kind of sanctions it has?
What is the level of niche competitiveness?
How much website pages should be ranked in Google?
How many search terms does the client want to target?
Is the client’s on-site SEO in order?
What level of ranking a does client want to get in a result?

Let us say some words about the numbers. According to the recent market survey of over 150 search engine optimization companies, more than a half of all clients spend roughly $3,800 per month on national SEO services, while the minimum price for most SEO agencies is $850 per month. For this money you will get on-site optimization services (website architecture, code errors improvement, internal website structure optimization, interlinking, SEO content writing, meta tags optimization, visual aspects improvement); research services (keyword research, market and competitive analysis); off-site optimization services (link building, blog posting, social media marketing, PPC, etc.)

Frank Abagnale

Thank you all for reading my article on National SEO Package Pricing - How Much Should I Pay For National SEO? I'm here to address any questions or comments you may have!

Emma Thompson

Great article, Frank! I was wondering what factors should be considered while pricing national SEO packages?

Michael Smith

Hi Frank! Really helpful article. Can you provide some examples of pricing ranges for national SEO packages?

Sarah Wilson

Hi Frank! Thank you for sharing your insights. What are the different pricing models commonly used for national SEO?

Adam Johnson

Hey Frank, interesting read! Are there any additional costs involved apart from the package pricing?

Frank Abagnale

Emma, when pricing national SEO packages, factors such as the competitiveness of the target keywords, the size of the website, the industry, and the required level of optimization are considered.

Frank Abagnale

Michael, the pricing of national SEO packages can vary greatly depending on the scope and complexity of the project. On average, you can expect to pay between $1,500 to $10,000 per month for national SEO services.

Frank Abagnale

Sarah, the most common pricing models for national SEO include monthly retainers, performance-based pricing, and project-based pricing. Each has its own pros and cons depending on the specific goals and requirements of the client.

Sarah Phillips

Frank, for businesses targeting both local and national markets, can localized content be incorporated within a national SEO package?

Frank Abagnale

Adam, apart from the package pricing, additional costs may include content creation, website design and development, paid advertising, and ongoing maintenance and monitoring. These factors are typically discussed and agreed upon during the initial consultation with the SEO agency.

Olivia Brown

Hi Frank! What are the key deliverables that should be included in a national SEO package?

Frank Abagnale

Olivia, key deliverables of a national SEO package may include keyword research and optimization, on-page optimization, technical audits, link building, content strategy, reporting, and analysis.

David Peterson

Frank, can you share some tips for selecting the right national SEO package for a business?

Frank Abagnale

David, when selecting a national SEO package, it's important to define your goals, conduct research on SEO agencies, request case studies, ask for references, and have a clear understanding of the pricing and services included in the package.

Sophia Davis

Frank, what are the potential risks involved in national SEO services?

Frank Abagnale

Sophia, potential risks in national SEO services include using unethical practices that could lead to penalties from search engines, negative impact on website rankings, and wasted investments. It's important to choose a reputable agency that follows industry best practices.

Ethan Thompson

Hi Frank! Are there any long-term commitments involved in national SEO packages?

Frank Abagnale

Ethan, national SEO packages often involve long-term commitments to ensure sustainable results. SEO is an ongoing process, and continuous optimization is required to maintain and improve search rankings.

Liam Anderson

Hey Frank, can you provide some examples of national SEO pricing for small businesses with limited budgets?

Frank Abagnale

Liam, for small businesses with limited budgets, national SEO packages could range from $500 to $2,500 per month. However, it's important to note that the level of optimization and expected results may vary based on the budget.

Rebecca Turner

Frank, what would you recommend to prioritize while working with a limited budget for national SEO?

Liam Harris

Frank, what should businesses consider when deciding between a local SEO agency and a national SEO agency?

Frank Abagnale

Rebecca, when working with a limited budget for national SEO, it's crucial to prioritize activities that have the highest impact on search rankings such as keyword research, on-page optimization, and building high-quality backlinks.

Gavin Wright

Frank, what level of optimization can one expect for the higher end of national SEO pricing?

Frank Abagnale

Gavin, for the higher end of national SEO pricing, you can expect a comprehensive and tailored approach to meet your business goals. This may include advanced keyword research, extensive website audits, content creation, ongoing monitoring, and detailed reporting.

Samuel Robertson

Frank, can you give an estimate of the typical timeframe to see results from a national SEO package?

Frank Abagnale

Samuel, the timeframe to see results from a national SEO package can vary depending on several factors such as the competitiveness of the industry, the current state of the website, and the level of optimization performed. Generally, significant improvements can be seen within 6 to 12 months.

Julian Lopez

Frank, are the additional costs like paid advertising included in the package itself or billed separately?

Frank Abagnale

Julian, additional costs like paid advertising are typically billed separately from the national SEO package. However, some agencies may offer comprehensive digital marketing packages that include both SEO and paid advertising services.

Mia Rodriguez

Hi Frank! How important is content strategy in national SEO, and should it be included in the package?

Frank Abagnale

Mia, content strategy plays a vital role in national SEO. It helps to create valuable and engaging content that attracts and retains users while also improving search engine visibility. Content strategy is often included in national SEO packages, but it's important to confirm with the SEO agency.

Lucy Ward

Frank, how often should the reporting and analysis be provided by the SEO agency?

Frank Abagnale

Lucy, the frequency of reporting and analysis varies between agencies, but it's common to receive monthly or quarterly reports. Regular reporting allows you to track the progress, identify areas for improvement, and make informed decisions for your national SEO strategy.

Daniel Adams

Frank, what are some red flags to watch out for when selecting an SEO agency for national SEO services?

Frank Abagnale

Daniel, some red flags to watch out for when selecting an SEO agency include guarantees of instant results, extremely low pricing compared to the market, lack of transparency in their techniques, and reluctance to provide references or case studies.

Emily Jenkins

Frank, do you recommend working with local SEO agencies or national agencies for national SEO services?

Frank Abagnale

Emily, both local SEO agencies and national agencies can provide national SEO services. Local agencies may have a better understanding of the local market, while national agencies may have more resources and expertise. It ultimately depends on your specific requirements and preferences.

Connor Wilson

Frank, what are the best practices to ensure that an SEO agency follows ethical practices?

Emily Hall

Frank, what should businesses do if they suspect their SEO agency is not following ethical practices?

Frank Abagnale

Connor, to ensure that an SEO agency follows ethical practices, you should ask about their approach to link building, content creation, and optimization techniques. It's important that they adhere to search engine guidelines, focus on providing value to users, and prioritize long-term results over quick wins.

Avery Thompson

Frank, what steps can be taken to recover from Google penalties if an SEO agency uses unethical practices?

Frank Abagnale

Avery, if you suspect that your website has been penalized due to unethical practices by an SEO agency, it's important to stop those practices immediately and seek professional help. An experienced SEO consultant can assist with identifying and resolving the issues to recover from penalties.

Caleb Thompson

Frank, are there any risks with long-term commitments in national SEO packages?

Frank Abagnale

Caleb, a potential risk with long-term commitments in national SEO packages is the possibility of not getting the desired results despite the ongoing investment. It's important to thoroughly evaluate the agency, their track record, and the clarity of goals and expectations before entering into a long-term commitment.

Nora Roberts

Frank, can small businesses with limited budgets still achieve significant results from national SEO?

Frank Abagnale

Nora, while the level of optimization may vary, small businesses with limited budgets can still achieve significant results from national SEO. It's important to focus on targeting specific keywords and optimizing for local search as well to maximize the impact within the available budget.

Elijah Lee

Frank, besides the package pricing, are there any other cost-effective strategies that small businesses can adopt for national SEO?

Frank Abagnale

Elijah, yes, small businesses can adopt cost-effective strategies for national SEO such as creating high-quality and shareable content, leveraging local directories and review sites, building strong social media presence, and actively engaging with the target audience. These strategies can help improve visibility and drive organic traffic without significant financial investments.

Owen Turner

Frank, is there a possibility of faster results with the higher end of national SEO pricing?

Frank Abagnale

Owen, while the higher end of national SEO pricing often involves more comprehensive strategies and resources, SEO is still a gradual process that takes time. While results may be faster compared to lower-budget packages, instant results should be viewed with skepticism, as organic growth and sustainable rankings require continuous effort.

Claire Wilson

Frank, are the benefits of national SEO worth the higher pricing compared to local SEO?

Frank Abagnale

Claire, national SEO offers a wider reach and can bring significant benefits for businesses targeting a larger audience beyond their local area. While the pricing may be higher, it's crucial to evaluate the potential ROI and the long-term growth opportunities that national SEO can provide.

Isabella Edwards

Frank, can businesses expect to rank on the first page of search results within the initial months of a national SEO package?

Frank Abagnale

Isabella, ranking on the first page of search results within the initial months is challenging and depends on various factors. It's important to set realistic expectations and focus on continuous optimization. While significant improvements can be seen, it's the long-term rankings and sustained visibility that should be the ultimate goal.

Luna Mitchell

Frank, what strategies can an SEO agency use to provide instant results while still following ethical practices?

Frank Abagnale

Luna, providing instant results in SEO while following ethical practices is challenging. However, an SEO agency can focus on optimizing website elements, improving usability, enhancing site speed, and fixing technical issues to provide immediate improvements. It's important to prioritize long-term strategies over quick fixes to ensure sustainable results.

Noah Hughes

Frank, what metrics should be considered when evaluating the performance of an SEO agency?

Frank Abagnale

Noah, some important metrics to consider when evaluating the performance of an SEO agency include organic keyword rankings, organic traffic growth, conversion rates, bounce rates, backlink quality and quantity, and overall return on investment. These metrics provide insights into the effectiveness of the agency's strategies and the impact on your business goals.

Henry White

Frank, what if a business has both local and national targets? How should the SEO strategy be approached?

Frank Abagnale

Henry, for businesses targeting both local and national markets, a hybrid approach is often recommended. The SEO strategy should focus on local optimization for specific locations while also incorporating national SEO techniques to target broader keywords and attract a wider audience. It's important to align the strategy with the specific goals and target audience of each market.

Oliver Clark

Frank, what are some effective link building strategies that are considered ethical in national SEO?

Frank Abagnale

Oliver, some ethical link building strategies for national SEO include creating high-quality content that naturally attracts links, promoting guest blogging on reputable websites, earning backlinks through PR and outreach efforts, participating in industry forums and discussions, and leveraging social media platforms to share valuable content and engage with influencers.

Mason Wright

Frank, how can an SEO agency ensure continuous improvement and optimal results for national SEO clients?

Frank Abagnale

Mason, an SEO agency can ensure continuous improvement and optimal results for national SEO clients by conducting regular audits, staying up-to-date with algorithm changes, monitoring keyword rankings and traffic, analyzing competitor strategies, implementing data-driven optimizations, and providing clients with regular performance reports and recommendations.

Sebastian Harris

Frank, what resources or tools can businesses use to evaluate the track record and credibility of an SEO agency?

Frank Abagnale

Sebastian, businesses can evaluate the track record and credibility of an SEO agency by checking online reviews and testimonials, requesting case studies and references, reviewing the agency's portfolio, researching client rankings and performance, and assessing their expertise in the industry. These resources can help establish the agency's reputation and reliability.

Eva Thompson

Frank, what role does communication and collaboration play in a successful national SEO partnership?

Frank Abagnale

Eva, communication and collaboration are crucial for a successful national SEO partnership. Regular communication allows for aligning goals, discussing progress, addressing concerns, and making informed decisions. Collaborating with the SEO agency helps ensure that the strategies are aligned with the business objectives and that both parties are working towards achieving the best results.

Lily Johnson

Frank, can you give an estimate of the time required to see results from lower-priced national SEO packages?

Eva Turner

Frank, what are the potential advantages of working with a national SEO agency for national SEO services?

Frank Abagnale

Lily, for lower-priced national SEO packages, the time required to see results may vary. While some improvements can be observed within a few months, it's important to note that SEO is a continuous process. To achieve sustainable and significant results, it's recommended to allocate a reasonable timeframe of at least 6 to 12 months.

Sophie Allen

Frank, are there any limitations or trade-offs with lower-priced national SEO packages?

Frank Abagnale

Sophie, lower-priced national SEO packages may have limitations when it comes to the level of optimization, the intensity of ongoing efforts, and the resources allocated to the project. While they can still provide valuable results, it's important to set realistic expectations and understand the trade-offs between the available budget and the desired outcomes.

Molly Campbell

Frank, what are some warning signs that an SEO agency might be using unethical practices?

Frank Abagnale

Molly, warning signs of an SEO agency using unethical practices include guaranteed #1 rankings, undisclosed link schemes, keyword stuffing, overuse of exact match anchor texts, hidden text or links, and the use of private blog networks. It's important to maintain transparency and ask for clarification if something seems suspicious.

Frank Abagnale

Emily, if a business suspects their SEO agency is not following ethical practices, it's important to address the concerns directly with the agency first. If the issues persist or the agency fails to rectify the situation, it may be necessary to seek legal advice or terminate the contract and find a more reputable SEO agency.

Zoe Mitchell

Frank, how can an SEO agency ensure that their strategies align with the business goals of the clients?

Frank Abagnale

Zoe, to ensure their strategies align with the business goals of the clients, an SEO agency should invest time in understanding the client's industry, target audience, unique selling propositions, and competitive landscape. Regular communication, setting clear objectives, and regularly reviewing and adapting the strategies help maintain alignment throughout the partnership.

Isaac Hernandez

Frank, besides rankings and traffic, are there any other metrics that indicate the success of national SEO efforts?

Frank Abagnale

Isaac, besides rankings and traffic, other metrics that indicate the success of national SEO efforts include engagement metrics (time on site, page views), conversion rates, revenue generated from organic search, brand visibility and recognition, and the overall growth and performance of the business. These metrics provide a holistic view of the impact of national SEO on the business.

Frank Abagnale

Sarah, absolutely! National SEO packages can include localized content by optimizing specific landing pages or creating location-specific content. This helps businesses rank nationally while also targeting local audiences and improving visibility in specific geographical areas.

George Lewis

Frank, should businesses focus more on local SEO or national SEO if they have limited resources?

Frank Abagnale

George, if resources are limited, businesses should prioritize local SEO if they primarily target a local audience. However, if there's potential for growth beyond the immediate locality, national SEO should also be considered. It's important to evaluate the target market, audience reach, and business goals to make an informed decision.

Elizabeth Gray

Frank, what are the key elements that should be included in SEO performance reports?

Frank Abagnale

Elizabeth, key elements that should be included in SEO performance reports are keyword rankings, organic traffic metrics, conversion metrics, backlink profile, site audit results, visibility and impressions, and recommendations for the next steps. A comprehensive report ensures transparency and provides insights to drive further optimizations.

Anthony Cook

Frank, how often should the SEO agency review and adjust the strategies based on the performance reports?

Frank Abagnale

Anthony, the frequency of reviewing and adjusting strategies varies depending on the performance and goals of the campaign. However, it's generally recommended to conduct regular reviews at least every quarter and make adjustments as necessary. It's important to continuously evaluate and adapt the strategies for optimal results.

Sofia Rodriguez

Frank, how can communication between the client and the SEO agency be improved?

Frank Abagnale

Sofia, improving communication between the client and the SEO agency can be achieved by setting clear expectations, having regular scheduled meetings or calls, using collaboration tools for sharing updates and progress, and maintaining an open line of communication for addressing any questions or concerns promptly.

Carter Wilson

Frank, is it beneficial for the client to have a dedicated contact person from the SEO agency?

Frank Abagnale

Carter, having a dedicated contact person from the SEO agency can greatly benefit the client. It ensures efficient communication, better understanding of the client's business and goals, and a single point of contact for addressing queries and providing updates. A dedicated contact person helps in building a stronger client-agency relationship.

Ruby Turner

Frank, can businesses with limited budgets start with lower-priced national SEO packages and later switch to higher-budget packages for better results?

Frank Abagnale

Ruby, absolutely! Businesses with limited budgets can start with lower-priced national SEO packages and later switch to higher-budget packages as they grow and require more advanced strategies. SEO agencies are usually flexible and can tailor their offerings based on the changing needs and budgets of their clients.

Leo Murphy

Frank, what are the advantages of working with a local SEO agency for national SEO services?

Frank Abagnale

Leo, working with a local SEO agency for national SEO services can provide advantages such as better insights into the local market, familiarity with local search trends and competitors, easy access for face-to-face meetings, and potential cost savings. However, it's important to ensure that the agency has the resources and expertise to handle national SEO effectively.

Leo Thompson

Frank, besides SEO performance, what other qualities should businesses look for in an SEO agency?

Frank Abagnale

Eva, working with a national SEO agency for national SEO services can provide advantages such as broader industry experience, access to a wider range of resources and tools, larger talent pool, and expertise in handling nationwide campaigns. They often have proven processes and strategies for achieving national visibility and growth.

Frank Abagnale

Liam, when deciding between a local SEO agency and a national SEO agency, businesses should consider factors such as their target market, the complexity and scale of the SEO campaign, the resources and expertise required, the level of personalized attention needed, and the budget. It's important to choose an agency that aligns with the business objectives and has a track record of success.

Frank Abagnale

Leo, in addition to SEO performance, businesses should look for qualities such as industry expertise, transparency in their approach, effective communication, proactive problem-solving, collaboration, clear reporting, accountability, and a proactive stance towards adapting to industry changes. A holistic approach considering these qualities helps build a successful and long-term partnership.

Ella Davis

Frank, are there any warning signs that a business should be cautious of when selecting an SEO agency?

Frank Abagnale

Ella, warning signs to be cautious of when selecting an SEO agency include unrealistic guarantees, lack of transparency in pricing or methodologies, excessive focus on quick results, poor communication or responsiveness, and a lack of proven track record or references. It's important to trust your instincts and thoroughly evaluate the agency before making a decision.

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