What are the best examples of Amazon search terms usage?

Amazon search terms are the keywords used by customers to find your inventory on the search. They serve as a link between sellers and customers, helping them to find each other among tons of data presented on Amazon platform. The primary task of Amazon sellers is to find keywords that match their potential customer queries. The relevance of the search terms in your listing may guarantee sales boost and rankings improvement. 

According to the industry figures, the search terms are one of the most significant factors that Amazon takes into account to determine how your product will show up in search results. That is why it is essential to pick up the most targeted search terms on the initial stage of your Amazon business development. To have quality and useful product will not be enough to your Amazon success. If your potential customers can’t find your inventory on SERP, you will never raise your fortune on Amazon marketplace.

There are five content fields on Amazon where you can incorporate your search terms. Amazon claims that each content field can be up to 1000 characters. However, official Amazon optimization guidelines claim that sellers should not use too long search terms. It is advisable to keep keywords up to 50 characters per field. In each field, you can use an unlimited amount of search terms. The only thing is that you need to keep your listing readable and engaging, avoiding any forms of spam. 

You should be aware that there is a big difference between 30 click-throughs per day, and 100 as more targeted traffic means more sales. This short post is designed to explain you all do’s and don'ts of Amazon search terms research and optimization. I will provide you with some bright examples of Amazon search terms to give you a sense of how you can write your listing.

What are the search terms on Amazon?

Let us start our article with a short explanation of what Amazon search terms are. Unlike the title, description, and other listing fields visible to searches, Amazon search terms are hidden. You can think of them as tags. Generally speaking, Amazon search terms are the words that serve to describe your products. When they added to your product description page, you tell Amazon that these terms are targeted, and you have a chance of showing up for them. 

Once we have discussed what the Amazon search terms are, let us refer to the primary Amazon keyword features that will help you to make your optimization campaign winning. 

Amazon keyword features

The ideal Amazon search terms should meet the following criteria:

• Relevant

Make sure your search terms are relevant to what you sell. For instance, if you sell snowboards, do not include terms like “bicycle, snow tubes, snowman, etc.” These things are far from your product primary features or technical characteristics.Moreover, I can’t even say these words are related to your main theme. Acceptable search terms for snowboards will be “the snowboard binding, snowboarding equipment, etc.” These words should be synonyms or alternative names that your potential customers would use. 

• Non-subjective

Your keywords should present an objective description of your inventory. For instance, your product is a night out dress, and you put “good quality, fabulous, charming, bestseller, etc.” These search terms are subjective and look like product promotion, not an objective description. You need to be precise and truthful to provide your customers with the most relevant and impartial. To make your listing more descriptive, you can, for example, list topics related to the product.

• Technically compliant

The thing you should remember about Amazon keyword optimization is that Amazon does not reward search terms that appear more than one time on your listing. In other words, it is not reasonable to use the same search terms in keyword section, description, bullets, and title. The same goes for pluralization, capitalization, and punctuation variants. You should avoid any commas, conjunctions, and dashes. Amazon search algorithm will notice unique, relevant nouns and adjectives written as a string. It is obvious to write a string in the most logical order to raise your chances to meet user queries. 

Search terms best practices

In this paragraph, I will walk you through some basic do’s and don’ts to make it clear to you how your Amazon search terms should look like. 

First of all, you should provide your customers with accurate and relevant information. For instance, if your products are not on sale, do not include this information in your listing.

Secondly, try not to repeat the same information in your title, bullets, and description as it won’t be interesting to read. It will also help you to use different search terms and make your listing diversified. 

If you want to meet your customer queries, there is no need to include standard mistakes and misspellings in your listing. Instead of it, try to add spelling variations such as (snowboard, snow board). Moreover, you can include different abbreviations and common alternative names for your product or content. 

It makes sense to incorporate your targeted search terms into your listing in order of importance. The most significant keywords should be placed in your title and bullets. All other search terms you can include in your description and search terms section.

How to conduct comprehensive keyword research on Amazon?

Keyword research is an essential process in your Amazon product launch. You should invest your time and efforts in the process of properly assessing the most significant search terms in your market niche. It will maximize your revenue and provide a high return on investment. 

Amazon does not provide sellers with keyword data. That is why you should look for the outside keyword sources. For example, using Google’s keyword resources may help you to conduct effective keyword research. Google may be a good source for determining how users search for your product on Amazon. If your business is also set up with Google AdWords, Google Keyword Planner tool will provide you with helpful data based on your primary search term. Using this tool, you will find relevant search terms that you may use for Amazon listing optimization. 

Moreover, you can use Amazon system itself to conduct keyword research. It is a smart idea to conduct a competitive analysis to find suitable search terms you can use to rank for as well. Moreover, the best Amazon search term examples you can find researching Amazon Best Sellers list.