Stop guessing what′s working and start seeing it for yourself.
Login ou cadastro
Q&A
Question Center →

How to do keyword research for SEO?

Search engine optimization is a complicated process which includes a lot of techniques and strategies such as content generation, link building, metadata improvement, website design optimization, interlinking and so on. However, the core optimization strategy is a keyword research. Each aspect of SEO relates back to keywords. To find a web source, average users insert a certain query in Google search box. The primary task of webmasters and SEO experts is to make your site most relevant to user’s query. They can do it by improving your website's online presence and conducting a quality SEO keyword research. This short guide will help you to carry out a professional SEO keyword research to rank high for thousands of targeted search terms and improve your brand awareness.

seo keyword research

SEO keyword research definition

Keyword research is a process of selecting the most relevant to your industry search terms that your potential customers may enter into search engines. The knowledge about these related and high-volume search terms can help to inform content strategy or making a strategy overall.

Keywords should serve as the key phrases in your web content that make it possible for both web crawlers and average users to find your web source on the web. In other words, your website should speak the same words as your potential customers. By selecting the wrong keywords set, you may lose an opportunity to generate more new leads and boost your online business revenue. Your potential client will just land on one of your competitor's web page on Google SERP.

How to conduct a quality keywords research for my SEO strategy?

First of all, make a list of the most relevant topics based on what you know about your market niche and industry. Think over some generic keywords buckets to find what you need. Finally, you will come up with about seven to ten buckets the most relevant to your business. These general keyword buckets will help you to come up with more accurate search terms you may use to rank for.

The great technique to conduct a quality keyword research is to put yourself in a place of your potential customers and think about how they can ask Google about products or services related to your niche.

If you already have found relevant topic buckets you want to rank for, it is time to identify specific key phrases that fall into these brackets. To complete this task, you need to brainstorm keywords related to this topic which your potential customers may type in a search box. To simplify this task, you can use some automated keyword research tools such as Google Keyword Planner.

seo keywords

On this stage of keyword research, you need to come up with the final list of key phrases that you will later include in your content.

One more stage of SEO keyword research which can help you to find the most relevant and less competitive key phrases is a keyword check. You need to determine which of the selected to your website keywords are already getting found for. You can check keyword relevance and originality through Google Analytics or Semalt Auto SEO. With the help of these tools, you can look through your traffic sources and identify the keywords your website visitors are using to arrive at your web pages.

Jenny Jones
Thank you all for reading my article on SEO Keyword Research! I hope you found it helpful. Feel free to ask any questions or share your thoughts on the topic.
Mark Stevens
Great article, Jenny! Keyword research is indeed crucial for achieving better search engine rankings. Can you suggest any specific tools or techniques to find the most relevant key phrases?
Jenny Jones
Thanks, Mark! There are several effective tools you can use for keyword research, such as Google Keyword Planner, SEMrush, and Moz Keyword Explorer. These tools will provide you with valuable insights and help you identify relevant key phrases.
Lisa Thompson
I'm fairly new to SEO and keyword research. What are some common mistakes to avoid when conducting keyword research?
Jenny Jones
Good question, Lisa! One common mistake is targeting keywords that are too broad or competitive. It's better to focus on long-tail keywords that are more specific to your content and have lower competition. Additionally, make sure to prioritize user intent when selecting keywords, as it helps in attracting targeted traffic.
Chris Anderson
I enjoyed your article, Jenny! Is it necessary to update keyword research regularly, or can we rely on the initial research for a longer period?
Jenny Jones
Thank you, Chris! Keyword research needs to be an ongoing process. Search trends, user behavior, and competition change over time, so it's essential to regularly update your keyword research to stay relevant and competitive in the search results.
Michelle Lee
How can we determine which key phrases will generate the most traffic to our website?
Jenny Jones
Hi Michelle! While it's impossible to predict the exact amount of traffic a specific keyword will generate, you can use tools like Google Keyword Planner to get estimated search volumes. Additionally, analyzing competitors' websites and studying user intent can help you make informed decisions about the potential traffic certain key phrases can generate.
Anthony Parker
Hey Jenny, thanks for the informative article! Is it better to focus on short-term or long-term keywords in SEO keyword research?
Jenny Jones
You're welcome, Anthony! It's advisable to incorporate a mix of short-term and long-term keywords in your SEO strategy. Short-term keywords may provide quicker results but can be more competitive, while long-term keywords can bring sustainable traffic over time. Striking a balance is important for a well-rounded SEO approach.
Samantha Hernandez
Jenny, could you provide some insights on the impact of voice search on keyword research and SEO?
Jenny Jones
Certainly, Samantha! With the rise of voice search, it's crucial to consider conversational and long-tail keywords that reflect how people speak and ask questions naturally. Optimize your content for featured snippets, as they often serve as the responses for voice search queries. Voice search is changing the SEO landscape, and adapting to it can give you an edge.
David Harris
Hi Jenny! Can you share some tips on how to prioritize keywords once we have a list of potential options?
Jenny Jones
Hi David! Prioritizing keywords is crucial. Consider factors like search volume, relevancy to your content, competition, and business goals. High search volume keywords may be desirable, but if they have high competition and are not directly relevant to your content, they may not bring the desired results. Balancing these factors will help you choose the most effective keywords.
Emily Carter
Jenny, your article was insightful! Is there any benefit in targeting long-tail keywords, or are short keywords more effective?
Jenny Jones
Thank you, Emily! Targeting long-tail keywords has its benefits. While they may have lower search volume individually, they often have less competition and higher conversion rates. Long-tail keywords allow you to attract more specific and engaged audiences while catering to their needs with relevant content. It's a worthwhile strategy to consider.
Ryan Foster
Jenny, can you shed some light on the role of semantic search in keyword research?
Jenny Jones
Absolutely, Ryan! Semantic search focuses on understanding the meaning behind search queries, considering user intent and context. In keyword research, it's essential to optimize for semantically related terms. Rather than just targeting specific keywords, aim to provide comprehensive and relevant content that satisfies user intent. This approach aligns with how search engines interpret and rank pages.
Karen Roberts
Hi, Jenny! How do we avoid keyword stuffing while still utilizing keywords effectively?
Jenny Jones
Hi Karen! Keyword stuffing is a practice to avoid as it can lead to penalties from search engines. Instead, focus on natural and organic keyword placement in your content. Create valuable, informative content that satisfies user intent and naturally incorporates relevant keywords. Search engines are getting smarter at recognizing good content, so a user-centric approach should be the priority.
Michael Adams
Jenny, how can we monitor and track the performance of keywords we have optimized for?
Jenny Jones
Hi Michael! Monitoring keyword performance is important to gauge the effectiveness of your optimization efforts. Tools like Google Analytics and Google Search Console can provide valuable insights into keyword rankings, organic traffic, and user behavior. Regularly check and analyze these metrics to identify areas of improvement and measure the impact of your keyword optimization.
Sarah Turner
Jenny, thank you for the informative article! Can you explain how user intent affects keyword research and SEO?
Jenny Jones
You're welcome, Sarah! User intent refers to the reason behind a search query or what users are looking to achieve with their search. Understanding user intent is crucial for keyword research and SEO, as it helps us select relevant keywords and create content that fulfills user expectations. Prioritizing user intent drives better engagement, higher conversions, and improved search rankings.
Paul Collins
Jenny, do you have any tips for finding niche keywords that have low competition but can still drive traffic?
Jenny Jones
Hi Paul! Finding niche keywords requires thorough research. Start by understanding your target audience and their specific needs. Look for long-tail and highly specific keywords that align with your niche and have reasonable search volume. Utilize keyword research tools to identify low competition keywords. Additionally, analyzing competitors' keywords can provide insights into untapped opportunities. It may take time, but the efforts can pay off.
Nicole Price
Jenny, what are some other factors to consider in keyword research apart from search volume and competition?
Jenny Jones
Hi Nicole! In addition to search volume and competition, relevance to your content, user intent, and business goals should be considered. Keyword trends and seasonality can also influence keyword selection. Additionally, analyze the keywords your competitors are targeting to identify opportunities or unique angles. A holistic approach that aligns keywords with your overall strategy will yield better results.
Mark Stevens
Thanks for the recommendations, Jenny! I'll check out Google Keyword Planner and SEMrush for my keyword research.
Jenny Jones
You're welcome, Mark! Both Google Keyword Planner and SEMrush are great tools to get started with. They provide valuable insights and data to enhance your keyword research efforts. Good luck with your research!
Lisa Thompson
Jenny, your advice about prioritizing user intent in keyword selection was eye-opening. I'll keep that in mind in my future SEO endeavors.
Jenny Jones
I'm glad you found it helpful, Lisa! Prioritizing user intent is crucial for creating a great user experience and driving targeted traffic to your website. Best of luck with your SEO efforts!
Chris Anderson
I appreciate your response, Jenny! Regularly updating keyword research makes sense to stay ahead of the competition. Thanks for sharing your insights.
Jenny Jones
You're welcome, Chris! Keeping your keyword research up-to-date ensures you are targeting the right phrases and adapting to the ever-changing search landscape. Happy optimizing!
Michelle Lee
Thank you, Jenny! I'll make sure to use tools like Google Keyword Planner and analyze my competitors for better keyword selection.
Jenny Jones
You're welcome, Michelle! Utilizing keyword research tools and understanding what your competitors are targeting can provide valuable insights to refine your own keyword strategy. Best of luck with your research!
Anthony Parker
Thanks for the advice, Jenny! Balancing short-term and long-term keywords makes sense to achieve both quick results and long-term sustainability.
Jenny Jones
You're welcome, Anthony! Balancing short-term and long-term keyword targeting allows you to cover a broad spectrum of search queries and ensures a more comprehensive SEO strategy. Enjoy optimizing!
Samantha Hernandez
Jenny, your insights on voice search and featured snippets were enlightening. I'll keep those strategies in mind.
Jenny Jones
I'm glad you found them helpful, Samantha! Voice search and featured snippets present great opportunities to optimize your content and cater to changing user habits. Best of luck with implementing those strategies!
David Harris
Thank you for the response, Jenny! Prioritizing keywords based on search volume, relevancy, and competition makes sense to optimize our SEO efforts.
Jenny Jones
You're welcome, David! Prioritizing keywords based on various factors ensures that your optimization efforts are focused on bringing the most value and relevance to your target audience. Happy optimizing!
Emily Carter
Jenny, thanks for clarifying the advantages of targeting long-tail keywords. I'll consider incorporating them into my SEO strategy.
Jenny Jones
You're welcome, Emily! Incorporating long-tail keywords allows you to tap into more specific and engaged audiences. It's a valuable strategy to attract targeted traffic and cater to niche interests. Enjoy optimizing!
Ryan Foster
Great explanation, Jenny! Optimizing for semantic search and focusing on comprehensive content sounds like an effective approach.
Jenny Jones
Thank you, Ryan! Optimizing for semantic search ensures your content aligns with search engine algorithms and caters to user intent effectively. Providing comprehensive and relevant content is key to higher visibility and better rankings. Best of luck with your optimization efforts!
Karen Roberts
Thanks for the advice, Jenny! Avoiding keyword stuffing and aiming for organic keyword placement while focusing on valuable content makes sense.
Jenny Jones
You're welcome, Karen! Keyword stuffing can harm your SEO efforts, so maintaining a natural approach while creating valuable content will attract both search engines and users. Happy optimizing!
Michael Adams
Thank you, Jenny! I'll keep an eye on Google Analytics and Search Console to track the performance of my optimized keywords.
Jenny Jones
You're welcome, Michael! Monitoring keyword performance through Google Analytics and Search Console will provide valuable insights to refine your SEO strategy and measure the impact of your optimization efforts. Best of luck with tracking your keywords!
Sarah Turner
Jenny, you've clarified the impact of user intent on keyword research beautifully. It's crucial to prioritize the user and their needs.
Jenny Jones
Thank you, Sarah! Prioritizing user intent helps create meaningful and relevant content that will drive better engagement and higher conversions. Always keeping the user at the center of your SEO efforts is key. Enjoy optimizing!
Paul Collins
Thank you, Jenny! I'll put in the effort and research to find those low competition niche keywords that can bring traffic.
Jenny Jones
You're welcome, Paul! Finding low competition niche keywords requires dedication, but it can greatly benefit your SEO efforts in the long run. Keep researching and exploring untapped opportunities. Best of luck with your keyword discoveries!
Nicole Price
Jenny, considering factors like relevance, user intent, and competitor analysis alongside search volume and competition makes sense. Thanks for the comprehensive answer!
Jenny Jones
You're welcome, Nicole! Keyword research is multi-faceted, and considering various factors helps ensure a well-rounded strategy. Incorporating both quantitative and qualitative aspects in your analysis will lead to better keyword selection and optimization. Happy optimizing!
Mark Stevens
I appreciate your response, Jenny! I'm eager to dive into Google Keyword Planner and SEMrush for my keyword research.
Jenny Jones
You're welcome, Mark! Both Google Keyword Planner and SEMrush provide valuable insights to enhance your keyword research efforts. Enjoy exploring and discovering those high-potential key phrases!
Lisa Thompson
Jenny, your advice on avoiding targeting very broad or competitive keywords is crucial. Focusing on long-tail keywords with lower competition makes more sense.
Jenny Jones
Exactly, Lisa! Targeting long-tail keywords allows you to stand out and attract more specific audiences. By avoiding overly broad or highly competitive keywords, you can improve your chances of ranking higher and driving organic traffic. Best of luck with your keyword research!
Chris Anderson
Thanks, Jenny! I'll keep my keyword research up-to-date to stay competitive. Your insights are valuable.
Jenny Jones
You're welcome, Chris! Regularly updating your keyword research ensures you are in tune with the changing search environment and gives you a competitive edge. Happy optimizing!
Michelle Lee
Thank you, Jenny! I'll use tools like Google Keyword Planner and analyze my competitors' keywords to refine my strategy.
Jenny Jones
You're welcome, Michelle! Utilizing tools and competitor analysis will provide valuable insights to optimize your keyword strategy. Keep refining and adapting your approach to drive better results. Best of luck!
Anthony Parker
Thanks, Jenny! Balancing short-term and long-term keywords seems like the right approach for a comprehensive SEO strategy.
Jenny Jones
You're absolutely right, Anthony! Balancing short-term and long-term keyword targeting helps you cover a broader audience and achieve both quick wins and sustainable long-term traffic. Enjoy optimizing!
Samantha Hernandez
Jenny, your insights on voice search and featured snippets were enlightening. I'll keep those strategies in mind.
Jenny Jones
I'm glad you found them helpful, Samantha! Optimizing for voice search and aiming to appear in featured snippets can give you an edge in the evolving search landscape. Best of luck with implementing those strategies!
David Harris
Thank you for the response, Jenny! Prioritizing keywords based on search volume, relevancy, and competition makes sense to optimize our SEO efforts.
Jenny Jones
You're welcome, David! Prioritizing keywords based on various factors ensures your SEO efforts are focused on bringing the most value and relevance to your target audience. Happy optimizing!
Emily Carter
Jenny, thanks for clarifying the advantages of targeting long-tail keywords. I'll consider incorporating them into my SEO strategy.
Jenny Jones
You're welcome, Emily! Targeting long-tail keywords allows you to attract more specific and engaged audiences, providing better conversion opportunities. It's a valuable strategy to consider in your SEO efforts. Enjoy optimizing!
Ryan Foster
Great explanation, Jenny! Optimizing for semantic search and providing comprehensive content seems like a winning strategy.
Jenny Jones
Thank you, Ryan! Optimizing for semantic search enables your content to align with search engine algorithms, improving visibility and relevance. Creating comprehensive and valuable content is always a winning strategy. Best of luck with your SEO endeavors!
Karen Roberts
Thanks for the advice, Jenny! Avoiding keyword stuffing and focusing on natural keyword placement is key.
Jenny Jones
You're welcome, Karen! Search engines are getting smarter, so providing valuable content that naturally incorporates keywords will yield better results. A user-centric approach should always be the priority. Happy optimizing!
Michael Adams
Thank you, Jenny! I'll make sure to track the performance of my optimized keywords using Google Analytics and Search Console.
Jenny Jones
You're welcome, Michael! Tracking keyword performance helps you understand the impact of your optimization efforts and identify areas for improvement. Google Analytics and Search Console are valuable tools for that purpose. Best of luck with your keyword tracking!
Sarah Turner
Jenny, you've clarified the importance of user intent beautifully. Prioritizing user needs drives better engagement and conversions.
Jenny Jones
Thank you, Sarah! Prioritizing user intent is key to creating content that resonates with your audience and drives desired actions. Always put the user at the forefront of your SEO efforts. Enjoy optimizing!
Paul Collins
Thank you, Jenny! I'll put in the effort and research to find those low competition niche keywords that can bring traffic.
Jenny Jones
You're welcome, Paul! Investing time and effort into finding low competition niche keywords can pay off in the long run. Keep exploring and experimenting, and you'll uncover valuable opportunities. Best of luck with your keyword research!
Nicole Price
Jenny, thank you for emphasizing the importance of relevance, user intent, and competitor analysis alongside search volume and competition.
Jenny Jones
You're welcome, Nicole! Keyword research involves considering a combination of quantitative and qualitative factors to choose the most effective keywords. A holistic approach will help you align your SEO efforts with your business goals and target audience. Happy optimizing!
Mark Stevens
Thanks for the recommendations, Jenny! I'm excited to try out Google Keyword Planner and SEMrush for my keyword research.
Jenny Jones
You're welcome, Mark! Both Google Keyword Planner and SEMrush are powerful tools that can provide valuable insights to enhance your keyword research efforts. Enjoy exploring and uncovering those high-potential key phrases!
Lisa Thompson
Jenny, your advice on avoiding overly broad or competitive keywords makes sense. Focusing on long-tail keywords with lower competition is a wise choice.
Jenny Jones
Exactly, Lisa! Targeting long-tail keywords allows for more specific, niche targeting with less competition. This strategy can lead to higher rankings and more relevant traffic. Best of luck with your keyword research!
Chris Anderson
I appreciate your response, Jenny! Keeping up with evolving search trends by updating keyword research regularly is crucial.
Jenny Jones
You're welcome, Chris! Regularly updating your keyword research ensures you are adapting to the changing search landscape and staying ahead of the competition. Happy optimizing!
Michelle Lee
Thank you, Jenny! I'll make sure to use tools like Google Keyword Planner and analyze my competitors' keyword strategies to refine mine.
Jenny Jones
You're welcome, Michelle! Utilizing reliable keyword research tools and understanding what your competitors are doing can give you valuable insights to refine your own strategy. Best of luck with your keyword research!
Anthony Parker
Thanks, Jenny! Incorporating a mix of short-term and long-term keywords in my SEO strategy seems like a smart move.
Jenny Jones
You're absolutely right, Anthony! Balancing short-term and long-term keywords in your SEO strategy allows you to cater to both immediate and long-lasting search intents. It's a great approach for holistic optimization. Happy optimizing!
Samantha Hernandez
Jenny, your insights on voice search and featured snippets were enlightening. I'll consider optimizing for those as well.
Jenny Jones
I'm glad you found them helpful, Samantha! Voice search and featured snippets are becoming increasingly important, so optimizing for them can give you a competitive advantage. Best of luck with incorporating those strategies!
David Harris
Thank you, Jenny! Prioritizing keywords based on various factors and avoiding keyword stuffing will help me optimize my content effectively.
Jenny Jones
You're welcome, David! Prioritizing keywords while avoiding keyword stuffing allows you to optimize your content for maximum impact. Keep emphasizing quality content and user satisfaction in your SEO efforts. Happy optimizing!
Emily Carter
Jenny, thanks for clarifying the advantage of targeting long-tail keywords. I'll definitely consider them for my SEO strategy.
Jenny Jones
You're welcome, Emily! Targeting long-tail keywords can help you attract a more specific and engaged audience. It's a valuable strategy to consider in your SEO endeavors. Enjoy optimizing!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport