How search engine optimization assists hotel management?

Search engine optimization is essential for any online business whether it is a local business or major undertaking. If you are an owner of a small hotel in your city, make sure residents, as well as tourists, know about it. The best way to improve your hotel brand recognition is to launch a site and optimize it according to all search engine standards. A quality search engine optimization management will help you to meet your business purposes and raise the return on investment (ROI).

According to the statistical data, websites which are listed on the first Google search results page generate almost 92% of all search (organic) traffic. When moving to second search result page, the traffic dropped by 95%, and by 80% and 60% for the subsequent pages.” Moreover, users rarely open 4th and 5th SERP pages as they attract websites which are placed there as not reliable and relevant. They are partially right as the Google ranking algorithm is designed to show the most relevant web pages on the first SERP page. It means that if your hotel website does not appear on the first SERP page, the chances users will find your web source is less than 6%.

What are the advantages of SEO management for my hotel website?

First of all, by providing quality website optimization, you receive a chance to stay ahead of your market niche competitors and subsequently double your revenue. Moreover, a well-designed and attractive website can establish your hotel credibility and improve your brand recognition. People who can check the apartments before making an order will be more loyal to you. And finally, by increasing traffic to your site, you will raise your sales and make your hotel business prosperous.

Tips to improve hotel website visibility on SERP

There are a lot of ways how you can raise your hotel business online presence. In this paragraph, we collect the most powerful to optimize your site for sales and marketing.

• Quality real photos

Users judge a hotel by the photos you provide to them. Travelers start their search with browsing the net for the most beautiful and ideally located hotels to stay in. They evaluate hotel quality by relevant high-resolution photos and sometimes by promo video if there are any. Make sure you provide your potential customers with high-quality pictures of your hotel apartments, hotel’s outside territory, lobby, and bars. Moreover, be careful about over editing your photos as there have been a lot of issues before when travelers felt tricked because the photos provided on the main website are far from reality.

• Write engaging descriptions

In a hotel sphere, quality stories of the hotel suits is a MUST! You need to tell an engaging story to your potential customers to compel them to book with you. It is advisable to create a traveler's guide (e.g. describe nearby sights or make tourist routes across the city). It is not enough to say that your hotel is placed at the heart of the city. You need to raise people's interest in you and your city.

• Social media buttons

It is significant to link your hotel website to popular social media platforms such as Facebook, Google+, Instagram, and Twitter. It will help to raise your brand awareness and improve your rankings on Google and other search engines. Make sure you have an attractive and bright social accounts where people may share their impressions about your hotel and ask you any questions that concern them.