What are the proven ways to get more sales on Amazon?

The Amazon retailing platform provides numerous opportunities for online merchants, giving a chance to raise a fortune for non-professional businesses. 

Among the apparent advantages of selling on Amazon marketplace, I can distinguish the following ones:

• The most users begin their product research on Amazon search engine

 According to the recent markets investigations, Amazon is leading e-commerce industry. Users start their products research nearly 2X more often on Amazon than Google and other search engines. Moreover, every second shopper checks Amazon even if he finds a product on different retailer’s web sources. It shows an excellent reputation and high authority of this platform. Additionally, it is worth to say that the growth of your business on Amazon selling channel will lead to increase on other channels and boost your overall revenue. 

• Amazon can serve as a great additional sales channel

Most sellers use Amazon as an additional sales channel as it can bring a good revenue without your constant involvement in a process, especially if you use one of the Amazon fulfillment services. If you worry that Amazon can cannibalize all of your sales, you can use it as an additional revenue source and still maintain a healthy direct-to-consumer web source in addition to Amazon. If you have a smart approach to your business development, Amazon can become a great compliment to your primary business. 

• Using Amazon, you can expand your business awareness and power

Using Amazon retailing platform, you can help your potential customers discover your brand. If you correctly present your business on Amazon, it will help you to build a funnel of potential customers that can eventually become your brand fans, and purchase the same additional items on your primary domain. 

• Amazon is an open global marketplace

Millions of sellers on Amazon can retail the same products and brands. So, it can be so that other third-party sellers may start selling your branded products under their name. You can’t exchange with your customers on behalf of your brand. So, do not give an opportunity for third-party sellers to retail your stuff without affiliation to the brand, and create your listing on Amazon marketplace. 

Once you have understood the basic advantages of selling on Amazon, it is time to discuss the ways how you can promote your Amazon listing.

How you can get more sales on Amazon?

Let us discuss more detailed how you should organize your listing on Amazon to attract more leads and boost your revenue. Once you have decided running your business on Amazon marketplace, it is a perfect time to start promoting your product listing. If you want to get a high revenue, you need to invest your time and efforts in listing development. The more you put in it, the higher return on investment you will get out of it. 

• Run your competitor analysis

On the initial stage of your listing optimization campaign, you need to run a competitor analysis. It will help you to realize what you are up against. Conducting a competitor analysis, you can learn a significant information about what your potential customers want and what mistakes you should avoid in your listing. Moreover, you should continuously review complimentary items to spy on the effective practices and promotional opportunities. 

Your particular attention should be paid to customer reviews and question and answer section. Customer feedbacks can help you to understand the real state of affairs and lead you to future product enhancements and new promotional ideas. 

Moreover, it is essential to check how often your competitors update their listing content. You should be aware of how often they change their pricing and upload new images. This data will help you to be always one step ahead of them and win more sales than before. 

And finally, if you notice that one of your TOP market niche competitors is out of stock, you need to start lowering your price and investing more in your Amazon ad campaign. 

• Keep your pricing policy in balance

It is essential to start retailing your Amazon products at a right price. Pricing serves as the significant ranking factor on Amazon. That is why you should always keep a balance between product’s quality and your pricing policy. Remember that your selling agreement with Amazon requires that your total price can’t be lower than at any other online sales channel. That is why you need to make sure that you provide the lowest price for your Amazon products. 

Moreover, a competitive price is your right chance to win a Buy Box on Amazon marketplace and stand out from the crowd. To stay competitive, you should always track your competitor pricing. The best way to do it is by using automated repricing tools. Recently Amazon released the new repricing tool on Seller Central to help merchants automate their pricing decisions. 

It is reasonable to engage your targeted audience with the help of lightning deals, price discounts, best deals, and buy one get one offers. By providing such temporary cuts, you will have more customers. 

• Improve your product listing optimization

The first thing customers see on search results page is a title. It may either engage shoppers to click on it or make them turn to another seller. You need to pass this initial hurdle in such a way to make a customer seriously consider purchasing your item. 

Start with a title optimization as it matters a lot for your brand perception. It should describe to customers what product they are going to buy and for what purposes. It should clarify the use and primary benefits. Do not afraid making your listing long and descriptive as it helps your potential customers get more information about your stuff. 

Once you have improved your product site, you can proceed with bullets optimization. They serve as your elevator pitch and tell customers more information about your product features and benefits. Make sure you fill in all of the available vital areas that shoppers need to be answered before they have to scroll below the fold. Here you need to mention only key facts, without any unnecessary additional information. Moreover, avoid having bullets that are more than one sentence long as it may look overloaded and inaccurate. 

Conclusion

And finally, I would like to say that Amazon is a very competitive marketplace where to be visible for your potential customers you need to invest in your listing optimization, promotion, and any other additional traffic generating methods. All these factors in a complex will help you to be in a much better position to compete.