How can hotel business websites get backlinks for SEO?
Its high competitiveness distinguishes hotel market niche. That is why building quality links for hotel website is of top priority.
A backlink is a hyperlink from another web source that points to your domain. Each backlink should be surrounded by relevant and engaging content to bring traffic to the linked source. Moreover, links should be hidden in an anchor text with one of the most relevant search terms you would like to target by on search engines.
Each incoming links that pointing to your hotel’s website gives you a vote in the eyes of search engines. The more quality inbound links point to your site, the more authority you will get from search engines, and subsequently, the higher you will rank on SERP.
There is more complexity to backlinks than that. Search engines take into account numerous algorithms to determine your exact site ranking (in fact there are more than 200 Google ranking factors). Your domain authority and brand reputation also play a role in how valuable your backlink is.
This short post is designed to share with you some link building secrets how to get backlinks for SEO. These methods will help you to increase the power of your hotel website and become a market niche leader.
Practical ways to get backlinks for hotel website SEO
- Reviewing online business directories
This link building method will be effective for those hotel businesses that would like to boost their local performance.
It is quite a simple way to acquire incoming links. Everything you need is to find relevant online directories where your content can be included. I suppose that hotel business content will look natural on neighborhood websites, local communities, and city business directories. You can also search for trade-relevant industries, such as hospitality trade associations and local tourism organizations.
There are two ways you can find these online business directories. The first one is to conduct a Google search for such queries as “hospitality directory + city name,” “business directory + city name,” “travel communities + city name,” and so on. Another way is to make a market niche analysis implementing one of the online professional tools (MOZ Pro, Semalt Web Analyzer, etc.)
- Show your offline connections online
You can generate more quality backlinks by attempting to transfer all your current offline business connections to the online world. If you lead a hotel business, you have a lot of partners and business relationships with other local businesses such as food suppliers, cleaning companies, entertainment services and so on. Most likely these local companies have already established their business online, but you still do not know about it. That is why you should check this information and do your best to show your offline connections online. Your business partners will be most likely happy to establish mutually beneficial cross-promoting business relationships.
Moreover, you can give your vendors a good testimonial about their services. In advance, they can put your domain URL on their sales page in the list of the high priority clients or also write a feedback about your company.
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