What do you know about Amazon ranking system work?

Amazon optimization is a complicated process that encompasses much more than simply creating a correct product listing. Amazon ranking system takes factors outside product description sections. These factors include click-through rate and conversion. Successful Amazon optimization also takes into account these factors plus pictures and keyword placement within the listing text.

In this short post, I will explain you how does Amazon ranking system work. Moreover, we will discuss the basics of Amazon search engine optimization, and the factors that influence click-through rate and conversion. 

The mechanism of Amazon ranking system work

The first thing you should understand before establishing your business on Amazon is how a ranking system called A9 works. Understanding the way how Amazon ranks products in search results will help you to build your optimization campaign in such a way to land your inventory at the TOP of search results page. It is especially important to understand how does Amazon ranking systems work because Amazon is a constantly evolving and growing system, and as a prospective seller you have got to stay ahead of the competition. 

Amazon SEO is different from the standard optimization. It serves to increase products purchasing likelihood. There is one primary intention on Amazon, and it is buying. SEO serves to help your potential customers find your inventory and choose it among other related variants. It is crucial for Amazon ecommerce platform as all shoppers there have a buying intend when they start searching a system.

Since the Amazon A9 algorithm is designed to boost its revenue, you have to understand its logic and adjust your business to it. 

Amazon ranking system sorts search results by their purchase likelihood, ranking high those products that generate more sales. To determine the rank of the product, Amazon takes into account two groups of factors - performance factors, and relevance factors. Performance factors represent how popular a product among customers. It represents product selling history and evaluates such significant selling metrics as click-through rate, overall sales, and conversion. Relevance factors in their term indicate how well a product matches user’s query. In other words, it is more about keyword optimization and listing relevancy. 

Improving performance factors may positively affect your product rank for all targeted search terms for which your item is listed. The certain product conditions like title or reviews may impact your product relevancy and push your listing up on Amazon search results page. 

Keyword research can be regarded as a core of Amazon optimization. It is the only way how your products can be found by your targeted audience representatives. That is why each winning optimization campaign should start with comprehensive keyword research. There are two basic types of search terms - general and long-tail. The first group of keywords is easy to find and easy to rank. The only problem is that they are too competitive and it may take a lot of time and efforts to dominate the first SERP page with these words. Long-tail search terms are not competitive and as a rule unique. It is difficult to pick up them, but they convert 2.5 times more frequently than the general ones. 

To make your Amazon keyword research campaign resultative, you should be very thorough in your keyword research and prioritize their placement in your listing.