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¿Cómo crear una estrategia de contenido ganador como Brian Dean, creador de la herramienta SEO de Backlinko?

De acuerdo con las reglas de optimización del motor de búsqueda, todas las fuentes web, especialmente las orientadas al contenido, necesitan producir contenido de forma regular. Sin embargo, ¿cuál es la frecuencia estándar para la publicación de contenido? En realidad, no existe tal noción como una frecuencia estándar o ideal porque todo depende del nicho de su sitio, sus objetivos comerciales y su público objetivo. Por supuesto, puede ser bueno que publique contenido cada vez que tenga algo que compartir con el público. Sin embargo, debe estar preparado para que en este caso su contenido no sea muy apreciado y desaparezca rápidamente.

En este artículo, compartiré con ustedes mis pensamientos sobre este tema y demostraré por qué la estrategia de contenido "menos es más" es buena para su promoción comercial.

Puede obtener muchos "me gusta" y compartir, obtener más enlaces entrantes y atraer más tráfico orientado implementando el enfoque "menos es más". Brian Dean, el propietario de la herramienta Backlinko SEO, ejecutó su estrategia de contenido con gran efecto. Ha publicado la cantidad limitada de publicaciones de SEO en los últimos años. Todas estas publicaciones han generado un gran tráfico dirigido a su sitio y lo han convertido en una de las fuentes web más autorizadas en la web. Algunos de sus puestos merecieron 3 mil acciones y más de doscientos enlaces orgánicos de fuentes relevantes y autorizadas. Entonces, como puede ver, el propietario de la herramienta Backlinko SEO ha implementado exitosamente el enfoque de contenido "menos es más".

Estrategia de contenido "Menos es más"

La estrategia de contenido "Menos es más" solo requiere una publicación de contenido de investigación de alta calidad. Debe involucrar a los usuarios con este tipo de contenido y mantener su atención hasta su próxima publicación. Le permite crear una audiencia demostrando su experiencia y reputación.

Esta estrategia de contenido simple pero creativa requiere:

  • Contenido único de alta calidad desde la investigación hasta los estudios de casos;
  • Contenido de referencia;
  • Contenido completo, incluida la curaduría;
  • Textos largos;
  • Textos basados ​​en investigaciones;
  • Enfoque en la amplificación y la promoción.


La estrategia "Menos es más" se adapta perfectamente a los webmasters que ponen un acento en la calidad del contenido que publican en lugar de cantidad Investigar y crear contenido de alta calidad una vez al mes puede llevar más tiempo y esfuerzos que publicar varias publicaciones por semana.

Este enfoque no es adecuado para todas las fuentes web. Por ejemplo, no tiene sentido usar para el entretenimiento o blogs educativos o redes sociales ya que estas plataformas requieren publicaciones más frecuentes.

Como me mencionaron antes, el mejor ejemplo de estrategia de contenido "menos es más" son las publicaciones de Brian Dean en el sitio web de Backlinko SEO. Él produce sus artículos basados ​​en investigación y referenciables cada 4 semanas más o menos. Sin embargo, a pesar de esta publicación infrecuente de contenido, los usuarios esperan ansiosos sus nuevos artículos.

Las estadísticas muestran que el enfoque de publicación de contenido de Brian Dean es resultante ya que el promedio y la mediana de las 53 publicaciones son increíblemente altas. El número promedio de acciones es 2.490, y la mediana es 1.280. El número promedio de dominios únicos de enlace también es sorprendente: 275 por publicación y 175 por mediana. Todas sus publicaciones en el complejo han atraído a casi 4 millones de visitantes y 11 millones de visitantes de páginas. Muestra cómo un enfoque inteligente de la campaña de marketing de contenidos puede cambiar drásticamente las métricas del sitio web y aumentar la autoridad del sitio web en un mercado digital.

Kate Barmina
Thank you all for your comments! I'm glad to see that my article on Backlinko SEO Tools has sparked some discussion.
Maria Gonzalez
Great article, Kate! I found your tips on creating a result-oriented SEO strategy very helpful.
Carlos Ramirez
I agree with Maria, Kate. Your article offers valuable insights on using SEO tools effectively.
Emily Thompson
I've been using Backlinko SEO Tools for a while now, and they have definitely improved my website's rankings.
Kate Barmina
Thank you, Maria and Carlos! I'm glad you found the article helpful.
Sophia Lee
I'm a beginner in SEO, and your article gave me a good starting point. Thank you, Kate!
Kate Barmina
You're welcome, Sophia! Glad to hear that it helped you.
Peter Smith
I've tried using Backlinko SEO Tools, but I didn't see much improvement. Any suggestions, Kate?
Kate Barmina
Hi Peter! Thank you for your comment. It's important to note that SEO tools alone might not guarantee immediate results. It's crucial to implement a comprehensive SEO strategy and regularly analyze the data. You may also consider seeking professional advice to further optimize your efforts.
Jennifer Johnson
I'm curious, Kate, which specific Backlinko SEO Tools do you recommend the most?
Kate Barmina
Hi Jennifer! Backlinko offers several powerful SEO tools, but some of my personal favorites are the Keyword Explorer and the Rank Tracker. They provide valuable data for keyword research and tracking your website's performance.
Michael Davis
Thanks for sharing, Kate! I'll definitely check out those tools.
Kate Barmina
You're welcome, Michael! I'm sure you'll find them useful.
Kate Barmina
You're welcome, Michael! I'm sure you'll find them useful.
Elena Sanchez
Do you have any tips for conducting effective keyword research using Backlinko tools, Kate?
Kate Barmina
Absolutely, Elena! When using Backlinko's Keyword Explorer, start by entering a broad keyword related to your niche. Analyze the results, including search volume and keyword difficulty, and narrow down your focus towards less competitive yet highly relevant keywords. This will help you optimize your content for better rankings.
Gabriel Martin
Thanks for the tip, Kate! I'll apply it to my keyword research strategy as well.
Kate Barmina
You're welcome, Gabriel! Let me know if you have any further questions.
Kate Barmina
You're welcome, Gabriel! Let me know if you have any further questions.
Megan Wilson
Do you have any insights on how Backlinko tools can help with competitor analysis?
Kate Barmina
Definitely, Megan! Backlinko's tools offer features like backlink analysis, domain comparison, and competitor keyword analysis. These can help you gain valuable insights into your competitors' strategies and identify opportunities for improvement in your own SEO efforts.
Henry Thompson
That sounds really helpful, Kate! I'll make sure to give these features a try.
Kate Barmina
Great, Henry! I hope they bring you positive results.
Alexandra Johnson
I've been using other SEO tools, but after reading your article, I'm considering giving Backlinko a try. Thanks, Kate!
Kate Barmina
You're welcome, Alexandra! I'm sure Backlinko's tools will offer great value to your SEO efforts.
Kate Barmina
You're welcome, Alexandra! I'm sure Backlinko's tools will offer great value to your SEO efforts.
Oliver Thompson
Kate, can you recommend any resources or tutorials to help beginners like me understand SEO better?
Kate Barmina
Hi Oliver! There are several reputable sources and online courses available for learning SEO. Some popular ones include Moz's Beginner's Guide to SEO and Google's Webmaster Academy. These resources offer comprehensive information and practical tips to help you grasp the basics and advance your SEO knowledge.
Sarah Baker
Thank you, Kate! I'll check out those resources as well.
Kate Barmina
You're welcome, Sarah! Happy learning.
Kate Barmina
You're welcome, Sarah! Happy learning.
Tom Wilson
Kate, I appreciate your article, but I'm concerned about the cost of using Backlinko SEO Tools. Are they affordable for smaller businesses?
Kate Barmina
Hi Tom! Backlinko offers different pricing plans, including options suitable for smaller businesses. It's best to visit their website to explore the plans and select the one that aligns with your budget and specific needs.
Daniel Garcia
Thanks for addressing that concern, Kate! I'll definitely check the pricing plans.
Kate Barmina
You're welcome, Daniel! I hope you find a plan that works for you.
Linda Wilson
Do you have any tips for optimizing website speed, Kate?
Kate Barmina
Certainly, Linda! Optimizing website speed is crucial for SEO. Some tips include minimizing HTTP requests, enabling compression, optimizing images, and using a content delivery network (CDN). Backlinko's tools can also provide insights on areas where your website might need improvement for better page speed.
Samuel Johnson
Thanks for the tips, Kate! I'll make sure to work on website speed optimization.
Kate Barmina
You're welcome, Samuel! Best of luck with your optimization efforts.
Kate Barmina
You're welcome, Samuel! Best of luck with your optimization efforts.
Laura Thompson
Kate, I enjoyed reading your article. It was informative and easy to understand.
Kate Barmina
Thank you, Laura! I'm glad you found it helpful.
Daniel Gonzalez
Do Backlinko's tools provide any insights on mobile optimization?
Kate Barmina
Absolutely, Daniel! Backlinko's tools offer features like mobile optimization analysis, mobile keyword tracking, and performance monitoring. These can help you ensure your website is optimized for mobile devices and deliver a seamless user experience.
Emma Davis
That's great to know, Kate! Mobile optimization is crucial in today's digital landscape.
Kate Barmina
Indeed, Emma! It's essential to prioritize mobile optimization for better user engagement and search rankings.
Sophia Anderson
Kate, I appreciate your insights on SEO tools. Can you recommend any other resources or blogs for staying up-to-date with SEO trends?
Kate Barmina
Hi Sophia! Some popular SEO blogs that provide regular updates and insights on industry trends include Moz Blog, Search Engine Land, and Backlinko's own blog. Following these resources can help you stay informed and adapt your SEO strategies accordingly.
William Martin
Thanks for the recommendations, Kate! I'll make sure to follow those blogs.
Kate Barmina
You're welcome, William! I'm sure you'll find them valuable.
Kate Barmina
You're welcome, William! I'm sure you'll find them valuable.
Sophie Johnson
Kate, do you have any tips for optimizing content for voice search?
Kate Barmina
Certainly, Sophie! Voice search optimization is becoming increasingly important. Some tips include using conversational language, answering specific questions within your content, optimizing for featured snippets, and ensuring your website is mobile-friendly. Backlinko's tools can help you analyze voice search trends and optimize your content accordingly.
Lucas Thompson
Thanks for the insights, Kate! I'll make sure to adapt my content for voice search.
Kate Barmina
You're welcome, Lucas! Best of luck with your voice search optimization.
Tom Garcia
Kate, your article was informative, but I'd also like to know your opinion on the future of SEO.
Kate Barmina
Hi Tom! The future of SEO is exciting and dynamic. As search engines continue to evolve, it's crucial to stay updated on emerging technologies like AI, voice search, and mobile optimization. Investing in user experience and creating high-quality, valuable content will remain important factors. SEO professionals should also prioritize data analysis and continually adapt their strategies to meet changing search engine algorithms.
Sophia Garcia
Thanks for sharing your insights, Kate! It's definitely a dynamic field.
Kate Barmina
You're welcome, Sophia! Indeed, staying adaptable is key in the ever-changing world of SEO.
Daniel Wilson
Kate, your article was well-written and beginner-friendly. I'll definitely implement your tips.
Kate Barmina
Thank you, Daniel! I'm glad you found it useful. Best of luck with implementing the strategies.
Maria Garcia
Kate, I appreciate how you explained complex concepts in a simple manner. I'm looking forward to reading more from you.
Kate Barmina
Thank you, Maria! I'm delighted to hear that. Stay tuned for more SEO-related content!
Isabella Thompson
I'm impressed with your knowledge, Kate! How did you become an SEO expert?
Kate Barmina
Hi Isabella! Thank you for your kind words. I've been working in the SEO industry for several years, constantly learning and adapting to new trends. It's a field that requires staying updated, experimenting, and analyzing data. Continuous learning and practical experience are key in becoming proficient in SEO.
Sophia Smith
Kate, your passion for SEO is evident in your article. It's inspiring!
Kate Barmina
Thank you, Sophia! I'm truly passionate about helping others succeed in SEO. I'm glad it comes through in my writing.
John Martin
Good article, Kate! It provided a comprehensive overview of creating a result-driven SEO strategy.
Kate Barmina
Thank you, John! I aimed to cover the essential aspects of building an effective SEO strategy.
Emma Thompson
Kate, I appreciate your emphasis on the importance of data analysis. It's often overlooked but essential for continuous improvement.
Kate Barmina
Indeed, Emma! It's essential to prioritize mobile optimization for better user engagement and search rankings.
Kate Barmina
Absolutely, Emma! Data analysis is vital for identifying strengths, weaknesses, and opportunities for growth. It helps refine strategies and achieve better results.
Kate Barmina
Absolutely, Emma! Data analysis is vital for identifying strengths, weaknesses, and opportunities for growth. It helps refine strategies and achieve better results.
Sophie Thompson
Do you have any tips on selecting the right SEO metrics to track, Kate?
Kate Barmina
Certainly, Sophie! When selecting SEO metrics to track, it's important to align them with your business goals. Some key metrics include organic traffic, keyword rankings, bounce rate, conversion rate, and backlink profile. By focusing on these metrics, you can evaluate the effectiveness of your SEO efforts and make data-driven decisions.
Lucas Garcia
Thanks for the tips, Kate! I'll make sure to track these metrics for better SEO performance.
Kate Barmina
You're welcome, Lucas! Best of luck with your voice search optimization.
Kate Barmina
You're welcome, Lucas! Tracking these metrics will definitely help you gauge your website's SEO success.
Olivia Martin
Kate, your article was concise yet informative. I appreciate the actionable advice you provided.
Kate Barmina
Thank you, Olivia! I aimed to ensure the article offers practical steps and recommendations for improving SEO strategies.
Kate Barmina
Thank you, Olivia! I wanted to ensure the article offers practical steps and recommendations for improving SEO strategies.
Daniel Martin
Kate, I enjoyed reading about Backlinko SEO Tools. It's great to know there are powerful tools available to enhance SEO efforts.
Kate Barmina
I'm glad you found it interesting, Daniel! Backlinko's tools are indeed helpful in optimizing SEO strategies.
Sophia Martin
Kate, your article convinced me to try Backlinko SEO Tools. I'm excited to see how they boost my website's performance.
Kate Barmina
That's great to hear, Sophia! I'm excited for you too. Best of luck with implementing Backlinko's tools.
Anna Thompson
I appreciate how you highlighted the importance of user experience, Kate. It's often undervalued in SEO discussions.
Kate Barmina
Absolutely, Anna! User experience plays a significant role in SEO success. Search engines prioritize websites that offer valuable content, easy navigation, and fast loading speed.
Jason Garcia
Kate, your article was well-structured and easy to follow. I appreciate your effort in simplifying complex concepts.
Kate Barmina
You're welcome, Jason! Making SEO concepts accessible to all readers was one of my goals while writing the article.
Kate Barmina
Thank you, Jason! Making SEO concepts accessible to all readers was one of my goals while writing the article.
Sophia Davis
Kate, I've been struggling with improving my website's rankings. Your article gave me renewed motivation and ideas.
Kate Barmina
I'm glad to hear that, Sophia! Don't lose hope and keep implementing the strategies discussed. Consistency and patience are key in SEO.
Daniel Johnson
Kate, thanks for the actionable tips on creating an effective SEO strategy. I'll make sure to follow them.
Kate Barmina
You're welcome, Daniel! It's great to hear that you found the tips actionable. Best of luck with your SEO strategy.
Ethan Martin
Your article provided valuable insights, Kate! I appreciate the time and effort you put into sharing your knowledge.
Kate Barmina
Thank you, Ethan! I'm happy to hear that you found the insights valuable.
Kate Barmina
Thank you, Ethan! I'm happy to hear that you found the insights valuable.
Sophia Wilson
Kate, do you have any tips for optimizing for local SEO?
Kate Barmina
Certainly, Sophia! Optimizing for local SEO involves claiming and optimizing your Google My Business profile, focusing on local keywords, getting positive reviews, and ensuring accurate and consistent contact information across various directories. Backlinko's tools can help you track and analyze your local SEO performance as well.
Henry Garcia
Thanks for the tips, Kate! I'll make sure to implement them for better local SEO results.
Kate Barmina
You're welcome, Henry! I'm sure your efforts will pay off in improved local SEO performance.
Isabella Davis
Your article was well-researched, Kate! It provided high-quality information on SEO tools.
Kate Barmina
Thank you, Isabella! I'm glad you found the information valuable and well-researched.
Sophia Martin
Kate, I appreciate how you emphasized the importance of a comprehensive SEO strategy. It's crucial to consider all aspects for best results.
Kate Barmina
Absolutely, Sophia! Considering all aspects of SEO and implementing a well-rounded strategy is key for achieving sustainable results.
Daniel Martinez
Kate, your article was an excellent guide for beginners like me. I now have a clearer understanding of SEO tools.
Kate Barmina
You're welcome, Daniel! I hope you find a plan that works for you.
Kate Barmina
You're welcome, Daniel! It's great to hear that you found the tips actionable. Best of luck with your SEO strategy.
Kate Barmina
I'm glad to hear that, Daniel! Helping beginners grasp the essentials of SEO tools was one of the main objectives of my article.
Kate Barmina
I'm glad to hear that, Daniel! Helping beginners grasp the essentials of SEO tools was one of the main objectives of my article.
Maria Thompson
Kate, I appreciate your practical approach to SEO. Your article was informative and actionable.
Kate Barmina
Thank you, Maria! I'm glad you found it helpful.
Kate Barmina
Thank you, Maria! I aimed to provide practical advice that readers can implement to enhance their SEO strategies.
Kate Barmina
Thank you, Maria! I aimed to provide practical advice that readers can implement to enhance their SEO strategies.
Sophia Garcia
Kate, your article has motivated me to take a more data-driven approach to SEO. Thank you for the insights.
Kate Barmina
Thank you, Sophia! I'm glad it comes through in my writing.
Kate Barmina
That's great to hear, Sophia! I'm excited for you too. Best of luck with implementing Backlinko's tools.
Kate Barmina
You're welcome, Sophia! Embracing a data-driven approach will undoubtedly help you make informed decisions and achieve better SEO results.
Kate Barmina
You're welcome, Sophia! Embracing a data-driven approach will undoubtedly help you make informed decisions and achieve better SEO results.
John Thompson
Kate, your article was well-written and informative. Thank you for sharing your expertise.
Kate Barmina
Thank you, John! I appreciate your kind words. Sharing my SEO expertise is always a pleasure.

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