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Will it easy to get backlinks in 2018?

Links building has always played a primary role in search engine optimization. However, the methods of building links have been changed each year. The biggest one appeared in 2013 when Google created his Penguin update. This update made all points apparent, raising the value of the quality of the inbound links and devaluing all spammy links. 

In our days, link building is a highly controversial issue. One specialist claim that the value of external links has declined while others argue that its importance has continuously risen over the years. These misunderstandings are caused by devaluing links spam, and the constant Google updates that change priorities in this sphere. 


However, no matter what have you heard about link building, it still directly affects your site rankings. No website can rank high on SERP without quality and relevant inbound links. 

Currently, 2017 year is coming to an end, and we are on the eve of 2018 Christmas holidays. Google still struggle against spammy link building techniques and prize relevant incoming links. Spammy link building techniques have gone into oblivion. More and more webmasters decide to invest in quality content crafting and link building. It causes a high competition in this field. 

One can't help but wonder what will be the new changes that we can experience in link building sphere in 2018. As a prosperous website owner, you need to be aware of what is going to work and what is not. 

In this article, you will find some future-proof ways to make you stay on the TOP of search engine optimization game. 

How easily get backlinks in 2018?

  • Make everything manually

We live in the utterly automated world where things that are created manually have a high value, especially in link building sphere. Make sure you refer to your market niche leaders to acquire more quality backlinks. Do not go for automating emails as they are attracted as spam by the addressee. 

Moreover, do not fall for automated link building software as it can negatively affect your site positions and brand reputation. I strongly recommend referring to professional SEO experts who can build links to your site manually.

  • Skyscraper link building technique

It is a favorite content-driving technique which is used by SEO specialists to gain links to a web source. It is based on finding a quality piece of content in your niche which is already considered as a reputable source and searching for opportunities to create better content within the same message.

You need to track the new content publications in your market niche to put your links out there. If this content is published on a reputable web source, it is most likely already has a high rank. That is why it is an excellent opportunity for you to get link juice from authority source. By creating research-based content, you can outrank the original one and get a good response to it.

Jason Adler
Thank you all for reading my article! I'm excited to hear your thoughts on link building in 2018.
Mark Thompson
Great article, Jason! I think in 2018, link building will focus even more on quality rather than quantity.
Jason Adler
Thanks, Mark! I totally agree. With search engine algorithms becoming more sophisticated, quality backlinks are essential for higher rankings.
Emily Johnson
I've noticed that outreach and relationship-building play a significant role in link building nowadays.
Jason Adler
Absolutely, Emily! Building relationships with influencers and other website owners can lead to more natural and valuable backlinks.
Adam Smith
Is guest blogging still an effective method for building backlinks in 2018?
Jason Adler
Good question, Adam! Guest blogging can still be effective if done right. It's important to choose reputable websites and provide high-quality content for a genuine impact.
Sophia Brown
What about the role of social media in link building this year?
Jason Adler
Great point, Sophia! Social media can be a powerful tool for link building, as it helps amplify your content, attract shares, and generate traffic that can lead to backlinks.
William Thompson
Do you think link-building techniques such as blog commenting are still effective in 2018?
Jason Adler
Hi William! Blog commenting can still be effective to some extent, especially when you add value and engage in meaningful discussions. However, it's essential to focus on relevant and authoritative blogs.
Linda Miller
I've heard about link-building services that promise quick results. Are they worth considering?
Jason Adler
Thanks for bringing it up, Linda! Generally, I would advise against such services as they often involve spammy techniques that can harm your website's reputation. Focus on organic link building instead.
George Wilson
With voice search on the rise, should we consider optimizing for voice assistants in our link-building strategy?
Jason Adler
Good question, George! Voice search is indeed gaining popularity, and optimizing for voice assistants can indirectly help with link building. When your content is voice-friendly, more people may engage, share, and backlink to it.
Jennifer Taylor
I believe that creating valuable and shareable content is key to successful link building in 2018.
Jason Adler
Absolutely, Jennifer! Content remains the foundation of any successful link-building strategy. If your content is exceptional, people are more likely to link to it organically.
Samuel Davis
What's your take on the importance of link relevancy for SEO?
Jason Adler
Great question, Samuel! Link relevancy plays a crucial role in SEO. It's important to aim for backlinks from websites that are relevant to your niche. It signals to search engines that your website is trustworthy and authoritative.
Emma Carter
Are there any emerging trends or new link-building strategies we should keep an eye on in 2018?
Jason Adler
Good question, Emma! One emerging trend is linkless backlinks. Search engines are starting to consider brand mentions even without actual hyperlinks. So, focusing on building a strong brand presence can indirectly contribute to link building.
Michael Johnson
What are the best tools you recommend for monitoring and analyzing backlinks?
Jason Adler
Hi Michael! There are several great tools available for backlink monitoring and analysis. Some popular ones include Ahrefs, Moz, and SEMrush. They provide valuable insights into your backlink profile and competitor analysis.
Natalie Clark
Would you say that building internal links within your own website is still important for SEO?
Jason Adler
Certainly, Natalie! Building internal links within your website is essential for SEO. It helps search engines understand the structure of your site, allows for better navigation, and can distribute link equity among your pages.
Robert Turner
What's your opinion on using infographics as a link-building strategy?
Jason Adler
Hi Robert! Infographics can be an effective way to attract backlinks. They are visually appealing and shareable, making it easier for other websites to link to them as a useful resource.
Olivia Wilson
Do you have any tips for link building on a limited budget?
Jason Adler
Great question, Olivia! One tip is to focus on creating extraordinary content that naturally attracts backlinks. Additionally, participating in relevant industry forums and social media communities can help you build relationships and gain organic backlinks.
Thomas Mitchell
I think that link building will become even more challenging in 2018 due to increasing competition. What do you think?
Jason Adler
You're right, Thomas. As competition intensifies, it's crucial to stay updated with the latest link-building strategies and adapt to changing algorithms. Quality and relevance will continue to be the key factors for success.
Susan Anderson
Should we still focus on anchor text optimization in link building?
Jason Adler
Good question, Susan! While anchor text optimization is still relevant, it's important to maintain a natural and diverse link profile. Focus on providing value to users rather than solely optimizing for search engines.
David Wilson
Would you recommend reaching out to bloggers for guest posting opportunities as part of link building?
Jason Adler
Hi David! Reaching out to bloggers for guest posting can be an effective strategy, but it's crucial to ensure relevancy, offer unique and high-quality content, and respect their guidelines. Building genuine relationships with bloggers can lead to long-term benefits.
Samantha Roberts
What are your thoughts on using press releases as a link-building strategy?
James Davis
Does the age of a domain impact its link-building potential?
Jason Adler
Hi James! While the age of a domain can influence its overall authority, it's not the only factor. It's more important to focus on the quality and relevance of the content, as well as building reputable backlinks.
Sarah Parker
What's your opinion on using influencer marketing for link building?
Matthew Turner
How long does it usually take to see results from link-building efforts?
Jason Adler
Hi Matthew! The timeline for seeing results from link-building efforts varies. It depends on factors such as the competitiveness of your niche, the quality of your content, and the effectiveness of your link-building strategies. In general, it may take several weeks to a few months to see significant improvements.
Hannah Bennett
Do you have any advice on dealing with negative SEO attacks that target your backlinks?
Edward Morris
What are some effective ways to encourage others to link to your content?
Jason Adler
Hi Edward! One effective way is to create exceptional content that provides unique value to your target audience. You can also reach out to relevant website owners, influencers, and bloggers to share your content. Building relationships, offering guest blogging opportunities, and participating in industry discussions can increase the chances of others linking to your content.
Julia Cooper
How important is it to regularly update and refresh existing content for better link-building results?
Kevin Wilson
Should we focus on building backlinks from a variety of sources or prioritize authoritative websites?
Jason Adler
A combination of both is ideal, Kevin. Building backlinks from a variety of sources can provide diversity and organic growth. However, prioritizing authoritative websites within your niche can significantly impact your website's authority and search engine rankings.
Alexandria Davis
What are your thoughts on using link-building automation tools for efficiency?
Daniel Turner
Do you have any tips for local businesses looking to build backlinks?
Jason Adler
Certainly, Daniel! Local businesses can focus on building relationships with local directories, industry-specific associations, and other relevant local websites. Additionally, engaging in local community events and sponsoring local organizations can help gain backlinks from reputable sources.
Abigail Thompson
What are some common link-building mistakes we should avoid in 2018?
Jason Adler
Great question, Abigail! Some common link-building mistakes to avoid include relying on spammy link schemes, neglecting relevancy in backlink sources, ignoring link quality over quantity, and not monitoring and analyzing your backlink profile regularly. It's essential to stay up-to-date with industry best practices and adapt your strategies accordingly.
Ryan Campbell
How can we recover from a Google penalty related to our previous link-building practices?
Jason Adler
Recovering from a Google penalty requires a systematic approach, Ryan. Start by identifying the cause of the penalty, such as spammy links or over-optimized anchor texts. Then, work on removing or disavowing those harmful links, improve your link-building practices, and submit a reconsideration request to Google. It's crucial to be patient and compliant with Google's guidelines during the recovery process.
Victoria Wright
How can small businesses compete with larger competitors in terms of link building?
Thomas Turner
Are there any specific industries or niches that face more challenges in link building?
Jason Adler
Hi Thomas! Some industries or niches that face more challenges in link building include highly saturated markets with intense competition and industries with strict regulations or limited online presence. However, by adopting creative strategies, focusing on quality, and leveraging unique aspects of their business, even these industries can overcome link-building challenges.
Sophie Harris
How do you measure the success of a link-building campaign?
Liam Wilson
Does link building still matter for websites with a strong social media presence?
Jason Adler
Certainly, Liam! While social media presence can contribute to brand visibility and traffic, link building remains important for organic search rankings. Backlinks from reputable sources indicate trust and authority to search engines, which can positively influence your SEO efforts.
Grace Turner
Are there any ethical concerns related to link building that marketers should be aware of?
Jason Adler
Great question, Grace! Marketers should be mindful of ethical concerns in link building. It's crucial to follow search engine guidelines, avoid black hat techniques, and prioritize user experience. Transparency and providing value should be at the core of your link-building strategies.
Maxwell King
Are there any specific types of content that tend to attract more backlinks?
Emma Thompson
How can we encourage users to share and link to our content without explicitly asking them to do so?
William Walker
Is it better to focus on ranking for highly competitive keywords or long-tail keywords when it comes to link building?
William Evans
How can we evaluate the authority and quality of websites before seeking backlinks from them?
Laura Johnson
What are your recommendations for writing effective outreach emails to request backlinks?
Joshua Clark
Should we focus on building links on sites with a similar target audience or try to diversify?
Jason Adler
A combination of both is recommended, Joshua. Building links on sites with a similar target audience can help you reach a relevant and engaged audience. However, diversifying your link profile by targeting various websites and industries can contribute to the overall authority and natural growth of your backlinks.
Sarah Harris
What are some effective ways to promote content and attract initial backlinks?
Oliver Turner
Are there any specific on-page optimization techniques we should follow for better link building?
Jason Adler
Absolutely, Oliver! Some on-page optimization techniques that can positively impact link building include optimizing your page titles, meta descriptions, and heading tags with relevant keywords. Also, make sure to have clear and user-friendly navigation, incorporate internal links to relevant pages, and ensure fast loading times for better user experience.
Michael Wilson
Is it better to focus on building new backlinks or reclaiming broken or lost backlinks?
Emily Turner
Are there any specific tools or techniques for conducting effective competitor backlink analysis?
Jason Adler
Yes, Emily! You can conduct effective competitor backlink analysis using tools like Ahrefs or Moz. These tools provide insights into your competitors' backlink profiles, including the number of backlinks, referring domains, anchor text distribution, and top linked pages. Analyzing your competitors' backlinks helps identify potential link-building opportunities and understand their strategies.
Jack Harris
Does the format of content, such as video or written, impact its link-building potential?
Jason Adler
The format of content can indeed impact its link-building potential, Jack. While both written and video content can attract backlinks, the shareability and uniqueness of video content often make it more likely to be referenced and linked to. However, written content that is well-researched, comprehensive, and valuable can also earn quality backlinks.
Emma Collins
Is it better to have a few high-quality backlinks or a larger number of lower-quality backlinks?
Jason Adler
Quality always trumps quantity when it comes to backlinks, Emma. While having a larger number of low-quality backlinks may initially seem beneficial, they can harm your website's reputation and SEO. Focus on acquiring high-quality backlinks from relevant and authoritative sources, as these have a more positive and lasting impact on your search engine rankings.
Abigail Turner
How can we create link-worthy content that naturally attracts backlinks?
Ethan Turner
How important is it to keep track of and analyze competitor backlinks?
Jason Adler
Keeping track of and analyzing competitor backlinks is important for several reasons, Ethan. It helps you identify potential link-building opportunities, reveal strategies that work in your niche, benchmark against competitors' authority, and stay updated with industry trends. Competitor backlink analysis can provide valuable insights and help you refine and enhance your own link-building efforts.
Isabella Wilson
Do you have any tips on building backlinks for e-commerce websites?
Jason Adler
Certainly, Isabella! To build backlinks for e-commerce websites, you can leverage product reviews, collaborate with industry influencers or bloggers for sponsored content, engage in affiliate marketing, create and promote valuable resource guides or tutorials, and participate in relevant online communities or forums. In addition, optimizing product descriptions with SEO-friendly content can increase their visibility and attract backlinks.
Sophia Thompson
What is your view on link-building outreach automation tools?
Jason Adler
Link-building outreach automation tools should be used with caution, Sophia. While they can save time and streamline certain outreach processes, it's essential to maintain personalization, avoid spammy practices, and respect the guidelines of the platforms you're reaching out to. Genuine, thoughtful outreach often yields better results than fully automated approaches.
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