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Devo fare SEO per le descrizioni dei prodotti?

Nel 2017 è difficile sopravvalutare l'importanza delle descrizioni dei prodotti per l'e-commerce. Al giorno d'oggi, la cosa principale a cui importa di più di Google è l'esperienza dell'utente. I principali motori di ricerca riguardano innanzitutto l'interesse dell'utente.

Oggi ti dirò come scrivere le descrizioni dei prodotti che vendono. Dopo aver letto questo articolo, sarai in grado di generare descrizioni che non solo mostrano ai clienti i benefici del tuo prodotto, ma li convincono anche a comprare.

seo product descriptions

Come scrivere descrizioni dei prodotti SEO-amichevole ?

Quando si tratta di contenuti del sito Web, la scrittura di descrizioni di prodotti di qualità è un vantaggio. Come dicono gli esperti SEO, le descrizioni sono finestre che consentono a un utente di dare una sbirciatina al vero affare. Se la descrizione del prodotto può convertire ogni browser in un acquirente, si può dire che sia la descrizione perfetta del prodotto. Quando scrivi le descrizioni dei tuoi prodotti, tieni a mente le seguenti raccomandazioni:

Seleziona le parole chiave giuste

L'opzione migliore è quella di includere il nome del prodotto nella descrizione una o due volte così come in sottovoci. Oltre ad aiutare con il SEO, questo aiuterà anche i tuoi utenti a capire di cosa tratta la pagina.

Quando descrivi il tuo prodotto, cerca di essere il più preciso possibile. Descrivi il tuo articolo in tutti i dettagli, indicando la sua dimensione, colore, materiale e altre caratteristiche. Più informazioni fornisci sul tuo prodotto, maggiori sono le tue possibilità di essere classificato in alto. Descrizioni dettagliate aiutano i visitatori a capire se il tuo prodotto è esattamente quello che stanno cercando.

Un altro modo per rendere la descrizione del prodotto SEO-friendly è utilizzare i sinonimi. Pensa alle frasi chiave correlate e aggiungili alla tua descrizione. Ciò aiuterà il tuo rango della pagina web per una serie di domande diverse. Ricorda, è molto più piacevole per gli utenti leggere contenuti vari e accattivanti.

Produrre contenuti unici e rilevanti

È essenziale evitare di copiare e incollare il plagio. Non copiare mai le descrizioni dei prodotti dai produttori. Se copi descrizioni da altre risorse, Google considererà questo contenuto duplicato e ti penalizzerà. Prenditi il tuo tempo per generare qualità e descrizioni di prodotti uniche che si distinguono dalla concorrenza. Fornire un alto livello di originalità ti ripagherà sempre di più in un e-store. Come già accennato, Google si occupa di migliorare l'esperienza dell'utente. I motori di ricerca tengono d'occhio i contenuti di valore che possono migliorare la vita degli utenti. Le descrizioni dei prodotti SEO-friendly non solo aumentano le tue vendite, ma ti mantengono anche in cima alle classifiche dei motori di ricerca.

seo product page

Ricorda la regola d'oro: le persone apprezzano l'originale, ben- contenuti creati appositamente su misura per loro. Assicurati di utilizzare il vocabolario semplice e i tempi giusti nelle descrizioni. Anche il controllo dei testi per errori di grammatica e refusi è un must.

Conclusione

Fare SEO per le descrizioni dei prodotti è un'idea eccellente. Quando ottimizzi il servizio e le descrizioni dei prodotti, rendi le tue risorse più visibili agli utenti che cercano parole chiave associate al tuo marchio tramite motori di ricerca come Google, Bing e Yahoo.

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Ivan Konovalov, your article on SEO for e-commerce has been a game-changer for my website. Thank you for sharing your expertise!
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