Are there any Amazon Search Engine Optimization secrets?

Is It True That There Are Some Amazon Search Engine Optimization Secrets?

I bet that if you're an ecommerce entrepreneur selling on Amazon with your own SEO strategy, you might as well be still unaware of these Amazon Search Engine Optimization secrets. Of course, the following Amazon SEO tips aren't secrets in the ordinary sense, but the thing is that every expert SEO and all big-time sellers running the business over there should know the following. Of course, if they want to survive in that really competitive business environment. So, let's delve in!

Six Amazon Search Engine Optimization Secrets

The Buy Box is exactly where these Amazon Search Engine Optimization secrets fall into. And this is where Amazon mainly differs from the major search engines like Google itself. So, the Buy Box found on the product detail page over there is where the most of the customers click to add the item they want to the shopping cart. Ultimately, to make a purchase with you and nobody else. While brand owners selling on Amazon typically have no problems with getting their offers listed into the Buy Box, for the rest of online entrepreneurs selling on Amazon it's a definitely challenging task. So, below I'm going to show you some Amazon Search Engine Optimization secrets for you to find your product offers directly inside that deserved Buy Box.

Offer Competitive Pricing

It may seem like a no-brainer, buy your competitive price tags are among the top factors taken into account by Amazon's A9 search ranking algorithm when it comes to awarding product positions inside the Buy Box. Most commonly, such price has all shipping costs included by default. So, the first thing not-to-do over there is lowering the "basic" offer price at the expense of elevating the cost of delivery. But that simply doesn't work at all! I mean that you can't trick Amazon acting like that. And here is the first of my Amazon Search Engine Optimization secrets – to help you with competitive pricing I recommend using Amazon repricer tools, automatic online software that will keep you alerted on any price changes seen for your closest niche competitors, as well as any current price fluctuations for you to react on a short notice. Among the others, I recommend trying RepricerExpress, a fairly good repricing tool with a use-proven performance. I really enjoyed it for my product listing price control.

Keep a Healthy Selling History

Let's face it – maintaining a positive selling story is necessary not only to win the Buy Box, but to assure your current ranking progress and the level of exposure in the online search on Amazon. It means that your general aim as a big-time seller over there is making more customers happy – delivering only quality products, and delivering them always on time. Below are some critical tips for you to make that happen and reach a good level of customer satisfaction with your drop-shipping store on Amazon. First of all, try to respond promptly to all the correspondence and resolve any customer problems as with no delay. Doing so, actively seek for more positive customer reviews so that your reputation as a reliable trader is well-maintained. 

To make things much easier with customer reviews, I recommend using Feedback Genius, a free Amazon tool that can keep you always informed on every negative review, should this unfortunate situation take place, sooner or later. Moreover, this tool is extremely helpful when it comes to getting some extra positive reviews – it can help you quickly run an email campaign running by way of a polite request (reminder) sent to every client recently buying with you. That way, most of them would be given a polite reminder to drop a piece of feedback to your own competitive advantage. 

Boost Your Sales

Among the most apparent yet too often neglected Amazon Search Engine Optimization secrets is that the more you sell, the better ranking your products are going to have over there. That way, to win the Buy Box I recommend considering these two specific things to help you with that:

• Pull down your current prices so that you can sell a lot of products within a limited period of time. Yes, lowering your prices so that you get really surging sales through a brief timeframe can give a strong ranking signal to Amazon's A9 algorithm that your store is definitely worth being shown to a broader audience of potential clients shopping over there. All you need here is just to keep a close eye on your current level of ROI – just to make sure you're really up to take the hit.
• Try to sell more unique products. It may seem a no-brainer, but if not too many online retailers are selling within your product category or are offering the same item on sale – the general level of competition will be definitely less severe so that it would be much easier for you to win the Buy Box after all. 

Provide Product Information as Thoroughly as Possible

Let's face it – when the major factors taken at scale are nearly all the same, you can win out by just having a more complete and thoroughly filled product information. And here is when Amazon Search Engine Optimization secrets come into play! I mean the following sections of your product listing are exactly those shreds of content that can be well-optimized (much like with the original concept of SEO). That way, I recommend focusing your optimization precisely on your product title. Use all character space available for your maximum advantage – fill in all product details in your perfectly performing titles. 

Try to cover the following elements in full: product brand, type and description, main materials (key ingredients), product line, color size (if they are really relevant characteristics), current quantity available on stock, as well as the manufacturer part number. Doing so, don't forget to consider using a deep categorization – simply because ranking in a broad product category is commonly much more difficult rather than dominating a definitely more specific section.

Backend Keywords

Among the other Amazon Search Engine Optimization secrets, the backend keyword section is probably the most underscored thing over there. The thing is that for some reason this section (to be filled with the backend search terms) is still not used in full by too many online entrepreneurs selling on Amazon. So, why not to use this to your own competitive advantage so that your closest niche rivals can't stay competitive against your product listing anymore, right? Given that there are no Amazon Search Engine Optimization secrets or any specific guidelines on this subject, everything must be really simple with your backend keywords section. 

I mean that all you need is to use all five keywords fields given by default. Doing so, incorporate there some of your main target keywords and long-term search expressions which hadn't been placed yet elsewhere in your product listing. Or at least make sure these alternate spelling forms, synonyms or any other related search terms in your backend section aren't already mentioned in your product title. Otherwise, Amazon's A9 ranking algorithm might as well see a sign of a definitely manipulative behavior. And you don't want this unfortunate course of events to happen to you, right?

Offer Prime Items

So, here we are finally coming to the point. The thing is that there are a lot of successful sellers on Amazon who succeeded with just one thing over there – they became skilled enough with Amazon's really specific set of trading rules, in line with keeping their margins under close monitoring. It means that playing by their best practices and offering prime items on sale can become you another competitive advantage within those Amazon Search Engine Optimization secrets we've already mentioned before. 

Just consider having Amazon pro-seller account and keep working your way. Ultimately, to become a real Prime seller – as there is already something around 60 million Prime members selling over there. And it means that they now are most likely to be outperforming those basic (non-Prime) Amazon community members. So, none of the ecommerce retailers simply can’t afford to ignore such a formidable audience, right? Remember, that subscription-based service on Amazon is probably the best filter, which is placed most prominently over there, I should admit. I mean the situation when a potential buyer filters out any non-Prime products on sale – those items have got nearly zero chance of being shown up in the results upon filling a search request.