What should I know about basic techniques of SEO to double my web traffic?

I can show you several basic techniques of SEO that can double your web traffic without paying too much time and effort. Of course, the broad concept of the Search Engine Optimization can be really complex. Nevertheless, I hope that despite all common obstacles, these four basic SEO techniques will help you move at least one step closer to that deserved #1 ranking on Google’s list of the relevant SERPs. That being said, let’s see what can be done to that point – simply and at ease.

Four Basic Techniques of SEO to Double Your Traffic

Optimizing Titles

First and foremost, I recommend starting with getting your title tags well-optimized for search. Basically, all you need to do is to embed every page of your website or blog with a unique title tag. Given that far not all title tags should be created equal, here are the basic techniques of SEO and the most common requirements to good titles that would fit your overall optimization strategy under any circumstances. So, make sure to have them:

• Below 70 characters each, with spacing included.
• Cover your main target keywords – related to a given product or service your business is dealing with, as well as the brand name of your company itself.
• Fully informative and a bit intriguing at the same time. Remember, your title tags will be commonly used as a snippet displayed directly in the organic search results. So, make sure to make them welcoming to prompt user’s click through to your web page. That’s it!

Meta Descriptions

Next, make sure to have really compelling meta descriptions. Just like with your title tags, every page of your website or business blog is expected to be embedded with a unique and fully customized meta description. Basically, a sound meta description should come as a brief page summary, standing somewhere within 150-160 characters on average. That way, don’t forget to embed every meta description of yours with at least one main target keyword (or its long-tail variation), to be organically mentioned inside the text content.

Visual Content

Don’t forget to add ALT-tags to every image seen on your web pages. Doing so, you will help the major search engines (like Google itself) “read” and “understand” what exactly each image is all about. Given that the original purpose of ALT-tags was about providing additional information to visually impaired online users, now they are used for better indexing as well. At the same time, these sections are proved to be pretty good places to include some of your main target keywords too. Note, however, that no “keyword overstuffing” is allowed over there.

Sitemap

Don’t skimp your time and effort on creating a proper sitemap – this will help not only with the live user browsing, but help Google’s search spiders navigate through the main sections of your web source for better indexing purposes. Given that there are a lot of different online helper tools and useful frameworks for creating quality sitemaps nearly in a self-driven manner – this opportunity for improving your overall SEO should never be neglected as well.