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¿Cómo pueden ayudarme las palabras clave de estilo back-end de Amazon a mejorar mi SEO?

Toda campaña de optimización efectiva debe comenzar con la investigación de palabras clave. Es una línea de fondo de desarrollo y mejora comercial futura. Si está vendiendo en Amazon, debe tener en cuenta que esta plataforma es muy competitiva. Para que sus productos sean visibles para sus clientes potenciales, debe trabajar en la optimización de su listado, la generación de comentarios positivos y la atracción del tráfico.

Es razonable comenzar la optimización de su listado con una investigación exhaustiva de palabras clave utilizando varias herramientas de investigación a la vez. En otras palabras, debe identificar las consultas reales y los términos de búsqueda que los clientes de Amazon ingresan en el cuadro de búsqueda para encontrar productos de acuerdo con sus necesidades. La tarea principal de la búsqueda de palabras clave de Amazon es encontrar palabras que coinciden con las consultas del usuario para mostrar sus productos en frente de estos usuarios. La búsqueda de palabras clave es necesaria para los vendedores de Amazon, ya que ayuda a encontrar los términos de búsqueda relacionados dentro de un mercado específico para mejorar los rangos de productos para obtener más ventas y aumentar los ingresos.

Existen numerosas herramientas profesionales de investigación de palabras clave creadas para la optimización de la lista de Amazon. Pueden proporcionarle varias sugerencias de palabras clave, mostrar el rango y el volumen de búsqueda de cada término de búsqueda seleccionado. Además, Amazon ofrece sugerencias de búsqueda que se pueden utilizar para ampliar aún más las palabras clave. Solo necesita insertar varias primeras letras de su palabra clave específica en el cuadro de búsqueda de Amazon para obtener sugerencias relevantes basadas en las preferencias del usuario. Le aconsejo que use varios métodos y herramientas de investigación de palabras clave al mismo tiempo, para poder comparar los datos obtenidos y obtener los resultados más precisos.

En este artículo, discutiremos cómo generar más negocios dando palabras clave de estilo Amazon e incorporarlas estratégicamente a su lista de productos. Además, compartiré con usted algunas ideas sobre las palabras clave de backend de Amazon y su rol en la optimización de listas.

¿Cómo mejorar las clasificaciones de palabras clave de Amazon?

Amazon no mantiene en secreto sus factores de clasificación, compartiendo esta información con todos los comerciantes en Amazon Seller Central. Analicemos brevemente algunos de los factores de clasificación esenciales de Amazon que necesita saber para funcionar bien en el mercado de Amazon.

  •  Rango de venta 

El ranking de ventas de Amazon ayuda a comparar el número de ventas para artículos idénticos. Es uno de los factores de clasificación esenciales en Amazon, ya que muestra qué marcas tienen la mayor reputación entre los usuarios y generan más tráfico y conversión. Los productos con el alto rango de ventas por lo general se colocan en la parte superior de la página de resultados de búsqueda de Amazon.

Como el sistema de motor de búsqueda de Amazon se concentra en la maximización de los ingresos, los productos que generan más ventas tienen rankings más altos en Amazon. Por supuesto, puede sonar como un círculo vicioso. Sin embargo, no hay necesidad de darse por vencido. Afortunadamente, muchas técnicas efectivas ayudan a los vendedores nuevos a competir.

  •  Reseñas de los clientes 

Otro factor de clasificación importante en Amazon es la opinión de los clientes. Además, la forma en que respondes a las retroalimentaciones de los clientes también es enorme. Como regla, los productos que tienen la mayoría de las evaluaciones se clasifican primero en Amazon SERP. Es por eso que es esencial crear un plan ganador sobre cómo puede generar comentarios positivos en su página de producto. Debe tener en cuenta que todas las revisiones incentivadas están prohibidas por Amazon. Por lo tanto, debe buscar otras formas efectivas de obtener revisiones orgánicas.

  •  Responda todas las preguntas de los usuarios 

La sección de preguntas y respuestas también es importante en Amazon. Si bien no se puede distinguir como el factor de clasificación esencial de Amazon, aún afecta el rango de su producto en Amazon. Esta sección se encuentra cerca de la parte superior de la página del producto, lo que generalmente significa que es importante para las conversiones. De acuerdo con nuestras investigaciones recientes, los productos que tienen un alto rango en Amazon tienen casi el doble de respuestas de clientes que cualquier otro listado en la categoría.

  •  Política de precios 

El factor principal que Amazon considera para determinar la tasa de conversión prevista y el rango del producto es el precio. Es una condición básica para ganar Amazon Buy Box ya que la mayoría de los compradores tienden a buscar las mejores ofertas en este mercado. Por lo tanto, si aplica un sobreprecio a sus artículos, tiene pocas posibilidades de ser visible en Amazon SERP. Para seguir siendo competitivo en Amazon, debe cambiar continuamente el precio de sus productos y hacer un seguimiento de las posiciones de su competencia y las políticas de precios.

  •  Porcentaje de rebote 

Amazon hace un seguimiento de las acciones de cada usuario en la plataforma. Por lo tanto, sabe a qué hora los clientes pasan en su página y puede comprobar cómo rápidamente lo cierran. Estas métricas pueden servir como factores de clasificación y pueden impulsar su lista hasta la página de resultados de búsqueda TOP de Amazon o reducir sus clasificaciones actuales.

Echemos un vistazo más de cerca a estas métricas de clasificación de Amazon.

El tiempo que un usuario pasa en la página del producto muestra a Amazon lo interesada y valiosa que es su descripción para este cliente. Los compradores que están mirando a través de todas las secciones de la lista que se presentan en la página de su producto muy probablemente se convertirán en sus clientes.

Un porcentaje de rebote muestra a Amazon si su lista merece o no la atención de los usuarios. La tasa de rebote más baja que tiene, la posición de mayor rango que obtendrá en Amazon. Una tasa de rebote alta es cuando un cliente realiza una búsqueda, sigue su lista de productos y luego vuelve a los resultados de búsqueda o hace clic en una oferta de producto relacionada.

  •  Optimización e integridad de los listados 

Una métrica más que no podemos omitir es la optimización de la lista y lo completo. Debe organizar su lista de productos de tal manera que atraiga más tráfico convertido de la búsqueda. Debe completar todas las secciones de contenido, usando cada carácter disponible. La lista de Amazon es su oportunidad de incorporar sus palabras clave de estilo Amazon de tal manera que se clasifiquen en su categoría.

  •  Términos de búsqueda de back-end 

El último factor de clasificación que la mayoría de los vendedores no conoce son los términos de búsqueda de back-end. Los términos de búsqueda de back-end de Amazon se utilizan en la sección respaldada de Amazon Seller Account. Esta sección proporciona a Amazon la información adicional sobre el producto que vende y aumenta sus posibilidades de obtener un alto puesto en Amazon SERP. Las palabras clave de backend de Amazon no son visibles para los usuarios, pero ayudan a que una lista se clasifique de forma orgánica. Sirven como etiquetas HTML para dar a su lista una mejor visibilidad de búsqueda.

David Johnson
Thank you for taking the time to read my article on improving Amazon keyword rankings. I hope you find it helpful! If you have any questions or comments, feel free to share them here.
Sarah Williams
Great article, David! I found your tips on optimizing Amazon keywords very valuable. Do you have any personal experience with implementing these strategies?
David Johnson
Hi Sarah, thank you for your kind words! Yes, I have personally implemented these strategies for several clients and have seen positive results. By optimizing their product listings with relevant keywords and using data-driven research, we were able to improve their Amazon keyword rankings and increase their organic traffic.
Mark Thompson
I enjoyed reading your article, David. It provided some valuable insights on improving keyword rankings on Amazon. I'll definitely try out the tips you suggested!
Jennifer Lee
David, great article! I have a question about keyword research for Amazon. How do you determine which keywords are more relevant and have higher search volume?
David Johnson
Hi Jennifer! Thank you for your question. When it comes to keyword research for Amazon, I recommend using tools like the Amazon Keyword Tool offered by Semalt. It provides valuable insights into search volume, competitiveness, and relevance of keywords. Additionally, analyzing competitors' product listings and customer reviews can help identify relevant keywords that are driving traffic and conversions.
Steven Thompson
I never realized the importance of Amazon keywords until I read your article, David. It's amazing how optimizing the right keywords can have such a significant impact on product visibility. Thanks for the valuable information!
Laura Martinez
David, your article was incredibly informative! I knew keywords were important, but you provided some excellent strategies to improve rankings. I'll be implementing them right away.
Michael Adams
Hi David, thank you for sharing your expertise. I've been struggling with Amazon keyword rankings, and your article gave me some actionable strategies to improve them. I'm excited to see the results!
Sarah Williams
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Hi David, I found your article to be very helpful. I wasn't aware of the impact Amazon keywords could have on sales. I'll be taking your advice and optimizing my listings. Thank you!
Robert Johnson
David, excellent article! I've been struggling with keyword rankings on Amazon, and your tips are exactly what I needed. Thank you for sharing your expertise!
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David Johnson
Thank you all for your kind comments and feedback on my article! I'm glad you found it helpful and informative. Feel free to reach out if you have any additional questions or need further assistance.
Liam Thompson
David, your article was a great read. It provided me with valuable insights and strategies to improve my Amazon keyword rankings. Thank you for sharing your expertise!
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Hi David, thank you for writing this article. It has given me some valuable insights into improving Amazon keyword rankings. I'll be using your strategies!
David Johnson
I appreciate everyone's engagement and positive feedback on my article! It's great to see that my strategies have resonated with many of you. If you have any specific questions or need further assistance, don't hesitate to ask.
Matthew Ward
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Noah Adams
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Hi David, thank you for sharing your expertise on improving Amazon keyword rankings. Your article was informative and provided valuable strategies. Thank you!
Christopher Lee
David, your article was a great resource for me. I've been struggling with Amazon keyword rankings, but your tips have given me a fresh perspective. Thank you!
Ella Thompson
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Hi David, your article was very informative. I'll be implementing your strategies to improve my Amazon keyword rankings. Thank you for sharing your expertise!
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David, your article was incredibly insightful. I've been struggling with Amazon keyword rankings, but your strategies have given me a fresh perspective. Thank you!
Michael Clark
Great read, David! Your insights into improving Amazon keyword rankings are valuable. I'll be applying your strategies to optimize my product listings.
Emily Scott
Hi David, your article was a game-changer for me. I've been struggling to improve my Amazon keyword rankings, but your strategies provided me with the guidance I needed.
William Thompson
David, your article was an excellent resource. I've been looking for ways to improve my Amazon keyword rankings, and your tips are practical and easy to follow. Thank you!
Ava Lewis
Great article, David! Your tips on improving Amazon keyword rankings are actionable. I'll be implementing them to boost my product visibility.
Isaac Martinez
Hi David, your article was incredibly helpful. I've been struggling with Amazon keyword rankings, but your strategies have given me a new perspective. Thank you!
William Mitchell
David, thank you for sharing your expertise on improving Amazon keyword rankings. Your article was informative, and I'll be applying your tips to optimize my listings.
Grace Turner
Great article, David! Your insights into improving Amazon keyword rankings are practical and easy to follow. I'll be implementing your strategies!
Lucas Garcia
Hi David, thank you for sharing your expertise on improving Amazon keyword rankings. Your article provided me with valuable strategies. I'll be taking your advice!
Samantha Roberts
David, your article was a great read. I've been struggling with Amazon keyword rankings, but your tips have given me a fresh perspective. Thank you for sharing your expertise!
Christopher Clark
Great article, David! Your tips on optimizing Amazon keywords are practical and actionable. I'll be implementing them right away.
Victoria Martin
Hi David, your article provided me with valuable insights into improving Amazon keyword rankings. Your strategies are practical and easy to implement. Thank you!
Ethan Lewis
David, your article was an enlightening read. Your tips for improving Amazon keyword rankings are clear and easy to follow. Thank you!
Natalie Adams
Great article, David! Your strategies for improving Amazon keyword rankings are actionable and easy to understand. I'll be implementing them to optimize my listings.
Emily Thompson
Hi David, thank you for sharing your expertise on improving Amazon keyword rankings. Your article was informative and provided me with valuable insights. Thank you!
Ryan Peterson
David, your article was exceptionally helpful. Your strategies for improving Amazon keyword rankings are practical and easy to implement. Thank you!
Julia Hernandez
Great article, David! Your tips on optimizing Amazon keywords are clear and actionable. I'll be implementing them to improve my product rankings.
Oliver Adams
David, your article was insightful and provided me with some excellent strategies to improve my Amazon keyword rankings. Thank you for sharing your expertise!
Victoria Davis
Great article, David! Your insights for improving Amazon keyword rankings are valuable and easy to follow. I'll be implementing your strategies.
Emily Mitchell
Hi David, thank you for sharing your expertise on improving Amazon keyword rankings. Your article was informative and practical. I'll be taking your advice!
Jack Hernandez
David, your article provided me with some excellent strategies to improve my Amazon keyword rankings. I'll be implementing your tips to optimize my listings. Thank you!
Sophie Adams
Great article, David! Your tips for improving Amazon keyword rankings are practical and actionable. I'll be implementing them right away.
Ryan Thomas
Hi David, your article was incredibly helpful. I've been struggling with Amazon keyword rankings, but your strategies have given me a fresh perspective. Thank you!
Ella Turner
David, your article was a game-changer for me. I've been struggling with Amazon keyword rankings, but your insights provided me with new strategies. Thank you!
Nicholas Adams
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Charlotte Thompson
Hi David, your article was an excellent resource. I've been struggling with Amazon keyword rankings, but your tips have given me a fresh perspective. Thank you!
David Johnson
Thank you all for your participation and positive feedback! I'm glad my article resonated with many of you. If you have further questions or need assistance, don't hesitate to ask. Have a great day!

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