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Amazon SEO

Como a pesquisa de palavras-chave da Amazon afeta sua otimização de listagem?

by
Nov 28, 2017

Não é suficiente ter um produto viável para vender na Amazon. Você precisa tornar esse produto visível para seus potenciais clientes. Cada campanha de otimização vining deve começar com pesquisa de palavras-chave de produtos. Isso ajuda a ficar melhor do que seus concorrentes e a fazer melhores vendas. Tudo o que você precisa é otimizar sua listagem com os termos de pesquisa direcionados e de alto volume. Se você estabeleceu recentemente seu negócio, eu recomendo que você use palavras-chave não competitivas de cauda longa. Ao usá-los, você pode alcançar a classificação mais alta em nichos mais estreitos. As palavras-chave servem como conectores da barra de pesquisa do cliente para a página do seu produto. É por isso que eles precisam ser altamente relevantes. Para obter as palavras-chave adequadas, você precisa conduzir sua pesquisa de nicho de mercado e examinar o comportamento do usuário.

Existem duas maneiras possíveis de pesquisar palavras-chave relevantes para otimização de lista de Amazon - manual e automatizado. A última é a melhor escolha para comerciantes online ambiciosos que não têm muito tempo livre para gastar em pesquisas de mercado contínuas.

Se você está feliz em usar uma das ferramentas de pesquisa profissional, você obterá uma lista do melhor para suas palavras-chave de negócios com base na pesquisa de comportamento dos clientes da Amazon dentro de um curto período (menos de uma hora). Para encontrar as palavras-chave mais segmentadas, você precisa usar filtros especiais e levar em consideração as preferências de seus potenciais clientes, bem como seu gênero, idade ou localização geográfica. Além disso, você precisa analisar o volume de pesquisa para cada termo de pesquisa direcionado. Verifique quais palavras-chave da lista obtida estão em tendência e que não valem a sua atenção. Você precisa verificar a atividade de cada termo de pesquisa durante o último mês. Se você gostaria de criar uma campanha de publicidade, você também deve verificar o custo por clique para cada uma das suas palavras-chave específicas que você gostaria de classificar.

Neste artigo, vamos discutir alguns sistemas do ranking Amazon e o que As ferramentas devem ser usadas para aumentar a classificação de produtos na página de resultados de pesquisa da Amazon.

 Princípio de classificação de vendas da Amazon

Antes de chegar à análise de ferramentas de pesquisa de palavras-chave, vamos discutir como funciona um algoritmo de busca desse sistema.

A Amazon usa uma grande variedade de algoritmos e métricas para mostrar aos usuários apenas os produtos que eles são mais propensos a encomendar. Eles rastreiam todas as ações do usuário em um site, incluindo compras anteriores, preferências, desejos, etc. O instrumento de classificação que se chama A9 serve para fornecer aos usuários as melhores recomendações em um site. Cada usuário da Amazon recebe sua apresentação da página SERP dependendo de suas necessidades e experiência anterior com esta plataforma de negociação. Quando a Amazon obtém uma mensagem clara das necessidades e preferências do usuário, Direciona-os aos produtos que provavelmente solicitarão. Quanto menor o tempo que os clientes tenham que pensar, a maior chance de a Amazon receber uma receita. É por isso que a Amazon apresenta automaticamente resultados de pesquisa com base na análise de preferências do cliente.

Ferramentas para conduzir Pesquisa de palavras-chave da Amazônia

  • Ferramenta de palavras-chave

Existem duas versões da Ferramenta de palavras-chave da Amazon - gratuitas e pagas. Ambos são benéficos para o seu negócio. No entanto, o pago fornece em média duas vezes mais palavras-chave relevantes em comparação com a versão gratuita.

Digamos algumas palavras sobre como funciona. Você digita sua palavra-chave segmentada na caixa de pesquisa da Ferramenta de palavras-chave e selecione o departamento onde gostaria de promover seus produtos (por exemplo, aplicativos e jogos ou roupas). Então você precisa escolher o país onde você gostaria de promover seus itens e, finalmente, o idioma. Demora vários minutos (até 10) enquanto um sistema processa sua solicitação. Depois disso, você receberá uma lista de sugestões de palavras-chave com as centenas de palavras-chave de cauda longa com base nas características do ranking da Amazon.

Artem Abgarian
Thank you all for your interest in the article! I'm glad to see so many people engaged with the topic of using high-volume keywords in Amazon search. Feel free to ask any questions or share your thoughts!
Maria Silva
I've been using high-volume keywords in my Amazon listings and it has definitely helped boost visibility and sales. Highly recommended!
Artem Abgarian
That's great to hear, Maria! High-volume keywords can indeed have a positive impact on Amazon search rankings and increase exposure. Did you notice any specific strategies that worked best for you?
Ricardo Santo
Are high-volume keywords more important than relevant product descriptions on Amazon? I feel like the quality of the content should also matter.
Artem Abgarian
Good point, Ricardo! While high-volume keywords can improve visibility, it's crucial to maintain high-quality content. Both factors play a role in effective Amazon listings.
Ana Torres
I'm new to selling on Amazon. Can someone explain how Amazon search algorithms work and why high-volume keywords are important?
Artem Abgarian
Sure, Ana! Amazon's search algorithms take various factors into account, including the relevance and popularity of keywords. High-volume keywords are important because they are frequently searched by customers, increasing the chances of your products being seen.
Luis Gonzales
Should I only focus on high-volume keywords, or is it beneficial to target long-tail keywords as well?
Artem Abgarian
Great question, Luis! While high-volume keywords can bring more traffic, targeting long-tail keywords specific to your product can help attract highly relevant and motivated buyers. It's beneficial to have a mix of both strategies in your optimization.
Maria Silva
I agree with Artem. Long-tail keywords may have lower search volume but they often have higher chances of conversion because they indicate a more specific search intent.
Pedro Martins
What tools or resources do you recommend for finding high-volume keywords for Amazon?
Carlos Ramos
Do high-volume keywords guarantee sales? Or are there other factors that influence product success on Amazon?
Artem Abgarian
Great question, Carlos! While high-volume keywords can improve visibility and attract more potential customers, there are indeed other factors that contribute to product success on Amazon. Factors like product quality, pricing, customer reviews, and marketing efforts also play a significant role.
Sophia Santos
I've heard about negative effects of keyword stuffing on Amazon. How can we find the right balance when using high-volume keywords?
Artem Abgarian
That's a valid concern, Sophia. Keyword stuffing can indeed have negative consequences. It's important to prioritize natural and relevant content that provides value to customers. Don't overuse keywords, and make sure your listing reads well and maintains its flow. Amazon's algorithms appreciate a balanced approach.
Maria Silva
I completely agree with Artem. It's crucial to find the right balance between utilizing high-volume keywords and creating compelling content that engages customers. Quality and relevance should always be the priority.
Patricia Fernandez
Are there any risks associated with using high-volume keywords? Could it lead to irrelevant traffic or potential penalties from Amazon?
Artem Abgarian
Good question, Patricia. While using high-volume keywords can increase visibility, targeting excessively unrelated or irrelevant keywords might lead to attracting the wrong audience. It's important to choose keywords that are relevant to your product and target audience to avoid potential penalties or low conversion rates.
Carlos Menezes
Do high-volume keywords work effectively for all product categories on Amazon? Or are there certain categories that benefit more from this strategy?
Maria Silva
In my experience, high-volume keywords have worked well for multiple product categories. However, it's always beneficial to monitor and adapt your strategies based on the specific dynamics of your product category.
Luis Gonzales
Are there any alternatives to high-volume keywords for improving product visibility on Amazon?
Artem Abgarian
Indeed, Luis! While high-volume keywords are effective, other strategies like optimizing product titles, bullet points, and descriptions, leveraging product reviews, and running targeted advertising campaigns can also contribute to improved product visibility on Amazon.
Ana Torres
Is it better to focus on a handful of high-volume keywords or include a broader range of relevant keywords in your listing?
Pedro Martins
Are there any best practices for tracking the performance of high-volume keywords and optimizing them over time?
Artem Abgarian
Absolutely, Pedro! Regularly monitoring keyword performance, conversion rates, and tracking relevant metrics can help identify opportunities for optimization. You can use Amazon's Seller Central dashboard, as well as third-party tools mentioned earlier, to track keyword performance and make data-driven decisions.
Sophia Santos
What about the role of product images and visual content in Amazon search? Should we focus mostly on keywords or invest in visually appealing listings as well?
Artem Abgarian
Great question, Sophia! While keywords play a vital role in Amazon search, visual content, such as high-quality product images, can significantly impact click-through rates and customer engagement. It's crucial to invest in visually appealing listings along with optimized keywords to create a comprehensive and compelling shopping experience.
Carlos Menezes
What are some common mistakes or pitfalls to avoid when using high-volume keywords on Amazon?
Artem Abgarian
There are a few things to watch out for, Carlos. Firstly, avoid keyword stuffing or using irrelevant keywords that don't truly reflect your product. Secondly, don't solely rely on high-volume keywords and neglect other important factors like product quality and value proposition. Lastly, be attentive to Amazon's guidelines and policies regarding keyword usage to ensure compliance.
Luis Gonzales
Does the length of a keyword phrase affect its search performance? Should we aim for short or long keyword phrases?
Artem Abgarian
The length of a keyword phrase can impact its search performance, Luis. Shorter phrases may have higher competition, while longer phrases can be more specific and have better conversion rates. It's advisable to experiment with both short and long-tail keywords to find the optimal balance for your product.
Pedro Martins
How do you deal with seasonal changes or trends in keyword search volume? Do you constantly update your keywords?
Artem Abgarian
Seasonal changes and trends can indeed affect keyword search volume, Pedro. It's important to stay updated and adapt your keywords accordingly. Regularly monitor performance, conduct fresh keyword research, and optimize your listings to align with shifting demand and customer behavior.
Sophia Santos
I've seen some Amazon listings with all-caps titles or excessive punctuation to attract attention. Are these tactics effective or advisable?
Artem Abgarian
Using all-caps or excessive punctuation in your titles is generally not advisable, Sophia. It can give a spammy impression and may violate Amazon's guidelines. It's best to stick to professional and compliant practices when creating your listings.
Maria Silva
Agreed, Sophia. It's important to focus on creating informative and engaging titles that accurately represent your product rather than resorting to attention-grabbing tactics that can compromise credibility.
Carlos Ramos
Are there any specific guidelines or recommendations for adding keywords to product titles on Amazon?
Artem Abgarian
Absolutely, Carlos. When adding keywords to your product titles, it's essential to prioritize relevance and natural readability. Include high-volume keywords without sacrificing clarity. Remember that your title should accurately describe your product and offer valuable information to customers.
Patricia Fernandez
Is it necessary to repeat keywords in the description and bullet points, or is it enough to have them in the title?
Artem Abgarian
While including keywords in the title is important, it's advisable to incorporate them naturally throughout your description and bullet points as well, Patricia. This provides additional context to Amazon's search algorithms and helps customers understand the relevance of your product.
Luis Gonzales
Can you recommend any resources or tutorials to learn more about optimizing Amazon listings with high-volume keywords?
Artem Abgarian
Certainly, Luis! In addition to the tools I mentioned earlier, there are numerous tutorials, articles, and courses available online that can help you dive deeper into optimizing Amazon listings. Websites like SellerApp, Jungle Scout, and Helium 10 have informative resources to guide you through the process.
Maria Silva
I also recommend exploring Amazon's own Seller University, which provides valuable resources, guides, and best practices for optimizing listings and using keywords effectively.
Ana Torres
Besides optimizing for search visibility, how important is it to provide exceptional customer service on Amazon?
Artem Abgarian
Exceptional customer service is crucial on Amazon, Ana. Positive reviews, prompt responses to customer inquiries, and overall customer satisfaction contribute to building a reliable reputation and attracting repeat business. It's a vital aspect of succeeding in the competitive Amazon marketplace.
Patricia Fernandez
Are there any specific strategies for optimizing keywords in product images or their respective alt-text?
Carlos Menezes
Does the use of misspelled keywords or variations of keywords have any impact on Amazon search results?
Sophia Santos
As an Amazon seller, how frequently should I review and update my keyword strategies?
Artem Abgarian
It's advisable to regularly review and update your keyword strategies, Sophia. While there's no fixed timeframe, periodic analysis of keyword performance, customer behavior, and changes in the marketplace can help identify opportunities for optimization. Stay proactive and adapt to the evolving dynamics of your product niche.
Carlos Ramos
Are there any free keyword research tools available for sellers on a tight budget?
Artem Abgarian
Indeed, Carlos! While some keyword research tools require a subscription or payment, there are free options as well. Amazon's own search suggestions, Google Trends, and even the basic keyword research tools provided by Seller Central can offer valuable insights for sellers on a tight budget.
Patricia Fernandez
Can highly specific niche products benefit from using high-volume keywords, or is it more suitable for broader product categories?
Artem Abgarian
Highly specific niche products can still benefit from using high-volume keywords, Patricia. While the overall search volume might be lower, targeting relevant high-volume keywords can help attract motivated customers who specifically seek out those niche products. It's essential to research and identify the most relevant high-volume keywords within your niche.
Carlos Menezes
Besides keyword optimization, are there any other factors that can help improve Amazon search rankings?
Artem Abgarian
Absolutely, Carlos! Alongside keyword optimization, other factors that can influence Amazon search rankings include product relevance, ratings and reviews, sales performance, pricing competitiveness, fulfillment options (such as FBA), conversion rates, and even external traffic to your listings.
Luis Gonzales
Does Amazon provide any official guidelines or recommendations for optimizing listings with keywords?
Artem Abgarian
Yes, Luis! Amazon provides guidelines and recommendations for optimizing listings in their Seller Central Help section. They cover various aspects, including keyword usage, best practices, content policies, and compliance guidelines. Familiarizing yourself with these resources can help ensure your listings meet Amazon's standards.
Patricia Fernandez
I've heard about keyword indexing on Amazon. What is it, and how does it affect keyword optimization?
Maria Silva
In addition, correct indexing helps your products appear in the correct categories and enhances discoverability by potential customers who browse through specific categories.
Ricardo Santo
What is your opinion on the use of paid advertising, such as Amazon Sponsored Products, to supplement high-volume keyword optimization?
Carlos Menezes
Should I focus on using single-word keywords or longer keyword phrases for better optimization?
Artem Abgarian
Using a mix of both single-word keywords and longer phrases can often provide better optimization, Carlos. Single-word keywords may have higher competition, while longer phrases can capture more specific search intents. Experimenting with different combinations and analyzing their performance can help you determine what works best for your products.
Sophia Santos
Do you have any advice for sellers starting with limited budgets who want to optimize their product listings with high-volume keywords?
Artem Abgarian
Certainly, Sophia! Starting with a limited budget shouldn't discourage you. Begin with free resources like Amazon's own keyword suggestions and Seller Central's basic keyword research tools. Prioritize your keyword choices based on relevance and potential impact. As you gain traction and generate revenue, consider investing in affordable third-party tools or services for further optimization.
Carlos Ramos
Can you share any success stories where high-volume keyword optimization significantly improved a product's performance on Amazon?
Artem Abgarian
Certainly, Carlos! I've seen many success stories where properly implementing high-volume keyword optimization led to increased visibility, higher rankings, and improved sales performance. While the actual impact can vary depending on various factors, optimizing keywords in alignment with customer search behavior often contributes to positive results.
Maria Silva
In my experience, optimizing keywords for one of my products led to a significant increase in sales and organic search visibility. It took time and continuous optimization, but the effort was well worth it.
Carlos Menezes
Thank you, Artem, for sharing your insights on high-volume keyword optimization. It has been an informative discussion!
Artem Abgarian
You're welcome, Carlos! I'm glad you found the discussion informative. Remember to choose your keywords wisely and create content that resonates with your target audience. Good luck with your Amazon endeavors!
Ana Torres
Thank you, Artem and everyone, for the valuable insights. I feel more confident in my approach to using high-volume keywords now!
Artem Abgarian
You're welcome, Ana! I'm glad the discussion helped boost your confidence. Don't hesitate to reach out if you have any further questions. Best of luck with your high-volume keyword optimization!
Luis Gonzales
Thank you, Artem, and everyone else who participated in this discussion. It has been enlightening!
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