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¿Qué servicios de SEO necesita para realizar una investigación de palabras clave?

La investigación de palabras clave es un punto de partida para cualquier campaña de optimización de motores de búsqueda. Es el primer paso en la redacción SEO que determina el éxito futuro de toda la campaña de optimización. No estoy exagerando cuando digo que sin palabras clave, no existe el SEO. La investigación de palabras clave sirve como una guía para su campaña de SEO que le muestra dónde ir y cómo.

En los últimos años, los motores de búsqueda han estado maximizando el rol de las señales de relevancia de palabras clave para los rankings de sitios web. Sin embargo, muchas empresas toman esta innovación un poco mal. De hecho, los términos de búsqueda específicos todavía son potentes y tienen un efecto significativo en la presencia comercial en línea. Lo que ha cambiado es que las palabras clave ya no son necesarias para estar presentes en una etiqueta de título o etiquetas de encabezado para ocupar un lugar destacado en la página de resultados de búsqueda de Google. Además, el uso de los términos y frases exactos dentro del contenido del sitio web ya no es necesario. Sin embargo, esto no significa que deba abandonar la investigación de palabras clave. De lo contrario, debe prestar más atención a este proceso, buscando las frases clave más relevantes para su negocio y los términos de búsqueda larga. Hoy en día, en condiciones de alta competitividad, es esencial recoger las frases exactas que satisfagan al máximo las consultas de sus clientes potenciales. Sin embargo, no solo la investigación sino también el uso hábil de frases de palabras clave siguen siendo importantes.

En este artículo, discutiremos cuál es el rol de la investigación de palabras clave para el desarrollo de sitios web y qué servicios de palabras clave de SEO le ayudarán a desarrollar una campaña de optimización efectiva. Además, le mostraré cómo los motores de búsqueda usan palabras clave para determinar el rango del sitio web y cómo clasificar para términos de búsqueda válidos y de gran volumen.

¿Cómo hacer investigación de palabras clave para SEO?

Antes que nada, debe definir los objetivos de su campaña de optimización y responder a su pregunta sobre qué quiere lograr con el tráfico de búsqueda. Voy a advertirte que el aumento del tráfico no es un objetivo correcto para la campaña de optimización. El tráfico de búsqueda no siempre está dirigido y puede o no convertirse en ventas. Es por eso que necesita establecer un objetivo más definido para la alta conversión o ventas.

Entonces, en la primera etapa de desarrollo de su campaña de investigación de palabras clave, debe definir el problema de ventas y los objetivos comerciales que desea lograr.

Una vez que haya definido todos sus objetivos de palabras clave, es hora de desarrollar categorías de palabras clave para abordar estos objetivos y comenzar a incorporar esas palabras clave en su estrategia de marketing de contenido.

Frases de palabra clave de dinero

Si se centra en el tráfico y las ventas, debe buscar las frases de dinero. Estas frases están asociadas a un alto nivel de ventas. Estas frases son altamente competitivas ya que son ventas de buceo y generalmente dan como resultado una conversión. Estas frases también son comúnmente utilizadas por los sitios compatibles ya que los visitantes de dichos sitios están predispuestos a hacer una compra.

Las frases de dinero son prósperas, pero al mismo tiempo, son altamente competitivas y desafiantes para clasificar. La mayor cantidad de dinero del tráfico de palabras clave se elimina a través de los anuncios de pago por clic.

Entre las categorías de palabras clave de palabras clave TOP, puedo distinguir las siguientes: comparación de la competencia, búsquedas de precios de descuento, comentarios y calificaciones de productos, búsquedas de códigos de cupones y búsquedas de ventas.

Frases de palabras clave no monetarias

No siempre es correcto clasificar solo para frases de palabras clave de dinero. Además, no todos los negocios pueden darse el lujo de hacerlo. Afortunadamente, hay otra ruta de palabra clave para generar ventas en línea. Puede atraer tráfico relevante a las páginas de su sitio con la ayuda de frases de palabras clave que no sean dinero. Puede sonar extraño, pero atraerá clientes con términos de búsqueda que no se convierten. Es un camino viable hacia el ranking final de las frases de dinero.

Desarrollar una estrategia de palabras clave que no sean dinero, necesita acentuar tres principios: autoridad, exhaustividad y experiencia.

A la mayoría de las fuentes web autorizadas se les otorgan frases de dinero. El sitio es autoritario cuando tiene un perfil de enlace saludable y contenido completo. Las fuentes web confiables son del tipo que los buscadores prefieren clasificar.

Y aunque los visitantes de una fuente web autorizada no se convertirán ciertamente a través de consultas de búsqueda no monetarias clasificadas por el sitio, la estrategia de autoridad tiene el efecto de estimular las referencias de boca en boca. Es por eso que en lugar de enfocarse exclusivamente en las frases de dinero, preste atención a la autoridad que construye frases de cola larga. Centrándose en la profundidad del contenido, su utilidad y experiencia es una excelente oportunidad para clasificar por frases de dinero.

Términos de búsqueda larga

¿Alguna vez se ha preguntado por qué tantos webmasters intentan encontrar frases de búsqueda de larga cola para su campaña de optimización? La respuesta radica en la exclusividad y baja competitividad de estas palabras. Estas palabras son más largas y más específicas que las frases de búsqueda generales. En la mayoría de los casos, las personas los usan cuando están cerca del punto de compra. Por lo tanto, podemos afirmar que los términos de búsqueda de larga cola están bien convertidos y pueden ser muy valiosos para las empresas en línea si se usan correctamente.

Gestionar las palabras clave long tail es simplemente una cuestión de establecer mejores líneas de comunicación entre las empresas y los clientes potenciales que buscan lo que usted proporciona.

Debe mencionarse que si utiliza términos de búsqueda de larga cola, reducirá el tráfico de la misma forma que con las frases más comunes. Sin embargo, el tráfico que verá drow por los términos de búsqueda de cola larga será el máximo objetivo y dará como resultado las ventas.

La competencia por los términos de búsqueda de gran volumen que generan mucho tráfico para los sitios web puede ser feroz y las visitas pueden ser dispersas y, por lo tanto, el retorno de la inversión puede ser bajo. Esta situación no ocurrirá con palabras clave competitivas de cola larga. Al usar términos de búsqueda de larga cola, obtendrá menos tráfico, pero este tráfico se convertirá en gran medida, ya que atraerá precisamente a la audiencia que está buscando. Por lo tanto, clasificar las palabras clave long tail es una ruta determinada para obtener un alto retorno de la inversión.

Sabina Smith
Thank you for reading my article on 'SEO Keyword Services: How to Find the Right Search Terms for Your SEO'. I hope you find it helpful! If you have any questions or comments, feel free to ask!
Carlos Vasquez
Great article, Sabina! SEO keyword research is crucial for optimizing websites. I appreciate the tips you shared.
Laura Garcia
I agree, Carlos! Keyword research is the foundation of a successful SEO strategy. Sabina, I enjoyed your clear explanations and examples.
Rajesh Patel
I found this article quite informative. I have a small business website and I'm struggling with SEO. These tips will definitely help me improve my keyword targeting.
Sabina Smith
Carlos and Laura, thank you for your kind words! I'm glad the article resonated with you. Rajesh, I'm happy to hear that you found the tips useful. Don't hesitate to reach out if you have any specific questions regarding your website's SEO.
Emily Taylor
Sabina, great article! I have a question: how do you determine the competitiveness of keywords?
Sabina Smith
Emily, that's a fantastic question. Determining the competitiveness of keywords involves analyzing factors like search volume, keyword difficulty, and the strength of competition. By using various SEO tools and techniques, you can gauge how difficult it would be to rank for a particular keyword.
Michelle Johnson
Sabina, excellent article! Keyword research is definitely a crucial step for improving SEO results. I appreciate your emphasis on finding the right search terms for targeting.
Sabina Smith
Thank you, Michelle! I'm glad you enjoyed the article. Indeed, finding the right search terms is essential for driving targeted traffic to a website. Let me know if you have any specific questions or if there's anything I can assist you with.
Jonathan Miller
Sabina, thank you for sharing your expertise! I'm curious, how often should keyword research be conducted for an established website?
Sabina Smith
Jonathan, great question! Keyword research should be an ongoing process, even for established websites. It's important to stay updated on industry trends, search behavior changes, and keep an eye on what keywords competitors are targeting. By regularly conducting keyword research, you can make adjustments to your SEO strategy and maintain visibility in search engine results.
Maria Rodriguez
Sabina, thank you for the informative article. I've been struggling with SEO for my blog. Could you please recommend any useful SEO tools for keyword research?
Sabina Smith
Maria, I'm glad you found the article informative! There are several great SEO tools available for keyword research. Some popular ones include SEMRush, Ahrefs, Google Keyword Planner, and Moz Keyword Explorer. These tools provide valuable insights into search volumes, competition, and other important metrics. Give them a try and see which one works best for your needs!
Diego Fernandez
Sabina, thank you for the detailed article. I have a question about long-tail keywords. Should I focus on targeting those instead of broader terms?
Sabina Smith
Diego, great question! While broad terms may have higher search volumes, they also tend to be more competitive. Targeting long-tail keywords can be advantageous as they often have lower competition and can attract more qualified traffic. It's recommended to strike a balance and incorporate a mix of both broad and long-tail keywords in your SEO strategy.
Sophia Clark
Sabina, I truly enjoyed reading your article. It's concise yet packed with valuable information. Thank you for sharing your expertise!
Sabina Smith
Thank you, Sophia! I'm glad you found value in the article. If you have any further questions or need assistance with anything related to SEO, feel free to ask. I'm here to help!
Eduardo Martinez
Sabina, excellent article! Keyword research is crucial for optimizing website content. I appreciate the practical tips you shared.
Sabina Smith
Thank you, Eduardo! I'm glad you found the tips practical. If you have any specific questions or if there's anything else I can assist you with, let me know.
Isabella Santos
Sabina, thank you for this article! Keyword research has always been a challenge for me. Your explanations are clear and actionable.
Sabina Smith
Thank you, Isabella! I'm glad the explanations were clear and actionable for you. Don't hesitate to reach out if you need any further clarification or assistance with keyword research.
Julio Ramirez
Sabina, your article was incredibly helpful. I've been struggling with SEO for my website, but your tips have given me a new perspective. Thank you!
Sabina Smith
Julio, I'm delighted to hear that the article was helpful and provided you with a new perspective on SEO. If you have any specific questions or need further guidance, feel free to ask. Best of luck with optimizing your website!
Andrea Silva
Sabina, thank you for this article! I've been struggling to find the right search terms for my SEO strategy. Your tips will definitely help me improve.
Sabina Smith
You're welcome, Andrea! I'm glad the article resonated with you. If you have any specific questions or if there's anything else I can assist you with regarding your SEO strategy, feel free to let me know.
Lucas Gomez
Sabina, thank you for sharing your knowledge! I've learned a lot about keyword research from your article. Keep up the good work!
Sabina Smith
Lucas, I'm thrilled to hear that you learned a lot about keyword research from the article. Thank you for your kind words and encouragement! If you have any questions or need further assistance, don't hesitate to ask.
Gabriela Hernandez
Sabina, great article! Keyword research is crucial for SEO success. I appreciate your insights and tips.
Sabina Smith
Thank you, Gabriela! I'm glad you found the insights and tips valuable. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Miguel Rivera
Sabina, thank you for sharing your expertise! I've been struggling with keyword research, but your article has given me some clear direction.
Sabina Smith
Miguel, I'm happy to hear that the article provided you with clear direction for keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Samantha Lewis
Sabina, great article! Keyword research can be overwhelming, but you've simplified the process with your explanations.
Sabina Smith
Samantha, I'm glad the article helped simplify the keyword research process for you. It can indeed feel overwhelming, but by breaking it down into actionable steps, it becomes more manageable. If you have any further questions or need additional guidance, feel free to ask.
Olivia Anderson
Sabina, thank you for this valuable article! Keyword research is crucial for website optimization, and your tips are practical and easy to follow.
Sabina Smith
Thank you, Olivia! I'm glad you found the tips practical and easy to follow. If you have any specific questions or need assistance with website optimization, feel free to ask.
Brandon Turner
Sabina, excellent article! Keyword research is essential for improving website visibility. I appreciate the insights you shared.
Sabina Smith
Thank you, Brandon! I'm glad you found value in the insights shared. If you have any further questions or need guidance on improving website visibility, feel free to ask.
Camila Diaz
Sabina, great article! Keyword research is a crucial step for SEO success. I appreciate your tips on finding the right search terms.
Sabina Smith
Thank you, Camila! I'm glad you found the tips helpful. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Nathan Adams
Sabina, thank you for this informative article! I would like to know your opinion on using long-tail keywords with low search volume.
Sabina Smith
Nathan, great question! While long-tail keywords with low search volume may not drive a high volume of traffic individually, they can collectively attract a more qualified and targeted audience. It's important to strike a balance between targeting keywords with high search volume and those with lower competition. The key is to understand your target audience's search behavior and find the right mix of keywords. I hope that helps!
Emma Martinez
Sabina, thank you for sharing your expertise! Keyword research has always been a challenging aspect of SEO for me. Your article has given me some valuable insights.
Sabina Smith
You're welcome, Emma! I'm glad the article provided you with valuable insights on keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Luis Torres
Sabina, excellent article! Keyword research is crucial for improving website rankings. Your tips are practical and easy to implement.
Sabina Smith
Thank you, Luis! I'm glad you found the tips practical and easy to implement. If you have any further questions or need guidance on improving website rankings, feel free to ask.
Valeria Silva
Sabina, thank you for the informative article! I've struggled with keyword research, but your tips have given me a new perspective. Keep up the great work!
Sabina Smith
Valeria, I'm thrilled to hear that the article provided you with a new perspective on keyword research. Thank you for your kind words and encouragement! If you have any specific questions or need further assistance, don't hesitate to ask.
Aaron Thompson
Sabina, great article! Keyword research is crucial for driving targeted traffic to a website. I appreciate your insights and recommendations.
Sabina Smith
Thank you, Aaron! I'm glad you found the insights and recommendations valuable. If you have any specific questions or need assistance with driving targeted traffic to your website, feel free to reach out.
Sarah Foster
Sabina, thank you for this informative article! Keyword research has always been a challenging aspect of SEO for me. Your tips have provided some clarity and direction.
Sabina Smith
You're welcome, Sarah! I'm glad the tips provided clarity and direction for your keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO efforts!
Fernando Cruz
Sabina, excellent article! Keyword research is essential for optimizing website content and driving organic traffic. Your tips are valuable.
Sabina Smith
Thank you, Fernando! I'm glad you found the tips valuable. If you have any specific questions or need assistance with optimizing your website's content or driving organic traffic, feel free to ask.
Sophie Ward
Sabina, thank you for sharing your expertise! Keyword research is a crucial aspect of SEO, and your article has provided valuable insights.
Sabina Smith
You're welcome, Sophie! I'm glad the article provided valuable insights on keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Maximilian Schmitt
Sabina, thank you for this great article! I've always struggled with keyword research, but your tips have shed some light on the process. Keep up the good work!
Sabina Smith
Maximilian, I'm delighted to hear that the article shed some light on keyword research for you. Thank you for your kind words and encouragement! If you have any specific questions or need further assistance, don't hesitate to ask.
Laura Thompson
Sabina, great article! Keyword research is a crucial step for SEO success. Your tips are practical and easy to follow.
Sabina Smith
Thank you, Laura! I'm glad you found the tips practical and easy to follow. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Michael Zimmermann
Sabina, thank you for sharing your knowledge! I have learned a lot about keyword research from your article. Keep up the great work!
Sabina Smith
Michael, I'm thrilled to hear that you have learned a lot about keyword research from the article. Thank you for your kind words and encouragement! If you have any questions or need further assistance, don't hesitate to ask.
Julia Wagner
Sabina, excellent article! Keyword research is crucial for optimizing website content. Your insights and tips are greatly appreciated.
Sabina Smith
Thank you, Julia! I'm glad you found the insights and tips helpful. If you have any specific questions or need assistance with optimizing your website's content, feel free to ask.
Robert Berger
Sabina, thank you for this informative article! I've struggled with SEO for my website, but your tips have given me some clarity.
Sabina Smith
Robert, I'm happy to hear that the tips provided clarity for your SEO efforts. If you have any specific questions or need further guidance, feel free to ask. Best of luck with optimizing your website!
Sophie Klein
Sabina, your article was incredibly helpful. I've been struggling with keyword research, but your tips have given me a new perspective. Thank you!
Sabina Smith
Sophie, I'm delighted to hear that the article was helpful and provided you with a new perspective on keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Elena Kovalenko
Sabina, thank you for this informative article! Keyword research is crucial for driving organic traffic. Your tips will definitely help me in improving my SEO strategy.
Sabina Smith
You're welcome, Elena! I'm glad the article provided valuable tips for improving your SEO strategy. If you have any specific questions or need further assistance, feel free to ask. Best of luck with driving organic traffic to your website!
Sofia Rojas
Sabina, thank you for sharing your expertise! Keyword research has always been a challenge for me, but your article has given me some clarity.
Sabina Smith
You're welcome, Sofia! I'm glad the article provided clarity for your keyword research efforts. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Daniel Alonso
Sabina, great article! Keyword research is crucial for driving targeted traffic. I appreciate your insights and recommendations.
Sabina Smith
Thank you, Daniel! I'm glad you found the insights and recommendations valuable. If you have any specific questions or need assistance with driving targeted traffic, feel free to reach out.
Carolina Herrera
Sabina, great article! Keyword research can be overwhelming, but your explanations have made it easier for me to follow the process.
Sabina Smith
Carolina, I'm glad the explanations made the keyword research process easier for you to follow. It can indeed feel overwhelming at first, but by breaking it down into actionable steps, it becomes more approachable. If you have any further questions or need additional guidance, feel free to ask.
Emily Weber
Sabina, thank you for this valuable article! Keyword research is essential for SEO success, and your tips are practical and easy to implement.
Sabina Smith
Thank you, Emily! I'm glad you found the tips practical and easy to implement. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Lucia Gonzalez
Sabina, excellent article! Keyword research is crucial for website optimization. I appreciate your insights and recommendations.
Sabina Smith
Thank you, Lucia! I'm glad you found the insights and recommendations valuable. If you have any specific questions or need assistance with website optimization, feel free to ask.
Antonio Moreno
Sabina, thank you for sharing your expertise! Keyword research has always been a challenging aspect of SEO for me. Your article has provided some valuable insights.
Sabina Smith
You're welcome, Antonio! I'm glad the article provided valuable insights on keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Julia Krueger
Sabina, great article! Keyword research is crucial for SEO success. Your tips are practical and easy to follow.
Sabina Smith
Thank you, Julia! I'm glad you found the tips practical and easy to follow. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Maximilian Bauer
Sabina, thank you for sharing your knowledge! Keyword research can be complex, but your article has provided some clarity. Keep up the great work!
Sabina Smith
Maximilian, I'm happy to hear that the article provided some clarity on keyword research. Thank you for your kind words and encouragement! If you have any questions or need further assistance, don't hesitate to ask.
Emma Schneider
Sabina, great article! Keyword research is a crucial aspect of SEO. Your insights and tips are greatly appreciated.
Sabina Smith
Thank you, Emma! I'm glad you found the insights and tips helpful. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Lorenzo Rossi
Sabina, thank you for this informative article! I've struggled with keyword research, but your tips have given me some direction.
Sabina Smith
Lorenzo, I'm glad the tips provided some direction for your keyword research efforts. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Daniela Hoffman
Sabina, thank you for this informative article! Keyword research is essential for driving organic traffic. Your tips will definitely help me in improving my SEO strategy.
Sabina Smith
You're welcome, Daniela! I'm glad the article provided valuable tips for improving your SEO strategy. If you have any specific questions or need further assistance, feel free to ask. Best of luck with driving organic traffic to your website!
Laura Müller
Sabina, great article! Keyword research is a crucial step for SEO success. Your tips are practical and easy to implement.
Sabina Smith
Thank you, Laura! I'm glad you found the tips practical and easy to implement. If you have any specific questions or need assistance with your SEO efforts, feel free to reach out.
Emilia Bauer
Sabina, thank you for sharing your expertise! Keyword research has always been a challenge for me, but your article has given me some new insights.
Sabina Smith
You're welcome, Emilia! I'm glad the article provided new insights on keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Leonard Schäfer
Sabina, excellent article! Keyword research is essential for optimizing website content. I appreciate your insights and recommendations.
Sabina Smith
Thank you, Leonard! I'm glad you found the insights and recommendations valuable. If you have any specific questions or need assistance with optimizing your website's content, feel free to ask.
Hannah Wagner
Sabina, thank you for this informative article! I've struggled with keyword research, but your tips have given me new perspectives and ideas.
Sabina Smith
Hannah, I'm happy to hear that the tips provided new perspectives and ideas for your keyword research. If you have any specific questions or need further guidance, feel free to ask. Best of luck with your SEO endeavors!
Jan Schneider
Sabina, great article! Keyword research is crucial for driving targeted traffic to a website. I appreciate your insights and recommendations.

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