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What should I keep in mind when choosing SEO software?

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Search Engine Optimization (SEO) can be handled in many ways. Among the others, high-end software integrating SEO into its functionality can be really useful to simplify the whole task. Most commonly, however, you will need to do your SEO separately. No doubts, elevating the website traffic requires picking only the right t SEO tools. To meet this need, developers have created a huge variety of different SEO software tools, starting from free products to the most exclusive ones offered for hundreds of dollars. When it comes to selecting such tools, I recommend doing the very same thing you do when looking for any other product: start with reviews. There are many relevant SEO software reviews from buyers, who have already tried out their purchase.Yes, that would be a well-formed decision to rely on the user experience when considering any SEO software.

remember choosing SEO software

In fact, your preferences should be addressed to the following 6 categories:

Link Building

First of all, having your website empowered with links pointing the way to the other sources will be very useful to improve your search engine ranking. Part of this process can be made self-driven via link building. The task of prospecting links that you want on your site is still up to you. Think about those websites whose name and reputation would be associated with your site in the best way. Once it is done, use link building tools to prioritize the links based on their relevance and importance.

When it comes to link building, don’t forget to consider what motives would drive the other websites to add link to your site to their content. 

Below are several related subjects worth thinking over:

• When searching for content, most commonly people want to be linked to their own website. That’s why quality content is always at the top of their mind. In fact, a link is observed in the capacity of some recommendation. In case the websites got some links included to their content, they are telling the visitor that the offered information must be valuable and worth reading. Make sure your content gives reasonable value to spend time for.

• Create press releases for any news on your website and send them to related sources,. Also send your website information to directories and share your articles on social media to attract readers.

• Develop healthy relationships with people running successful blogs on your topic. Share your knowledge and related interests. Go through their blog and invite them to read the content on your website. Once you have set a dialogue, go one step further and ask whether they are going to mention your website's name on their blog, or recommend your product. In case their audience of followers is considerable enough, it will give you a nice boost to traffic, and therefore elevate your net sales.

• Have your family and friends share your content on social media. Also, ask them to help you get in touch with any successful bloggers working in your industry.

Analyzing Backlinks

Related tools are used to provide multiple valuable services for checking quality and evaluate the incoming links. SEO software that provides backlink analysis can also improve your link building strategy by weighing the strategy of the other top-related websites. Later on, you can use the same strategy on your own website for better SEO.

The best SEO software is used to make the right assessment for the following:

• Total number of backlinks. Any successful site should find the right balance between the links count they are displaying on their page. Too many links, as well as too few links, aren’t going to look good.

• Number of linked domains. In fact, it’s a deeper dive into the previous issue. A backlink analysis will check a domain count associated with your backlinks. Do they have several links navigating the reader to the same source once again? Or are they always leading to the various pages? No doubts, the latter would be certainly better.

• Anchor text. A good indicator of the website performance is the usage of anchor text. Find out if your anchor text is well-optimized. Just check it by using a search engine.

• Fresh links. Remember, that outdated links do nothing but hurt your SEO. Make sure you have the links updated in a timely manner. Always keep your content fresh and relevant. At the same time, you should run a backlink analysis on a regular basis to be always aware of any arising problems.

Keyword Research

The selection of keywords can be handled either manually or by a the SEO software of choice. With the latter option, you will still need to perform some manual analysis on the backend. Here are some issues for consideration:

• When selecting a certain keyword, ask yourself whether, if you were a customer using a search engine to find your product, would you actually add it to the search request? Got any doubts? Then is not a good option.

• Perform your own research, using various keywords to see the ranks of your website. Also, don't forget to have a look through your more successful competitors. Simply check what’s done better and just use it to your own advantage.

• Get some paid traffic. Don’t skimp on investing into a small campaign to see how well different keywords would get converted into real traffic.

Technical SEO

Don't forget about the backend of your website. Your database, applications, and servers have influence over over your website's overall performance. Technical SEO tools are used for examining the whole website of yours and finding the issues that should be fixed first and foremost. The best SEO tools in this category are used to deliver both a comprehensive report on identified inconsistencies and a checklist of actions based on the results of the research

Tracking Rankings

Once again, you need to purchase an SEO software in order to boost your search engine ranking, improve your website’s traffic, and therefore increase the revenue flow. A good ranking tool will help you track the most critical item - search engine ranking. A downward trend means you need to revise your current SEO strategies, so it is crucial to keep an eye on this indicator.

Optimized Content

As already mentioned in this article, quality is always on the top, regardless of the strategies you are using for better SEO. Thus, the content should also be optimized well, by constantly adding some new informative and useful data to your site. Software exists that will help generate new ideas if this is difficult for you. Once some new ideas are specified, and used to create new content, most of these tools would be very useful for checking your content for their SEO progess.

 

August 14, 2017 •
Tyler Warner
What should I keep in mind when choosing SEO software?
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