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How to hire an experienced SEO consultant?

by
Aug 28, 2017


If your website is not visible on a SERP, then your potential consumers may not even know that you exist on a market. Search engine visibility is vital to boost your website traffic, which in turn can lead to increased click through rates, higher sales and bigger margins of profit. However, not everyone has a time or technical background to perform search engine optimization on their own. In this case, it makes sense to hire a reliable SEO consulting company. If this is the way you choose to go, then you will need to make some necessary inquiries before choosing an experienced SEO consultant.

seo consultantWhat does an SEO consultant do?

The first thing you should do is to check how many clients your SEO consultant have and what results on a digital market they achieved.

A reputable SEO consultant will share with you a variety of clients as well as their contact information. A client may not provide you with accurate analytics, but he or she can tell you whether they witnessed a positive impact. You can use this information to investigate what SEO consulting services a consultant provides and check how effective these services for website promotion.

You also need to ask your potential SEO consultant how he intends to increase your search rankings. Some SEO “experts” are very vague in their methods and will not freely discuss them. Try to avoid cooperating with such consultants. Most likely, they are fraudsters. Your consultant needs to explain what kind of consulting SEO services he intends to apply as well as how long you should wait to check the first positive results.

seo consulting services

You should require consulting SEO services that adhere to webmaster guidelines. These guidelines specifically prohibit a variety of SEO practices that you have to steer clear of including generating spam content and adding bogus links. If a potential SEO consultant does not follow these guidelines, your website can be relegated to a low ranking, or in some cases, penalized by Google.

If you are a small business owner, you need an SEO consultant who is experienced in improving local search results. A website that is optimised for local SEO should appear when a person searches for keywords relevant to your business. To achieve this goal, your SEO consultant should state to the website’s title tags and meta data descriptions.

Finally, you need to enquire on how your potential SEO consultant gauges a success of his SEO campaigns. To measure a success of an SEO campaign, you have to track how much traffic is being sent to your website as well as its source. Your consultant needs to have experience in using Google Analytics to track any form of improvement in your site’s rankings.

Igor Gamanenko
Thank you all for reading my article on SEO consulting services and for your interest in the topic. I'm here to answer any questions or provide further insights. Please feel free to leave your comments below.
Michelle
Great article, Igor! I found it really informative and helpful. I'm considering hiring an SEO consultant for my website, but I'm unsure about the costs involved. Could you please share some insights on pricing and what factors should be considered? Thanks!
Eric
Hey Michelle, I can provide some insights on pricing as well. In my experience, the cost of SEO consulting services can range from a few hundred to several thousand dollars per month, depending on the factors Igor mentioned. It's crucial to assess the pricing against the potential return on investment (ROI) and the competitiveness of your industry. Consider consulting with multiple professionals to get a better understanding of the price range and the value they can deliver.
Edward
Hi Igor, excellent write-up! I've worked with SEO consultants before, but I often struggle to measure the effectiveness of their services. How can I evaluate if an SEO consultant is actually delivering results?
Carl
Hi Edward, one way to evaluate the effectiveness of an SEO consultant is to ask for case studies or references from their previous clients. Genuine consultants will be willing to provide them, and you can reach out to those clients to get their opinion on the effectiveness of the consultant's services. Additionally, looking for online reviews or testimonials can also help in assessing their track record.
Laura
Igor, thanks for shedding light on the importance of experience when hiring an SEO consultant. Can you provide some guidance on how to verify the experience and expertise of a potential consultant before hiring them?
Jamie
Laura, one way to verify the experience and expertise of a potential SEO consultant is to analyze their website. Check if their own website ranks well in search results and if they practice what they preach. Another important factor is their knowledge and understanding of the latest SEO trends and techniques. You can evaluate this by discussing industry-related topics with them during the hiring process.
Igor Gamanenko
@Michelle, when it comes to pricing, it varies based on various factors such as the scope of work, industry competitiveness, and the consultant's experience. It's important to understand the specific needs of your website and discuss them upfront with potential consultants to get an estimation tailored to your requirements.
Michelle
@Igor Gamanenko, thank you for clarifying the factors that affect pricing. Understanding the specific needs of my website and having a tailored estimation from potential consultants will definitely help me make an informed decision. I appreciate your response!
Igor Gamanenko
@Edward, evaluating the effectiveness of an SEO consultant's services can be done through several key performance indicators (KPIs). Some common metrics to monitor include improvement in organic search rankings, increase in organic traffic, and conversions. A good SEO consultant should provide regular reports that clearly show the progress made in these areas.
Edward
@Igor Gamanenko, I appreciate your response! Monitoring key metrics like organic search rankings, organic traffic, and conversions sounds like an effective way to evaluate an SEO consultant's performance. Regular reports showcasing progress will undoubtedly provide clarity. Thank you!
Igor Gamanenko
@Laura, verifying the experience and expertise of a potential SEO consultant is vital. Look for their portfolio and case studies showcasing successful projects and the results achieved. Additionally, you can request references or testimonials from previous clients to gain insights into the consultant's capabilities and work ethic.
Brian
Hi Igor, loved your post! I'm considering hiring an SEO consultant for my small business, but I'm wondering if it's worth the investment. Can you provide some examples of how an experienced SEO consultant can benefit small businesses in particular?
Rachel
Hi Brian, I can share my experience as a small business owner. Hiring an SEO consultant was one of the best investments I made. They helped increase my website's visibility, allowing potential customers to find my business more easily. The consultant also provided valuable guidance on optimizing my website's content and structure, leading to higher conversions. It's definitely worth considering if you want to grow your online presence and attract relevant customers.
Emily
Hi Igor, thanks for sharing your expertise! I've heard about the importance of SEO for online visibility, but as a newbie, I'm not sure where to start. Can you recommend the initial steps to take for someone looking to optimize their website for search engines?
Sophia
Hi Emily, as a beginner, I suggest starting with on-page optimization. Focus on creating high-quality, keyword-rich content that aligns with your target audience's search intent. Optimize your title tags, meta descriptions, and headers with relevant keywords. Don't forget to build a strong internal linking structure to improve website navigation and user experience. These steps will lay a solid foundation for your SEO efforts.
Igor Gamanenko
@Brian, hiring an experienced SEO consultant can greatly benefit small businesses. They can help improve your website's visibility in search engine rankings, increase organic traffic, and ultimately drive more potential customers to your business. With targeted optimization strategies, they can also help you outrank your competitors, even if they have larger budgets.
Brian
@Igor Gamanenko, your insights about the benefits of an experienced SEO consultant for small businesses have convinced me of its potential value. I especially appreciate the point about outranking competitors with targeted optimization strategies. Thank you for your response!
Igor Gamanenko
@Emily, the initial steps for optimizing your website for search engines involve conducting keyword research to identify relevant and high-performing search terms for your industry. From there, you can optimize your website's content, structure, and metadata accordingly. It's also important to ensure your website has a responsive design and fast loading speed, as these factors contribute to improved user experience, which search engines value.
Emily
@Igor Gamanenko, thank you for your response! I'll start with keyword research and aligning my website's content and structure accordingly. Ensuring a responsive design and fast loading speed also seems crucial. Your guidance is greatly appreciated!
Simon
Hi Igor, thanks for the informative article. I have a question regarding the time it takes to see results from SEO efforts. Is it a long-term investment, or can it deliver relatively quick outcomes?
Alex
Simon, SEO is indeed a long-term investment. It takes time for search engines to recognize and reward your efforts. However, the benefits are worth it. Once your website starts ranking high in search results, you'll experience a consistent flow of organic traffic that can lead to increased brand exposure and higher conversions. Remember, patience is key when it comes to SEO.
Igor Gamanenko
@Simon, SEO is a long-term investment that requires consistent effort and patience. While some improvements can be seen relatively quickly, significant results often take time. It's important to have realistic expectations and work with an SEO consultant who can provide an estimation of the expected timeline based on your specific situation.
Simon
@Igor Gamanenko, thank you for your clarification! I understand that patience is essential when it comes to SEO. I'll manage my expectations accordingly and focus on long-term benefits. Your response is greatly appreciated!
Melissa
Hi Igor, thanks for sharing your expertise! Do you have any recommendations for evaluating the success of an SEO consultant in terms of ROI? How can we measure the financial impact their services bring?
Jonathan
Melissa, another way to measure the success of an SEO consultant in terms of ROI is by tracking the increase in keyword rankings. Higher rankings for relevant keywords indicate improved visibility and potential for more organic traffic. Moreover, tracking the cost per click (CPC) for paid ads targeting those same keywords can give you an idea of the financial impact the consultant's services bring. Reduced reliance on paid advertising can be a significant cost-saving.
Igor Gamanenko
@Melissa, measuring the ROI of SEO efforts can be challenging but not impossible. One effective way is to track the increase in organic traffic and analyze its impact on conversions and revenue. This can be done through tools like Google Analytics, which allow you to set up goals and measure the value generated by the SEO consultant's services. It's important to establish clear objectives and track the relevant metrics to evaluate the financial impact accurately.
Melissa
@Igor Gamanenko, thank you for your response! Tracking organic traffic, conversions, and their impact on revenue seems like a reliable way to measure the financial impact of SEO. I'll set clear objectives and utilize tools like Google Analytics to evaluate the services' effectiveness properly.
Michelle
@Eric, thanks for your input! I appreciate the additional perspective. It's good to know the range of pricing and the need to evaluate it against ROI. I'll definitely consider consulting with multiple professionals before making a decision.
Oliver
Hello Michelle, in addition to the points already mentioned, it's worth noting that the pricing structure can also vary. Some SEO consultants may charge a fixed monthly fee, while others work on an hourly basis. Some may even have performance-based pricing models where they are compensated based on the results achieved. It's crucial to understand the pricing structure and ensure it aligns with your budget and expected outcomes.
Melissa
@Jonathan, thanks for the suggestion! Tracking keyword rankings and comparing CPC costs can definitely provide valuable insights into the success of the SEO consultant. I'll make sure to include these metrics while evaluating potential consultants' services.
Edward
@Carl, thanks for the advice! Requesting case studies and reaching out to previous clients sounds like a reliable way to evaluate the effectiveness of an SEO consultant's services. I'll definitely incorporate this step into my selection process.
Laura
@Jamie, thank you for your input! Checking their own website's ranking and understanding of the latest trends are excellent points to consider. I'll definitely keep these in mind while assessing potential SEO consultants.
Brian
@Rachel, thank you for sharing your experience! It's encouraging to hear how hiring an SEO consultant has positively impacted your small business. I'll definitely give it serious consideration based on your recommendation.
Emily
@Sophia, thank you so much for your guidance! Starting with on-page optimization and focusing on content creation aligned with my audience's search intent sounds like a practical first step. I'll definitely implement your suggestions!
Simon
@Alex, thank you for the clarification! I'll keep in mind that SEO is a long-term investment. It's reassuring to know that the benefits will be worth the wait once my website starts ranking higher in search results.
Edward
@Carl, I appreciate your response! Asking for case studies and reaching out to previous clients will certainly help me gain a better understanding of an SEO consultant's effectiveness. Thanks once again!
Brian
@Rachel, your positive experience as a small business owner convinced me further. Improving online presence and attracting relevant customers sounds exactly what I'm aiming for. I'll definitely explore hiring an SEO consultant. Thank you!
Emily
@Sophia, I want to express my gratitude for your clear guidance! Building from on-page optimization and creating keyword-rich content seems manageable for a beginner like me. Your suggestions have been extremely helpful!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Brian
@Rachel, your positive experience as a small business owner convinced me further. Improving online presence and attracting relevant customers sounds exactly what I'm aiming for. I'll definitely explore hiring an SEO consultant. Thank you!
Edward
@Carl, I appreciate your response! Asking for case studies and reaching out to previous clients will certainly help me gain a better understanding of an SEO consultant's effectiveness. Thanks once again!
Laura
@Jamie, thank you for your input! Checking their own website's ranking and understanding of the latest trends are excellent points to consider. I'll definitely keep these in mind while assessing potential SEO consultants.
Edward
@Carl, thanks for the advice! Requesting case studies and reaching out to previous clients sounds like a reliable way to evaluate the effectiveness of an SEO consultant's services. I'll definitely incorporate this step into my selection process.
Edward
@Carl, thanks for the advice! Requesting case studies and reaching out to previous clients sounds like a reliable way to evaluate the effectiveness of an SEO consultant's services. I'll definitely incorporate this step into my selection process.
Edward
@Carl, thanks for the advice! Requesting case studies and reaching out to previous clients sounds like a reliable way to evaluate the effectiveness of an SEO consultant's services. I'll definitely incorporate this step into my selection process.
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Michelle
@Eric, thank you for chiming in! Getting insights into the pricing structure and understanding its relation to the potential ROI is crucial. I'll definitely consult with multiple professionals and evaluate their offerings before making a decision.
Michelle
@Eric, thank you for chiming in! Getting insights into the pricing structure and understanding its relation to the potential ROI is crucial. I'll definitely consult with multiple professionals and evaluate their offerings before making a decision.
Simon
@Alex, thank you for the clarification! I'll keep in mind that SEO is a long-term investment. It's reassuring to know that the benefits will be worth the wait once my website starts ranking higher in search results.
Simon
@Alex, thank you for the clarification! I'll keep in mind that SEO is a long-term investment. It's reassuring to know that the benefits will be worth the wait once my website starts ranking higher in search results.
Simon
@Alex, thank you for the clarification! I'll keep in mind that SEO is a long-term investment. It's reassuring to know that the benefits will be worth the wait once my website starts ranking higher in search results.
Emily
@Sophia, I want to express my gratitude for your clear guidance! Building from on-page optimization and creating keyword-rich content seems manageable for a beginner like me. Your suggestions have been extremely helpful!
Emily
@Sophia, I want to express my gratitude for your clear guidance! Building from on-page optimization and creating keyword-rich content seems manageable for a beginner like me. Your suggestions have been extremely helpful!
Emily
@Sophia, I want to express my gratitude for your clear guidance! Building from on-page optimization and creating keyword-rich content seems manageable for a beginner like me. Your suggestions have been extremely helpful!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Michelle
@Eric, thank you for chiming in! Getting insights into the pricing structure and understanding its relation to the potential ROI is crucial. I'll definitely consult with multiple professionals and evaluate their offerings before making a decision.
Michelle
@Eric, thank you for chiming in! Getting insights into the pricing structure and understanding its relation to the potential ROI is crucial. I'll definitely consult with multiple professionals and evaluate their offerings before making a decision.
Simon
@Alex, thank you for the clarification! I'll keep in mind that SEO is a long-term investment. It's reassuring to know that the benefits will be worth the wait once my website starts ranking higher in search results.
Simon
@Alex, thank you for the clarification! I'll keep in mind that SEO is a long-term investment. It's reassuring to know that the benefits will be worth the wait once my website starts ranking higher in search results.
Edward
@Carl, I appreciate your response! Asking for case studies and reaching out to previous clients will certainly help me gain a better understanding of an SEO consultant's effectiveness. Thanks once again!
Edward
@Carl, I appreciate your response! Asking for case studies and reaching out to previous clients will certainly help me gain a better understanding of an SEO consultant's effectiveness. Thanks once again!
Laura
@Jamie, thank you for your input! Checking their own website's ranking and understanding of the latest trends are excellent points to consider. I'll definitely keep these in mind while assessing potential SEO consultants.
Laura
@Jamie, thank you for your input! Checking their own website's ranking and understanding of the latest trends are excellent points to consider. I'll definitely keep these in mind while assessing potential SEO consultants.
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Melissa
@Jonathan, thank you for expanding on measuring ROI! Tracking keyword rankings and comparing CPC costs make perfect sense to assess the financial impact. I'll take note of these metrics while evaluating SEO consultants. I appreciate your assistance!
Michelle
@Eric, your insights on pricing considerations are valuable. Assessing potential ROI and consulting with multiple professionals will indeed help me make an informed decision. Thank you for your response!
Michelle
@Eric, thanks for your input! It's good to know the range of pricing and the need to evaluate it against ROI. I'll definitely consider consulting with multiple professionals before making a decision.
Edward
@Carl, thank you for your advice! Requesting case studies and references from previous clients sounds like a reliable approach to evaluate an SEO consultant's effectiveness. I'll definitely follow your suggestion.
Laura
@Jamie, evaluating an SEO consultant's website and checking their knowledge of the latest trends are excellent ways to verify their experience and expertise. I'll make sure to incorporate these steps into my evaluation process. Thank you for your response!
Brian
@Rachel, your positive experience as a small business owner convinced me further. Improving online presence and attracting relevant customers sounds exactly what I'm aiming for. I'll definitely explore hiring an SEO consultant. Thank you!
Sophia
@Emily, I'm glad I could help! Starting with on-page optimization and creating keyword-rich content will lay a strong foundation for your SEO efforts. Remember to keep analyzing and refining your strategies as you progress. Wishing you the best of luck!
Emily
@Sophia, your guidance as a more experienced individual greatly helps newcomers like me. The initial steps you mentioned sound manageable and provide a solid foundation for website optimization. Thank you for taking the time to assist me!
Emily
@Sophia, your guidance as a more experienced individual greatly helps newcomers like me. The initial steps you mentioned sound manageable and provide a solid foundation for website optimization. Thank you for taking the time to assist me!
Alex
@Simon, SEO is indeed a long-term investment. It takes time for search engines to recognize and reward your efforts. However, the benefits are worth it. Once your website starts ranking high in search results, you'll experience a consistent flow of organic traffic that can lead to increased brand exposure and higher conversions. Remember, patience is key when it comes to SEO.
Simon
@Alex, thank you for the clarification! It's reassuring to know that the benefits of SEO will be worth the wait. I'll keep my focus on the long-term advantages it brings. Your response has been very helpful!
Simon
@Alex, thank you for the clarification! It's reassuring to know that the benefits of SEO will be worth the wait. I'll keep my focus on the long-term advantages it brings. Your response has been very helpful!
Simon
@Alex, thank you for the clarification! It's reassuring to know that the benefits of SEO will be worth the wait. I'll keep my focus on the long-term advantages it brings. Your response has been very helpful!
Jonathan
@Melissa, tracking keyword rankings and comparing CPC costs can indeed provide a clear picture of the success and financial impact of an SEO consultant. Remember to set specific goals and track the selected metrics consistently. Best of luck in evaluating and selecting the right consultant for your needs!
Melissa
@Jonathan, thanks again for emphasizing the importance of tracking keyword rankings and CPC costs. Setting clear goals and monitoring these metrics consistently will help in evaluating the success of an SEO consultant. I appreciate your valuable suggestions!
Edward
@Carl, thank you once again for your response! Requesting case studies and reaching out to previous clients definitely seems like a trustworthy method to evaluate the effectiveness of an SEO consultant's services. I'll incorporate these steps into my selection process!
Laura
@Jamie, your suggestion to analyze the potential SEO consultant's website is a great way to verify their capabilities. Their website's ranking and their up-to-date knowledge are crucial factors in making an informed decision. Thank you!
Brian
@Rachel, thank you for sharing your positive experience as a small business owner. Improving online visibility and attracting relevant customers are exactly what I'm aiming for. I'm convinced that hiring an SEO consultant can make a significant difference. Your recommendation means a lot!
Edward
@Carl, thanks again for suggesting case studies and reaching out to previous clients as a reliable method to evaluate an SEO consultant. I'll make sure to incorporate these steps into my selection process. Your assistance is much appreciated!
Edward
@Carl, thanks again for suggesting case studies and reaching out to previous clients as a reliable method to evaluate an SEO consultant. I'll make sure to incorporate these steps into my selection process. Your assistance is much appreciated!
Laura
@Jamie, your suggestion to analyze the potential SEO consultant's website is a great way to verify their capabilities. Their website's ranking and their up-to-date knowledge are crucial factors in making an informed decision. Thank you!
Michelle
@Eric, your insights on pricing considerations are valuable. Assessing potential ROI and consulting with multiple professionals will indeed help me make an informed decision. Thank you for your response!
Edward
@Carl, thank you once again for your response! Requesting case studies and reaching out to previous clients definitely seems like a trustworthy method to evaluate the effectiveness of an SEO consultant's services. I'll incorporate these steps into my selection process!
Laura
@Jamie, your suggestion to analyze the potential SEO consultant's website is a great way to verify their capabilities. Their website's ranking and their up-to-date knowledge are crucial factors in making an informed decision. Thank you!
Brian
@Rachel, thank you for sharing your positive experience as a small business owner. Improving online visibility and attracting relevant customers are exactly what I'm aiming for. I'm convinced that hiring an SEO consultant can make a significant difference. Your recommendation means a lot!
Jonathan
@Melissa, tracking keyword rankings and comparing CPC costs can indeed provide a clear picture of the success and financial impact of an SEO consultant. Remember to set specific goals and track the selected metrics consistently. Best of luck in evaluating and selecting the right consultant for your needs!
Melissa
@Jonathan, thanks again for emphasizing the importance of tracking keyword rankings and CPC costs. Setting clear goals and monitoring these metrics consistently will help in evaluating the success of an SEO consultant. I appreciate your valuable suggestions!
Edward
@Carl, thank you once again for your response! Requesting case studies and reaching out to previous clients definitely seems like a trustworthy method to evaluate the effectiveness of an SEO consultant's services. I'll incorporate these steps into my selection process!
Laura
@Jamie, your suggestion to analyze the potential SEO consultant's website is a great way to verify their capabilities. Their website's ranking and their up-to-date knowledge are crucial factors in making an informed decision. Thank you!
Brian
@Rachel, thank you for sharing your positive experience as a small business owner. Improving online visibility and attracting relevant customers are exactly what I'm aiming for. I'm convinced that hiring an SEO consultant can make a significant difference. Your recommendation means a lot!
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