How do I detect the best of must-winning keywords for Amazon?

Setting the right focus and targeting the best potentially profitable keywords for Amazon is probably the most important thing in the whole commercial doing. The thing is that an in-depth keyword research is exactly what has a direct impact towards your sales. Simply because every potential customer can only click and make a purchase with you – if your product appears in the top of shopping search over there. Anyway, it means that you will have to pass through a comprehensive keyword research taking action mainly on the following:

Clearly understand the A9 search algorithm used by Amazon product ranking system

• Know how to uncover new product opportunities and hidden keywords for Amazon
• Use the monthly search volume in order to determine and sort the most relevant search terms
• Analyze and keep researching long-tail product queries used by the live shoppers buying online
• Focus more on locating only unique keywords for Amazon Seller Central (a.k.a. backend search fields)

And let’s face it again – in case your satisfactory results fail to be found somewhere within the first two or three pages in the list of Amazon’s SERPs, you must promptly rephrase those precisely targeted search queries to make them serve your main goal. That way, here is a brief step by step guide for you to manage your most valuable keywords for Amazon product listing optimization the right way.

Step One: Take Care of Seed Keywords

Don’t skimp your time and effort on learning your target product features/benefits to complete understanding its main aspects of performance and everyday usage. It may look like a no-brainer, but it’s a really clinched line, because missing any feature or even the tiniest detail can lead to eliminating a fairly measurable part of your potential clients. In other words, put yourself in the buyer’s shoes, and keep closely monitoring the best keyword findings used by your niche/category competitors.

Step Two: Shape Clean & Clear Checklist

Here is when it’s time to finally pick a good keyword research tool or online platform specifically tailored to shape the main list of your targeted keywords for Amazon. That way, don’t forget that Amazon’s auto-suggested queries and top trending search combinations are useful too. And make sure to prioritize your list based on the search volume, estimated level of competition, and buying intent.

Step Three: Refine Long-Tail Search Terms

And now it’s time to finally research your main checklist for long-tail shopping terms to make them even more precisely targeted. Remember, the higher is the search volume of a certain keyword, the more difficult it will be to rank for. That’s why to fetch a higher traffic and therefore a potentially increased conversion rate, you will have to sort these search terms and eliminate those with an excessive competition level. Keep bidding the most on long-tail keywords – and you’re done.