Keyword research is a significant stage of your Amazon search engine optimization campaign. The proper access to your targeted Amazon search keywords can boost your revenue and improve your products rank position.
You have probably seen over-optimized product titles that include a lot of irrelevant keyword-stuffed information on Amazon. However, we need to admit that these products have a high rank on Amazon search result page. You may wonder why users click on such long spammy looking titles and purchase these products. In reality, users do not naturally like such titles, but Amazon algorithm finds them relevant and descriptive. That is why you may face such titles at the TOP of Amazon search result page. Online merchants who use these long titles know how Amazon A9 algorithm works. To craft well-optimized titles online merchants conduct a keyword research to identify the exact search terms that they want to target. With the unique Amazon keyword research tool, they determine a search volume of the prospective keywords and incorporate suitable variations in the Product Title, Description, Bullet Points, Frequently Asked Questions, Feedbacks, even images.
In this article, we will discuss which tools you can utilize to find the most relevant search terms for your product, and how it can help you to boost your rankings and sales. So let us have a closer look at the professional tools and practical strategies to find perfect keywords for your online business.
Amazon keywords research tools
Google Keyword Planner
Google’s Keyword Planner is a professional keyword research tools which are available for the broad audience. It is free and user-friendly. Moreover, it provides the most accurate data. This tool can help you to estimate a search volume for any keywords and key phrases. Furthermore, it gives you an opportunity to find other related phrases. Every minute Google collects terabytes of data, that is why Google Keyword Planner is where you can get a precise statistics of how many searches a given keyword or phrase receives. You can narrow your search by geographic and an audience features (age, gender,etc.). It is especially helpful if you would like to promote your products on Amazon or other trading platforms.
To start using Google Keyword Planner, you need to create a free AdWords account. Once you have your account, you will find the Keyword Planner under the Tools tab. Here you can start your search with some main keywords and gradually move to more specific long tail search terms that users are searching for. To accomplish this task, you need to open “Find new keywords and get search volume data” section and insert your targeted keyword into “Your product or service” tab. Finally, click on “Get ideas” button. As a result, you will get a list of related keywords. However, you need to make sure you search by Keyword ideas, not by Adgroup ideas.
Google Keyword Planner will provide you with the average monthly searches for related keywords. An actual search volume on Amazon can differ from the data you will obtain in GKP. However, these data will be relatively the same, that help you determine which keywords will get you the most traffic on Amazon.
A detailed description of other Amazon keywords research tools you can find on Semalt Questions and Answers page.