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What SEO services do you need to conduct keyword research?

Keyword research is a starting point for any search engine optimization campaign. It is the first step in SEO copywriting that determines the future success of the whole optimization campaign. I am not exaggerating when I say that without keywords, there is no such thing as SEO. Keyword research serves as a guide for your SEO campaign showing you where to go and how. 

Over the last few years, search engines have been maximizing the role of keyword relevance signals for website rankings. However, many businesses take this innovation a little bit wrong. In fact, targeted search terms are still powerful and have a significant effect on online business presence. What’s changed is that keywords are no longer necessary to be present in a title tag or heading tags to rank high on Google search results page. Moreover, using the exact search terms and phrases within website content is no longer required. However, it does not mean you should abandon keyword research. Otherwise, you need to pay more attention to this process, searching for the most relevant for your business keyword phrases and long-tail search terms. Nowadays, in the conditions of high competitiveness, it is essential to pick up the exact phrases that maximally meet your potential customer’s queries. However, not only the research but also skillful use of keyword phrases continue to be important. 

In this article, we will discuss what the role of keyword research for website development is and what SEO keyword services will help you to develop an effective optimization campaign. Moreover, I am going to show you how keywords are used by search engines to determine website rank and how to rank for high-volume and valid search terms. 

How to do keyword research for SEO?

First of all, you should define the goals of your optimization campaign and answer your question what do you want to accomplish with search traffic. I’m going to warn you that traffic boost is not a right goal for optimization campaign. Search traffic is not always targeted and may or may not convert into sales. That is why you need to set more definite goal for high conversion or sales. 

So, on the first stage of your keyword research campaign developing you need to define the sales problem and the business goals you want to achieve. 

Once you have defined all your keyword goals, it is time to develop keyword categories to address these goals and begin incorporating those keywords into your content marketing strategy. 

Money keyword phrases

If you focus on traffic and sales, you need to look for the money phrases. These phrases are associated with a high level of sales. These phrases are highly competitive as they are sales diving and usually result in a conversion. These phrases are also commonly used by as-supported sites as the visitors of such sites are predisposed to make a purchase. 

Money phrases are prosperous, but at the same time, they are highly competitive and challenging to rank for. The biggest amount of money keyword traffic is skimmed off through the pay per click ads. 

Among the TOP money phrase keyword categories, I can distinguish the following ones: competitor comparison, discount price searches, product reviews and ratings, coupon code searches, and searches for sales. 

Non-money keyword phrases

It is not always right to rank only for money keyword phrases. Moreover, not all business can afford to do it. Fortunately, there is another keyword path to building online sales. You can attract relevant traffic to your site pages with the help of non-money keyword phrases. It may sound strange, but you will attract customers with search terms that do not convert. It is a viable path toward eventually ranking for the money phrases. 

Developing non-money keyword strategy, you need to make an accent on three tenets - authoritativeness, comprehensiveness and expertise. 

The most of the authoritative web sources are awarded money phrases. The site is authoritative when it has a healthy link profile and comprehensive content. Reliable web sources are the kind the search engines prefer to rank. 

And although visitors to an authoritative web source will not certainly convert via non-money search queries that the site ranks for, the authority strategy does have the effect of stimulating word of mouth referrals. That is why instead of focusing exclusively on the money phrases, pay your attention to the authority building long-tail phrases. Focusing on the depth of the content, its helpfulness and expertise is an excellent opportunity to rank for money phrases. 

Long-tail search terms

Have you ever wonder why so many webmasters try to find long-tail search phrases for their optimization campaign? The answer lies in the exclusiveness and low competitiveness of these words. These words are longer and more specific than general search phrases. In most cases, people use them when they are close to the point of purchase. So, we can claim that long-tail search terms are well-converted and can be highly valuable for online businesses if they are used properly. 

Managing long-tail keywords is simply a matter of establishing better lines of communication between business and potential customers who are searching the things you provide. 

It should be mentioned that using long-tail search terms you will drow less traffic than you would with the more common phrases. However, the traffic you will see drow by long-tail search terms will be maximally targeted and will result in sales. 

Competition for high-volume search terms that bring a lot of traffic for websites can be fierce and visits can be scattershot and subsequently return on investment can be low. This situation won’t happen with low competitive long-tail keywords. Using long-tail search terms you will pull in less traffic, but this traffic will be highly converted as you will be attracting precisely the audience you are looking for. So, ranking for long-tail keywords is a certain path to get a high return on investment.

Sabina Smith
Thank you all for sharing your thoughts on this topic! I appreciate your engagement and insights.
Jake Brown
SEO keyword research is crucial for any website's success. It helps to determine what terms people are using to search for products or services. I always start with Google Keyword Planner and Google Trends.
Emily Johnson
I agree, Jake! Google Keyword Planner and Google Trends are great tools. I also like to look at competitors' websites to see what keywords they are targeting.
Mark Thompson
In addition to Google tools, I find SEMrush and Ahrefs very helpful for keyword research. They provide valuable insights and competitive analysis. However, they are paid tools.
Sabina Smith
Great suggestions, Jake and Emily! It's important to explore multiple tools for keyword research to get a comprehensive understanding of search terms.
Alice Roberts
I've also found that using long-tail keywords can be effective. They may have lower search volume but tend to be more specific and have higher conversion rates.
Sabina Smith
Absolutely, Alice! Long-tail keywords can be less competitive and more targeted, leading to better conversion rates. It's definitely a strategy worth considering.
Greg Adams
I struggle with finding the right balance between high-volume keywords and ones with less competition. Any tips on how to achieve that?
Sabina Smith
Greg, finding the right balance can be challenging. It's important to evaluate the competitiveness of keywords relative to your website's authority. Tools like SEMrush and Moz can help you with that analysis.
Greg Adams
Thanks for the advice, Sabina! I'll check out SEMrush and Moz for better analysis of keyword competitiveness.
Greg Adams
Thanks for the response, Sabina! I'll keep those tips in mind while conducting keyword research.
Robert Davis
Another approach is to focus on long-tail keywords that have decent search volume but are not heavily targeted by competitors. This can help you rank higher and attract more qualified traffic.
Sabina Smith
Thanks, Robert! That's an excellent point. Long-tail keywords with moderate search volume can be a sweet spot for targeting specific audience segments.
Robert Davis
Sabina, could you recommend any specific techniques for identifying user intent?
Julia Lopez
Don't forget about the user intent behind the search terms. It's important to align your keywords with the content on your website and deliver what users are looking for.
Sabina Smith
Absolutely, Julia! User intent should always be a key consideration when selecting keywords. It helps in providing relevant and valuable content to the users.
Benjamin Lee
I have tried using automated keyword research tools, but sometimes they give inaccurate results. Manual research and analysis have worked better for me.
Sabina Smith
You make a valid point, Benjamin! Automated tools can provide a good starting point, but manual research allows for a deeper understanding of the target audience and niche-specific keywords.
Benjamin Lee
I completely agree, Sabina! Manual research allows for a more in-depth analysis, ensuring accurate and relevant keyword selection.
Sarah Johnson
I find it helpful to regularly review and update my list of keywords. The search landscape is constantly evolving, and it's important to stay up-to-date.
Sabina Smith
Absolutely, Sarah! Regularly reviewing and updating your keyword list is essential to adapt to changing trends and search behaviors.
Sarah Johnson
You're welcome, Sabina! Keeping track of keyword trends has helped me stay competitive in search rankings.
Sarah Johnson
Regularly updating your keyword list is essential, Sabina! Targeting trending keywords can give us a competitive edge.
Sabina Smith
Sure, Robert! One way to identify user intent is by analyzing the search results for your target keywords. Look at the type of content that ranks well and try to understand what users are looking for based on that.
Robert Davis
Thank you for the suggestion, Sabina! Analyzing the search results for our target keywords is a great way to understand user intent.
Sabina Smith
Absolutely, Linda! Competitor analysis provides valuable insights into your industry and helps you stay ahead by learning from both their successes and weaknesses.
Chris Wilson
I've found that using Google Autocomplete can be a great way to find long-tail keywords. It suggests search terms based on popular queries.
Alice Roberts
I agree, Chris! Google Autocomplete can provide insights into popular search queries and help in discovering related long-tail keywords.
Sabina Smith
That's a great suggestion, Chris! Google Autocomplete can provide valuable keyword ideas and give you an understanding of what users are commonly searching for.
Chris Wilson
You're right, Sabina! Google Autocomplete provides a quick and easy way to gather keyword suggestions straight from users themselves.
Greg Adams
That's a great point, Robert! Targeting less competitive long-tail keywords can give a better chance at getting organic traffic.
Sabina Smith
You're welcome, Greg! I'm glad I could help. If you have any more questions, feel free to ask.
Greg Adams
Thanks, Sabina! I'll make sure to explore those tools and stay up-to-date with keyword trends.
Sabina Smith
I appreciate your kind words, Emily! It's always great to hear that the content provided is helpful and informative.
Emily Johnson
Thank you, Sabina! Your articles always provide actionable insights and practical tips. Keep up the great work!
Jake Brown
You're welcome, Sabina! I'm glad you found our suggestions valuable. Keep up the great work with your blog!
Sabina Smith
Thank you, Mark! I'm glad you found the article insightful. SEMrush and Ahrefs are indeed powerful tools for keyword research.
Mark Thompson
You're welcome, Sabina! Your blog is always a go-to resource for SEO-related topics. Keep up the great work!
Sabina Smith
You're absolutely right, Julia! Competitor analysis can provide valuable insights and help identify keyword gaps that you can capitalize on.
Mark Thompson
You're welcome, Sabina! Your blog always provides useful tips and insights. Keep up the great work!
Sabina Smith
You're welcome, Robert! Analyzing search results for target keywords can give a good understanding of user intent and help create relevant content.
Robert Davis
That's a great point, Sabina! Analyzing search results can give us a clearer understanding of user expectations and optimize our content accordingly.
Sabina Smith
I'm glad you found the suggestions helpful, Greg! Best of luck with your keyword research.
Greg Adams
Thanks, Sabina! I appreciate your willingness to help. I'll be sure to reach out if I have any further questions.
Greg Adams
Thank you, Sabina! I'll definitely reach out if I need further assistance. Appreciate your support!
Sarah Johnson
I also prefer manual research over automated tools, Benjamin. It allows for a more personalized and accurate approach to keyword selection.
Alice Roberts
You're absolutely right, Chris! Google Autocomplete complements other keyword research tools and can uncover popular search terms.
Sabina Smith
Absolutely, Alice! Google Autocomplete can be an untapped source of keyword ideas, and its suggestions can be aligned with real user queries.
Sabina Smith
I'm glad you found competitor analysis valuable, Julia! It's a great way to stay on top of trends and discover untapped keyword opportunities.
Julia Lopez
Competitor analysis has been a game-changer for me, Sabina! It helps me identify areas where I can outperform my competitors and attract more organic traffic.
Sabina Smith
Absolutely, Sarah! Targeting trending keywords can help us keep up with the ever-evolving search landscape.
Sabina Smith
Exactly, Robert! Understanding user expectations based on search results is crucial to deliver relevant content and improve user experience.
Robert Davis
You're right, Sabina! User expectations play a crucial role in delivering a seamless search experience and capturing organic traffic effectively.
Sabina Smith
Absolutely, Chris! Google Autocomplete provides valuable insights into what users are searching for and helps us tailor our content accordingly.
Chris Wilson
Indeed, Sabina! Google Autocomplete offers real-time suggestions that align with users' queries, making it a valuable resource for keyword research.
Sabina Smith
You're welcome, Greg! I'm always here to help fellow SEO enthusiasts. Best of luck with your keyword research!
Greg Adams
Thank you once again, Sabina! Have a great day and keep up the excellent work!
Sabina Smith
Thank you, Emily! I'm glad you find my articles helpful and actionable. I strive to provide practical insights to my readers.
Emily Johnson
You're doing an amazing job, Sabina! Your content always provides practical tips that I can implement right away. Thank you!
Sabina Smith
Indeed, Sarah! Regularly updating keywords based on trending terms keeps our website relevant and visible in search results.
Sarah Johnson
Competitor analysis has been a game-changer for me, Sabina! It helps me stay ahead and provides inspiration for new content ideas.
Sabina Smith
I'm glad to hear that, Julia! Competitor analysis allows us to identify gaps and create strategies to outperform competitors. Keep up the great work!
Julia Lopez
Thank you, Sabina! Competitor analysis has been a significant factor in my SEO success. I appreciate your support!
Sabina Smith
Absolutely, Robert! Understanding user expectations helps us create relevant and valuable content, thus increasing the chances of organic traffic.
Robert Davis
I completely agree, Sabina! Delivering what users expect based on search results can ultimately lead to better rankings and user engagement.
Sabina Smith
You're welcome, Emily! I'm glad my content resonates with you and provides actionable tips. Your support means a lot!
Sabina Smith
Absolutely, Chris! Real-time suggestions from Google Autocomplete enable us to understand popular search queries and align our content accordingly.
Sabina Smith
Thank you, Emily! It's always rewarding to know that my content is helpful and actionable. Your support motivates me!
Emily Johnson
You're welcome, Sabina! Your content is always well-researched and provides practical advice for improving SEO efforts. Keep up the great work!
Sabina Smith
Precisely, Chris! Google Autocomplete serves as a valuable tool to gain insights and align our content strategy with user queries.
Sabina Smith
Absolutely, Robert! Meeting user expectations through relevant content and seamless experiences is key to gaining a competitive edge.
Sabina Smith
That's fantastic, Chris! Understanding market trends through competitor analysis enables us to create unique and valuable content. Keep up the great work!
Chris Wilson
Indeed, Sabina! Aligning our content ideas with real user queries ensures that we provide valuable information and engage our target audience.
Sabina Smith
Absolutely, Chris! Providing valuable and engaging content based on user queries helps establish authority and build a loyal reader base.
Chris Wilson
Absolutely, Sabina! Google Autocomplete is user-driven, making it a valuable resource for uncovering popular search terms. Keep up the excellent content!
Sabina Smith
Thank you, Emily! I put a lot of effort into researching and creating content that adds value to my readers. Your support means a lot!
Emily Johnson
I appreciate your dedication, Sabina! Your content is always insightful and provides clear steps for achieving SEO success. Thank you!
Sabina Smith
Absolutely, Julia! Competitor analysis provides a holistic view of the market and helps in crafting a strong content strategy to stand out. Keep up the excellent work!
Julia Lopez
You're absolutely right, Sabina! Competitor analysis helps shape a strong content strategy that resonates with the target audience. Keep up the fantastic work!
Alice Roberts
I couldn't agree more, Sabina! Google Autocomplete is a goldmine for keyword research, providing real-time insights into search queries.
Sabina Smith
That's exactly it, Alice! Leveraging Google Autocomplete allows us to tap into popular search queries and optimize our content accordingly. Keep up the great work!
Sabina Smith
I'm glad to hear that, Sarah! Competitor analysis is an excellent strategy for staying ahead and finding fresh ideas. Keep up the fantastic work!
Sarah Johnson
I appreciate your support, Sabina! Competitor analysis has significantly contributed to my SEO strategy, and I couldn't be happier with the results.
Sabina Smith
Precisely, Chris! User-driven suggestions from Google Autocomplete can lead to content ideas that align with real user queries. Your support is much appreciated!
Chris Wilson
I'm glad you agree, Sabina! Google Autocomplete provides real-time insights into popular search terms. Keep up the excellent work!
Sabina Smith
Thank you so much, Emily! I'm glad you find my content insightful and actionable. Your support motivates me to continue delivering high-quality SEO tips!
Emily Johnson
You're welcome, Sabina! Your content has helped me navigate the ever-changing world of SEO. Keep up the great work!
Sabina Smith
Thank you for your kind words, Julia! Competitor analysis is a powerful tool for understanding the target audience and creating valuable content. Your support means a lot!
Julia Lopez
Thank you, Sabina! Your content has been instrumental in improving my SEO efforts. Keep up the excellent work!
Alice Roberts
Definitely, Sabina! Leveraging Google Autocomplete helps us stay attuned to user search behavior and create content that addresses their needs effectively.
Sabina Smith
Exactly, Alice! By using Google Autocomplete, we can gain insights into user search behavior and optimize our content accordingly. Keep up the great work!
Sabina Smith
You're welcome, Sarah! I'm thrilled to hear that competitor analysis has had a positive impact on your SEO strategy. Keep up the fantastic work!
Sabina Smith
Thank you, Chris! Google Autocomplete is indeed a valuable resource for gaining insights into popular search queries. Your support is much appreciated!
Sabina Smith
Thank you, Emily! Navigating the world of SEO can be challenging, and I'm glad my content has been helpful to you. Your support motivates me to continue delivering valuable insights!
Sabina Smith
You're welcome, Julia! I'm thrilled to hear that my content has had a positive impact on your SEO efforts. Your support means a lot!
Alice Roberts
Thank you, Sabina! Your insights on Google Autocomplete have helped me shape my content strategy and attract more organic traffic. Keep up the fantastic work!
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