Why do all cheap SEO services not effective?
Without no doubt, SEO services cost is one of the most controversial issues in a digital sphere. We often hear from our clients that they sow much lower costs on optimization services (like in 2 or 3 times lower), and they cannot recognize why our price is so high. To make things clear, we decided to create a chain of posts dedicated to the theme of cheap SEO services, and their effect on online business development. However, you should not take us wrong. We do not want to prove that everything that cheap is of low quality.
First of all, I want to explain why is this such a big difference in SEO prices. Some optimization agencies charge a minimum $2,000 per month, while other third-party firms charge a lot less and offer “the same” optimization services for less than $500 per month. Many website owners feel confused about such a big gap in prices. It causes a feeling that you may overpay for some services or, vice versa, underpaid or that you will get a poor optimization result. I am going to explain to you what factors can cause this price differentiation on SEO services.
Cheap SEO services: risks and consequences
We can certainly claim that one of the most worrying aspects of affordable optimization is an extremely high risk. Not only customers who purchase cheap SEO services take a risk, but also agencies that provide such kind of services have to find shortcuts to deliver their work. In other words, affordable SEO service providers should operate at a loss if they are not fraudsters. For instance, they may hire SEO consultants overseas, or use automated link building tools. All in all, they need to save on quality of the services they provide. By the way, cheap SEO services usually associated with black-hat SEO techniques. And there is no wonder why. An optimization which is based on spam does not cost high. Everything is made with the help of spam bots and automated tools. While black-hat SEO is affordable and may deliver quick optimization results, can you imagine what consequences you will from using it? The list of possible outcomes is quite long - search engine penalties, rankings drop, deindexation, optimization efforts waste, and so on.
As I have mentioned before too short spending on stuff, cheap SEO service providers hire specialists overseas. Of course, we cannot deny that there a lot of talented specialists in India, Asia, and Europe. However, if they are being paid less than $10 per hour to work on your site (while a standard price is $150-$200), chances are they are not working efficiently and with the final result in mind. Most likely such low salaries talk about a lack of experience and qualification.
The second factor that significantly reduces the price of SEO services is the use of automated tools. These tools provide quick results and can even work on autopilot. It means that SEO’s do not even need to control a process. As result clients get low-quality results for their money. However, the money loss is not only a problem; automated optimization tools may ruin your business reputation and cause search engine sanctions.
Automated optimization tools usually churn out absolute crap across the web, spamming blogs and websites with not organic comments, replies and other useless information of advertising character. With the help of automated link building tools, affordable SEO service providers insert your company’s links in not relevant content pieces. Of course, it won’t bring you targeted traffic and can make things even worse. For the first few days after such “affordable optimization”, your rankings may be high. However, a day later, your entire website will be blacklisted or even deindexed.
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