What are the main elements combining SEO and web design company?

Here is everything you need to know about what makes a top-notch SEO and web design company. Considering organic traffic in particular, too often online business owners are neglecting the search optimization to concentrate their efforts mainly on their web page design. That way, their marketing campaign is going to become something like a race with a wooden leg. Seriously, if you are looking for a full-stack agency to handle online promotion for your business, what are the main elements combining SEO and web design company? After all, you will never want to go back to the very beginning and pay a whole load of money and labor once again.

So, let’s understand what should be combined in a purely efficient SEO and web design company to ensure your next business project is running well, avoiding the most common pitfalls. The thing is that your main site optimization works should be an integral part of your web design on the whole. There is no room left for any post-therapy. I mean here that your existing website can’t be just “plastered” or “polished” with SEO. Should you get this wrong, and your commercial online project will inevitably fail to complete your main business goals in full.

Creating SEO-friendly website delivering high value to the users needs a careful planning and a well-structured action plan to put your products or services in the front of the target audience in its best possible way. Here are the fundamentals to be covered by every good SEO and web design company, first and foremost:

1. Your website should be rolling around a robust online marketing plan. Everything must be in place - starting with a clean and clear business model, to specific marketing tools and greater value proposition.

2. Picking the most suitable domain, make sure your domain name makes sense and is relevant to your sphere of business interest. Your subdomains and their variations should correctly point to your main website. At the same time, it’s essential for them all to always redirect to a single canonical version of your site. Never get fooled if your SEO or web design company suggests a domain name betting heavily on the keywords. In real life, it can give a minor boost solely, besides just to local projects.

3. Pay enough attention when choosing the right content management system. Your content strategy should be perfectly matching your main goals, rather than the ones preferred by your SEO or web design company. Here are some reasonable suggestions for your content:

• User awareness (blog posts, practical guidelines, comprehensive articles, useful webinars and FAQ sections);
• Competitive considerations (user guides, case studies, product or service reviews, tutorials, and representations);
• Conversion and lead generation (free trials or consultations, customer reviews, success stories, real testimonials from happy clients, etc.).

Think about your website’s usability as a balanced combination of technical SEO, user-friendly web design, and intuitive on-page navigation. I mean putting your web pages together you should keep in mind both your end-user needs and the search optimization basics for indexing purposes. That way, here are the main bullet points to be considered by your ideal SEO and web design company:

• Device-specific layout to maintain the best page loading speed;
• Web design hierarchy to visualize every page element recognizing its importance;
• Landing, home page, and the whole site navigation should be maximum clear for all - both your actual users and search crawlers;
• Sensible and well-positioned site search option for better browsing experience, and indexing purposes;
• Mobile-responsive design to make things easy and speedy on portable devices;
• Lightweight form entry, which should be as accessible and for filling-in as possible.

Coming back to the point of indexation, let’s face it - the search crawlers need to “read” your page content and “understand” it for indexing to finally take a ranking decision on your website’s ladder position in the list of Google’s SERPs. And this should be recognized by every worthy SEO and web design company to be reasonably considered for hire. I mean that your main page priority should be given in the text-based content beyond the on-page design or visualization itself.

Of course, you will have some web pages embedded with images, PDF files, videos, or any other multimedia content for a better user experience, and elegant look as well. Nevertheless, when every piece of your web design is about complete fulfillment, don’t forget to tell the search engines in clear language about every visual element hosted on your pages.

Once again - without at least image optimization crawling bots are merely unable to discover the lion’s share of your visual content for indexing. Not to say that your images, videos, and PDFs can be used for an excellent source of search traffic. Moreover, that would be a unique opportunity to include some extra keywords or long-tail phrases for even better chances to be displayed among the top search results.

Here is all you need to know about image optimization. The process is technically straightforward. I mean everything is relatively simple - just keep everything descriptive, purely relevant, and avoid spam or overstuffing. Here is a bullet list of image SEO used by every web design company:

• Filename should provide a clear and precise description to every single image;
• Alt tag texts should give the alternative image description to be understood by “blind” crawling bots, reinforcing visual content relevancy and keyword weight;
• Make every image more preferable for social media shares using OpenGraph or another online tool available in open access;
• Optimize image size to ensure fast downloads and maximum page loading speed, without compressing the file at the expense of its visual quality;
• For better website structure and smooth indexing, don’t forget to include every image hosted on web pages to your main XML sitemap.

That way, make sure that your page content (at least its most important part) is always easily discovered, clearly understood and has an elegant look within your main website structure. Just in the right way that makes sense - forget about those too sophisticated aspects of technical SEO or any means of web design. Making a double check on your website’s performance, there is the only time you can forget about that to a certain extent.