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How to see backlinks growth in Google Analytics?

Google Analytics is one of the best professional analytical tools that provide webmasters with all required data concerning website metrics and position on SERP. It gives an opportunity to track a success of search engine optimization campaigns and reach corresponding conclusions from the obtained information. Another obvious benefit of this Google analytics software is an ability to track a website backlinks. In GA external links are called referrals. That is why it is what you need to look for in your analytical reports.

how to see backlinks

This article is devoted to the information how to see backlinks in Google Analytics and how to differentiate them by quality and source. So, here we go.

Steps to see and check backlinks in Google Analytics reports

  • Chose the correct Google profile

On the initial stage of your cooperation with GA, you need to make sure that you are using the correct account, profile, and views as you may have several profiles here and numerous different projects that may cause a real mess. The site you are currently working with will be placed in the top right hand of the page. You need to click on it and select the appropriate one.

  • Acquisition reports

Backlinks traffic here is categorized by acquisition data. The following steps will help you to navigate your backlink report correctly:

  1. Click “Acquisition” in the left-hand menu to check all acquisition reports;
  2. Select “All Traffic” dropdown;
  3. Click on “Referrals” button.
  • Referral report will provide you with backlinks data

The referral traffic sources can be found in Google Analytics section which is called “Referral Report.” Here you will see all required data about your backlinks and the sources where they place.

  • Practical techniques for checking backlinks in GA

There are some advanced quality techniques you can implement reading your backlink reports in GA.

  • Add new audience segments

To narrow your backlinks research and get more precise information, implement audience segmentation. This Google Analytics technique will help you to break down different visitors types coming to your site through backlinks.

To segment your backlinks, follow these steps:

  1. Click on “Add Segments” button;
  2. Use the search box;
  3. Then click on “Apply” button to confirm;
  4. After that, you will observe a percentage of new segment audience and comparative data.

seo backlinks

  • Primary dimensions

To check your backlink sources, you can use “Primary Dimensions” function in GA. The default primary dimension is a source. In this tab, you can observe the backlinking domains. To observe the backlink page, you just need to click on one of the domains. By doing so, you will be able to see the referral path of your external links.  

After checking all incoming backlink sources, you can also look at which landing pages you obtain references. You can do it, following these steps:

  1. Click on “Landing Page”;
  2. Then observed referenced landing pages;
  3. Check your acquisition, behavior, and conversion data; (you can check these data trending upwards).
Mark
Great article! Very helpful in understanding backlink changes in analytic reports.
Lily
I agree with Mark, this guide is informative and well-explained.
Adam
Thanks for sharing! I've always had trouble understanding backlink changes, but this article clarified everything.
Artem Abgarian
Thank you, Mark, Lily, and Adam! I appreciate your positive feedback. I'm glad the article was helpful to you.
Artem Abgarian
Hi Amy! Yes, there are several tools you can use, such as Google Analytics, Ahrefs, Moz, and SEMrush. These tools provide comprehensive insights into your backlink profile and changes.
Mitchell
I found this article very detailed and easy to understand. Good job!
Artem Abgarian
Thank you, Mitchell! I'm glad you found the article detailed and easy to understand.
Sophia
I've been struggling with backlink analysis for a while, but this guide really helped me. Thank you!
Artem Abgarian
You're welcome, Sophia! I'm glad the guide could assist you in understanding backlink analysis better.
Daniel
I'm new to link building, and this article was a great starting point for me. Thanks!
Artem Abgarian
You're welcome, Daniel! I'm happy to hear that the article provided you with a solid starting point for your link building journey.
Natalie
What are some common red flags to watch out for when observing backlink changes?
Artem Abgarian
Hi Natalie! Some common red flags to watch out for are sudden drops in backlinks, significant changes in anchor text distribution, or an increase in toxic or spammy links. These indicators can help you identify potential issues with your backlink profile.
Peter
Good article, Artem! Do you have any suggestions for improving the backlink profile of a website?
Artem Abgarian
Thank you, Peter! To improve your backlink profile, focus on building high-quality and relevant backlinks from authoritative websites. You can also consider conducting a backlink audit to identify and remove any harmful or low-quality links that may be negatively impacting your profile.
Olivia
I've always wanted to learn more about backlink changes, and this article provided me with valuable insights. Thank you!
Artem Abgarian
You're welcome, Olivia! I'm glad the article provided you with valuable insights into backlink changes.
Ethan
This article is fantastic! It breaks down the complex topic of backlink changes in an accessible manner.
Artem Abgarian
Thank you, Ethan! I'm glad you found the article accessible and helpful in understanding backlink changes.
Sophie
What are the key metrics to look out for when analyzing backlink changes?
Artem Abgarian
Hi Sophie! Some key metrics to look out for when analyzing backlink changes are changes in the total number of backlinks, referring domains, anchor text distribution, and the ratio of dofollow to nofollow links. These metrics provide insights into the overall health and quality of your backlink profile.
Lucas
I'm impressed with the level of detail in this article. It covers all the essential aspects of observing backlink changes.
Artem Abgarian
Thank you, Lucas! I'm glad you found the article detailed and comprehensive.
Jennifer
Informative guide! It's essential to keep an eye on backlink changes to assess the effectiveness of link building strategies.
Artem Abgarian
Exactly, Jennifer! Monitoring backlink changes is crucial for evaluating the impact of your link building efforts.
David
Thanks for this guide, Artem. It's going to be of great help in my SEO work.
Artem Abgarian
You're welcome, David! I'm pleased to hear that the guide will be helpful for your SEO tasks.
Sophie
Could you recommend any specific tools for backlink auditing?
Artem Abgarian
Sure, Sophie! Some widely used backlink auditing tools are Ahrefs, Moz's Link Explorer, SEMrush's Backlink Audit, and Majestic. These tools offer comprehensive features to analyze and audit your backlink profile.
Alex
Great article, Artem! I appreciate the step-by-step approach you took in explaining backlink changes.
Artem Abgarian
Thank you, Alex! I'm glad the step-by-step approach was appreciated and helpful for you.
Sarah
I've been struggling with backlink monitoring, but this article gave me a clearer understanding. Thanks!
Artem Abgarian
You're welcome, Sarah! I'm happy to hear that the article provided you with a clearer understanding of backlink monitoring.
Samuel
This article is a goldmine of knowledge. It covers everything one needs to know about backlink changes.
Artem Abgarian
Thank you, Samuel! I'm delighted by your positive feedback.
Julia
I found this article highly informative. It gave me great insights into tracking backlink changes.
Artem Abgarian
Thank you, Julia! I'm glad the article provided you with valuable insights into tracking backlink changes.
Lucy
Artem, do you have any tips for effective link building strategies?
Artem Abgarian
Hi Lucy! Some tips for effective link building strategies include focusing on high-quality and relevant websites, creating engaging and shareable content, reaching out to influencers, and leveraging social media platforms for promotion. It's also essential to monitor and analyze backlink changes to adapt your strategies accordingly.
Isabella
This article answered all my questions about backlink changes. Well done!
Artem Abgarian
Thank you, Isabella! I'm glad the article could address all your questions about backlink changes.
Oliver
I've been struggling with backlink analytics, but this guide has made it much easier to grasp. Thanks!
Artem Abgarian
You're welcome, Oliver! I'm pleased to hear that the guide has made backlink analytics easier for you to understand.
Leo
Informative article! It provides a comprehensive overview of backlink changes and their significance.
Artem Abgarian
Thank you, Leo! I'm glad you found the article informative and comprehensive.
Grace
Artem, what are the benefits of monitoring backlink changes regularly?
Artem Abgarian
Hi Grace! Regularly monitoring backlink changes allows you to assess the impact of your link building efforts, identify potential issues or red flags, make data-driven decisions for optimizing your backlink profile, and stay updated with the overall health of your website's backlink profile.
Sam
I appreciate the practical tips shared in this article regarding backlink analysis. It's very helpful!
Artem Abgarian
Thank you, Sam! I'm pleased the practical tips in the article were helpful for you in backlink analysis.
Emily
Great article, Artem! It's surely going to help me enhance my backlink monitoring skills.
Artem Abgarian
Thank you, Emily! I'm delighted to hear that the article will contribute to enhancing your backlink monitoring skills.
Daniel
This article is a must-read for anyone looking to improve their understanding of backlink changes.
Artem Abgarian
Thank you, Daniel! I'm glad you found the article valuable in improving your understanding of backlink changes.
Julia
I have seen a positive impact on my website after implementing the strategies mentioned in this article. Highly recommended!
Artem Abgarian
That's great to hear, Julia! I'm thrilled the article's strategies have had a positive impact on your website.
Sophia
Artem, what are the potential consequences of ignoring backlink changes?
Artem Abgarian
Hi Sophia! Ignoring backlink changes can lead to a decline in search engine rankings, a decrease in organic traffic, potential penalties, or other negative impacts on your website's overall performance. It's crucial to monitor and address backlink changes proactively.
Oliver
This article is a valuable resource for anyone involved in SEO. It provides practical insights on backlink changes.
Artem Abgarian
Thank you, Oliver! I'm pleased you found the article valuable as a resource for SEO and practical insights on backlink changes.
Lucas
Great job on this article, Artem! It covers all the important aspects of observing backlink changes.
Artem Abgarian
Thank you, Lucas! I'm glad you appreciate the coverage of important aspects in the article.
Emma
I've been struggling to make sense of backlink changes, but this article has given me a better understanding. Thanks!
Artem Abgarian
You're welcome, Emma! I'm happy to hear that the article has provided you with a better understanding of backlink changes.
Noah
Artem, what are the potential benefits of analyzing backlink changes for website owners?
Artem Abgarian
Hi Noah! Analyzing backlink changes helps website owners monitor the effectiveness of their link building efforts, identify potential issues or penalties, make data-driven decisions for optimizing their backlink profiles, and gain insights into the overall health of their website.
Isabella
I've been searching for a comprehensive guide on backlink changes, and this article exceeded my expectations. Well done!
Artem Abgarian
Thank you, Isabella! I'm delighted to hear that the article exceeded your expectations as a comprehensive guide on backlink changes.
Lucy
This article is a game-changer! It has transformed how I approach backlink analysis.
Artem Abgarian
That's fantastic to hear, Lucy! I'm thrilled the article has had a positive impact on your approach to backlink analysis.
Daniel
The tips provided in this article have already shown positive results for my website. Highly recommended!
Artem Abgarian
I'm glad to hear that, Daniel! It's great the tips from the article have already shown positive results for your website.
Oliver
This article has become my go-to resource for understanding backlink changes better. Thank you, Artem!
Artem Abgarian
You're welcome, Oliver! I'm glad to hear that the article has become your go-to resource for understanding backlink changes better.
Sophie
Artem, do you have any recommendations for beginner-friendly methods to track backlink changes?
Artem Abgarian
Hi Sophie! Beginner-friendly methods to track backlink changes include using Google Analytics to monitor traffic changes, setting up Google Search Console for backlink data, and utilizing tools like Ahrefs' Backlink Checker or Moz's Open Site Explorer for more in-depth analysis.
Julia
This guide is a valuable asset for SEO professionals seeking to improve their knowledge of backlink changes.
Artem Abgarian
Thank you, Julia! I'm pleased you consider the guide a valuable asset for improving knowledge of backlink changes in SEO.
Sam
I've been struggling to analyze backlink changes, but this article gave me a solid foundation. Thanks!
Artem Abgarian
You're welcome, Sam! I'm happy to hear that the article provided you with a solid foundation for analyzing backlink changes.
Emily
This article is a gem for anyone trying to navigate the complexities of backlink changes. Well done, Artem!
Artem Abgarian
Thank you, Emily! I'm glad you consider the article a valuable resource for navigating backlink changes.
Daniel
I've already started implementing the suggestions from this article, and I can see positive results. Thanks, Artem!
Artem Abgarian
That's fantastic, Daniel! I'm thrilled to hear that you've started implementing the suggestions and are already seeing positive results.
Alex
This article provides an excellent overview of backlink changes. It's a must-read for SEO practitioners.
Artem Abgarian
Thank you, Alex! I'm pleased you found the article to provide an excellent overview of backlink changes and a must-read for SEO practitioners.
Sophie
This article has provided me with valuable insights into how backlink changes affect website performance. Thanks!
Artem Abgarian
You're welcome, Sophie! I'm glad the article provided you with valuable insights into the impact of backlink changes on website performance.
Lucas
Great article, Artem! It helped me gain a better understanding of backlink monitoring and analysis.
Artem Abgarian
Thank you, Lucas! I'm glad the article helped you gain a better understanding of backlink monitoring and analysis.
Olivia
This article is a treasure trove of information on backlink changes. Thanks, Artem!
Artem Abgarian
You're welcome, Olivia! I'm thrilled you consider the article a treasure trove of information on backlink changes.
Emily
Artem, do you have any advice for identifying toxic or spammy backlinks?
Artem Abgarian
Hi Emily! Some advice for identifying toxic or spammy backlinks is to look out for backlinks from low-quality or irrelevant websites, excessive use of exact match anchor text, and links from websites displaying signs of malware or spam. Utilizing backlink auditing tools can also help flag potentially harmful links.
Daniel
This article has become my go-to resource for understanding backlink changes. Well done, Artem!
Artem Abgarian
Thank you, Daniel! I'm glad to hear that the article has become your go-to resource for understanding backlink changes.
Sophia
I found this article invaluable in improving my knowledge of backlink changes. Great job, Artem!
Artem Abgarian
Thank you, Sophia! I'm thrilled to hear that the article has been invaluable in improving your knowledge of backlink changes.
Oliver
The tips in this article have already made a positive impact on my backlink analysis. Highly recommended!
Artem Abgarian
I'm glad to hear that, Oliver! It's great the tips from the article have already made a positive impact on your backlink analysis.

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