Can you show me how to improve my sales on Amazon with sponsored campaigns?

As a former SEO and ecommerce consultant, I know how to improve sales on Amazon in many different ways, apart from setting the main focus on sponsored campaigns or dealing mainly with Amazon prime items on sale. But regarding your current question, there are several practical findings we’ve recently got from a hard real-life testing with those sponsored products. Comparing them with the commonest organic ranks over there, here is how to improve your sales on Amazon – use the following suggestions and streetwise recommendations we’ve received analyzing one of the most recent case studies, dedicated precisely to the subject of ecommerce and sponsored campaigns driving the modern online retails and the lion’s share of drop-shipping business projects. So, below comes all you need to have everything in place with that task.

How to Improve Sales on Amazon with Sponsored Products – Case Study

We conducted a practical test to finally find out how to improve sales on Amazon with aggressive sponsored campaigns. So, considering that our intense and rapid bidding on the right product keywords is certainly going to result in better sales, the question is – can our tested strategy improve organic rank as well, in line with boosting organic sales at the same time? Here is what our test campaign was all about. Prior to our experiment, we had a clean weekly baseline to start with 2 ASINs and 4 keywords to track organic rank for. Once that initial period was successfully passed, we could get down to the point. So, how to improve Amazon sales with sponsored campaigns – and is it possible after all, right? So, our sponsored keyword strategy based on the aggressive bidding was finally brought to action. Ultimately, to give us a measurable organic increase – both in our current rank, and Amazon sales.

During our 18-day inquiry period using only Sponsored Products, we figured out how to improve sales on Amazon with such sponsored campaigns. Doing so, we concluded that this approach leaves the door open for even more impressive results. It means that the similar approach can easily produce even more benefitting results – when handled through a longer time frame and more ASINs selected the same strategy will provide much more considerable achievements. And let’s finally pull all things together. I mean that with our campaign running at full scale, we got the following results after 18 days of sales under analysis:

• Having the right set of well-chosen search terms (keywords), we expected our product to benefit from an increased online visibility in Amazon search (in addition to the rest of major ranking factors, such as price competitiveness, sufficient availability, fine selection and good sales history.
• We could clearly indicate that there had been a fairly measurable growth seen for all the major factors and metrics of product exposure to the online search on Amazon, therefore contributing to a definitely better product buyability.
• We faced a nearly 1.6-fold increase in organic traffic on several main target search terms. It means that the actual increase in organic rank had delivered a proven positive effect, which appeared to be strong enough for driving our main progress with organic sales.

• While the average session count climbed by nearly a half, we had a nearly 1.7-fold increase in our page views. At the same time, however, the actual progress with our page conversions came to about a 3-fold increase, with the number of units ordered as well as the ultimate product sales performing a nearly 3.5-fold increase each.
• The test also indicated the following – with a greater Advertising Cost of Sale (ACoS) applied to the right keywords, advertising through Sponsored Products gives a spur to overall sales and better ranking positions on Amazon, in-turn increasing organic sales and their already much higher search volume.
• The key to understanding how to improve sales on Amazon with sponsored campaigns is found in a well-formed strategy. And all you need to turn the whole endeavor into a really must-winning one is having the right keyword selection which should be personally tailored to each individual item on sale. That way, make sure to maintain a fairly intelligent scheme of bidding, in line with constantly tracking your increasing gains in organic rank – and you're done. Therefore, your organic sales are meant to start growing as well.
• As for me, I believe that getting a deeper understanding of organic rank on Amazon is exactly what should be absolutely pursued by every merchant selling on Amazon. Why? Simply because your organic rank progress over there is closely related to the final income-generating potential of the whole ecommerce business of yours. Hence, organic rank should be among the most critical factors of top importance for you to know well how to improve your sales on Amazon – and finally get a measurable increase in your overall sales on that really crowded and highly competitive online marketplace.

Bottom Line

As a result, doing our best to understand how to improve sales on Amazon using sponsored ads and products, we have finally managed to clear the mystery. Among the others, our main findings reconfirmed the following two things. From one hand, sponsored strategies are fully capable of generating revenues, I should admit. Most importantly, however, is that we had reconfirmed it once again – when driving rank for a certain search term (keyword), it's perfectly possible to successfully boost organic sales on Amazon. And let me pronounce it once again – being well-informed particularly on those keyword terms, which are actually driving a prevailing part of sponsored sales on Amazon, I can reasonably infer that organic searches work similarly over there. That's it!