How Can I Power Up My Commerce SEO?

Searching for the most reliable ecommerce SEO strategies? Look no further than this article. Today, I will share with you some useful tips on improving your ecommerce SEO.

All recommendations are related to keyword research. Follow them to increase your store Google traffic.

Step-by-step guide to boost your ecommerce SEO 

Here are some lesser-known ways to shortlist the most valuable keywords for your niche.

Think outside the box

There might be some main keywords you’ll want to rank for: your products, services, brands, categories and the line goes on. Of course, it’s essential that you optimize your store for those key phrases. However, there is another aspect worth mentioning — your competitors are likely to target those exact terms. In the event they have a stronger link profile, there is a high chance you will be left behind. Therefore, it’s highly advisable that you find some low competition keywords. When searching for such keywords, make sure they have good volume and are likely to turn prospects into customers. Also, ensure that your competitors aren’t targeting same phrases.

Focus on long-tail keywords

Long tail keywords are those 3-4 phrases which are very specific to whatever you are selling. As practice shows, when web users use a highly specific search phrase, they tend to be looking for exactly what they are going to purchase. It has been proven that such searches are far more likely to convert to sales than generic ones. SEO experts say that general generic searches are usually typed into Google search box when online users are making a buying decision. What’s more, statistics show that highly specific multi-word phrases tend to be far easier to rank well for than the more generic single keyword or double keyword phrases. Take some time to think about the uniqueness of your service and write that down. Quality long-tail keywords will for sure power up your ecommerce SEO.

Research using Amazon and eBay

Start with typing the most generic keywords for your niche into the search box in eBay.com and Amazon.com — you will see a list of suggestions. The purpose of these “suggested” lists is to reflect the phrases most often used by shoppers to search for services or products from your categories. In the event you don’t get any valuable results, go to Google or any other major search engine and search there for the most generic word from your niche. Once you are done, check out the synonyms and repeat eBay and Amazon search using these keywords.

To get even more suggestions use long-tail keyword research tools or hire a professional SEO consultant.

Wrap up

Hope you liked the above SEO strategies. Many of these actions not only help to increase your ecommerce SEO rankings but also create a better user experience on your website, which is one of the most effective marketing strategies. It increases your SEO rankings, lead conversion and number of repeat customers to ultimately help your business.