How can Amazon keywords research affect your listing optimization?

It is not enough to have a viable product to sell on Amazon. You need to make this product visible to your potential customers. Each vining optimization campaign should start with product keywords research. It helps to stand better than your competitors and make better sales. Everything you need is to optimize your listing with the targeted and high-volume search terms. If you recently established your business, I recommend you to use long-tailed not competitive keywords. USing them, you can reach the highest rank in more narrow niches. Keywords serve as the connectors from the shopper’s search bar to your product page. That is why they need to be maximally relevant. To get the proper keywords, you need to conduct your market niche research and examine user’s behavior. 

There are two possible ways to search relevant keywords for Amazon listing optimization - manual and automated. The last one is the best choice for ambitious online merchants who do not have a lot of free time to spend it on continuous market research. 

If you are happy to use one of the professional research tools, you will get a list of the best for your business keywords based on Amazon customers behavior research within a short period (less than an hour). To find the most targeted keywords, you need to use special filters and take into account the preferences of your potential customers as well as their gender, age or geographical location. Moreover, you need to analyze search volume for each targeted search term. Check what keywords from the obtained list are trending and which do not worth your attention. You need to check the activity of each search term during the last month. If you would like to create an advertising campaign, you should also check cost per click for each of your targeted keywords you would like to rank by.

In this article, we will discuss some Amazon ranking system works and what tools should be used to raise a product rank on Amazon search result page. 

Amazon sales rank principle

Before we get to keyword research tools analysis, let us discuss how a search algorithm of this system works. 

Amazon uses a great variety of algorithms and metrics to show users only those products they are more likely to order. They track all user actions on a site including previous purchases, preferences, wishes, and so on. Amazon ranking instrument which is called A9 serves to provide users with the best recommendations on a site. Each Amazon user receives its SERP page presentation depending on his needs and previous experience with this trading platform. When Amazon gets a clear message of user’s needs and preferences, it directs them to products they will probably order. The fewer time customers have to think it over, the greater chance that Amazon will receive a revenue. That is why Amazon automatically presents search results based on customer preferences analysis.

Tools to conduct Amazon keywords research

• Keyword Tool

There are two versions of Amazon Keyword Tool - free and paid. Both of them are beneficial for your business. However, the paid one provides on average two times more relevant keywords in comparison to the free version. 

Let us say some words how it works. You type your targeted keyword in Keyword Tool search box and select the department where you would like to promote your products (f.e. Apps and Games, or Clothing). Then you need to choose the country where you would like to promote your items and finally language. It takes several minutes (up to 10) while a system processes your request. After that, you will get a list of keyword suggestions with the hundreds of long-tails keywords based on Amazon ranking features.