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How can Amazon keywords research affect your listing optimization?

It is not enough to have a viable product to sell on Amazon. You need to make this product visible to your potential customers. Each vining optimization campaign should start with product keywords research. It helps to stand better than your competitors and make better sales. Everything you need is to optimize your listing with the targeted and high-volume search terms. If you recently established your business, I recommend you to use long-tailed not competitive keywords. USing them, you can reach the highest rank in more narrow niches. Keywords serve as the connectors from the shopper’s search bar to your product page. That is why they need to be maximally relevant. To get the proper keywords, you need to conduct your market niche research and examine user’s behavior. 

There are two possible ways to search relevant keywords for Amazon listing optimization - manual and automated. The last one is the best choice for ambitious online merchants who do not have a lot of free time to spend it on continuous market research. 

If you are happy to use one of the professional research tools, you will get a list of the best for your business keywords based on Amazon customers behavior research within a short period (less than an hour). To find the most targeted keywords, you need to use special filters and take into account the preferences of your potential customers as well as their gender, age or geographical location. Moreover, you need to analyze search volume for each targeted search term. Check what keywords from the obtained list are trending and which do not worth your attention. You need to check the activity of each search term during the last month. If you would like to create an advertising campaign, you should also check cost per click for each of your targeted keywords you would like to rank by.

In this article, we will discuss some Amazon ranking system works and what tools should be used to raise a product rank on Amazon search result page. 

Amazon sales rank principle

Before we get to keyword research tools analysis, let us discuss how a search algorithm of this system works. 

Amazon uses a great variety of algorithms and metrics to show users only those products they are more likely to order. They track all user actions on a site including previous purchases, preferences, wishes, and so on. Amazon ranking instrument which is called A9 serves to provide users with the best recommendations on a site. Each Amazon user receives its SERP page presentation depending on his needs and previous experience with this trading platform. When Amazon gets a clear message of user’s needs and preferences, it directs them to products they will probably order. The fewer time customers have to think it over, the greater chance that Amazon will receive a revenue. That is why Amazon automatically presents search results based on customer preferences analysis.

Tools to conduct Amazon keywords research

  • Keyword Tool

There are two versions of Amazon Keyword Tool - free and paid. Both of them are beneficial for your business. However, the paid one provides on average two times more relevant keywords in comparison to the free version. 

Let us say some words how it works. You type your targeted keyword in Keyword Tool search box and select the department where you would like to promote your products (f.e. Apps and Games, or Clothing). Then you need to choose the country where you would like to promote your items and finally language. It takes several minutes (up to 10) while a system processes your request. After that, you will get a list of keyword suggestions with the hundreds of long-tails keywords based on Amazon ranking features.

Michael Smith
Great article! I've been using high-volume keywords on Amazon and it has definitely helped increase the visibility of my products.
Artem Abgarian
Thank you for your positive feedback, Michael! It's great to hear that high-volume keywords have been beneficial for you.
Emily Johnson
I've heard that using high-volume keywords can be quite competitive and expensive. Is it worth the investment?
Artem Abgarian
Hi Emily! It's true that using high-volume keywords can be competitive, but if chosen wisely, they can bring significant benefits. While it may require some investment, the increased visibility and potential for increased sales make it worth considering.
David Thompson
I've tried using high-volume keywords on Amazon, but it didn't seem to have any noticeable impact on my product rankings or sales. Any suggestions?
Artem Abgarian
Hi David! It's important to remember that optimizing your product listings goes beyond just using high-volume keywords. Make sure your product title, description, and other relevant details are compelling and well-optimized. Additionally, regularly monitoring and adjusting your keyword strategy can also be beneficial.
Sarah Miller
Are there any tools or techniques you recommend for finding high-volume keywords on Amazon?
Artem Abgarian
Hi Sarah! There are several tools available that can help you identify high-volume keywords on Amazon. Some popular ones include MerchantWords, Helium 10, and Jungle Scout. These tools provide insights on search volume, competition, and trends, enabling you to make well-informed keyword choices.
Robert Davis
I'm concerned about keyword stuffing. How can I ensure that I'm using high-volume keywords appropriately without overdoing it?
Artem Abgarian
Hi Robert! Keyword stuffing should definitely be avoided as it can negatively impact your product listings. Instead, focus on using high-volume keywords naturally and strategically. Incorporate them in your product title, bullet points, and product description in a way that enhances the overall readability and relevance of your listing.
Amy Wilson
What about long-tail keywords? Should I prioritize them over high-volume keywords?
Artem Abgarian
Hi Amy! While long-tail keywords can be less competitive, high-volume keywords should still be considered as they have the potential to drive significant traffic and increase your product's visibility. It's a good strategy to strike a balance between both types of keywords and optimize your listing accordingly.
Jennifer Green
I have multiple similar products. Should I use the same high-volume keywords for all of them?
Artem Abgarian
Hi Jennifer! While there may be some overlap in the keywords you use for your similar products, it's generally recommended to tailor your keywords based on the unique characteristics and features of each product. This can help you target the right audience and maximize the effectiveness of your keyword strategy.
Laura Anderson
Do you have any tips for tracking the performance of high-volume keywords and assessing their impact on sales?
Artem Abgarian
Hi Laura! To track the performance of high-volume keywords, you can utilize analytics tools provided by Amazon, such as Amazon Advertising console and Sponsored Brands campaign manager. These tools can provide insights into keyword performance, click-through rates, and conversions, helping you assess the impact of your keyword choices on sales.
Daniel Thompson
Is there a specific keyword density that should be aimed for when using high-volume keywords on Amazon?
Artem Abgarian
Hi Daniel! While there isn't a specific keyword density to aim for, it's generally recommended to focus on creating high-quality content that provides value to potential customers. Use high-volume keywords naturally and avoid stuffing them excessively. Remember that readability and relevance are key factors in optimizing your product listings.
Sophia Clark
Can you share some success stories where using high-volume keywords had a significant impact on sales?
Artem Abgarian
Hi Sophia! While I don't have specific success stories to share at the moment, many sellers have reported positive results after implementing high-volume keywords into their Amazon strategies. Increased visibility, improved rankings, and higher conversion rates are some of the potential benefits. However, it's important to remember that individual results may vary.
Jessica Turner
Are there any risks associated with using high-volume keywords on Amazon?
Artem Abgarian
Hi Jessica! While there are no direct risks associated with using high-volume keywords, it's important to monitor and optimize your keyword strategy regularly. Stay updated on market trends, competition, and customer preferences to ensure that your chosen keywords remain effective. Adjustments may be needed over time to maintain optimal visibility for your products.
Liam Wilson
Are there any alternatives to using high-volume keywords on Amazon?
Artem Abgarian
Hi Liam! While high-volume keywords can be effective, there are alternative strategies you can consider. These include focusing on niche keywords, long-tail keywords, or targeting specific buyer demographics. It's important to assess your individual product and market dynamics to determine which strategy is most suitable for your business.
Olivia Jackson
What are some common mistakes sellers make when using high-volume keywords on Amazon? How can they be avoided?
Artem Abgarian
Hi Olivia! Common mistakes include excessive keyword stuffing, neglecting other optimization factors, and failing to regularly evaluate keyword performance. To avoid these mistakes, focus on natural keyword usage, optimize other listing elements, and regularly analyze the impact of keywords on your product's performance.
Ethan Adams
How can I find the right balance between high-volume keywords and product-specific keywords?
Artem Abgarian
Hi Ethan! Finding the right balance involves understanding your target audience and the search terms they are likely to use. High-volume keywords can help reach a wider audience while product-specific keywords allow you to target more specific niches. Experimenting with different combinations and monitoring performance can help you strike the right balance.
Mia Mitchell
What impact do high-volume keywords have on organic search rankings?
Artem Abgarian
Hi Mia! High-volume keywords can have a positive impact on organic search rankings as they increase the visibility and relevance of your products. By targeting popular search terms, your products are more likely to appear in relevant search results, increasing the chances of attracting organic traffic and potential customers.
Isabella Turner
Is it possible to change high-volume keywords after optimizing a product listing?
Artem Abgarian
Hi Isabella! Yes, it is possible to change high-volume keywords after optimizing a product listing. As market trends, customer preferences, and competition evolve, you may need to adjust your keyword strategy accordingly. Regularly monitoring and analyzing keyword performance can help you identify opportunities for improvement and make necessary updates to your listings.
Christopher Lee
Are there any specific product categories where high-volume keywords are particularly effective?
Artem Abgarian
Hi Christopher! High-volume keywords can be effective across various product categories, but the degree of effectiveness may vary. It's important to research and understand your specific product category, target audience, and competition to determine the optimal keyword strategy for your products. Testing and analyzing the results can help you identify the most effective approach.
Alexis Garcia
Do you have any tips for optimizing images with high-volume keywords?
Artem Abgarian
Hi Alexis! When optimizing images with high-volume keywords, it's important to focus on the image file name, alt text, and image captions. These elements should be descriptive and relevant, incorporating high-volume keywords naturally. However, it's also important to maintain visual appeal and ensure that the image accurately represents your product.
Ryan Turner
What role do customer reviews play in the effectiveness of high-volume keywords?
Artem Abgarian
Hi Ryan! Customer reviews play a crucial role in the effectiveness of high-volume keywords. Positive reviews can enhance the credibility and relevance of your products, increasing their visibility and attracting more customers. Additionally, customer feedback can provide insights into the keywords and search terms that resonate well with your target audience.
Gabriel Hill
Does the length of the product title impact the effectiveness of high-volume keywords?
Artem Abgarian
Hi Gabriel! The length of the product title can impact the visibility and effectiveness of high-volume keywords. It's generally recommended to include the most important high-volume keywords in the beginning of the title, as this is where they are given more weight by Amazon's search algorithm. However, it's also important to keep the title concise, informative, and easy to understand for potential customers.
Anthony Adams
Do high-volume keywords work similarly for all marketplaces on Amazon?
Artem Abgarian
Hi Anthony! While high-volume keywords can be effective across different marketplaces on Amazon, it's important to consider the specific dynamics and preferences of each marketplace. Adaptation and localization of keywords may be necessary to cater to different languages, cultures, and customer behaviors in various marketplaces.
Victoria Evans
Can you provide some examples of high-volume keywords that have been successful in driving sales?
Artem Abgarian
Hi Victoria! While the effectiveness of high-volume keywords may vary depending on the product, some examples that have been successful for driving sales include 'bestselling', 'top-rated', 'premium quality', 'high-performance', and 'discounted'. However, it's important to conduct thorough keyword research specific to your products to identify the most relevant and effective keywords.
Lucas Turner
Are there any best practices for using high-volume keywords in Amazon PPC campaigns?
Artem Abgarian
Hi Lucas! When using high-volume keywords in Amazon PPC campaigns, it's important to create relevant and targeted ad campaigns. Focus on selecting high-volume keywords that are closely related to your product and align with customer search intent. Regular monitoring and optimization of your PPC campaigns can help you maximize the effectiveness of high-volume keywords in driving conversions.
Natalie Price
Is it possible to use high-volume keywords for low-competition niches?
Artem Abgarian
Hi Natalie! While high-volume keywords are often associated with higher competition, it's still possible to use them effectively in low-competition niches. Conducting thorough keyword research can help you identify high-volume keywords that are relevant to your niche and have relatively lower competition. Focusing on long-tail variations or specific buyer demographics can also be beneficial.
Julian Hayes
In terms of long-term strategy, should sellers continue to prioritize high-volume keywords or shift focus to other optimization techniques?
Artem Abgarian
Hi Julian! High-volume keywords should remain an important part of your long-term strategy, but it's also beneficial to explore and incorporate other optimization techniques. This could include refining your product listings, improving customer engagement and reviews, utilizing social media marketing, and staying updated on market trends. A comprehensive approach to optimization can yield better results in the long run.
Henry Rodriguez
Can high-volume keywords help in ranking my product on the first page of search results?
Artem Abgarian
Hi Henry! While high-volume keywords can contribute to improving your product's ranking, there are various factors at play when it comes to ranking on the first page of search results. These include factors like relevance, conversion rates, customer reviews, and overall sales velocity. It's important to have a well-rounded optimization strategy that goes beyond just high-volume keywords to increase your chances of ranking higher.
Alexa Turner
Are there any specific keyword research techniques you recommend for finding high-volume keywords?
Artem Abgarian
Hi Alexa! One effective keyword research technique is to analyze competitor listings and identify high-volume keywords they are targeting. This can provide valuable insights into popular search terms and help you align your keyword strategy accordingly. Additionally, leveraging keyword research tools and analyzing search trends can also help in finding high-volume keywords relevant to your products.
Ava Collins
Is it necessary to constantly update and modify high-volume keywords to stay competitive?
Artem Abgarian
Hi Ava! While it's not necessary to constantly update high-volume keywords, it's beneficial to regularly monitor and evaluate their performance. Market trends, competitor strategies, and customer preferences can change over time, so it's important to adapt and optimize your keyword strategy accordingly. Periodically analyzing and adjusting your keywords can help you stay competitive in the long run.
Elizabeth Clark
What are some potential pitfalls to avoid when using high-volume keywords on Amazon?
Artem Abgarian
Hi Elizabeth! Some potential pitfalls to avoid when using high-volume keywords include excessive keyword stuffing, neglecting other optimization factors, and relying solely on popular keywords without considering relevance to your product. It's important to strike a balance between high-volume and niche-specific keywords and ensure that all aspects of your product listing are well-optimized.
Grayson Adams
Can high-volume keywords be beneficial for new sellers trying to establish their presence on Amazon?
Artem Abgarian
Hi Grayson! High-volume keywords can indeed be beneficial for new sellers trying to establish their presence on Amazon. By targeting popular search terms, you can increase the visibility of your products and potentially attract more customers. It's important to conduct thorough keyword research and regularly optimize your listings to maximize the benefits of high-volume keywords.
Victoria Hill
What are the potential downsides of relying solely on high-volume keywords without considering niche-specific keywords?
Artem Abgarian
Hi Victoria! Relying solely on high-volume keywords without considering niche-specific keywords can limit your reach and potentially attract less relevant traffic. While high-volume keywords can bring visibility, incorporating niche-specific keywords allows you to target a more specific audience and cater to their specific needs. It's important to strike a balance between the two for a well-rounded keyword strategy.
Samuel Wright
Do high-volume keywords have any impact on the Buy Box placement on Amazon?
Artem Abgarian
Hi Samuel! High-volume keywords themselves do not have a direct impact on the placement of the Buy Box on Amazon. The Buy Box placement is influenced by various factors like price, seller performance, fulfillment options, and customer reviews. While high-volume keywords can contribute to improved visibility, other factors play a more significant role in securing the Buy Box placement.
Zoe Turner
Are high-volume keywords more effective in specific product niches or industries?
Artem Abgarian
Hi Zoe! High-volume keywords can be effective in various product niches and industries, but the level of effectiveness may vary based on the competition, search volume, and customer behavior specific to each niche. Thorough keyword research and analysis can help you identify the most impactful high-volume keywords for your specific product niche or industry.
Nathan Wilson
Are there any legal implications to consider when using high-volume keywords on Amazon?
Artem Abgarian
Hi Nathan! When using high-volume keywords on Amazon, it's important to ensure that you are not infringing on any trademarks or intellectual property rights. Avoid using branded terms that may violate existing trademarks and focus on using generic, industry-specific keywords. It's always a good practice to do thorough research and consult legal experts if you have any concerns.
Leo Turner
Are there any restrictions on using high-volume keywords in product titles and descriptions on Amazon?
Artem Abgarian
Hi Leo! While there are no strict restrictions on using high-volume keywords in product titles and descriptions on Amazon, it's important to maintain relevancy and readability. Avoid excessive keyword stuffing and instead focus on creating informative and engaging content that appeals to potential customers. Utilize high-volume keywords naturally and strategically within the limits of Amazon's guidelines.
Leah Mitchell
Are there any ethical concerns associated with using high-volume keywords on Amazon?
Artem Abgarian
Hi Leah! Using high-volume keywords on Amazon is a common practice among sellers, and there are no specific ethical concerns associated with it. However, it's important to maintain transparency, accuracy, and relevance in your product listings. Misleading or deceptive use of keywords to attract customers can negatively impact your reputation and customer trust.
Aaron Thompson
How frequently should I update and optimize the high-volume keywords for my products on Amazon?
Artem Abgarian
Hi Aaron! The frequency of updating and optimizing high-volume keywords for your products on Amazon can vary depending on market trends, competition, and changes in customer search behavior. It's generally recommended to monitor keyword performance regularly and make adjustments whenever necessary. Staying updated with the latest market insights can help you identify opportunities for optimization.
Sophie Turner
How can I assess the impact of high-volume keywords on my product's visibility and sales?
Artem Abgarian
Hi Sophie! To assess the impact of high-volume keywords on your product's visibility and sales, you can track key metrics such as search rankings, click-through rates, conversion rates, and sales performance. Amazon's analytics tools like Business Reports, Sponsored Brands campaign manager, and third-party tools like Sellics or Helium 10 can provide valuable insights into these metrics.
Julia Rivera
Can high-volume keywords help in targeting international customers on Amazon?
Artem Abgarian
Hi Julia! High-volume keywords can be helpful in targeting international customers on Amazon by optimizing your product listings for relevant search terms in different languages. Conducting thorough keyword research specific to each target market and considering cultural nuances can increase the visibility of your listings and attract international customers.
Benjamin Turner
Do high-volume keywords have any impact on Amazon's A9 search algorithm?
Artem Abgarian
Hi Benjamin! While the exact workings of Amazon's A9 search algorithm are not publicly disclosed, high-volume keywords are believed to have an impact on it. By targeting popular search terms, you can improve the relevance and visibility of your products in search results, potentially influencing their ranking within the algorithm.
Victoria Foster
What are the potential consequences of using irrelevant or misleading high-volume keywords?
Artem Abgarian
Hi Victoria! Using irrelevant or misleading high-volume keywords can have negative consequences for your Amazon listings. It can lead to poor customer experience, lower conversion rates, and potentially violate Amazon's guidelines. It's important to use high-volume keywords that accurately reflect your product and cater to the search intent of potential customers.
Caleb Johnson
What's the ideal length for a high-volume keyword in a product title?
Artem Abgarian
Hi Caleb! While there isn't an ideal length for a high-volume keyword in a product title, it's generally recommended to keep the title concise and focused. Including the most important high-volume keywords at the beginning is beneficial, as this is where Amazon's search algorithm gives them more weight. However, it's important to prioritize readability and avoid excessive keyword stuffing.
Angelina Turner
Are there any strategies to stand out among competitors using similar high-volume keywords?
Artem Abgarian
Hi Angelina! To stand out among competitors using similar high-volume keywords, focus on optimizing other elements of your product listing. This includes creating compelling product descriptions, utilizing high-quality images, offering competitive pricing, and providing exceptional customer service. Additionally, customer reviews and ratings play a crucial role in differentiating your product from competitors.
Elizabeth Turner
Can using high-volume keywords help in attracting potential customers who are at the consideration or purchase stage of their buying journey?
Artem Abgarian
Hi Elizabeth! Using high-volume keywords can indeed help in attracting potential customers who are at the consideration or purchase stage of their buying journey. By targeting popular search terms related to your products, you can increase the visibility of your listings among relevant audiences, increasing the chances of attracting customers who are actively looking to make a purchase.
Sophia Hughes
Do high-volume keywords have any impact on the conversion rates of Amazon listings?
Artem Abgarian
Hi Sophia! High-volume keywords can indirectly impact the conversion rates of Amazon listings. By targeting relevant search terms with high search volumes, you increase the visibility of your listings among potential customers who are actively searching for products. This increased visibility can lead to higher click-through rates and potentially higher conversion rates if your product listing is well-optimized.
Daniel Foster
Is it possible to maintain a high ranking on Amazon without relying on high-volume keywords?
Artem Abgarian
Hi Daniel! While high-volume keywords can contribute to maintaining a high ranking on Amazon, they are not the only factor at play. Factors like product quality, customer reviews, pricing, and other optimization strategies also influence rankings. While it may be more challenging to rank highly without using high-volume keywords, it's possible with a comprehensive optimization approach.
Jasmine Scott
Are there any specific keyword optimization techniques for mobile shoppers on Amazon?
Artem Abgarian
Hi Jasmine! When optimizing keywords for mobile shoppers on Amazon, it's important to consider shorter search queries and limited screen real estate. Focus on concise and relevant high-volume keywords that cater to mobile user behavior. Additionally, optimizing your product listing for mobile viewing, such as using mobile-friendly images and clear product descriptions, can enhance the mobile shopping experience.
Tyler Johnson
Do high-volume keywords have any impact on the visibility of my product outside of search results?
Artem Abgarian
Hi Tyler! High-volume keywords primarily impact the visibility of your product within search results on Amazon. However, the overall relevance, quality, and conversion rates of your product listing can also influence its visibility in other areas, such as recommended products, sponsored placements, and category-specific placements. It's important to have an optimized listing to maximize visibility across various channels.
Lily Turner
Are there any specific keyword research techniques for identifying high-converting high-volume keywords?
Artem Abgarian
Hi Lily! To identify high-converting high-volume keywords, you can analyze your own sales data and customer feedback to identify common search terms that lead to conversions. Additionally, leveraging keyword research tools that provide insights into search volume and competition can help you identify high-converting high-volume keywords used by your competitors or similar products.
Jackson Turner
Can using high-volume keywords result in increased organic traffic to my Amazon listings?
Artem Abgarian
Hi Jackson! Using high-volume keywords can indeed result in increased organic traffic to your Amazon listings. By targeting popular search terms, your products become more visible to potential customers who are actively searching for related items. This increased visibility can lead to higher click-through rates, ultimately driving more organic traffic to your Amazon listings.

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