Can you show me some advanced approaches to content marketing & local SEO for small business?

Yes, I can do it. As there are several really advanced approaches to content SEO available for small local business websites operating at the local level. To be more precise, the following considerations about content marketing that can improve SEO for small business taken in a much broader sense (i.e., nationwide or even general concept of the Search Engine Optimization handled organically). So, that being said, below I’m going to quickly run through each of these: Expanded Service Pages, Performing FAQ Sections, Local Events & Media/News Topics, User-Generated Content, as well as Seasonal Guide Content SEO for small business local/organic optimization for targeted Google’s search.

Expanded Service Pages

This smart approach to content is revolving mainly around the idea of pushing your clients/readers towards expanding a generic set up of already existing "service" pages. That way, you can easily transform the pages intended to offer, say, a dozen custom services or products served with your local company into something definitely new and really useful, particularly from the viewpoint of a precisely targeted SEO strategy for small business. Consider having a good starting point using your reluctant clients (if applicable) to encourage them to expand the existing service pages related to any of the main keyword-based products/services they are dealing with their own local ventures of a minor scale. That's it.

Performing FAQ Sections

Yes, you can turn this classic content sections (let's face it – actually boring ones) into many different long-tail options for your core keywords, in line with leaving the room for creating a solid and fully self-sufficient blog page structure to your own benefit. Of course, dedicated FAQ -based website section can hardly become your ultimate killing tool in local content marketing, but studies have shown that this approach can and actually will have a measurable positive ranking effect at some point. 

Anyway, consider employing this type of apparently not too long on-page content, simply because FAQs can contribute the overall SEO effort of your small business website by the following two critical aspects:

• Strong Trust – can be developed over time by way of addressing the commonest "pain points" of the users, and giving a reasonable suggestion or practical advice to answer frequently arising questions about your product/service. Remember, establishing basic trust among your target clients/buyers is something that the lion's share of big-time digital marketers call "the key for consumers today."
• Marketing Funnel – means that FAQ pages and related posts are excellent determinants driving most of the consumers throughout the standard marketing funnel. In other words, this type of content can guide every potential buyer/client towards making the final purchase (otherwise, "decision simplicity"). That way, providing a short-cut access to all related product/service information served by your company can make things much easier for the user, particularly in terms of supplying every reader with enough data, which clearly showcases a trustworthy character and highlights your open-minded approach to public communication with the user needs/goals in mind.

Local Events & Media/News

Now I'm going to speak like captain obvious telling you that when it comes to local SEO, small business ventures become very important parts of that regional community. That's why embracing local events, and hot news at least in-part relevant with your own business industry (or the main topic it involves) can greatly improve your brand name awareness, as well as its standing audience of loyal customers. Of course, you shouldn't rush out trying to join every event or happenings occurring within your target locales. But why should you miss a good opportunity with your blog to resonate with a wide and 100% targeted local audience via highlighting, say, the story of your own brand, the most outstanding places found in your city or region, right? That way, taking part in local events or even hosting them under your brand name will always give a measurable boost in organic SEO to your small business – increasing your online visibility in local Google's SERPs, and effectively reaching out to the local business community, both on a personal, and social media level. 

User-Generated Content

The thing is that there are no other equally effective ways of selling your brand, than showing up its loyal customers, which are happy with products/services obtained with you. Put simply, you can easily convert your plain-text blog content with, say, customer review targeting – into something brand-new and actually much more "digestible" from the user's prospect. Consider use-proven formats of marketing and SEO promotion for small business, such as case studies, video tutorials/reviews, quote images (I mean eye-catching and fully informative visual content "saying" welcome to social media sharing), podcast chats, attention-grabbing infographics, etc.

Seasonal Guides

No need to say that a lot of local business brands are often offering their products/services with a timely or scheduled annual changing schedule. It means that using those seasonal mode of the customer behavior can become a really easy task for every SEO for small business, which is running a seasonal blog content – aimed mainly at educating and informing potential clients/buyers. Consider the following special events, such as "business" anniversaries and dedicated promotional events with a well-known and timely frequency, as well as any other occurrences which are planned in advance (use a content calendar to have everything in place with posting/publishing schedule. Make sure to be clear about the keywords you’re optimizing for, in line with avoiding to take too much content at once – and you’re done!