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Est-il possible de doubler mes performances actuelles en SEO avec des techniques d'optimisation avancées?

by
Feb 23, 2018

La réponse courte est oui, j'ai quelques bonnes approches de SEO et des techniques avancées d'optimisation pour vous aider avec cela. Mais avant de commencer, nous allons plonger dans la réalité moderne de l'optimisation des moteurs de recherche avec seulement quelques chiffres durs. Voici quelques données statistiques généralisées récemment rassemblées par les organisations de sondage mondiales les plus reconnues, telles que HubSpot, SearchEngineJournal, Imforza, etc. Et voici pourquoi je crois que chaque site web et propriétaire de blog devrait avoir une stratégie SEO appropriée utilisant des techniques avancées de optimisation.

statistiques SEO Eye-Popping (estimation basée sur des enquêtes mondiales)

  •  Requête de recherche de l'utilisateur  - peut maintenant donner un point de départ pour près de 80% du trafic web organique d'un site ou d'un blog.
  •  Google Itself  - Le géant mondial de la recherche en ligne réalise quotidiennement plus de 3,5 milliards de recherches uniques.
  •  Buying Online  - aux États-Unis, la recherche de produits / services avant de prendre la décision finale d'achat a été reconfirmée par environ 75% des utilisateurs en ligne locaux.
  •  Première page des SERPs de Google  - l'obtention de ce résultat est devenue une véritable question de survie pour toutes les entreprises en ligne, plutôt que le but ultime ou le meilleur scénario. Comme maintenant rester au maximum près du sommet dans la recherche pertinente est devenu encore plus critique, simplement parce que quelque chose autour de 70-80% des utilisateurs en ligne ne cliquent même pas sur les secondes pages de la liste.
  •  Top-3 positions de classement  - aujourd'hui, ils sont les plus beaux endroits pour chaque projet en ligne à brancher à tout prix. Le fait est que l'on estime que les trois premières sources Web pertinentes à la demande de l'utilisateur reçoivent toujours plus de 60% de tout le trafic Web organique.

Semble impressionnant, non? Avec tout cela à l'esprit, voici enfin quelques-unes de mes meilleures découvertes en SEO et des techniques avancées d'optimisation pour vous aider à obtenir du trafic. Bien sûr, il y a beaucoup plus que ce qui tombe réellement dans l'optimisation de la conversion pour les entreprises - que l'obtention d'un trafic Web ciblé organique. Je veux dire que chaque projet en ligne, sans tenir compte de son principal sujet / secteur d'activité ou composante commerciale, devra également faire beaucoup d'autres choses liées à la sphère du marketing numérique, plutôt qu'à l'optimisation du moteur de recherche lui-même. Par exemple, créer un formulaire de capture de lead clair, une page de vente attrayante, des pages de disponibilité uniques et bien descriptives (autrement, des catalogues de produits / services), et ainsi de suite.

Lorsqu'ils sont correctement implémentés et traités correctement, ils peuvent vous aider à obtenir une augmentation mesurable du trafic de recherche naturelle - directement sur votre propre site Web ou sur des pages de blog. Mais ci-dessous, je vais me concentrer uniquement sur le concept de SEO et les techniques d'optimisation avancées nécessaires pour atteindre le niveau maximal d'exposition en ligne dans la recherche organique pertinente. Pourquoi ça? Tout simplement parce que vos affaires en ligne ne peuvent pas vendre aux gens, qui ne sont pas là. C'est tout.

SEO organique: Techniques avancées d'optimisation pour la promotion de classement

Audit de site Web SEO

Complétez un audit de SEO complet sur votre site Web d'entreprise pour obtenir une vue d'ensemble la recherche pertinente. En d'autres termes, l'audit de vos pages Web vous aidera à localiser rapidement les points faibles, les erreurs ou les dysfonctionnements susceptibles d'entraîner différents obstacles qui pourraient vous empêcher de recevoir suffisamment de trafic de recherche que vous méritez réellement. Faire une solution rapide sur tout ce qui peut être réparé instantanément, et commencer à répondre au reste des questions plus complètes peuvent nécessiter votre effort continu. Idéalement, un audit SEO complet de site web peut facilement devenir une véritable «technique de piratage de croissance» pour votre entreprise, vous permettant d'économiser beaucoup d'argent et d'attirer / retenir un public beaucoup plus large de clients potentiels / fidèles.

Donc, voici les principales choses à vous concentrer sur votre premier audit de site web SEO:

  • Assurez-vous que chaque page Web a Méta-titres et méta-descriptions bien optimisés.
  • Ensuite, vérifiez si chaque fragment de votre contenu sur la page est correctement optimisé pour l'ensemble principal de vos mots clés cibles les plus pertinents.
  • Evaluez la structure de vos URL, et n'oubliez pas d'avoir chaque URL distincte personnalisée et intégrée avec le bon mot clé - en fonction de la pertinence par rapport au sujet / à la catégorie principale, ou de ce qu'est réellement une page Web associée tout sur.
  • N'oubliez pas d'intégrer toutes vos images sur la page avec les bonnes balises ALT, chacune contenant un seul mot clé pertinent ou parfois même un terme de recherche à longue queue.
  • Portez une attention particulière à vos liens contextuels - à la fois la structure de lien interne et le profil externe de backlinks de haute qualité de votre site Web - pour vous assurer que tout est créé organiquement et placé au bon endroit.
  • Obtenez une bonne mise en forme du contenu pour chaque élément majeur trouvé sur vos pages Web. Je veux dire que chaque page devrait être divisée en en-têtes / sous-titres, en ligne avec les bonnes étiquettes H1 et H2. N'oubliez pas d'avoir des paragraphes de 2 à 4 phrases distinctes chacun, un Call-to-Action attrayant et suffisamment attrayant, ainsi que les points les plus importants utilisant des polices de caractères en gras ou en italique.

Divers

Après tout, voici le reste des trucs divers liés au référencement et aux techniques avancées d'optimisation de sites web. Voici quelques suggestions pratiques et tactiques simples qui peuvent considérablement améliorer votre performance en ligne.

Considérez simplement les idées suivantes:

  •  Apprendre votre utilisateur  - comprendre l'intention principale de l'utilisateur derrière la recherche est un excellent moyen de donner aux gens exactement ce type de contenu qu'ils veulent voir sur votre site Web. Pour de nouvelles idées sur les opportunités de contenu, je recommande d'utiliser les plateformes de médias sociaux et les ressources de données populaires comme Quora.
  •  Améliorez l'engagement des utilisateurs  - vous pouvez également inspecter vos pages Web les plus visitées et partagées via Google Analytics pour voir ce qui est exactement au sommet de la popularité parmi le public cible et ce qui doit probablement être retravaillé . Écoutez les commentaires des utilisateurs soumis sur vos pages de blog de soutien (si disponible).
  •  Créez un atterrissage personnalisé  - ne perdez pas votre temps et vos efforts à écrire des pages d'atterrissage uniques et bien optimisées pour chaque campagne marketing, promotion saisonnière ou promotion occasionnellement lancée. Oui, avec des pages d'atterrissage personnalisées bien conçues et toujours uniques, vous pouvez bénéficier de progrès mesurables avec la génération de leads de votre site ou de vos ventes. Ce sont de soi-disant «passerelles» que vous ouvrez pour un vaste flux de trafic de recherche organique entrant - c'est pourquoi l'atterrissage personnalisé est toujours payant, définitivement.
George Forrest
Thank you for reading my blog article on Expert SEO services, packages, and prices. Do any of you have experience with advanced techniques and approaches for optimizing search rankings? I'd love to hear your insights.
Michael Edwards
Hi George, great article! I've been working in SEO for several years now, and I can definitely share some advanced techniques I've used to improve search rankings.
Sophia Martinez
Hey George, thanks for the informative article. I've had success using schema markup and structured data to enhance organic search visibility.
David Thompson
Hi George, excellent write-up! One technique that has worked wonders for me is creating high-quality, authoritative content that naturally attracts backlinks.
Emily Wilson
Hi George, thanks for sharing your expertise. I've seen great results by optimizing website speed and performance, as it positively impacts search engine rankings.
Oliver Clark
George, your article was spot on! Utilizing long-tail keywords in content and meta tags has significantly boosted organic traffic for my clients.
Emma Brown
Hey George, fantastic insights! I've found that building a strong internal linking structure within a website helps search engines crawl and index content more effectively.
George Forrest
Thank you, Michael! I'm eager to learn about the advanced techniques you've implemented. Please share your insights.
Michael Edwards
Sure, George! One advanced technique I've used with success is leveraging data analysis and user behavior insights to understand search intent better. This helps in crafting content that aligns perfectly with what users are seeking.
George Forrest
Sophia, the use of schema markup and structured data is indeed powerful. Could you give some examples of how you have used them effectively?
Sophia Martinez
Absolutely, George! An example of implementing schema markup effectively is adding structured data for local businesses, which can enhance their visibility in local search results.
George Forrest
David, I agree! Creating high-quality content is crucial for attracting valuable backlinks. Have you faced any challenges in this process?
David Thompson
George, one challenge I face with creating high-quality content is the time it takes to research and produce valuable information. However, the effort pays off in terms of both organic rankings and audience engagement.
George Forrest
Emily, great point! Website speed and performance directly impact user experience and search engine rankings. Any specific strategies you recommend for optimizing these aspects?
Emily Wilson
George, to optimize website speed, compressing images, minifying CSS and JavaScript files, and utilizing caching techniques have proven to be effective strategies. Additionally, choosing a reliable hosting provider can make a significant difference.
George Forrest
Oliver, I'm glad you found the article valuable. Long-tail keywords can be a game-changer. Could you please share the process you follow to identify and implement them effectively?
Oliver Clark
George, I start by conducting thorough keyword research with tools like Semrush and Google Keyword Planner. Then, I identify long-tail keywords that have moderate search volume but lower competition. Finally, I strategically incorporate them into content and relevant meta tags.
George Forrest
Emma, thank you! Internal linking is often overlooked, but it holds significant potential for improving user navigation and SEO. Do you have any preferred tools or methods for establishing a strong internal linking structure?
Emma Brown
George, one method I often use for internal linking is ensuring related content is interconnected, using relevant anchor texts. Additionally, I leverage sitemaps to provide search engines with a clear view of the website structure.
George Forrest
Emma, I appreciate your insights! Leveraging related content and sitemaps are indeed effective strategies for internal linking. Thank you for sharing.
Emma Brown
You're welcome, George! I'm glad you found my suggestions valuable.
George Forrest
Michael, understanding user intent is crucial for providing valuable content. Analytics data can be a goldmine for gaining those valuable insights. Thank you for sharing your technique.
Michael Edwards
Absolutely, George! Analytics data and user behavior insights are invaluable resources for understanding what drives users to engage with your content. It's a continuous learning process.
George Forrest
Sophia, implementing structured data for local businesses is an excellent example. It can significantly improve their online visibility in local search results. Thank you for your contribution.
Sophia Martinez
You're welcome, George! Schema markup is indeed a powerful tool for improving search visibility. If you have more questions about using structured data, feel free to ask.
George Forrest
David, indeed, producing high-quality content requires considerable effort, but it's worth it in the long run. It helps establish authority and attracts a loyal audience. Thank you for sharing your experience.
David Thompson
Exactly, George! High-quality content establishes credibility and attracts an audience that values the expertise you provide. It's an essential component of successful SEO.
George Forrest
Emily, those are great strategies for optimizing website speed. Compressing images and files, as well as choosing a reliable hosting provider, are essential steps for an optimal user experience. Thank you for the recommendations.
Emily Wilson
You're welcome, George! User experience is a critical factor in SEO success, and optimizing website speed contributes to a positive user experience.
George Forrest
Oliver, your approach to identifying and implementing long-tail keywords is solid. It ensures that the content aligns with user search queries and helps drive targeted organic traffic. Thank you for elaborating on your process.
Oliver Clark
Glad to contribute, George! Long-tail keywords can be a game-changer, as they often attract users looking for specific information or solutions.
George Forrest
Thank you, Emma! I appreciate your participation in this discussion.
Emma Brown
George, aside from internal linking and sitemaps, regularly monitoring and fixing broken links is essential to ensure a seamless user experience and maintain search engine visibility.
George Forrest
Michael, you're right. Analytics data helps uncover valuable insights about users, which in turn enables us to deliver more relevant and engaging content. It's an iterative improvement process.
Michael Edwards
George, another advanced technique involves leveraging user-generated content such as reviews, testimonials, or user-contributed articles. This not only adds valuable content but also encourages user engagement.
George Forrest
Sophia, I'll definitely reach out if I have more questions regarding schema markup and structured data. Thank you for your willingness to help!
Sophia Martinez
George, another example of schema markup implementation is for product reviews. Including review rating and relevant details can enhance visibility in search results.
George Forrest
David, your perspective is spot on. High-quality content is the bedrock of successful SEO strategies. It's great to have you share your insights.
David Thompson
George, one challenge I faced with creating high-quality content is effectively balancing SEO optimization and creating content that appeals to human readers. It's sometimes a fine line to walk.
George Forrest
Emily, indeed, optimizing website speed contributes to a positive user experience, which ultimately benefits both visitors and search engine rankings.
Emily Wilson
George, implementing responsive web design and reducing server response time are additional strategies to improve website speed. User-friendly interfaces also contribute to better user engagement.
George Forrest
Oliver, I couldn't agree more. Long-tail keywords help attract users who are more likely to convert or engage with the content. Thank you for your contributions!
Oliver Clark
George, regarding long-tail keywords, it's crucial to understand the user's search intent and align the content to provide relevant answers or solutions.
George Forrest
Sophia, including product review schema markup sounds valuable. It can make the search results more compelling and increase click-through rates. Thank you for sharing another example!
Sophia Martinez
George, an example of schema markup for structured data is implementing FAQ schema. It helps enhance search results by showing frequently asked questions and their respective answers.
George Forrest
David, finding the right balance is indeed a challenge, but it's important to prioritize content that resonates with readers while incorporating relevant optimization techniques.
David Thompson
George, another challenge I faced with creating high-quality content is finding new and unique angles on popular topics. It requires creativity and deep research to bring fresh perspectives.
George Forrest
Emily, those are excellent suggestions for further improving website speed and user engagement. User-friendly interfaces are essential for keeping visitors on the site.
George Forrest
Oliver, aligning content with user search intent is key to capturing organic traffic. Thank you for emphasizing that aspect.
Oliver Clark
George, I begin by brainstorming potential long-tail keywords related to the topic at hand. Then, I use keyword research tools to analyze search volume and competition for those keywords. Finally, I select the most relevant and achievable ones to incorporate into the content.
Oliver Clark
George, user intent is the core of successful SEO. Without aligning with what users are looking for, achieving high search rankings becomes challenging.
George Forrest
Emma, monitoring and fixing broken links might seem minor, but it has significant benefits for both users and search engines. Thank you for adding that point.
Emma Brown
George, when it comes to internal linking, it's also important to ensure that anchor texts are descriptive and relevant to the linked content. This helps search engines understand the context better.
George Forrest
Oliver, thanks for sharing your process of identifying and implementing long-tail keywords effectively. It seems like a methodical approach to ensure content relevance and visibility.
George Forrest
Absolutely, Oliver! Understanding user intent is the foundation on which SEO strategies are built. Without catering to what users want, the success of SEO efforts will be limited.
Oliver Clark
George, it's crucial to regularly review and update the implemented long-tail keywords based on their performance. This ensures continuous optimization and relevance.
George Forrest
Emily, apart from optimizing speed and performance, have you employed any specific techniques to improve website loading times?
Emily Wilson
George, one technique I've found effective is lazy loading images and videos. This ensures that media elements are loaded only when they become visible to the user, reducing initial page load times.
George Forrest
Emily, lazy loading sounds like a practical approach to optimize website loading times. It helps prioritize the loading of critical content first. Thank you for sharing this technique!
George Forrest
Michael, you're right! User-generated content can be a powerful asset for SEO. It not only adds fresh content but also provides a sense of authenticity and social proof.
Michael Edwards
Absolutely, George! User-generated content offers unique insights and experiences, and it's highly appreciated by both search engines and human users.
Michael Edwards
George, another technique worth mentioning is leveraging structured data to create rich snippets. These visually appealing search results can attract more clicks and enhance visibility.
George Forrest
Michael, rich snippets do provide a helpful way to optimize search results and make them more appealing. They also provide a snapshot of valuable information to users, increasing the chances of click-throughs.
Michael Edwards
Indeed, George! Implementing structured data for rich snippets requires some technical know-how, but the efforts are well worth it.
Michael Edwards
George, another technique worth mentioning is optimizing website structure and navigation to ensure a logical flow of content and easy access for both users and search engines.
George Forrest
Emma, you're absolutely right! Descriptive and relevant anchor texts play a crucial role in conveying the context of the linked content to search engines.
Emma Brown
Exactly, George! It's all about providing clear signals to search engines and contributing to a better understanding of the website's content.
George Forrest
That's spot on, Emma! The more signals we provide to search engines, the more accurately they can evaluate and rank our content.
Emma Brown
George, when it comes to internal linking, using contextual anchor texts that naturally flow within the content is beneficial for both users and search engines.
George Forrest
Sophia, implementing FAQ schema can indeed make search results more informative and eye-catching. It can also help websites appear as a reliable source of answers. Thank you for suggesting this example!
Sophia Martinez
George, schema markup is also beneficial for events or webinars. By including structured data, you can provide details like dates, locations, and even ticket availability in search results.
George Forrest
Emma, using contextual anchor texts is an effective strategy that ensures seamless user experience and helps search engines understand the relevance between linked content. Thank you for highlighting that!
George Forrest
David, you're absolutely right! Creating unique and valuable content on popular topics can be challenging, but it's a great way to stand out from the competition and provide additional value to readers.
David Thompson
Indeed, George! Putting in the extra effort to research and present a fresh angle or unique insights can elevate content from good to exceptional.
George Forrest
Emma, I appreciate your active participation throughout this discussion. Your insights and contributions have been invaluable.
George Forrest
David, your dedication to delivering exceptional content is inspiring. It's a mindset that truly makes a difference in the audience's perception and engagement.
David Thompson
George, one challenge I've faced is keeping up with the constantly evolving SEO landscape. Staying updated with algorithm changes and industry trends is crucial for maintaining effective strategies.
George Forrest
Sophia, adding schema markup for events or webinars sounds like a great way to increase visibility and attract relevant audience directly from search results. Thank you for sharing this example!
Sophia Martinez
You're welcome, George! Implementing structured data for events helps users discover important event information directly on search engine pages.
Sophia Martinez
Thank you, George, for initiating this discussion and providing a platform for sharing SEO experiences. It has been a pleasure participating and learning from everyone.
George Forrest
Oliver, that's an excellent point! Keeping track of the performance of targeted long-tail keywords helps identify opportunities for improvement and adjust the optimization strategy accordingly.
George Forrest
Michael, optimizing website structure and navigation is indeed crucial for user experience and search engine crawlers. It helps ensure content is easily discoverable and accessible.
Michael Edwards
Exactly, George! A well-structured website encourages users to explore more and improves the likelihood of search engines appropriately indexing the content.
George Forrest
Michael, you've summed it up perfectly. A logical website structure benefits both users and search engines, contributing to a positive overall experience.
George Forrest
David, the SEO landscape indeed evolves at a rapid pace. Staying up-to-date with algorithm changes and trends is essential for successful SEO implementations.
George Forrest
Sophia, your active participation and valuable contributions have greatly enriched this discussion. Thank you for being a part of it.
Sophia Martinez
You're welcome, George! It has been a pleasure.
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