Can you help me with understanding basic SEO at the off-page level?
If you need to get a better understanding of basic off-page SEO, its standard techniques as well as the most common approaches to optimization – then you’re finally in the right place. As below I’m going to start with the basic definition of the Search Engine Optimization at the off-page level, to end up with the major areas for you to take the necessary action. And below I recommend you to consider the following brief explanations and simple, practical suggestions to improve your understanding of basic off-page SEO. Here they are.
Understanding Basic Off-Page SEO and Main Approaches to Optimization
Taken in general, all you need for understanding basic SEO at the off-page level – is simply to know its major ranking factors to start optimizing for, as well as focusing more on the live searchers and everything related to the user intent behind the search. Doing so, you will be able to improve your website’s or blog’s popularity – from the viewpoint of the search engines, and the live user’s perception, as well as relevance, authority, and trustworthiness among the target audience of undeveloped buyers, clients or followers.
And now it’s finally time to quickly run through the main ranking factors – for you to get a better understanding of basic SEO strategy at the off-page level. Here they are:
- Domain-level features based on the main target keywords (i.e., external link count to the domain, their trust and organic quality, as well as domain-level PageRank score).
- Technical-level features related to the proper usage of the main list of your target keyword-based search terms (for example, domain extension, length, HTTP-domain response time, etc.).
- Page-level factors based on the keywords (i.e., sufficient content length needed to make it fully informative yet still kept on topic, article/post readability and uniqueness, as well as fast page loading speed, and mobile-responsive web design).
- Domain-level brand features (i.e., the right implementation of your business brand or website/blog domain name throughout the offline environment, such as public mentions in media, press releases, news pages, entity associations, and so on).
- Page-level content factors like content relevance itself, writing quality and content length, as well as TF*IDF score (otherwise, Term Frequency/Inverse Document Frequency ratio).
- Important Social Media metrics like quality and number of link Tweets, Google Plus as well as Facebook shares, etc.
- Page-level external link factors (i.e., the average quantity of organically built backlinks, the overall quality of your external link profile, PageRank/TrustRank scores, the way of anchor text distribution, including "exact-match" link text anchors, as well as quality/quantity of the major third-party link sources).
- Human-level factors related to the live user browsing experience (such as general data on organic web traffic, everyday usage signals – either positive, or negative – received from the major browsers, toolbars, click flow, as well as the standard information gained from the average CTR score, and quantity/diversity of the user's most frequent search queries).
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