What are the basic SEO keyword optimization techniques for me to get started?

Every novice webmaster or online business owner should know at least the basic SEO keyword optimization techniques – simply because in the world of the Search Engine Optimization, having the right keywords to optimize for is “do or die.” Seriously, it’s arguably the most critical step – for both paid and organic search. That being said, below let’s see what SEO keyword optimization techniques can do for your website or blog, as well as what exactly would be most recommended to that point. 

Major Benefits of Keyword Optimization

Driving HQ organic traffic to your website or blog, as you’re optimizing exactly for those search phrases live users are actually searching with.

Allowing you to have a clear estimate of the potential target audience by analyzing the popularity of given keywords and their long-tail variations.

Turning your content into a useful tool to connect directly with your potential customers, in line with addressing their needs the right way.

Giving you a better understanding of the user’s behavior – empowering you with valuable insight on the needs and the way of serving your customer wants to have with your business.

SEO Keyword Optimization Techniques

• Title Tag Optimization – your main target keywords are to be front-loaded over there. Basically, title tags are arguably the most important content areas of your website or blog, so I recommend acting carefully with them.
• Link Anchors – all types of links (such as internal links, navigational links, inbound links, backlinks, etc.) must be embedded with the right text anchor rich with your main target keywords. Remember, your SEO keyword optimization techniques should always be fully integrated into your overall organic link building strategy.

• Images – don’t forget that without ALT tags the major search engines (like Google itself) will be simply unable to “read” or “understand” you visual content, such as on-page images. At the same time, image ALT tags are providing a good extra opportunity to use your main target keywords at least once again.
• Content Strategy – make sure you’re writing for the live users, and not just for the sake of using your target keywords and their long-tail variations as frequently as possible. Otherwise, your content would become “overstuffed” with the keywords, in turn making it nearly unreadable or making no sense for the users. That would hardly let your website or blog grow with rankings, particularly in the longer run.
• URLs – make sure to have a clean & clear URL structure for your website or blog. The thing is that the search engines love customized URLs rich with the main target keywords. It means that you should rework every random URL and make sure it’s not too long, in line with avoiding stop symbols and underscores – I recommend using hyphens instead.