Before everything else, Search Engine Optimization is a comprehensive and long-lasting process aimed at gaining greater organic traffic for a better ranking position in the list of Google’s SERPs. To make an SEO overview for your website, we will need to make sure everything on your web pages is in place - starting from your quality text content itself, a supportive blog for better online promotion, overall website’s authority and online presence on social media, and so on.
Well, what makes a more standard SEO overview? I believe we should concentrate on the following aspects of your website’s online performance: the search optimization and keywords, page titles and descriptions, as well as the whole process of creating a purely unique and generally valuable page content on the whole. So, let’s see a few details which are actually making every standard all-around SEO overview, disregarding the content subject, or the commercial goals of possibly every online business.
Search Optimization and Keywords
Most commonly, a keyword is observed by the search optimization as the primary item showing what your web page content is all about. Apparently, the active searchers are filling the keywords or the key phrases as a request for the search to find what they need. Therefore, the major search engines (like Google itself, Yahoo, or Bing) are most likely to rank your website according to the matching keywords of top relevancy, yet the lowest rate of live search competition. And here comes a caution - when you work on improving your website SEO, don’t overdo with the keywords. Otherwise, the search engines will penalize you, rather than give your website a higher ranking position.
Page Titles and Descriptions
Page titles (a.k.a. headers or headlines) with page descriptions are very crucial elements on the effective search optimization, not to mention our introductory SEO overview. First and foremost, you should keep the live users in mind. That way, you need to have every section of your website bearing a bright and eye-catching title, with a sound text description. At the same time, doing so will give your website an increased online exposure, just helping the search engines to find, “read,” and “understand” your web page content for indexing.
Unique Page Content
Never skimp your time and effort on creating a truly unique and valuable page content. Remember - page content is always a king. Just because it makes a positive SEO overview more than any other aspect of your website’s performance. I recommend concentrating your regular works on some of the following examples of unique page content well-appreciated by Google for awarding a higher ranking in the search results. So, I suggest updating your standing page content on a regular basis adding the most recent blog posts, top relevant listings for products or services. Just remember - the more valuable content is delivered on time, the more attention it’s going to engage - both from the side of your real visitors and the search engines for indexing as well as ranking purposes.