How to rank in Amazon product search like a big-time seller?

Every big-time online seller knows how to rank in Amazon product search. The thing is that there is no other way of surviving over there as an active seller, unless you’re doing best to improve your product positions in search so that the increasing number of people are going to see it. Note, however, that with it’s constantly changing the A9 search ranking algorithm, Amazon marketplace needs you to be continuously adapting to its new reality. Nevertheless, there is a proven way that can help you understand how to rank in Amazon product search so that your items offered for sale over there would be always seen to the lion’s share of your target audience. And below I’m going to show you how to complete the task best way possible. 

How to Rank in Amazon Product Search

Before anything else, you will have to identify the main set of your potentially winning keywords. To complete that task, I recommend using the Keyword Planner, a default keyword research tool by Google available in open access. Seriously, this good old online helper is a great starting point for you to start analyzing your main target keywords and long-tail search expressions. Once it is done, you will need to refine your massive list into a definitely shorter checklist containing only must-winning keywords only. Yes, it may seem a rather daunting and time-consuming task, but luckily there are a lot of different tools specifically tailored for in-depth keyword research on Amazon. 

Here is where you can choose from: Sellics (best for the earliest phases of Amazon keyword research), Sonar (good for discovering all valuable keywords needed to rank your product for), LSI Graph (a free tool, extremely helpful to understand how to rank in Amazon product search – by its automatically generated keyword suggestions relevant to your product category or an individual item you’ve got on sale over there), Moz (original search engine optimization service designed for a precisely targeted content optimization for the relevant keywords), Thesaurus (yes, seriously, it’s among the most underestimated keyword research tools, particularly for Amazon – so why not to use it for your own competitive advantage, right?).

And here are the rest of use-proven options and practical suggestion to rank well in Amazon product search, even if you’re still just a novice online entrepreneur probably selling there for the first time:

• Don’t hesitate to offer discounts or some really amazing deals – it’s a truly sneaky way of enhancing your product conversions from the very beginning.
• Make sure you’re giving satisfaction to your customers (keep monitoring your Star Ratings and Order Defect Rate over there).
• Maintain the adequate product stock availability.
• Though it’s rather hard to make it fully controllable, I strongly recommend paying a more precise attention to your customer’s Exit Rate. It’s a very important metrics, particularly when it comes to measuring your product ranking in Amazon item search.