What are the practical ways to increase rankings of your Amazon product?

Amazon is a giant retailer platform that does not need any introduction. Three basic types of sellers retail their products on Amazon - third-party sellers, vendors or manufacturers, and Amazon itself. Most sellers decide to retail their products through Amazon fulfillment program. In this case, Amazon handles all shipping processes and monetary transactions, taking a significant part of your profit as a fee for their services. 

If you want to sell your inventory on Amazon marketplace, the first thing you need to remember is that you are not the only one and many other retailers sell the same or related products. Some of these retailers had their manufacture and sold individually, while others are contracted from China suppliers. 

To make your products visible among all these numerous sellers, you need to know how to increase Amazon ranking. To find success on Amazon, you need to rank at the TOP of your product category. 

In this short post, I collect the most effective techniques you need to do to improve your Amazon ranking, to boost your sales and improve your brand awareness. 

Things you should do to increase your product pages rank

• Expand your product listing page

The essential optimization aspect you should start with is expanding your product listing. You need to make it descriptive as much as possible, keeping your potential customer needs in mind. 

Work under your title optimization as it is the first thing users see on your product description page. You should make it descriptive, including all essential product features and specs. However, at the same time, you need to keep it well-readable and precise. There is no need to overload it with various relevant and irrelevant search terms as you will make your customers feel frustrated. Moreover, Amazon will crack down on this sooner or later. 

Make sure you have all product features on your listing page, both in bullet and description sections. Indicate anything that can be considered as a specification for your product (size, color, technology, power consumption, etc.) To make a compelling description, you can hire a professional writer who will assist you with this task. And finally, make sure you add all relevant search terms in your bullets and description. 

To make your product listing memorizable and catching, upload professionally captured photos and optimize them according to Amazon image guidelines. Make sure you have images of large size (more than 1000 px), to let customers zoom your photos. Each product should have at least 5-6 photos to let customers check all product details. 

• Generate positive customer feedbacks

If you want to increase Amazon ranking, you need to solicit as much positive feedbacks as possible. Recently Amazon representatives claimed that positive reviews do not have any effect on a ranking system. However, they also can't deny that Amazon tracks the frequency of negative feedbacks. If you have a lot of negative feedbacks, your chances to win Amazon Buy Box are minimal. 

What about positive feedbacks, they play a role of social proof on Amazon. Customers refer to product reviews to make their purchasing decision, and the more positive feedbacks they read, the higher chances they will buy your stuff. And subsequently, the more sales you get, the better search ranking will be.