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Digital marketing

¿Hay una forma correcta de usar imágenes al comercializar mi sitio web?

by
Nov 29, 2017

En estos días, es crucial para las pequeñas empresas saber cómo usar imágenes en sus sitios web. Siga leyendo para descubrir consejos útiles que le ayudarán a usar imágenes legalmente al comercializar su sitio.

marketing my website

Importancia de las imágenes en los negocios

Los expertos en marketing recomiendan incluir fotos y gráficos de calidad en su sitio web y en cada contenido que publique. Sin embargo, también debe tener el derecho legal de usar esas imágenes: el uso ilegal de fotos puede causar problemas.

La mayoría de los propietarios de negocios cuando configuran su sitio web no tienen un banco de imágenes únicas para dibujar desde . No hay necesidad de preocuparse. Hoy en día, hay un suministro interminable de imágenes originales que uno puede usar gratis en línea. Lo único que debe aprender es cómo obtener y atribuir esas fotos correctamente.

¿Por qué usar imágenes en artículos?

Según una investigación realizada por Skyword, los artículos que presentan imágenes personalizadas atraen 94% más tráfico que aquellos que incluyen nada más que palabras. Las fotos hacen que su contenido sea más atractivo, lo cual es crucial cuando necesita capturar y mantener la atención de los usuarios de la web. Al incluir una foto bien pensada que se relaciona con el tema de su artículo, casi puede doblar su audiencia.

Encontrar gráficos adecuados para el sitio web

Encontrar gráficos apropiados para su sitio no es eso simple como puede parecer. Es mucho más que simplemente escribir palabras en Google Image Search y guardar las fotos que te gustan. Aunque algunas de estas imágenes son gratuitas, la mayoría de las veces son propiedad de otra persona..Por lo tanto, se recomienda que compruebe si son de uso gratuito o no.

Cómo usar legalmente las imágenes con derechos de autor

Hoy en día, cualquiera puede encontrar dónde se utilizan sus fotos mediante la aplicación de dichas herramientas como Search by Image y TinEye de Google. Siempre es recomendable ir a lo seguro en lo que respecta a la ley de derechos de autor: si usa imágenes protegidas sin permiso, está violando la ley de derechos de autor y el propietario de la imagen puede emprender acciones legales contra usted.

La verdad es que a muchos creadores de contenido no les importará si usas sus fotos, siempre y cuando les des crédito y proporciones un enlace que te ayudará a aumentar el tráfico de su sitio web. En general, hay dos formas principales en que legalmente puede usar imágenes que están protegidas por derechos de autor:

  • Pídale permiso al propietario para usar su imagen;
  • Si su uso de la imagen cae bajo Uso justo.

Tenga en cuenta que incluso si se le permite usar fotos con derechos de autor, no debe alterarlas sin permiso. Además, evite mostrarlos con demasiada frecuencia al comercializar su sitio.

seo marketing

Los mejores lugares para encontrar imágenes sin derechos de autor

Hay muchos sitios en la web donde usted puede encontrar gráficos que son de uso gratuito. Aunque no hay necesidad de pedir permiso para usar estas imágenes, aún debe verificar sus términos de uso. Aquí está la lista de los mejores sitios web que alojan imágenes sin derechos de autor:

  • Pixabay
  • Librestock
  • Creative Commons Search
  • Public Domain Archive
  • Flickr Creative Commons

Conclusión

Espero que este artículo te sea útil. Comercialice su sitio web con imágenes de calidad y vea qué sucede con su tráfico. Si conoce otros recursos que alojan fotos libres de derechos de autor, no dude en compartirlos con nosotros. La comercialización de su sitio web no es tan difícil si usted sabe.

Kate Barmina
Thank you all for joining this discussion! I'm excited to hear your thoughts on how to market a website using SEO.
Lucas
SEO is crucial for driving organic traffic to your website. It's all about optimizing your content and ensuring your site ranks higher on search engine results pages.
Kate Barmina
Absolutely, Lucas! SEO is indeed an essential part of any online marketing strategy. It helps increase visibility and attract targeted visitors.
Maria
I'm new to SEO. Can anyone recommend some effective strategies to market a website online?
Kate Barmina
Of course, Maria! One effective strategy is to optimize your website's content by doing keyword research and incorporating those keywords naturally. Additionally, building quality backlinks, improving page load speed, and ensuring mobile-friendliness are important SEO tactics.
Lucas
Another important aspect is on-page SEO, Maria. Make sure to optimize your page titles, meta tags, and headings. Also, regularly update and add fresh content to your website to keep it relevant for both users and search engines.
Kate Barmina
Great points, Lucas! On-page optimization plays a significant role in improving search engine rankings and enhancing user experience.
David
Besides SEO, it's also important to leverage social media platforms for website promotion. Social media marketing can help reach a wider audience and engage with potential customers.
Kate Barmina
Absolutely, David! Social media is an excellent way to drive traffic to your website and build brand awareness. It complements SEO efforts and allows for direct audience engagement.
Luis
What about paid advertising? Is it worth investing in PPC campaigns to promote a website?
Sophia
How long does it usually take to see significant results from SEO efforts?
Kate Barmina
Patience is key when it comes to SEO, Sophia. It takes time for search engines to crawl and index your site. On average, it can take a few months to start seeing noticeable improvements. Consistency and continuous optimization are essential in achieving long-term results.
Emma
I've heard about local SEO. How does it differ from regular SEO?
Kate Barmina
Good question, Emma! Local SEO focuses on optimizing a website for location-based searches. It helps businesses appear in relevant local searches, especially for brick-and-mortar stores. Regular SEO, on the other hand, aims for wider organic visibility across various locations.
John
Are there any tools or software you recommend for SEO analysis and keyword research?
Kate Barmina
Certainly, John! Some popular SEO tools include SEMrush, Ahrefs, Moz, and Google Analytics. They can provide valuable insights into keyword research, competitor analysis, and overall website performance.
Laura
Is it advisable to hire an SEO agency or consultant to handle website optimization?
Kate Barmina
It depends on your resources and expertise, Laura. If you have the budget and lack time or knowledge to handle SEO on your own, hiring an agency or consultant can be beneficial. They can provide specialized expertise and help implement effective strategies.
Carlos
Should I be concerned about SEO practices becoming outdated over time?
Kate Barmina
SEO is ever-evolving, Carlos, as search engines update their algorithms. It's crucial to stay up-to-date with the latest industry trends and adapt your SEO strategies accordingly. Continuous learning and monitoring are vital to ensure long-term success.
Julia
How can I measure the success of my SEO efforts?
Kate Barmina
Measuring SEO success involves various metrics, Julia. You can track organic traffic, keyword rankings, bounce rates, conversion rates, and backlink growth. Use tools like Google Analytics to monitor these metrics and analyze the impact of your optimizations.
Robert
Are there any common SEO mistakes that I should avoid?
Kate Barmina
Yes, Robert! Some common SEO mistakes include keyword stuffing, neglecting mobile optimization, using duplicate content, and ignoring the importance of quality backlinks. It's crucial to adhere to search engine guidelines and adopt ethical SEO practices.
Natalia
What can I do if my website rankings suddenly drop?
Kate Barmina
If your website rankings drop, Natalia, it's essential to investigate the cause. Check for any recent algorithm updates or technical issues. Conduct a thorough analysis of your website, including content, backlinks, and user experience. Identify any potential issues and take corrective actions.
Andres
Is it possible to do SEO on a limited budget?
Kate Barmina
Absolutely, Andres! While having a larger budget can provide more opportunities, you can still do SEO on a limited budget. Focus on optimizing your website's content, building quality backlinks, and leveraging free resources like Google My Business and local directories for local SEO.
Melissa
What are the key trends in SEO for this year?
Lucia
Is it better to focus on SEO or paid advertising for website promotion?
Kate Barmina
Both SEO and paid advertising have their merits, Lucia. SEO is a long-term strategy that helps improve organic visibility, while paid advertising can provide quick results. It's ideal to have a balanced approach by simultaneously investing in SEO and targeted paid campaigns, based on your goals and budget.
Sophia
Can you recommend any good resources to learn more about SEO?
Kate Barmina
Certainly, Sophia! Some reputable resources to learn more about SEO include Moz's Beginner's Guide to SEO, Search Engine Land, SEMrush Academy, and Google's Webmaster Central Blog. These platforms offer valuable insights and educational materials for both beginners and experienced professionals.
Raul
What are the benefits of hiring an SEO agency over managing SEO in-house?
Kate Barmina
Hiring an SEO agency can provide several benefits, Raul. They bring specialized expertise, experience working with diverse industries, and keep up with the latest trends. With an agency, you can focus on your core business activities while receiving professional SEO services tailored to your specific needs.
Emma
Are there any specific tips for optimizing an e-commerce website?
Kate Barmina
Absolutely, Emma! For e-commerce websites, optimizing product titles and descriptions with relevant keywords is crucial. Additionally, focusing on user reviews, improving site speed, optimizing category pages, and implementing schema markup for rich snippets can greatly enhance visibility and drive more conversions.
Carlos
Should I create a blog section on my website to improve SEO?
Kate Barmina
Having a blog section can be very beneficial, Carlos. It allows you to regularly publish relevant and valuable content, targeting specific keywords and providing value to your visitors. It helps attract organic traffic, build authority, and increase engagement on your website.
Luis
How can I find the right keywords to target in my SEO efforts?
Kate Barmina
Keyword research is crucial, Luis. Start by understanding your target audience and their search intent. Use tools like Google Keyword Planner, SEMrush, or Moz Keyword Explorer to find relevant keywords with high search volume and low competition. Also, analyze competitor keywords to identify new opportunities.
Robert
Are there any specific techniques to improve website loading speed?
Kate Barmina
Certainly, Robert! Some techniques to improve website loading speed include compressing image sizes, minifying CSS and JavaScript files, enabling browser caching, using a content delivery network (CDN), and optimizing server response time. These optimizations contribute to better user experience and can positively impact SEO.
Lucia
Is it necessary to optimize all pages on my website, or are some more important than others?
Kate Barmina
While optimizing all pages is recommended for comprehensive SEO, some pages may hold more importance, Lucia. Focus on optimizing core landing pages, high-priority product pages, and pages that receive more organic traffic. However, remember to maintain a consistent quality across all pages for better user experience.
Natalia
Is it beneficial to optimize my website for voice search?
Kate Barmina
Optimizing for voice search can be beneficial, Natalia. As voice-based queries continue to grow, incorporating natural-sounding conversational language and long-tail keywords can help your website rank higher for voice search results. It's an evolving trend worth considering in your SEO strategy.
Andres
How can I build quality backlinks for my website?
Kate Barmina
Building quality backlinks requires a strategic approach, Andres. Focus on creating valuable and shareable content that naturally attracts links from reputable websites. Additionally, outreach to relevant influencers, guest posting, and leveraging industry directories can help you acquire authoritative backlinks.
Maria
Can you explain the concept of mobile-friendliness and its impact on SEO?
Kate Barmina
Certainly, Maria! Mobile-friendliness refers to how well a website performs and appears on mobile devices. With the increasing use of smartphones, search engines prioritize mobile-friendly websites, and it can significantly impact SEO rankings. Ensure your website is responsive, loads quickly on mobile, and has a user-friendly experience.
David
Are there any quick wins in SEO that can provide immediate results?
Laura
How often should I update my website's content for better SEO?
Kate Barmina
Regularly updating your website's content is beneficial, Laura. Aim to add fresh content, such as new blog posts or updated product descriptions, at least once a month. It helps search engines identify that your website is active and relevant, contributing to improved rankings.
Raul
Is it possible to do SEO for a multilingual website?
Kate Barmina
Absolutely, Raul! SEO can be done for multilingual websites. It's essential to implement hreflang tags to indicate language and regional targeting. Additionally, focus on creating unique and optimized content for each language, including localized keywords and cultural nuances to enhance visibility in different regions.
Julia
How can I optimize my website for local SEO?
Kate Barmina
To optimize for local SEO, Julia, start by creating a Google My Business profile and ensure accurate NAP (Name, Address, Phone Number) information across your website. Also, solicit customer reviews, create location-specific landing pages, and leverage local directories. These steps can help your website gain visibility in local searches.
Melissa
Does the website's domain name impact SEO?
Kate Barmina
The domain name itself doesn't have a direct impact on SEO, Melissa. However, it's beneficial to choose a domain name that is relevant to your business or keywords you want to target. Additionally, a memorable and user-friendly domain name can positively influence click-through rates and branding.
Lucas
Is it advisable to remove low-quality or irrelevant pages from my website?
Kate Barmina
Yes, Lucas! Removing low-quality or irrelevant pages can have a positive impact on SEO. By doing so, you refine your website's content and focus on quality, which search engines value. It allows search engines to better understand your website's relevance and improve overall rankings.
Maria
What should I do if my website is not indexed by search engines?
Kate Barmina
If your website is not indexed, Maria, there could be several reasons. First, check your website's robots.txt file to ensure it's not blocking search engine crawling. Validate that essential web pages have not been set to 'noindex.' Additionally, submit your sitemap to search engines and build quality backlinks to encourage indexing.
David
How important is link building for SEO?
Kate Barmina
Link building is a crucial aspect of SEO, David. Quality backlinks from reputable websites act as a vote of confidence, signaling to search engines that your content is valuable and trustworthy. However, it's important to focus on acquiring natural and relevant backlinks rather than engaging in manipulative techniques.
Laura
Are there any negative SEO practices that I should be aware of?
Kate Barmina
Definitely, Laura! Some negative SEO practices to be aware of include creating spammy backlinks, using invisible text or keyword stuffing, plagiarizing content, and redirecting users to unrelated websites. Search engines penalize such practices, so it's essential to adhere to ethical SEO techniques.
Sophia
Can image optimization contribute to SEO?
Kate Barmina
Absolutely, Sophia! Image optimization plays a role in SEO. Compressing images, using descriptive file names and alt tags, and providing relevant captions can improve website performance and accessibility. Additionally, optimized images contribute to a positive user experience and can appear in image search results.
Andres
Does the website's loading speed impact mobile rankings as well?
Kate Barmina
Definitely, Andres! Website loading speed is a critical factor for mobile rankings. With the increasing use of mobile devices, search engines prioritize user experience on mobile platforms. Ensure your website is optimized for fast loading speed on both desktop and mobile devices to enhance SEO performance.
Carlos
What are some effective SEO strategies for local businesses?
Kate Barmina
For local businesses, Carlos, some effective SEO strategies include optimizing Google My Business profile, creating location-specific landing pages, getting listed on relevant directories, and encouraging customer reviews. It's also essential to target local keywords and personalize content to appeal to the local audience.
Julia
Does the website's design impact SEO?
Kate Barmina
Website design can indirectly impact SEO, Julia. A well-designed website improves user experience, reduces bounce rates, and encourages longer sessions - all of which are positive signals for search engine rankings. User-friendly navigation, clear call-to-action buttons, and mobile responsiveness contribute to better SEO performance.
Raul
Is it beneficial to include videos on my website for SEO?
Kate Barmina
Including videos can be beneficial for SEO, Raul. Videos can enhance engagement, keep users on your website longer, and reduce bounce rates. Optimizing video titles, descriptions, and transcripts can help search engines understand your content better. Additionally, videos can also appear in video search results and contribute to overall visibility.
Lucia
What are some best practices for local link building?
Kate Barmina
To build local links, Lucia, consider reaching out to local businesses, organizations, and directories for collaborations or partnerships. Engage with your community by sponsoring local events or supporting local charities. Building relationships with other local websites and participating in local forums can also lead to relevant and valuable local backlinks.
Melissa
What are some common myths or misconceptions about SEO?
Emma
How can I optimize my website for featured snippets?
Kate Barmina
To optimize for featured snippets, Emma, focus on providing concise and well-structured content that directly answers commonly asked questions. Use relevant headings, bullet points, and schema markup to enhance your content's visibility and chances of appearing as a featured snippet in search results.
John
Are there any SEO strategies specifically for e-commerce websites?
Kate Barmina
Certainly, John! Some SEO strategies for e-commerce websites include optimizing product descriptions, titles, and meta tags, organizing products with clear categories and navigation, enabling customer reviews for social proof, and implementing structured data for better visibility on search engine results pages.
Lucas
Is it better to have a single website for multiple countries or separate websites targeting each country?
Kate Barmina
The answer depends on your specific goals and resources, Lucas. A single website with country-specific subdirectories or subdomains can streamline management and consolidate authority. However, separate websites with ccTLDs (country-code top-level domains) can provide a more personalized and targeted experience. Consider your business needs and consult with SEO professionals to choose the best approach.
Maria
How can I improve my website's click-through rate (CTR)?
Kate Barmina
To improve your website's click-through rate, Maria, focus on optimizing title tags and meta descriptions to make them compelling and relevant. Use high-quality and engaging visuals. Additionally, consider testing different headlines and calls-to-action to find what resonates best with your audience.
David
Is it advisable to target long-tail keywords in SEO?
Kate Barmina
Targeting long-tail keywords can be beneficial, David. While they may have lower search volume, long-tail keywords often have higher conversion rates as they better match user intent. Additionally, long-tail keywords are often less competitive, making it easier to rank for them and attract targeted traffic.
Laura
What are some technical SEO best practices to keep in mind?
Raul
How can I track and measure the success of my SEO efforts?
Kate Barmina
To track and measure SEO success, Raul, utilize tools like Google Analytics to monitor organic traffic, conversions, and keyword rankings. Set up goals and track important metrics such as bounce rate, session duration, and click-through rate. Regular monitoring and analysis will help you assess the impact of your SEO efforts.
Sophia
Any final tips you would like to share for effective SEO marketing?
Kate Barmina
Certainly, Sophia! Stay updated with industry trends, algorithm changes, and best practices. Continuously analyze your website's performance and make data-driven decisions. Prioritize user experience, valuable content, and ethical SEO techniques. Remember, long-term success with SEO requires patience, consistency, and a holistic approach to online marketing.
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