How to obtain high PR external links through backlink research?
This article is devoted to the theme how to audit your market niche competitors’ link presence and how this backlinks research can raise your site position on SERP. There is one proverb that perfectly describes competition on a digital market - “Keep your friends close and your enemies closer.”
Any winning optimization campaign, primarily conducted by professional SEO experts starts with competitive backlink research and market niche analysis. A research of niche competitor backlinks allows your to directly crawl your competitor's web sources and discover valuable for your online business backlink opportunities which can be using to outrank you organically.
Backlinks remain the core of website optimization and acquiring them become more and more difficult. A website should obtain several links of its own to build up its organic keyword rank.
Over the last decade, link building has changed drastically and gotten far more difficult. Do not believe to those “specialists” who claim that link building is a lost art. It remains an integral part of website optimization and still brings value to online business promotion. The only thing is that the emphasis in link building has been switched. Nowadays, the authority of resources that point to your site is the number one criteria of backlinks quality.
In this article, we will show you how to conduct a competitive backlink analysis and how to identify where your web source can easily get quality link juice for free.
Build your domain authority
To identify your competition, you can conduct Google research of a service offered by your business. Investigate the TOP10 results by one of your high-volume search terms and input them into a spreadsheet. This list will represent your TOP niche competitors. Moreover, you can conduct a Google search for - related: “your domain” query. Google will also provide you with a list of niche related sites.
However, you can conduct a backlink research even more simply using Semalt Web Analyzer. It will give you a precise list of the competing domain, showing their rankings, conversion and other significant statistical data that will help you to understand how to oversmart your competitor. Moreover, you can check competing for web pages, as well as “content gap” between them and the competition.
It is reasonable to manually check each of your TOP5 competitors to see if they specialize in your niche and operate on your scale.
Using professional analytical tools, you can also set up weekly competitor backlink alerts that will report on all new external links acquired from a competing URL.
You need to sort through each of your competitor domain’s URLs to find out backlink opportunities from branded content, domains that link several times to the same domain, shared links among your competitors and dead links.
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