How do I use Google SEO to improve ranking of my small business at the level of locales?
Using Google SEO to boost ranking of your small business at the level of locales is arguably the greatest and most useful skill set to gain and nurture over time – actually disregarding exactly what type of venture you’re running (i.e., a good old brick-and-mortar store, online-only commercial project, or probably any endeavour targeted multi-regionally). Seriously, chiseling down and reaching to a precisely targeted audience of your potential clients/buyers would be much more efficient, rather than spilling your effort over too broad market niche targeting, right? With this simple suggestion in mind, here are several actionable steps and useful ideas for you to improve your company’s Google SEO & ranking positioning in locally-targeted organic search listings (otherwise, Google's local SERPs). So, below let’s quickly run through them all.
How to Use Google SEO for Ranking Your Small Business Locally
Become Mobile-Optimized
As for me, the first thing to be done on your way to better ranking in Google’s local search listings – is getting your website well-optimized for mobile search. Given that the rise in buyers using portable devices (i.e., smartphones and tablets, rather than conventionally dominating desktop computers) still keeps now gaining momentum, providing a sufficiently fine and user-friendly mobile browsing experience is a MUST. Moreover, from the viewpoint of Google SEO, your ranking positioning in local search listing has already become in-part driven by mobile-friendly UX as a fully self-sufficient factor considered by all major search engines without exception. That’s it.
Optimize for “Near Me” Searches
Let’s face it – through the recent years, there has been a really incredible hike of the key search term “near me” reported by Google itself. From the viewpoint of small business owners (and particularly those operating at the level of locales), it means that for the lion’s share of highly-specific commercial search terms – winning this “near me” battle in local online search, you can easily pump a ton of high-quality, relevant web traffic. Recognizing the importance of this currently dominating local shopping & search trend, here are some simple ideas and practical suggestions to help you improve your small business website’s Google SEO & ranking potential in precisely targeted local SERPs:
- Given that most of your potential clients/buyers are specifically searching for local vendors or service providers, organizing your Google Maps listings can make a great deal with that.
- To deliver the best online/offline user experience, I recommend focusing mainly on publishing locally relevant articles/posts, as well as more specific landing pages that will respond to the commonest questions and customer’s “pain points” relevant to your product/service or business industry.
- For making most out of your hyper-localized search terms (i.e., those long-tail keywords containing the name of the city/town or region you’re serving), consider creating some in-depth city guides, custom local landings, and arguably anything else that will help people research their intended order/purchase online.
- Use local resource pages and media sites/online newspapers to grab some extra locally relevant links.
- Register your main website and submit your NAP data (i.e., business name, physical address, and phone number) to high-quality local listings, top relevant business directories, and big data aggregators – to send a powerful ranking signal telling Google itself that you’re really worth showing to a broade
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