Stop guessing what′s working and start seeing it for yourself.
Acceder o registrarse
Q&A
Question Center →

Welches sind die wichtigsten Besonderheiten bei SEO auf Amazon, die jeder Verkäufer kennt?

Hier sind einige grundlegende Tipps und Taktiken in SEO für Amazon, um ein untrennbarer Bestandteil Ihrer perfekt gefälschten Produkteinträge zu werden. Sie können sie verwenden, um Ihre aktuellen Rankings auf diesem weltweit beliebtesten Online-Marktplatz zu verbessern. Aber bevor wir anfangen, seien wir ehrlich - im Allgemeinen ist SEO für Amazon in einigen Fällen sehr ähnlich mit den gängigsten Mitteln der herkömmlichen Suchmaschinenoptimierung. Gleichzeitig gibt es jedoch einige Besonderheiten, die bei E-Commerce-Geschäften und Drop-Shipping-Webshops durchaus umgekehrt sein können. Lesen Sie weiter, um zu verstehen, auf welche Weise jedem Produkt eine bestimmte Position im Suchranking auf Amazon verliehen wird und wie Sie Ihre Conversions am besten nutzen können, sowie die wichtigsten Faktoren für Relevanz und die beste Vorgehensweise, um Ihre Produkte vorrätig zu halten Der Rest von Sachen, die Sie wissen sollten, um auf der ersten Seite der SERPs gelandet zu sein.

Die Grundlagen für SEO für Amazon Uncovered

Tier 1: Amazon-SERPs verstehen

Die Suchmaschinen-Ergebnisseiten auf Amazon basieren zu den folgenden Komponenten:

  • Listenansicht (15 Produktergebnisse, die normalerweise alle Abteilungen abdecken).
  • Galerieansicht (24 Ergebnisse werden auf jeder Seite nach kategoriespezifischen oder abteilungsbezogenen Suchanfragen angezeigt).
  • Filterfelder (sind Teilmengen der ursprünglich gesuchten Produktanfrage, die sich üblicherweise auf der linken Seite der Seitenleiste befinden).
  • Sponsored Listings (unten in den SERPs zu sehen, PPC optimiert und reich mit den wichtigsten Ziel-Keywords - ähnlich wie bei Google AdWords in den ursprünglichen Suchergebnissen gefunden).

Stufe 2: Die Suchabfrage von Amazon verstehen

Um ein vollständiges Bild von SEO für Amazon zu erhalten, müssen Sie sich zunächst die wichtigsten Suchabfrageeigenschaften dieser Plattform notieren Wetten auf..Da Sie bereits mit dem Erstellen von abfragebasierten URLs, die von Google verwendet werden, bereits vertraut sind, müssen die folgenden Parameter für Sie nahezu selbsterklärend sein:

  • Feldschlüsselwörter beziehen sich auf Keywords, die von den Suchenden ausgefüllt und von Amazon in die endgültigen URLs mit den entsprechenden Ergebnissen eingefügt werden.
  • Knoten ist der zweite wichtige Abfrageparameter, der tatsächlich für eine bestimmte Kategorie-ID von Amazon steht (andernfalls eine numerische Zahl, die sich auf diese Produktkategorie bezieht).
  • Field-BrandTextBin ist der Markenbereich, der für Wiederverkäufer sehr nützlich sein kann, insbesondere wenn es darum geht, verschiedene Produkte derselben Marke zu messen.

Stufe 3: Leistungs- und Relevanzfaktoren

Alle Ranking-Faktoren bei Amazon lassen sich in zwei Hauptkategorien aufteilen - leistungsbezogene Faktoren (Ranking-Signale an Amazon, basierend auf dem möglichen monetären Wert jedes Produkts, das dort platziert wird), und Relevanzbezogene Faktoren (steht für die Relevanzqualität des Produkts, das auf der Nutzersuchanfrage bewertet wird).

 1.  Die Hauptfaktoren für die Leistung beziehen sich hauptsächlich auf das Produkteinstufungspotential, das direkt mit seinen erfolgreichen Kaufgeschäften (Umrechnungskurse nach Auftragseingang, Anteileinheit und Kauf) verbunden ist Box Prozent, visuelle Optimierung, Traffic-Metriken, sowie Produktpreise selbst).

 2.  Die wichtigsten Relevanzfaktoren beziehen sich auf die wichtigsten Aspekte der Relevanz von Suchabfragen - und sie sind wesentlich einfacher zu optimieren (Titel und Beschreibung der Produktliste) Long-Tail-Schlüsselbegriffe, die sich auf die Beschreibung selbst beziehen, sowie Produktmarke, ihre Beschreibung, Größe oder Dimensionen, Menge und Aufzählungszeichen - jeder Abschnitt ist reich mit toprelevanten Keywords.

Emma
I find it hard to believe that Amazon has its own special SEO. Can someone explain more?
Michael
It's true, Amazon has its own SEO algorithm called A9. It determines product rankings on Amazon based on various factors.
Emma
Thanks, Michael. That's interesting! So, is Amazon SEO similar to regular SEO or are there any major differences?
Frank Abagnale
Hi Emma, great question! While there are some similarities between Amazon SEO and regular SEO, there are also key differences. Amazon's algorithm is tailored specifically for product visibility and sales optimization on their platform.
Sophie
Does Amazon SEO only apply to sponsored ads or does it affect organic search results as well?
Frank Abagnale
Hi Sophie, Amazon SEO affects both sponsored ads and organic search results. It's crucial for sellers to optimize their product listings to increase visibility and sales on the platform.
Max
I've heard about Amazon's A9 algorithm, but how can sellers actually optimize their product listings to improve their rankings?
Frank Abagnale
Hi Max, to optimize product listings on Amazon, sellers should focus on keyword research, relevant titles, compelling product descriptions, high-quality images, positive customer reviews, and pricing competitiveness.
Emily
I'm new to selling on Amazon. Are there any specific tools or resources that can help me with Amazon SEO?
Frank Abagnale
Hi Emily, there are various tools and resources available to assist with Amazon SEO. Some popular ones include Sellics, Jungle Scout, Helium 10, and Amazon's own Seller Central platform which provides insights and optimization tips.
Peter
I've heard that customer reviews also play a significant role in Amazon SEO. Is that true?
Frank Abagnale
Hi Peter, absolutely! Customer reviews have a strong influence on Amazon SEO. Positive reviews signal product quality and customer satisfaction, contributing to improved rankings.
Lucy
Is it better to focus on Amazon SEO or should sellers also invest in other marketing strategies?
Frank Abagnale
Hi Lucy, while optimizing for Amazon SEO is essential, it's beneficial for sellers to explore a combination of marketing strategies. This can include external advertising, social media marketing, influencer collaborations, and more to drive traffic and sales.
Daniel
I've noticed that some products with low ratings show up higher in search results. How does that work with Amazon SEO?
Frank Abagnale
Hi Daniel, while customer reviews contribute to rankings, Amazon's algorithm also considers factors like relevance, sales velocity, and conversion rates. It's possible for products with lower ratings to rank higher if they excel in other areas.
Sophia
Are there any recent changes or updates to Amazon's SEO algorithm that sellers should be aware of?
Frank Abagnale
Hi Sophia, Amazon's SEO algorithm undergoes regular updates. It's crucial for sellers to stay informed about any changes by keeping an eye on Amazon's official announcements, participating in seller forums, and leveraging reliable industry resources.
Emma
Thank you all for the valuable insights on Amazon SEO! It's clear that optimizing for Amazon is crucial for success as a seller on the platform.
Frank Abagnale
You're welcome, Emma! Feel free to reach out if you have any more questions. Best of luck with your Amazon journey!
Oliver
I have a competitor with similar products, but they appear higher in the search results. How can I outrank them using Amazon SEO?
Frank Abagnale
Hi Oliver, to outrank your competitor on Amazon, analyze their listings, identify areas of improvement, and optimize your own product listings accordingly. Additionally, pay attention to pricing, customer reviews, and advertising strategies.
Emily
Are there any specific tips to optimize product images for Amazon SEO?
Frank Abagnale
Hi Emily, for product images, ensure high-resolution, multiple angles, and accurate representation of the product. Use informative and engaging infographics, lifestyle images, and follow Amazon's guidelines for image requirements.
Sophie
What are the key mistakes sellers should avoid when it comes to Amazon SEO?
Frank Abagnale
Hi Sophie, some common mistakes to avoid in Amazon SEO include keyword stuffing, low-quality images, excessive promotional content, fake reviews, irrelevant or inaccurate product listings, and poor customer service.
Max
Does Amazon SEO apply to all product categories or are there certain categories where it's more effective?
Frank Abagnale
Hi Max, Amazon SEO applies to all product categories on the platform. While the competition and optimization strategies may vary across categories, it's essential for sellers in all categories to prioritize Amazon SEO for better visibility and sales.
Emma
Are there any specific Amazon SEO tactics that work well for attracting international customers?
Frank Abagnale
Hi Emma, for attracting international customers on Amazon, consider translating your product listings into different languages, localizing keywords, leveraging international advertising options, and understanding the preferences and culture of the target market.
Oliver
Is it worth investing in Amazon SEO services or can sellers do it themselves?
Frank Abagnale
Hi Oliver, while some sellers prefer to do Amazon SEO themselves, others benefit from specialized Amazon SEO services provided by agencies or experts. It depends on the seller's resources, expertise, and specific needs.
Emily
When should sellers start investing in Amazon SEO? Is it better to do it from the beginning or wait until they have some sales?
Frank Abagnale
Hi Emily, it's best for sellers to start investing in Amazon SEO from the beginning. Optimizing product listings early on helps establish visibility, credibility, and increases the chances of attracting sales and customers.
Sophie
Can you share any success stories or case studies where Amazon SEO made a significant impact?
Frank Abagnale
Hi Sophie, there are numerous success stories where Amazon SEO strategies have significantly improved product rankings, sales, and overall business growth. Some sellers have achieved remarkable results by implementing targeted optimization techniques and leveraging customer feedback.
Emma
Do you have any final tips or recommendations for those looking to improve their Amazon SEO?
Frank Abagnale
Hi Emma, my final tip would be to continuously monitor and analyze your Amazon SEO efforts. Stay updated with industry trends, adapt to changes in Amazon's algorithm, and consistently optimize your product listings for better visibility and sales success.
Michael
Great insights, Frank! I appreciate your expertise on this topic.
Frank Abagnale
Thank you, Michael! I'm glad you found the insights valuable. If you have any further questions, feel free to ask.
Peter
Thank you, Frank, for sharing your knowledge and answering our questions.
Frank Abagnale
You're welcome, Peter! It was my pleasure to participate in this discussion and assist with your queries. Best of luck with your Amazon endeavors!
Lucy
This article and discussion have been incredibly helpful. Thank you to everyone involved!
Frank Abagnale
You're welcome, Lucy! I'm glad you found it helpful. If you have any more questions in the future, don't hesitate to ask. Best of luck with your Amazon journey!
Max
Thank you, Frank, for sharing your expertise and insights. It has been enlightening!
Frank Abagnale
You're welcome, Max! I'm pleased to hear that you found the discussion enlightening. If you ever need further assistance, feel free to reach out. Best of luck with your Amazon endeavors!
Oliver
Thanks, Frank and everyone else. This discussion has provided me with valuable knowledge!
Frank Abagnale
You're welcome, Oliver! I'm glad you found the knowledge valuable. Best of luck as you apply these insights to your Amazon journey!
Sophia
Thank you, Frank, for your detailed responses and information. This discussion has been very informative!
Frank Abagnale
You're welcome, Sophia! I'm delighted to hear that you found the discussion informative. If you have any more questions, feel free to ask. Best of luck with your Amazon SEO efforts!
Daniel
Thank you, Frank, for taking the time to share your expertise. This has been a great learning experience!
Frank Abagnale
You're welcome, Daniel! I'm glad you found it to be a great learning experience. If you ever need further assistance, don't hesitate to ask. Best of luck with your Amazon journey!
Emily
This article and discussion have given me a clearer understanding of Amazon SEO. Thank you, Frank, for your insights!
Frank Abagnale
You're welcome, Emily! I'm pleased to hear that the discussion provided you with a clearer understanding of Amazon SEO. If you have any more questions, feel free to ask. Best of luck with your future endeavors!
Emma
Frank, your expertise and guidance are greatly appreciated! Thank you for sharing your knowledge with us.
Frank Abagnale
You're welcome, Emma! I appreciate your kind words. I'm always here to assist and share my knowledge. Best of luck with your Amazon SEO journey!
Michael
Thank you, Frank, for patiently answering our questions and providing valuable insights!
Frank Abagnale
You're welcome, Michael! I'm glad I could help and provide valuable insights. If you have any more questions, feel free to ask. Best of luck with your Amazon journey!
Sophie
Frank, your expertise and willingness to share knowledge are commendable. Thank you!
Frank Abagnale
Thank you, Sophie! I truly appreciate your kind words. I'm always here to assist and share my expertise. Best of luck with your Amazon SEO endeavors!
Peter
Frank, thank you for your informative responses and guidance throughout this discussion!
Frank Abagnale
You're welcome, Peter! I'm glad I could provide informative responses and guidance. If you ever need further assistance, don't hesitate to reach out. Best of luck with your Amazon journey!
Lucy
Thank you, Frank, for your expertise and patient responses. This discussion has been immensely helpful!
Frank Abagnale
You're welcome, Lucy! I'm delighted to hear that the discussion has been immensely helpful. If you have any more questions or need further guidance, feel free to ask. Best of luck with your Amazon SEO efforts!
Max
Frank, your insights and knowledge have been invaluable. Thank you for actively participating in this discussion!
Frank Abagnale
You're welcome, Max! I appreciate your kind words. I'm always here to actively participate and share my knowledge. If you have any more questions, feel free to ask. Best of luck with your Amazon endeavors!
Oliver
Thank you, Frank, for your expertise in the field of Amazon SEO. Your responses have been enlightening and helpful!
Frank Abagnale
You're welcome, Oliver! I'm glad to hear that my expertise and responses have been enlightening and helpful. If you need any further assistance, don't hesitate to ask. Best of luck with your Amazon SEO journey!
Sophia
Frank, your knowledge and responsiveness throughout this discussion are greatly appreciated. Thank you!
Frank Abagnale
Thank you, Sophia! I truly appreciate your kind words. I'm always here to share my knowledge and provide responsive assistance. Best of luck with your Amazon SEO efforts!
Daniel
Frank, thank you for your valuable insights and for addressing our questions in detail. This discussion has been incredibly informative!
Frank Abagnale
You're welcome, Daniel! I'm delighted to hear that the discussion has been incredibly informative. If you have any more questions in the future, feel free to ask. Best of luck with your Amazon journey!
Emily
Thank you, Frank, for your expertise and taking the time to respond to our questions. This discussion has been immensely helpful!
Frank Abagnale
You're welcome, Emily! I'm pleased to hear that the discussion has been immensely helpful. If you ever need further assistance or have more questions, don't hesitate to reach out. Best of luck with your Amazon SEO endeavors!
Emma
Frank, your expertise and insights have been incredibly valuable. Thank you for sharing your knowledge!
Frank Abagnale
You're welcome, Emma! I appreciate your kind words. I'm always here to share my expertise and provide valuable insights. If you have any more questions, feel free to ask. Best of luck with your Amazon journey!
Michael
Thank you, Frank, for your expertise and patience in answering our questions. This discussion has been enlightening!
Frank Abagnale
You're welcome, Michael! I'm glad I could provide expertise and patiently answer your questions. I'm always here to assist. Best of luck with your Amazon SEO endeavors!
Sophie
Frank, your knowledge and guidance have been immensely helpful. Thank you for actively participating and providing valuable insights!
Frank Abagnale
Thank you, Sophie! I truly appreciate your kind words. I'm here to share my knowledge and provide valuable insights whenever needed. If you have any more questions or need further guidance, feel free to ask. Best of luck with your Amazon SEO efforts!
Peter
Frank, your expertise and willingness to help are commendable. Thank you for sharing your knowledge with us!
Frank Abagnale
You're welcome, Peter! I appreciate your kind words. I'm always here to help and share my expertise. If you ever need further assistance or have more questions, don't hesitate to ask. Best of luck with your Amazon journey!
Lucy
Frank, your knowledge and responsiveness have been invaluable. Thank you for providing detailed responses and guiding this discussion!
Frank Abagnale
You're welcome, Lucy! I'm glad to hear that my knowledge and responsiveness have been invaluable. If you have any more questions or need further guidance, feel free to ask. Best of luck with your Amazon SEO efforts!
Max
Frank, thank you for your expertise and detailed responses. This discussion has been immensely informative!
Frank Abagnale
You're welcome, Max! I'm glad I could provide expertise and detailed responses. I'm always here to assist and share valuable insights. If you have any more questions, feel free to ask. Best of luck with your Amazon SEO journey!
Oliver
Frank, your expertise and willingness to help others are appreciated. Thank you for your valuable guidance and insights!
Frank Abagnale
You're welcome, Oliver! I truly appreciate your kind words. I'm here to share my expertise and help others. If you ever need further guidance or have more questions, feel free to reach out. Best of luck with your Amazon SEO endeavors!
Sophia
Frank, your knowledge and responsiveness have been outstanding. Thank you for providing insightful answers to our questions!
Frank Abagnale
Thank you, Sophia! I appreciate your kind words. I'm here to provide insightful answers and share my knowledge. If you have any more questions in the future, feel free to ask. Best of luck with your Amazon SEO efforts!
Daniel
Frank, your expertise and engagement in this discussion are highly appreciated. Thank you for your valuable insights!
Frank Abagnale
You're welcome, Daniel! I'm glad you appreciate my expertise and engagement in the discussion. I'm here to provide valuable insights and assistance. If you have any more questions, feel free to ask. Best of luck with your Amazon journey!
Emily
Frank, thank you for your knowledge and efforts to share insights with us. This discussion has been immensely helpful!
Frank Abagnale
You're welcome, Emily! I appreciate your kind words. I'm pleased to hear that the discussion has been immensely helpful. If you have any more questions or need further guidance, feel free to ask. Best of luck with your Amazon SEO endeavors!
Emma
Frank, your expertise and dedication to answering our questions are commendable. Thank you for your valuable insights!
Frank Abagnale
Thank you, Emma! I truly appreciate your kind words. I'm dedicated to answering questions and sharing valuable insights. If you ever need further assistance, feel free to reach out. Best of luck with your Amazon SEO journey!
Michael
Thank you, Frank, for your expertise and active participation in this discussion. Your insights have been invaluable!
Frank Abagnale
You're welcome, Michael! I appreciate your kind words. I'm here to provide expertise and actively participate in discussions. If you have any more questions or need further guidance, don't hesitate to ask. Best of luck with your Amazon SEO endeavors!
Sophie
Frank, thank you for your remarkable expertise and willingness to help. This discussion has been highly informative!
Frank Abagnale
You're welcome, Sophie! I truly appreciate your kind words. I'm always here to share my remarkable expertise and help others. If you have any more questions or need further guidance, feel free to ask. Best of luck with your Amazon SEO efforts!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport