Can you show me how to reach more local customers with SEO content?

The short answer is yes, I can show you some basic ways to better customer outreach via local content SEO. And below I’m going to quickly outline some general tactics and approached, backed with a brief set of practical ideas and useful recommendations to help you with that. So, let’s see what should be done to that point.

How to Improve Customer Outreach Locally: SEO Web Copy that Wins

No need to say that effective content marketing is the key component and a powerful force driving the whole realm of the modern Search Engine Optimization– both in general terms of organic optimization for nationwide (otherwise, global) online visibility in relevant search, and much more targeted Google's SERPs displayed to undeveloped clients/buyers at the level of locales. After all, remember the maxim– content is always the king, right? Just like it's often said by top SEOs with big-time experience in the industry of local/global online promotion. Put simply, if you're still not betting mainly on a precisely targeted on-page content that can attract many readers with it's really unique and purely relevant value– it means that probably you're moving on a definitely wrong track, both regarding the ongoing process of customer outreach, and your local SEO strategy as a whole. With all this in mind, here are the some of my best practical findings and killing content ideas– for you to refine customer outreach to a certainly higher degree.

What Makes a Killing Local Content that Grabs Readers

First and foremost, before getting down to creating a strong local content copy, make sure your general approach to the task is based on the following:

• understanding of the local audience you're targeting, its common user intent, and the main core keywords actually used by online users looking for products/services/data relevant to your main topic or business industry.
• being definitely helpful for the reader (i.e., your web copy is meant to help the reader complete at least one specific objective). Make it through and sufficiently long (made up, say, at least of 1,000 words), in line with always maintaining a sufficiently strong content focus.
• featuring an enticing call-to-action (i.e., via CTA buttons, attractive banners, keyword-rich hyperlink, or arguably any other reasonable way of calling the reader to immediate action or providing a clear next step to that point).
• supporting a quick-scan user navigation and easy-to-digest content structure To make it look fine on the eyes and welcoming for reading, consider using a short & concise paragraph structure, eye-catching and intriguing callouts, bold text expressions of the core importance to the reader, clean & clear bulletin, numbered lists, a couple of closely related quotes, etc. 

Simple Ideas & Suggestions to Content Outreach/Local SEO

• make every single article/post or web copy always unique and kept on topic. (i.e., every separate service page, relative landings, supportive blog pages, etc.– are to be created with your own hands or employing a professional content marketer). 
• avoid using any templates or too simplified (or thin) content ideas– otherwise, your web copy will be poor, or at least face the lack of deepness. 
• never create any "cloned" body content, for example when recreating the same article/post with only the name of a given city/town region changed over and over again. That simply isn't working anymore.
• the best way of creating a really killing localized content is making it tailored to its actual audience. It shouldn't be oversimplified (or, vice versa, too comprehensive). 
• make sure to mix up with some popular industry jargon employed among the readers you're targeting, but make sure not to overdo with it– of course, unless you want your localized content to be full of specific words/phrases that make sense only for your potential clients/buyers.
• follow a strong logics & and clear order when creating keyword-based Title Tags, as well as the main web page H1/H2/H3 Headers. Try to make them as enticing & actionable as you can, in line with maintaining their natural look (i.e., keyword overstuffing will never do– you can't occasionally drop too many search terms and their expressions throughout your body text, for example, just for the sake of keeping the highest keyword density. Put simply, never focus on maximizing the ratio of keyword saturation that actually makes no sense for the live reader.
• successful customer outreach in local SEO can be achieved only when you can always provide the "ideal" search results with your content copy. It means that it's meant to anticipate the commonest hopes, fears, and concerns of the target clients/buyers, in line with effectively addressing the major pain points, which are purely relevant to your business topic, and currently seen among the most prevailing customer concerns.
• add another improvement to your customer outreach with local content SEO– consider setting a stronger emphasis on the user intent behind the search itself. Put simply, you might as well test different content types– just to see what actually works well, and which content elements/writing tactics should be probably reconsidered/eliminated. Consider running dedicated blog pages to support your main business website. Try to set up a well-categorized content section, for example, frequently asked questions, basic user guidelines/practical instructions, and arguably anything closely related to your business that seems to be overwhelming/needs further consideration at least for a measurable part of your target audience, etc.

Final Tip

After all, it may seem a no-brainer, but anyway, your website should feature only 100% correct content, with a proper logic of wording and error-free grammar. Of course, there has never been any clear evidence (at least so far) that a well-polished content itself is also a measurable ranking factor to some point. Nevertheless, under any circumstances, in case you're getting by with poor quality content, you will never uncover a full potential of customer outreach and local SEO strategy at the whole. Why? Simply because a solid web copy, which is well-polished before it goes live – will always contribute your better User Experience and Website Credibility. That's it.