Who knows how to quickly keep up with local SEO for business website?
Nowadays, local SEO for business websites is getting more and more competitive, particularly for small online entrepreneurs and brick-and-mortar endeavors of just minor capacity. The thing is that the modern reality of local SEO for business is rapidly changing, as Google search engine keeps delivering recurrent updates to its already sophisticated ranking algorithm, in line with occasionally making another new function or just handy feature available for all of us. It means that you should concentrate on the following strategy categories, first and foremost.
Here they are:
- Filling local citations/business listings and making them well-optimized.
- Updating your main business website and revising at least it’s major content sections.
- Handling an ongoing effort with link building, and optimizing their keyword-rich text anchors.
Local SEO for Business Websites
Each of those three main categories got its own specific set of actions that can help you make most out of your local presence. Ultimately – to pump more traffic directly to your web pages and provide better exposure in a precisely-targeted local search to your online venture or brick-and-mortar business. That being said, below is the main to-do stuff related to all these categories.
- Make sure your NAP (business name, address, and phone number) are fully consistent – to have everything in place throughout all third-party sources you're submitting with your business.
- Have several unique location/landing pages, each embedded with custom URL rich with hyper-local keywords (i.e., the name of the city/town or region served with your company).
- Make sure to provide a short description coming up to 50 characters (with your main location and primary business category included), as well as a longer description taking up to 250 characters.
- Consider getting submitted to the following main business listings, such as Google My Business page, Facebook, Apple Maps, Yahoo Local, MapQuest, Bing Places, Yelp, SuperPages, HomeAdvisor, TripAdvisor, Foursquare, etc.
- Once you verified the main local listings, it’s time to have everything in place throughout the key data aggregators. Among the others, I recommend getting listed with such big aggregators like InfoGroup, Localeze, Factual, and Acxiom.
- Given that reviews are now arguably the most important factor driving local search, consider designating one or even two new staff members to monitor reviews and take timely action with the user feedback – both positive, and negative reviews.
- As for content, without going too much into detail, make sure to get well-optimized for “near me” search queries, consider launching/purchasing a local media website or supportive blog pages. Do your best to convert them all into local content machines, that will produce quality and easily-digestible content to engage more visits and keep the user engaged.
- Understanding the importance of local links or links from other businesses operating within the same location, consider participating in local sponsorships, offline groups, volunteer opportunities, etc. That way, don’t forget to examine local link profiles of your closest business rivals to make most out of their best findings – and you’re done.
Post a comment
