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In che modo gli strumenti di ricerca di parole chiave di Amazon possono aiutarti a espandere la tua attività di e-commerce?

La ricerca basata su parole chiave è la prima fase di qualsiasi campagna di ottimizzazione se si desidera espandere la visibilità della propria attività sui motori di ricerca standard o su Amazon. È un punto di partenza per lo sviluppo del tuo business Amazon che ti dà la spinta su Amazon SERP. È un processo di ricerca e raccolta di parole e frasi mirate che i commercianti online utilizzano durante la ricerca dei tuoi prodotti. Una lista Amazon ideale richiede una ricerca avanzata di parole chiave e indagini di mercato.

Esistono numerosi cercatori di parole chiave Amazon che vantano la loro esperienza nel trovare tutti i termini di ricerca necessari per il tuo prodotto, risparmiando la notevole quantità di tempo che devi dedicare alla ricerca di parole chiave e al tuo denaro migliorando il tuo Amazon elenco dei prodotti. Tuttavia, come mostra la nostra pratica, è quasi impossibile trovare tutti i migliori termini di ricerca nello stesso posto. Pertanto, devi utilizzare diversi cercatori di parole chiave di Amazon di terze parti per raccogliere tutti i migliori termini di ricerca e integrarli strategicamente nel tuo elenco.

La ricerca di parole chiave professionali non è qualcosa che puoi permetterti di saltare se vuoi che le tue cose abbiano successo. La ricerca di parole chiave è il tuo biglietto per il successo di Amazon e il requisito principale di ottimizzazione di Amazon. Se ti manca almeno una parola chiave, perderai centinaia di migliaia di lead e acquisti. Quindi, devi essere estremamente attento con questo aspetto di ottimizzazione essenziale.

In questo articolo, parlerò di alcuni strumenti professionali per la ricerca di parole chiave di Amazon e delle tecniche collaudate che è possibile utilizzare per creare incredibili elenchi Amazon.

Strumenti di ricerca di parole chiave di Amazon che è necessario iniziare con

Gli strumenti di ricerca di parole chiave di Amazon sono un ottimo punto di partenza per la campagna di ottimizzazione di Amazon. Tuttavia, è necessario avere un approccio intelligente alla selezione del software di ricerca di Amazon in quanto non tutti sono buoni ed efficaci. In questo paragrafo, ho intenzione di condividere con voi alcuni strumenti di ricerca di parole chiave che trovo di qualità.

Inizia con una ricerca dei termini di ricerca principali poiché sono evidenti per il miglioramento della visibilità del tuo prodotto. Ti consiglio di iniziare la tua campagna di ricerca di parole chiave con il brainstorming in quanto è un modo perfetto per pensare alle tue cose come potrebbero pensare i tuoi potenziali clienti. Basta chiedere a te stesso "Che cos'è questo prodotto?" E "Quali sono le principali caratteristiche di questo?" Quindi scrivi tutte le tue idee e fai un elenco dei termini di ricerca principali ad alto volume che serviranno da scheletro per le tue ulteriori ricerche di parole chiave . Successivamente, devi inserire i termini di ricerca di base in uno dei tanti strumenti per le parole chiave di Amazon Seller. Ti verrà fornito un elenco più esteso di termini di ricerca pertinenti basati su un'analisi di mercato momentanea. Prendi questo elenco di parole chiave e inizia a passare attraverso le parole che non si applicano al tuo prodotto. Inoltre, puoi verificare la pertinenza di questi termini di ricerca, semplicemente inserendoli nella casella di ricerca di Amazon. L'algoritmo di Amazon classifica ti mostrerà quali parole sono preferite tra gli acquirenti e quali di loro devi rimuovere dalla tua lista.

Dovresti essere pronto che non tutti i termini di ricerca sono rilevanti per i tuoi prodotti e possono essere utili per la tua inserzione. Lontani da tutti gli strumenti per le parole chiave possono fornirti dati accurati che puoi utilizzare senza ulteriori controlli. Quindi, probabilmente dovrai modificare le tue ricerche, fare alcune parole chiave generiche e frasi di ricerca più precise. Tutto sommato, è necessario verificare l'elenco di qualità e pertinenza.

Tra gli strumenti su cui posso contare posso distinguere i seguenti:

  • Parole del commerciante
  • Google Keyword Planner 
  • Semalt Amazon SEO
  • AMZ Tracker
  • Magnete.
Michael Johnson
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I'm new to selling on Amazon, and I must say that finding the right keywords can be overwhelming. After reading this article, I'll definitely give Semalt's keyword finder a try. Thanks for the recommendation!
Nelson Gray
You're welcome, Sarah! If you have any questions or need further assistance while using Semalt's Amazon Keyword Finder, feel free to ask. Wishing you success in your Amazon journey!
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