What are the most common mistakes in SEO for local business I should avoid at all cost?
There are several most common mistakes in SEO for local business that can not only waste your time, but can actually hurt your rankings. I mean the unfortunate situation when many website or blog owners may find themselves imposed with Google’s penalty – as a result, their search engine rankings are inevitably dropping and will require much time to get back to the actual growth. Or you might as well hire digital marketing services to do your SEO for local business – anyway it will be important to make a double-check you have everything in place, without missing any opportunities and using Grey-Hat SEO or, God forbid, Black-Hat SEO practices. All that being said, here is what you should be looking for to that point.
Keyword Stuffing
Of course, some years ago it was rather usual “technique” – producing content jam-packed with too many main target keywords. Just to get better on Google’s radar for a given set of keywords and long-tail search combinations. As a result, you might rank quite well, even despite the fact that you were using at least awkward context, or even completely nonsensical text writings in the worst-case scenario. Anyway, now Google is using LSI (Latent Semantic Indexing) – that means that repeating keywords has already become pointless. So, make sure you’re not facing a keyword stuffing issue – first and foremost.
Paid Low-Quality Links
Given that your inbound link profile is arguably the third most important ranking factor in the eyes of Google search engine itself, they will need your most precise attention. The thing is that when getting paid links of low quality (for example, those coming from link farms, sold in bulk, or spawned in half-automated manned using such explicit violation, if not illegal, websites that may deal with gambling, pharmacy or adultery). So, make sure to focus more on White-Hat link building techniques, such as, for example, building mutually benefitting partnerships, guest posting, etc.
Not Customized URLs
Running effective strategy in SEO for local business means paying enough attention to the URL structure of your website. Given that you have either too many folders, or your URLs have too many extra, if not random, characters – your main target keywords will become nearly useless, actually drowning out.
Meta Descriptions
Despite the fact that meta descriptions are not determining your ranking itself, at least directly, they still affect the overall results of your search engine optimization strategy. The thing is that with well-written meta descriptions, people will see a good text teaser welcoming for user’s click. That way, meta descriptions are going to determine Google’s intent to pull a rich featured snippet from. So, make sure they are relevant and increase your chances of being displayed among the top SERPS. That’s it!
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