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Come condurre una ricerca avanzata su Amazon?

Proprio come qualsiasi altro sistema di motori di ricerca, Amazon ha alcune insidie quando si tratta di classifica dei prodotti. L'algoritmo di Amazon A9 si distingue per la sua unicità e accuratezza. È progettato per fornire agli acquirenti gli articoli che sono più probabili per l'acquisto. Questo algoritmo controlla quali elementi vengono visualizzati, dove e in quale ordine. Ogni cliente Amazon riceve la sua presentazione della pagina dei risultati di ricerca. Amazon analizza tutte le pagine dei prodotti, indicizza i diversi modelli di traffico e analizza i contenuti delle schede. Per fornire ai clienti i risultati di ricerca massimamente rilevanti, Amazon ricerca la loro cronologia di navigazione e vendita, distinguendo le abitudini di ricerca e le tendenze di acquisto.

Il processo di classificazione Amazon può essere suddiviso in due fasi principali. Nella prima fase, quando un cliente inserisce una query in una casella di ricerca, Amazon estrae tutti i risultati di ricerca pertinenti dal catalogo. Quindi l'elenco dei risultati di ricerca pertinenti viene ristretto in base al numero di fattori di ranking come Rank del best seller, qualità delle immagini, recensioni, politica dei prezzi e così via. Nonostante i numerosi fattori di ranking che ne derivano, la rilevanza per una query è determinata da una cosa significativa: qual è il cliente più propenso ad acquistare? Quindi, se i tuoi concorrenti hanno una lista e una cronologia di vendita migliori, molto probabilmente si classificano prima più alti di te. È anche il motivo per cui è complicato spingere il tuo elenco di prodotti fino al TOP quando un'altra azienda nella tua nicchia lo sta vendendo da molto tempo.

In questo articolo, imparerai come superare in astuzia i tuoi concorrenti anche se sei nuovo sul mercato Amazon. Discuteremo alcuni suggerimenti avanzati sulla ricerca di Amazon che ti aiuteranno a rendere il tuo inventario visibile ai tuoi potenziali clienti.

Suggerimenti di ricerca avanzati di Amazon per aumentare il ranking di prodotto

  •  Assicurarsi che i prodotti siano nella categoria di prodotto giusta 

Esiste una struttura di categoria avanzata sulla piattaforma Amazon. Tutti i prodotti sono suddivisi in numerose categorie e sottocategorie che aiutano i clienti a condurre ricerche di prodotto complete. L'importanza della corretta categorizzazione dei prodotti non può essere sottovalutata su Amazon..Quando un utente esegue una ricerca dalla home page, Amazon analizza tutte le categorie di prodotti per trovare le corrispondenze. A volte Amazon cambia la ricerca predefinita sul tipo di quel prodotto. Ecco perché la corretta categorizzazione dei prodotti è la tua occasione per mettere i prodotti di fronte ai tuoi potenziali clienti. Se non si è categorizzati correttamente su Amazon, si perde la visibilità su ricerche raffinate e contingenti.

  •  Il prezzo del prodotto deve essere competitivo 

La politica dei prezzi è un indicatore di classifica significativo che aiuta Amazon per determinare la tua posizione nella pagina dei risultati di ricerca. Inoltre, è ciò che gli utenti controllano prima di tutto quando decidono gli acquisti. Gli acquirenti Amazon possono facilmente confrontare i prezzi di un prodotto che vogliono. E nella maggior parte dei casi, selezionano il prezzo più basso sul mercato. Tuttavia, prezzi eccessivamente bassi rendono gli utenti di Amazon sospettosi. Ecco perché una tariffa dovrebbe corrispondere alla qualità dei prodotti che vendi al dettaglio. Gli utenti diffidano delle truffe. Quindi non compreranno inventario troppo costoso o troppo economico.

È necessario tracciare i prezzi medi dei prodotti della categoria, per offrire ai clienti un prezzo leggermente inferiore. Puoi gradualmente abbassare il prezzo almeno a $ 1 a settimana. In questo modo è più probabile che tu ottenga molte vendite solo essendo più economico per il prodotto.

Aiden Morgan
Thank you for your patience, everyone! Let's kick off this discussion on advanced Amazon research and achieving top rankings on Amazon SERP. I'm excited to hear your thoughts.
Maria Rossi
Hi Aiden! Great topic! I've been struggling with improving my Amazon rankings. Do you have any tips on how to use advanced research effectively?
Aiden Morgan
Hi Maria! I'm glad you found it interesting. Advanced research can be a game-changer. One tip I can give you right away is to make use of keyword tools to discover profitable keywords to target in your product listings.
Marco Verdi
Hey Aiden! Do you recommend any specific keyword research tool for Amazon?
Aiden Morgan
Hi Marco! There are several great tools out there, but as a brand supporter, I highly recommend Semalt. It offers comprehensive keyword research capabilities specific to Amazon, along with other powerful features for optimizing product listings.
Giovanna Bianchi
Thanks for the recommendation, Aiden! Can you provide more insights on optimizing product listings for better rankings?
Marco Verdi
Thank you for recommending Semalt, Aiden! I'll definitely give it a try and explore its advanced keyword research capabilities for Amazon.
Aiden Morgan
Absolutely, Giovanna! Optimizing product listings involves using relevant keywords strategically in titles, bullet points, and descriptions. It's also essential to have high-quality product images and positive customer reviews.
Luigi Monti
Hey Aiden, what are your thoughts on seller feedback? Does it impact rankings?
Aiden Morgan
Good question, Luigi! While Amazon's ranking algorithms are complex, positive seller feedback and high customer satisfaction can indirectly influence rankings. It's important to build a strong reputation as a seller to enhance your chances of ranking higher.
Martina Romano
Hi Aiden, great article! Is there anything else apart from keyword research that can help boost rankings on Amazon SERP?
Luigi Monti
Thanks, Aiden! I'll focus on optimizing my product listings and building a strong reputation as a seller for better rankings on Amazon.
Aiden Morgan
Thank you, Martina! Absolutely, apart from keyword research, optimizing your product images, ensuring competitive pricing, and running effective sponsored ads can also contribute to better rankings. It's a holistic approach.
Elena Ferrari
Aiden, what are your thoughts on external traffic and its impact on Amazon rankings?
Martina Romano
Thank you, Aiden! I'll incorporate your suggestions into my Amazon strategy and strive for better rankings.
Aiden Morgan
Hi Elena! External traffic, such as driving visitors from social media or your website to your Amazon listings, can be beneficial. It can increase sales velocity and potentially improve rankings. However, always remember to comply with Amazon's terms of service regarding external traffic.
Elena Rizzo
Aiden, is there a recommended frequency for requesting product reviews from customers without being too pushy?
Giuseppe Marino
Hey Maria, one advice I can offer is to analyze your competitors' listings. Identify keywords they are targeting and see how you can differentiate yourself.
Maria Rossi
Great idea, Giuseppe! Analyzing competitors can provide valuable insights on how to improve my own listings. Thank you!
Amanda Russo
Hey Marco, apart from Semalt, another popular keyword research tool for Amazon is Jungle Scout. It's worth checking out!
Marco Verdi
Thanks, Amanda! I'll check out Jungle Scout as well. Having alternative options is always helpful.
Aiden Morgan
Sure, Giovanna! When optimizing product listings, ensure that your titles are concise, keyword-rich, and highlight unique selling points. Use bullet points to emphasize key features, and provide clear and enticing product descriptions.
Marta De Rosa
Aiden, what about product reviews? How important are they for rankings?
Giovanna Bianchi
Thanks for the detailed response, Aiden! I'll make sure to follow your suggestions for better optimization!
Giovanna Bianchi
Thanks for the detailed guidance, Aiden! I'll start revising and optimizing my product listings right away.
Giovanna Bianchi
You're welcome, Aiden! Your guidance is always appreciated.
Alessio Esposito
Luigi, while seller feedback might not have a direct impact on rankings, positive feedback can influence buyers' decisions and increase conversions, which in turn contributes to better rankings.
Luigi Monti
That makes sense, Alessio. Thanks for clarifying!
Simone Lombardi
Elena, external traffic can help you gain exposure beyond Amazon's platform. By driving customers to your listings from other sources, you can potentially boost sales and improve your organic rankings.
Elena Ferrari
Thank you both, Simone and Aiden, for your insights! I'll definitely look into driving external traffic to my Amazon listings.
Elena Ferrari
Thanks, Simone! I'm excited to explore new avenues for driving traffic to my Amazon listings.
Aiden Morgan
Great question, Marta! Product reviews play a significant role in rankings. Positive reviews not only build trust with potential buyers but also signal to Amazon that your product is highly regarded, which can impact your rankings positively. Encourage customers to leave honest reviews.
Davide De Luca
Apart from what Aiden mentioned, investing in advertising campaigns like Sponsored Products and Sponsored Brands can highly influence rankings and overall visibility.
Marta De Rosa
Thanks for the input, Aiden! I'll definitely focus on getting more positive product reviews.
Marta De Rosa
Thank you for the tips, Aiden! I'll implement them in my customer follow-up strategy.
Aiden Morgan
Very true, Davide! Sponsored ads can be a powerful tool to boost your product's exposure and increase sales, which can ultimately lead to improved rankings. They allow you to target specific keywords and reach a broader audience. It's definitely worth considering.
Matteo Bianchi
Aiden, is there a recommended approach for generating more product reviews?
Davide De Luca
Spot on, Aiden! Regular optimization and data analysis are key to improving ad performance and maximizing your advertising budget.
Michele Romano
Thank you both, Aiden and Davide! I'll focus on continuous optimization to get the most out of my ad campaigns.
Giuseppe Marino
You're welcome, Maria! Best of luck with your Amazon journey!
Alessio Esposito
Exactly, Luigi. It's all about building trust and delivering excellent customer experiences.
Luigi Monti
Absolutely, Alessio! Building trust and delivering exceptional customer service are key. Positive feedback can go a long way!
Aiden Morgan
Absolutely, Matteo! Providing exceptional customer service, promptly addressing any concerns, and using follow-up emails or inserts to kindly request honest reviews after the customer has had a chance to try the product can significantly increase your chances of getting more reviews.
Matteo Bianchi
Thank you for the insights, Aiden! I'll definitely work on improving my customer follow-up strategy to increase reviews.
Matteo Marini
Aiden, what's your opinion on using incentivized reviews to boost rankings?
Davide De Luca
You're welcome, Marta! Consistently monitoring and optimizing your advertising campaigns can make a big difference. Good luck!
Silvia Russo
Davide, I couldn't agree more! Sponsored ads have had a great impact on my rankings and sales. They're worth every investment.
Aiden Morgan
That's fantastic to hear, Silvia! Sponsored ads, when used strategically, can be a powerful tool for growth. It's great that they have worked well for you.
Silvia Russo
Thanks, Aiden! Your tips and advice have been invaluable throughout my Amazon journey. Keep up the great work!
Aiden Morgan
I appreciate your kind words, Silvia! It's always a pleasure to assist fellow Amazon sellers. Best of luck to you!
Alessia Bianchi
That's great to hear, Luigi! Building a solid reputation is crucial in the competitive Amazon marketplace.
Davide De Luca
You're welcome, Matteo! Consistency and a customer-centric approach are key factors in generating more reviews.
Alessandro Ferrari
Davide, should I invest more in Sponsored Products or Sponsored Brands?
Aiden Morgan
I completely agree with Davide, Alessandro! Sponsored Products are an excellent starting point to increase visibility, and as your brand grows, you can explore the benefits of Sponsored Brands to enhance brand awareness.
Davide De Luca
Alessandro, both Sponsored Products and Sponsored Brands have their advantages. I recommend starting with Sponsored Products to increase your product visibility and then consider expanding into Sponsored Brands to promote your brand as a whole.
Alessandro Ferrari
Thank you both, Davide and Aiden! I'll follow your suggestions and make the most out of both ad types.
Alessandro Ferrari
Thank you, Davide and Aiden! I value your expertise in navigating the advertising options on Amazon.
Michele Romano
Davide, Aiden, do you have any suggestions on optimizing ad campaigns for better performance?
Sara Romano
Luigi, maintaining a positive relationship with customers, ensuring smooth transactions, and addressing any issues promptly can significantly contribute to positive seller feedback and boost rankings.
Aiden Morgan
Well said, Sara! Focusing on exceptional customer service is instrumental in building a strong reputation and increasing the likelihood of positive feedback.
Luigi Monti
Thanks, Sara and Aiden! I'll keep customer satisfaction at the forefront of my business strategy.
Aiden Morgan
Michele, when optimizing your ad campaigns, it's essential to continuously monitor and refine your keywords, adjust bids to ensure competitiveness, and maintain high-quality ad creative that resonates with your target audience. Regularly analyze your campaign performance and make data-driven adjustments.
Vittoria Costa
Aiden, is there any strategy to handle negative reviews effectively?
Aiden Morgan
Good question, Vittoria! Negative reviews can happen, and it's crucial to handle them professionally and promptly. Reach out to the customer privately to address and resolve their concerns. If appropriate, offer a replacement or refund. Keep in mind that a few negative reviews among many positive ones won't necessarily hurt your rankings as long as you handle them appropriately.
Vittoria Costa
Thank you for the advice, Aiden! I'll make sure to handle negative reviews respectfully and find solutions to address customers' concerns.
Francesco Greco
Aiden, are there any specific customer feedback metrics that Amazon prioritizes for rankings?
Aiden Morgan
Francesco, while Amazon's ranking algorithm is not publicly disclosed, factors such as positive seller feedback, customer reviews, sales velocity, and overall customer satisfaction are believed to play a role in rankings. Aim to deliver exceptional customer experiences and prioritize satisfying your customers at every step.
Francesco Greco
Thank you, Aiden! I'll focus on continuously improving customer experiences and ensuring high customer satisfaction.
Aiden Morgan
That's a great approach, Francesco! Consistently delivering outstanding customer experiences can go a long way in securing good rankings.
Dario Conti
Aiden, how important is it to respond to customer reviews, especially negative ones?
Francesco Greco
Well said, Aiden! Responding to customer reviews can turn a negative experience into a positive one by showcasing your dedication to customer satisfaction.
Aiden Morgan
Dario, responding to customer reviews is highly recommended, even more so for negative reviews. It shows that you value customer feedback and are actively addressing any concerns. Keep your responses professional, empathetic, and solution-oriented. It demonstrates your commitment to excellent customer service and can mitigate potential negative impacts on your rankings.
Dario Conti
Thank you for the guidance, Aiden! I'll make sure to address customer reviews promptly and professionally.
Aiden Morgan
You're welcome, Marco! I'm confident that Semalt will be a valuable tool in your Amazon journey. Don't hesitate to reach out if you have any questions or need further assistance.
Aiden Morgan
Thank you, Francesco! Customer feedback is incredibly valuable, and responding to both positive and negative reviews shows your commitment to excellent service.
Dario Conti
Absolutely, Francesco! Engaging with customers through review responses demonstrates your responsiveness and willingness to address their concerns.
Aiden Morgan
Elena, finding the right balance is important. You can consider sending a follow-up email requesting feedback within a reasonable time frame of the customer receiving the product. You can also include a gentle reminder in your packaging. Just make sure to avoid being overly aggressive or spammy in your requests.
Elena Rizzo
Thank you for the advice, Aiden! I'll keep your suggestions in mind when implementing my review request strategy.
Elena Rizzo
Thank you again, Aiden! I appreciate your guidance throughout this discussion.
Elena Rizzo
Thank you, Aiden! Your insights have been invaluable. I'm grateful for your support!
Aiden Morgan
Matteo, while incentivized reviews were prominent in the past, Amazon has implemented policies to discourage or restrict such practices. It's best to focus on genuine, organic reviews from satisfied customers. Building a strong brand and delivering excellent products and experiences will naturally lead to positive reviews and better rankings.
Matteo Marini
Thank you for the clarification, Aiden! Genuine reviews and ethical practices are indeed the way to go.
Giovanni Esposito
Aiden, does Amazon's A9 search algorithm prioritize sales velocity as a ranking factor?
Matteo Marini
Thanks, Aiden! Your advice has been incredibly helpful, as always.
Aiden Morgan
You're both very welcome, Elena and Matteo! It's been a pleasure discussing Amazon strategies with you. Feel free to reach out if you have any further questions.
Matteo Marini
Absolutely, Aiden! Building trust and credibility through genuine reviews is crucial for long-term success on Amazon.
Matteo Marini
Thank you, Aiden! I'll definitely reach out if I have more questions. Your expertise is always appreciated!
Aiden Morgan
Giovanni, while Amazon's A9 algorithm is complex and considers multiple factors, sales velocity is believed to be one of the elements taken into account. Higher sales velocity can indicate product relevance and appeal to customers, potentially positively impacting rankings. However, other factors like customer reviews, conversion rates, and listing optimization also play a significant role.
Giovanni Esposito
Thank you, Aiden! I'll focus on creating an appealing product, optimizing my listings, and keeping an eye on my sales velocity for better rankings.
Giacomo De Luca
Aiden, does the A9 algorithm give more weight to recent sales or overall sales history?
Aiden Morgan
Giacomo, while the exact weightings are not disclosed, the A9 algorithm pays attention to both recent sales and overall sales history. A consistently high sales volume over time can demonstrate a strong product performance, while recent sales can also convey product relevance and demand. Continuously optimizing your listings and maintaining steady sales can positively influence rankings.
Giacomo De Luca
Thank you for the clarification, Aiden! I'll focus on maintaining a balance between steady sales and continuously optimizing my listings.
Elena Rizzo
Well said, Matteo! Trust is paramount, and organic reviews play a vital role in establishing that trust.
Aiden Morgan
You're welcome, Marco! Semalt has been trusted by many Amazon sellers, and its advanced keyword research capabilities can definitely give you an edge in optimizing your product listings. Let me know if you have any more questions.
Marco Verdi
Thank you, Aiden! I'll explore Semalt's features and leverage its capabilities to improve my Amazon research. I appreciate your help!
Alessio Esposito
Great insights, Aiden! Reinforcing my seller reputation and aiming for high customer satisfaction will be my focus.
Aiden Morgan
That's wonderful to hear, Alessio! Prioritizing customer satisfaction and maintaining a strong seller reputation will certainly contribute to better rankings and success on Amazon. Best of luck!
Aiden Morgan
You're welcome, Luigi! That sounds like a solid plan. By leveraging advanced research techniques and delivering exceptional customer experiences, you're on track to achieve great results. Don't hesitate to reach out if you need further assistance!
Aiden Morgan
Thank you all for participating in this engaging discussion on advanced Amazon research and achieving top rankings on Amazon SERP. I hope you found it valuable and gained some actionable insights. Best of luck with your Amazon journey, and remember, continuous learning and adapting are key in this ever-evolving marketplace!
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