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Quali tecniche di link building saranno utili nel 2018?

Si prevede che una serie di nuove regole di link building verranno applicate nel prossimo anno. Tuttavia, i fondamentali resteranno gli stessi. Il prossimo anno ci porterà le sostanziali trasformazioni digitali e le nuove tendenze di ottimizzazione. La cosiddetta intelligenza artificiale influenzerà l'intero mondo dell'ottimizzazione dei motori di ricerca, richiedendo nuovi approcci sia per il SEO mobile che desktop e per il web design. I webmaster dovranno cercare i nuovi modi per generare lead. Si prevede inoltre che l'algoritmo di posizionamento mobile di Google cambi significativamente la tua presentazione attuale sul mercato digitale e apporti modifiche al mondo del SEO.

Questo articolo è stato progettato per mostrare ai lettori come cambierà il mercato digitale nel prossimo anno e cosa dobbiamo aspettarci da questi cambiamenti.

seo backlinks 2018

Backlink come motore SEO nel 2018

Negli ultimi anni, le regole del link building sono state cambiate più volte. Tuttavia, i fondamentali rimangono sempre gli stessi. L'obiettivo principale dell'ottimizzazione dei motori di ricerca è ancora quello di fornire ai lettori contenuti basati sulla ricerca e informativi. Se il tuo contenuto vale la pena di leggerlo, sarà probabilmente condiviso tra gli utenti che ti porteranno un succo organico di link.

I backlink rimarranno un motore di ottimizzazione dei motori di ricerca nel 2018 e oltre. I backlink di qualità insieme a una struttura del sito ottimizzata e al design porteranno traffico mirato al sito e alla destinazione preferita dagli utenti del sito web aziendale. Google determinerà la qualità e la pertinenza del tuo sito, in base all'autorità dei siti web dai quali i tuoi link provengono. Questo approccio rimane stabile dall'ultimo aggiornamento di Google Panda.

Tendenze di costruzione dei collegamenti previste nel 2018

  • I collegamenti a ritroso determineranno la reputazione, l'autorità e la credibilità del proprio sito
  • Tutto il marketing digitale sarà guidato dalla qualità dei contenuti
  • La concorrenza diventerà più elevata di oggi
  • La rilevanza delle parole chiave è di grande importanza
  • Il succo di link dovrebbe provenire solo da siti Web affidabili.

seo backlinks

Modi a prova di futuro per costruire backlink di qualità

Siamo ancora lontani dal 2018, ma dovresti già conoscere alcuni cambiamenti futuri che sperimenteremo in futuro. Dovresti sapere quali strategie di link building saranno potenti per la tua attività e cosa dovresti interrompere per implementarle ai fini delle promozioni. Le seguenti strategie di link building a prova di futuro ti aiuteranno a tenere il passo con gli aggiornamenti significativi del marketing digitale.

  • Costruisci il tuo link manualmente

Al giorno d'oggi, molti webmaster e Specialisti SEO vanno per automatizzare le loro procedure di link building. Certo, può farti risparmiare tempo in modo significativo, ma non porterà gli stessi risultati positivi, dato che puoi fare tutto manualmente. Ti consiglio di non automatizzare le tue procedure di mailing utilizzando le lettere archiviate da un programma create da un programma. Tali e-mail non attirano l'attenzione dell'utente e creano un'impressione errata del marchio. Invece, scrivi le tue e-mail, mettendo la tua anima in ciascuna. Tuttavia, non è limitato a utilizzare uno schema generale per questo scopo.

  • Accentuare la qualità dei tuoi contenuti

Nel 2018 il contenuto rimarrà a suonare il ruolo più significativo nella SEO. Quindi, prima di iniziare a cercare i potenziali luoghi in cui inserire un backlink, assicurati di avere una ragione per cui dovrebbero collegarsi a te in primo luogo. Il contenuto è sempre il posto giusto per iniziare il processo di ottimizzazione del tuo sito web. Per far sì che le persone notino il tuo marchio, devi creare articoli di alta qualità e basati sulla ricerca che abbiano un certo valore per i lettori.

Emma Smith
Great article! SEO backlinking is so important for improving website ranking.
David Johnson
I completely agree, Emma. Quality backlinks can really make a difference.
Sophia Brown
Yes, backlinks are crucial for SEO. Thanks for sharing this informative article.
Michael Wilson
Ivan, what are your thoughts on how backlinking strategies will change in 2018?
Ivan Konovalov
Thanks for your comments, everyone. Great to see your engagement. Michael, in 2018, we can expect search engines to continue prioritizing quality backlinks over quantity. Building natural and relevant backlinks from authoritative sources will be key.
Sophia Brown
Ivan, should we still focus on guest blogging as a way to acquire backlinks?
Ivan Konovalov
Sophia, guest blogging can still be an effective strategy as long as it's done right. Focus on high-quality guest posts on relevant and authoritative sites, rather than just aiming for a high volume.
John Anderson
Ivan, what are your thoughts on link building through social media?
Ivan Konovalov
John, social media can be a great platform for building backlinks. Engage with your audience, share valuable content, and encourage others to share it as well. This can naturally attract backlinks.
Emily Davis
I recently read that nofollow links don't contribute to SEO. Is that true?
Ivan Konovalov
Emily, while nofollow links may not directly impact SEO rankings, they can still bring traffic to your site and enhance your online visibility. Additionally, a diverse backlink profile with a mix of follow and nofollow links can appear more natural to search engines.
Sophia Brown
Thanks for your insights, Ivan. It's always helpful to hear from industry experts like you.
Ivan Konovalov
You're welcome, Sophia. I'm glad you found the article and our conversation helpful.
David Johnson
Ivan, do you think backlinking will become less important in the future?
Ivan Konovalov
David, while the SEO landscape is constantly evolving, backlinks will likely remain an important ranking factor for the foreseeable future. However, search engines are becoming more sophisticated in assessing the quality of backlinks, so a focus on quality over quantity is key.
Michael Wilson
Ivan, thank you for addressing our questions. This has been a valuable discussion.
Ivan Konovalov
You're welcome, Michael! I'm glad you found the discussion valuable. Feel free to reach out if you have any more questions.
Emma Smith
Thanks for the insights, Ivan. Looking forward to implementing these strategies for my website.
Ivan Konovalov
You're welcome, Emma. Best of luck with your website's SEO! Let me know if you need any further assistance.
David Johnson
Ivan, how can we effectively track the success of our backlinking efforts?
Ivan Konovalov
David, there are various tools available, such as Semalt Analytics, that can help you track your backlink profile, monitor traffic generated from backlinks, and assess the impact on your website's ranking. Utilizing these tools can give you insights into the effectiveness of your backlinking strategies.
John Anderson
Ivan, what are some common mistakes to avoid in link building?
Ivan Konovalov
John, some common link building mistakes to avoid include: focusing on quantity over quality, using irrelevant or spammy links, buying links, and neglecting on-page SEO optimization. It's important to approach link building with a strategic and ethical mindset.
Sophia Brown
Ivan, thank you for sharing your expertise and addressing our concerns about SEO backlinking.
Ivan Konovalov
You're welcome, Sophia. It was my pleasure to engage in this discussion and share insights with you all.
Emily Davis
Ivan, what are your thoughts on using anchor text in backlinks?
Ivan Konovalov
Emily, using relevant and natural anchor text in your backlinks can help search engines understand the context and relevance of the linked page. However, it's important to avoid excessive optimization or keyword stuffing, as this can be detrimental to your SEO efforts.
David Johnson
Ivan, do you recommend reaching out to other websites for link building opportunities?
Ivan Konovalov
David, reaching out to relevant websites for link building can be beneficial, but it's important to approach it in a genuine and value-driven manner. Building relationships with webmasters and offering valuable content or resources can increase the chances of securing quality backlinks.
Sophia Brown
Ivan, what are some effective ways to earn natural backlinks?
Ivan Konovalov
Sophia, some effective ways to earn natural backlinks include creating high-quality and shareable content, participating in industry forums or communities, leveraging relationships with influencers or thought leaders, and being active on social media platforms.
Michael Wilson
Ivan, how can we recover from a penalty due to bad backlinks?
Ivan Konovalov
Michael, recovering from a penalty requires identifying and disavowing the bad backlinks, improving your overall link profile, and submitting a reconsideration request to search engines. It's best to work with an experienced SEO professional to navigate the recovery process.
John Anderson
Ivan, do you recommend using automated link building tools?
Ivan Konovalov
John, automated link building tools can be risky as they often generate low-quality and spammy links. It's best to focus on manual outreach, building relationships, and earning natural backlinks. Quality over quantity is key in link building.
Emily Davis
Ivan, how long does it usually take to see the impact of backlinking on SEO?
Ivan Konovalov
Emily, the impact of backlinking on SEO can vary depending on various factors, such as the authority of the linking sites, the competitiveness of keywords, and how search engines crawl and index your website. In general, it can take several weeks to months to see noticeable improvements.
David Johnson
Ivan, what are some effective ways to earn backlinks for a new website?
Ivan Konovalov
David, for a new website, focusing on creating valuable content, reaching out to industry influencers or bloggers, participating in relevant communities, and leveraging social media channels can be effective in earning initial backlinks.
Sophia Brown
Ivan, can you recommend any specific tools for backlink analysis?
Ivan Konovalov
Sophia, Semalt Analytics is a great tool for backlink analysis, providing insights into your backlink profile, competitor analysis, and tracking the impact of backlinks on your SEO efforts.
Michael Wilson
Ivan, what are the potential risks of using private blog networks (PBNs) for backlinking?
Ivan Konovalov
Michael, using private blog networks can have serious risks, as search engines are cracking down on such manipulative practices. PBNs can lead to penalization, loss of organic traffic, and damage to your website's reputation. It's best to avoid them and focus on ethical link building strategies.
John Anderson
Ivan, how can we evaluate the quality of a potential backlink source?
Ivan Konovalov
John, when evaluating a potential backlink source, consider factors such as the site's domain authority, relevance to your niche, traffic metrics, credibility, and the overall quality of their content. A thorough analysis can help you determine if it's a valuable source for backlinks.
Sophia Brown
Ivan, what are your thoughts on using press releases for backlinking purposes?
Ivan Konovalov
Sophia, press releases can be a useful tool for generating backlinks and attracting attention to your brand. However, it's important to distribute them through reputable channels and focus on newsworthy content that genuinely adds value.
Emily Davis
Ivan, should we prioritize getting backlinks from websites with higher domain authority?
Peter Smith
Great article! Link building is indeed a crucial aspect of SEO.
Sarah Johnson
I agree, Peter. Backlinks play a vital role in improving search engine rankings.
Michael Thompson
Absolutely, Sarah. It's important to build quality backlinks.
Emma Lewis
Michael, how can we measure the effectiveness of our link building efforts?
Emily Wilson
I've been struggling with link building lately. Any tips, guys?
James Mitchell
Emily, I recommend focusing on creating valuable content that naturally attracts backlinks.
Mark Anderson
Ivan Konovalov, can you share some insights on effective link building strategies in 2018?
Ivan Konovalov
Mark, one effective strategy is to focus on earning backlinks from authoritative websites in your niche.
Ivan Konovalov
Thank you all for your comments and interest in link building! I'm happy to share some insights.
Chris Turner
Ivan Konovalov, what are your thoughts on the impact of social media backlinks on SEO?
Ivan Konovalov
Chris, social media backlinks can indirectly impact SEO by driving traffic to your website and increasing its visibility.
Peter Smith
Ivan, can you talk about the importance of anchor text diversity in link building?
Sarah Johnson
Yes, Ivan, please share your insights on anchor text optimization.
Ivan Konovalov
Sarah, anchor text diversity is essential to avoid over-optimization and maintain a natural link profile.
Mark Anderson
Thanks, Ivan! I'll definitely focus on earning backlinks from authoritative websites.
Emily Wilson
Ivan, how do I identify authoritative websites for backlink opportunities?
Ivan Konovalov
Emily, look for websites with high domain authority, relevant content, and a strong online presence in your industry.
Emily Wilson
Thank you, Ivan! That's helpful.
James Mitchell
Emily, another tip is to participate in industry-specific forums and discussions to build backlinks and establish yourself as an authority within your niche.
Daniel Roberts
Ivan, what are the risks associated with using black hat SEO techniques for link building?
Ivan Konovalov
Daniel, black hat SEO techniques can lead to severe penalties from search engines and damage your website's reputation.
Daniel Roberts
Thank you, Ivan! I'll stick to white hat techniques for link building.
Michael Thompson
Emma, monitoring keyword rankings, organic traffic, and backlink quality are some ways to measure the effectiveness of link building.
Emma Lewis
Thank you, Michael! I'll keep an eye on those metrics to measure our link building progress.
Chris Turner
Thank you, Ivan! I'll keep those tips in mind while building backlinks.
Ivan Konovalov
Emma, you can also use tools like Google Search Console and third-party SEO tools to track your link building progress.
Emma Lewis
Thanks for the advice, Ivan! I'll make use of those tools.
Alice Johnson
Ivan, can you explain the concept of natural link building?
Emma Lewis
Ivan, how can we encourage others to naturally link to our website?
Ivan Konovalov
Alice, natural link building refers to the process of earning backlinks organically, without any form of manipulation or artificial practices.
Alice Johnson
Thanks, Ivan! I strive to build natural backlinks for my website.
Timothy Brown
Peter, Sarah, is having keyword-rich anchor text still important for link building in 2018?
Sarah Johnson
Timothy, while it's still important to have relevant anchor text, it's crucial to maintain diversity and avoid keyword stuffing.
Timothy Brown
Got it, Sarah! Thanks for clarifying.
Sarah Johnson
You're welcome, Timothy! Let me know if you have any more questions.
Ivan Konovalov
That's great, Alice! Natural backlinks are highly valuable and can have a significant impact on your website's SEO.
Alice Johnson
I appreciate your guidance, Ivan!
Mark Anderson
Ivan, what are your thoughts on guest blogging for acquiring backlinks? Is it still effective in 2018?
Ivan Konovalov
Mark, guest blogging can be an effective strategy if done correctly. Make sure to focus on high-quality websites and offer valuable content to their audience.
Mark Anderson
Thank you, Ivan! I'll keep that in mind.
Emily Wilson
Thank you, James! I'll explore those opportunities.
Olivia Walker
Great suggestion, James! Forum participation can bring both backlinks and targeted traffic.
Daniel Roberts
Ivan, should we prioritize acquiring backlinks from websites with higher domain authority?
Ivan Konovalov
Daniel, while high domain authority is important, it's also essential to consider relevance and the trustworthiness of the website.
Daniel Roberts
Thank you, Ivan! I'll take a balanced approach and consider multiple factors while acquiring backlinks.
Emily Wilson
Ivan, how can we approach website owners for potential link building opportunities?
Ivan Konovalov
Emily, reaching out to website owners through personalized and genuine emails can be an effective approach. Offer value and explain why a link collaboration would be beneficial.
Emily Wilson
Thanks for the advice, Ivan! I'll keep that in mind while connecting with website owners.
James Mitchell
You're welcome, Emily! Best of luck with your link building efforts.
Chris Turner
Ivan, does the anchor text in social media posts contribute to SEO?
Ivan Konovalov
Chris, while anchor text in social media posts doesn't directly contribute to SEO, it can improve click-through rates and drive traffic to your website.
Chris Turner
That's good to know, Ivan! Thanks for clarifying.
Sarah Johnson
Ivan, what are long-tail anchor texts?
Ivan Konovalov
Sarah, long-tail anchor texts are more specific and contain multiple words or phrases. They often target niche keywords and help improve relevancy.
Sarah Johnson
Thank you, Ivan! I'll consider using long-tail anchor texts in my link building strategy.
Emily Wilson
Thank you, James! I appreciate your help.
Daniel Roberts
Ivan, what are some white hat SEO techniques for link building?
Ivan Konovalov
Daniel, white hat SEO techniques include creating quality content, guest blogging, influencer outreach, and earning backlinks through relationship building.
Daniel Roberts
Thanks, Ivan! I'll focus on those white hat techniques.
Ivan Konovalov
That's the way to go, Daniel! White hat techniques ensure long-term success and benefit your website's overall SEO.
Michael Thompson
Ivan, could you explain the concept of toxic backlinks and why they should be disavowed?
Ivan Konovalov
Michael, toxic backlinks are links coming from spammy or low-quality websites. They can harm your website's SEO and should be disavowed to prevent any negative impact.
Michael Thompson
Thank you, Ivan! I'll make sure to regularly analyze our backlink profile and disavow any toxic links.
Olivia Walker
Ivan, is disavowing toxic backlinks a complicated process?
Ivan Konovalov
Olivia, disavowing toxic backlinks is a straightforward process. You can use the Disavow Tool in Google Search Console or manually create a disavow file.
Olivia Walker
Thanks, Ivan! It's good to know that it's a manageable process.
James Mitchell
Olivia, building relationships with other website owners can also lead to natural backlink opportunities without the need for disavowing toxic links.
Olivia Walker
James, that's true! Relationship building is an important aspect of sustainable link building.
James Mitchell
Absolutely, Olivia! It helps establish trust and opens doors to potential link collaborations.
Ivan Konovalov
Emma, the key is to consistently create high-quality content that provides value to your target audience. When others find your content useful, they are more likely to naturally link to it.
Emma Lewis
Thanks, Ivan! I'll focus on creating valuable content for my website.
Emma Lewis
Ivan, I'm curious about how often we should disavow toxic backlinks?
Ivan Konovalov
Emma, it's recommended to regularly review your backlink profile and disavow toxic links as soon as you identify them. However, the frequency may vary depending on the size of your website and the rate of new backlinks.
Emma Lewis
Got it, Ivan! Thanks for the advice.
Olivia Walker
James, do you have any tips for finding potential link building partners in our niche?
James Mitchell
Olivia, you can use tools like Ahrefs, SEMrush, or Moz to identify websites with a similar audience and actively engage with them through social media or email outreach.
Olivia Walker
Thank you, James! I'll explore these tools for partner finding.
Michael Thompson
James, those tools are indeed helpful for competitor analysis as well.
James Mitchell
Absolutely, Michael! Competitor analysis can uncover valuable link building opportunities and give insights into successful strategies.
Olivia Walker
Thanks, James and Michael! I'll leverage those techniques for partner finding and competitor analysis.
Emily Wilson
Ivan, how long does it usually take to see results from link building?
Ivan Konovalov
Emily, the results can vary depending on factors like the competitiveness of your niche, the quality of backlinks, and your overall SEO strategy. Generally, it takes time for search engines to recognize and evaluate new backlinks.
Emily Wilson
I understand, Ivan. Patience is key then.
Ivan Konovalov
Indeed, Emily! It's important to focus on building a long-term and sustainable link building strategy.
Emily Wilson
Thank you, Ivan! I appreciate your response.
Daniel Roberts
James, what are your thoughts on using link building services offered by SEO agencies?
James Mitchell
Daniel, it's important to be cautious when using link building services. Ensure that the agency follows white hat techniques and focuses on quality, relevant backlinks.
Daniel Roberts
Thanks for the advice, James. I'll do thorough research before considering any link building services.
Chris Turner
I agree, James. Link building services should be approached with caution.
Olivia Walker
James, could you recommend any specific industry-specific forums for link building opportunities?
James Mitchell
Olivia, it depends on your industry/niche. For example, if you're in the SEO industry, forums like Moz's Community or Warrior Forum can be great places to connect with others.
Olivia Walker
Thank you, James! I'll look into those forums for potential link building opportunities.
Daniel Roberts
Ivan, besides domain authority, what are some indicators of a trustworthy website for backlinks?
Ivan Konovalov
Daniel, some indicators of a trustworthy website include a good user experience, positive online reputation, relevant and regularly updated content, and high-quality backlinks pointing to it.
Daniel Roberts
Thank you for sharing those indicators, Ivan! They'll help me assess the trustworthiness of websites for potential backlinks.
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