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Question Center →

Link Building

Como aumentar o número de links externos?

Nov 24, 2017

Os backlinks continuam a ser os principais indicadores de qualidade, relevância e autoridade da fonte da web. Eles mostram o Google se ele precisa classificar este site no TOP ou não. Links externos de alta qualidade afetam diretamente o seu site nos resultados de pesquisa. No entanto, não é fácil obter suco de links de sites de alto nível se você for relativamente novo em um mercado digital. Para fontes pequenas ou recentemente estabelecidas na Web, criar backlinks pode parecer bastante complicado, enquanto que todas as formas ditas "fáceis e instantâneas" vão contra as diretrizes do Google e podem causar queda de rankings. Além disso, se você criar links de uma maneira que parece desconfiada para os motores de busca, corre o risco de obter penalidades do Google.

number of backlinks

Hoje, falaremos sobre o papel do número de backlinks em uma promoção de negócios on-line e falar sobre algumas técnicas que você pode obter um suco de link mais segmentado.

Por que você precisa de backlinks?

De um modo geral, um backlink é quando outra fonte da Web é vinculada ao seu blog. Se este site possui algum valor para os usuários e considerado como autorizado por mecanismos de busca, os links obtidos serão trazidos para o tráfego do seu site. No entanto, se você colocar um link na fonte da Web spam, recentemente penalizada, sua chance de obter suco de link é extremamente baixa. Quanto mais links de qualidade apontam para o seu site, mais autoridade obtendrá o seu domínio nos motores de busca.

Você deve estar ciente dos vários fins de links externos, pois você obterá diferentes resultados de cada tipo de backlink. Os links são diferentes dependendo de um fato, se você é o único que está vinculado ou está vinculado.

Então, vamos enumerar alguns benefícios que os backlinks trazem para nossos sites:

Os backlinks enviam tráfego para o seu site

Ao criar uma campanha de construção de links de qualidade, você obtém o tráfego de outras fontes da web como usuários que leram uma postagem com seu link, clique nela para obter mais informações.

Backlinks trazem autoridade para o seu site

Um backlink serve como um voto de outros blogueiros e diz aos motores de busca sobre a excelente reputação e autoridade de seu domínio. Isso serve perfeitamente como a melhoria da sua marca.

Você é notado por outros proprietários de sites

Quando você coloca um link em seu site que se refere a outro domínio, um proprietário desse site notará essa informação através de seu software analítico (fe Semalt Web Analyzer ou Google Analytics). É uma oportunidade perfeita para você obter uma outra fonte web relacionada com o nicho para notar seu domínio e estabelecer boas relações comerciais com você.

backlinks to your site

Como aumentar o número de backlinks?
Produza algo único
Para obter backlinks organicamente, você precisa produzir conteúdo exclusivo e atraente. No entanto, todos os proprietários de sites inteligentes criam conteúdo de qualidade e você pode se perder entre outros artigos. Você pode tentar abordar suas palavras-chave de alto volume com o conteúdo ligeiramente diferente do resto. Se você pode fornecer seu público-alvo com algo novo, então os usuários mais prováveis irão compartilhá-lo entre si, bem como outros blogueiros terão curiosidade sobre sua marca.
Link para blogueiros
Para ligar para outros blogueiros é uma excelente oportunidade para obter mais backlinks, porque você entra no radar desses blogs. Quando você liga para outras pessoas, você provavelmente obterá compartilhamento, link e promoção orgânica.

Dilan Holloway

Thank you all for reading my article on how to obtain higher Google rankings through link building strategies. I hope you find it helpful. Feel free to ask any questions or share your thoughts!

Maria Silva

Great article, Dilan! Link building is definitely important for improving search engine rankings, and it's always good to learn new strategies. I'll be trying out some of the techniques you mentioned.

Juan Perez

I've been struggling to improve my website's ranking on Google. This article came at the right time. Dilan, could you please explain more about the different types of backlinks and which ones are more effective for SEO?

Dilan Holloway

Hi Juan Perez! I'm glad you found the article helpful. There are several types of backlinks, including natural links, manual outreach links, and self-created links. Natural links are the best because they are earned organically. Manual outreach links involve reaching out to website owners or bloggers to request a link. Self-created links can be from blog comments or forum signatures, but they have less value. It's always best to focus on earning high-quality natural links.

Gabriel Torres

I've heard that the number of backlinks is important for SEO. Is there a specific number of backlinks that we should target for better rankings?

Dilan Holloway

Hi Gabriel Torres! The number of backlinks is indeed a ranking factor, but it's not just about quantity. Quality matters more. Instead of focusing on a specific number, aim for getting high-quality and relevant backlinks from authoritative websites. A few high-quality backlinks can have a stronger impact than numerous low-quality ones.

Sophia Hernandez

I agree with Dilan. Quality is definitely more important than quantity when it comes to backlinks. It's better to have a few valuable links from reputable sources rather than a bunch of low-quality ones. Quality backlinks can also drive targeted traffic to your site.

Ricardo Oliveira

What are some effective strategies for obtaining high-quality backlinks? Can you share some tips or best practices, Dilan?

Dilan Holloway

Certainly, Ricardo Oliveira! One effective strategy is creating high-quality content that others naturally want to link to. You can also engage in guest blogging, where you provide valuable content to other websites in exchange for a backlink. Building relationships with influencers or industry experts can also lead to link opportunities. Finally, consider listing your website in relevant directories or participating in industry-specific forums and communities. These are just a few strategies to get you started.

Isabella Costa

Dilan, what are your thoughts on buying backlinks? Some people claim it's an easy way to get backlinks, but is it a good practice for SEO?

Dilan Holloway

Hi Isabella Costa! Buying backlinks is against Google's guidelines. While it may seem like a shortcut, it can lead to penalties and harm your website's rankings. It's always best to focus on legitimate strategies for obtaining backlinks. Quality and relevance should be the main criteria when building your link profile.

Pedro Fernandes

I've seen some websites using link building software and automated tools. Are they effective, or is it better to manually build backlinks?

Dilan Holloway

Hi Pedro Fernandes! While there are some useful tools for backlink analysis and research, relying solely on automated link building software is not recommended. Manual link building allows for more control and ensures that you're building high-quality and relevant backlinks. Automated tools may generate a large number of low-quality links, which can harm your SEO efforts.

Luciana Ramos

I learned a lot from this article, Dilan. Thank you for sharing your expertise with us. I'm excited to start implementing some of these strategies on my website.

Dilan Holloway

You're welcome, Luciana Ramos! I'm glad you found the article informative. Good luck with your link building efforts, and let me know if you have any further questions!

Carlos Mendez

This article is very helpful for someone like me who's just starting to learn about SEO. Thanks for providing clear explanations, Dilan!

Dilan Holloway

You're welcome, Carlos Mendez! I'm glad the explanations were clear and helpful to you. Don't hesitate to reach out if you need any further guidance on SEO or link building.

Laura Gonzalez

Dilan, can you recommend some tools for backlink analysis and monitoring?

Dilan Holloway

Hi Laura Gonzalez! There are several great tools available for backlink analysis and monitoring. Some popular ones include Ahrefs, SEMrush, Moz, and Majestic. These tools can provide insights into your own backlink profile as well as that of your competitors. They can help you identify new link opportunities and track the performance of your backlink strategies.

Manuel Torres

I've been doing SEO for a while, and link building has always been a key part of my strategy. However, with Google's algorithm updates, I find it harder to build high-quality backlinks. Any tips on staying ahead in link building?

Dilan Holloway

Hi Manuel Torres! Google's algorithm updates have indeed made link building more challenging. Here are a few tips to stay ahead: Stay updated with industry news and best practices, focus on creating valuable and shareable content, build relationships with influencers, and continuously analyze and adjust your backlink strategies based on data and performance. Adaptability and staying informed are key in staying ahead in SEO.

Ana Costa

Is it possible for websites to rank well on Google without actively building backlinks?

Dilan Holloway

Hi Ana Costa! It is possible for websites to rank well without actively building backlinks, but it is more challenging. High-quality backlinks from reputable sources still play a crucial role in SEO. However, if you provide exceptional and valuable content, others may naturally link to your website. So, while actively building backlinks is recommended, focusing on creating great content can also help attract backlinks organically.

Luis Rodriguez

Dilan, how long does it usually take to see the impact of link building efforts on SEO?

Dilan Holloway

Hi Luis Rodriguez! The impact of link building efforts on SEO can vary depending on several factors, such as the quality of the backlinks, the competitiveness of the keywords you're targeting, and the overall strength of your website's SEO. Generally, it can take several weeks or even months to see significant results. Patience and consistency are vital when it comes to link building and SEO.

Bruno Oliveira

I've read that anchor text in backlinks is important. Could you please explain how to choose the right anchor text for backlinks?

Dilan Holloway

Hi Bruno Oliveira! Anchor text is indeed important for backlinks. It should provide context and relevance to the linked page. When choosing anchor text, consider using your target keyword, variations of your target keyword, or descriptive text that accurately represents the linked page's content. Avoid using generic anchor text like 'click here' or 'read more.' Also, make sure the anchor text appears natural and not over-optimized. Overall, choose anchor text that balances relevance and user experience.

Paulina Sanchez

Hi Dilan, great article! Can you provide some examples of successful link building campaigns or stories?

Dilan Holloway

Hi Paulina Sanchez! Sure, here are a few examples of successful link building campaigns: The Skyscraper Technique, where you find popular content, create even better versions, and reach out to websites linking to the original content for a potential link; Guest blogging on relevant industry websites and establishing relationships with influencers, which can lead to more link opportunities; and creating valuable resources like infographics or guides that others naturally want to share and link to. These are just a few examples, and each campaign is unique depending on the goals and target audience.

Giovanna Rossi

Dilan, do backlinks from social media platforms like Facebook or Twitter have any impact on SEO?

Dilan Holloway

Hi Giovanna Rossi! Backlinks from social media platforms like Facebook or Twitter do not have a direct impact on SEO. However, social media can indirectly contribute to SEO by increasing visibility, driving traffic, and potentially attracting natural backlinks from other websites. So while they may not affect rankings directly, social media can play a role in boosting your overall online presence and authority, which can indirectly benefit your SEO efforts.

Mariana Lopez

I've heard that linking to other websites from your own site might hurt your rankings. Is that true?

Dilan Holloway

Hi Mariana Lopez! Linking to other reputable and relevant websites from your own site does not inherently hurt your rankings. In fact, it can be beneficial when done properly. Outbound links can provide valuable information and resources to your website visitors. However, it's important to ensure that the websites you link to are trustworthy and authoritative. Avoid linking to spammy or low-quality sites, as that can potentially have a negative impact on your SEO.

Natalia Costa

Hello Dilan, what are the common mistakes people make when it comes to link building?

Dilan Holloway

Hi Natalia Costa! Common mistakes in link building include: focusing on quantity over quality, buying or participating in link schemes, using spammy or irrelevant anchor text, not diversifying the link profile, and not monitoring the backlink profile regularly. It's important to follow Google's guidelines and focus on building high-quality, natural links that provide value to users and align with your website's content and industry.

Eduardo Fernandez

Is it possible to recover from a Google penalty related to unnatural or spammy backlinks?

Dilan Holloway

Hi Eduardo Fernandez! It is possible to recover from a Google penalty related to unnatural or spammy backlinks. The first step is to identify the problematic links and take action to remove or disavow them. You can use Google Search Console and other backlink analysis tools to identify potentially harmful links. Once the issues are addressed, you can file a reconsideration request to Google, explaining the actions you've taken to rectify the situation. It may take time, but recovery is possible with the right approach.

Adriana Torres

Dilan, how can I track the effectiveness of my link building efforts? Are there any metrics or tools you recommend?

Dilan Holloway

Hi Adriana Torres! Tracking the effectiveness of your link building efforts is crucial for understanding the impact on your SEO. Some key metrics and tools you can use include monitoring the number of referring domains, tracking changes in keyword rankings, analyzing organic traffic and conversions, and utilizing tools like Google Analytics, Google Search Console, and SEO software like Ahrefs or SEMrush. These tools provide valuable insights into your backlink profile and overall SEO performance.

Isabel Mendez

Are backlinks the only factor that affects rankings on Google, or are there other important factors to consider?

Dilan Holloway

Hi Isabel Mendez! Backlinks are an important factor in Google's ranking algorithm, but they are not the only factor. Other important factors include the quality and relevance of the content on your website, on-page optimization, site speed, mobile-friendliness, user experience, and technical SEO aspects like site structure and crawlability. It's essential to have a holistic approach to SEO and consider all these factors to improve your website's rankings.

Amanda Silva

Dilan, how can I encourage others to link to my website?

Dilan Holloway

Hi Amanda Silva! To encourage others to link to your website, start by creating valuable and shareable content that others would naturally want to reference and link to. This could include informative blog posts, research studies, useful tools, or visually appealing graphics. You can also reach out to relevant websites or influencers in your industry and offer them your content or expertise as a resource. Building relationships and networking can lead to link opportunities as well.

Rafael Barbosa

Dilan, how can I find websites that are relevant to my niche for potential link building?

Dilan Holloway

Hi Rafael Barbosa! To find relevant websites for potential link building, you can start by conducting a Google search using relevant keywords or phrases related to your niche. Analyze the search results and identify websites that are authoritative, industry-specific, and related to your content. You can also use backlink analysis tools like Ahrefs or SEMrush to identify websites that link to your competitors. Participating in industry forums or communities and building relationships with influencers can also help you discover relevant link opportunities.

Renata Almeida

Thank you for sharing these insights, Dilan. Your article was extremely helpful in understanding the importance of link building for SEO.

Dilan Holloway

You're welcome, Renata Almeida! I'm glad you found the article helpful in understanding the significance of link building in SEO. If you have any further questions, feel free to ask!

Jose Gutiérrez

Hi Dilan, excellent article! Can you provide some advice for link building on a limited budget?

Dilan Holloway

Hi Jose Gutiérrez! Even on a limited budget, there are several cost-effective strategies for link building. One approach is to engage in guest blogging on relevant websites, as it doesn't require monetary investment. Another option is to create valuable and shareable content that naturally attracts backlinks. Building relationships with influencers or industry experts can lead to link opportunities without financial costs. Additionally, participating in relevant online communities or forums can help establish your expertise and potentially attract backlinks. Creativity and strategic thinking can go a long way in link building on a limited budget.

Sofia Ribeiro

Dilan, are there any link building strategies that could harm my website's SEO?

Dilan Holloway

Hi Sofia Ribeiro! Yes, there are link building strategies that can harm your website's SEO. Some examples include participating in link schemes or buying backlinks, using automated or spammy link building software, or engaging in manipulative practices like keyword stuffing or hidden links. It's important to follow Google's guidelines and focus on building high-quality, natural links that provide value to users. Avoiding any suspicious or black-hat practices will help protect your website's SEO.

Miguel Torres

Dilan, what are some indicators of a high-quality backlink?

Dilan Holloway

Hi Miguel Torres! Some indicators of a high-quality backlink include links from authoritative websites with strong domain authority and trust, links from websites in the same or related industry, links from websites with relevant and valuable content, links from websites that have a natural backlink profile, and links that drive targeted traffic to your site. High-quality backlinks are earned organically and provide genuine value to users.

Lucas Santos

How can I create backlinks for a brand new website that doesn't have much content yet?

Dilan Holloway

Hi Lucas Santos! Creating backlinks for a brand new website with limited content can be a challenge. However, you can still start by focusing on building relationships and networking with influencers or industry experts. Offer your expertise or valuable insights to others in your industry through guest blogging or collaborative content. You can also create valuable resources like infographics or guides that others naturally want to share and link to. As your website's content grows, you can continue to implement other link building strategies.

Larissa Pereira

Thanks for the article, Dilan. It really shed light on the importance of link building and how to approach it strategically.

Dilan Holloway

You're welcome, Larissa Pereira! I'm glad the article provided valuable insights on the importance and strategic approach to link building. If you have any further questions, feel free to ask!

Vitor Oliveira

Dilan, what are some signs of a bad backlink that I should watch out for?

Dilan Holloway

Hi Vitor Oliveira! Some signs of a bad backlink include links from spammy or low-quality websites, links from irrelevant websites or unrelated content, links from websites with low domain authority or trust, links from websites with a high number of outbound links, or links with over-optimized anchor text. It's important to regularly monitor your backlink profile and disavow any potentially harmful links that could negatively impact your website's SEO.

Leonardo Silva

Hi Dilan, aside from building backlinks, what other factors can influence a website's SEO?

Dilan Holloway

Hi Leonardo Silva! Aside from building backlinks, other factors that can influence a website's SEO include the quality and relevance of the content, proper on-page optimization (including meta tags, headers, and keyword usage), user experience and site performance, mobile-friendliness, site speed, technical SEO aspects like crawlability and indexing, social signals, and overall website authority. It's important to have a holistic approach to SEO and consider all these factors for optimal results.

Elisa Costa

Dilan, how can I recover from a sudden drop in rankings after building new backlinks?

Dilan Holloway

Hi Elisa Costa! If you experience a sudden drop in rankings after building new backlinks, it's important to analyze the situation. Check if any of the new backlinks have potential issues or if there was any other change in your website or SEO strategy. If you suspect that the new backlinks are causing the drop, you may need to review the quality and relevancy of those links. If needed, disavow any questionable backlinks and focus on building high-quality and relevant ones.

Valentina López

Dilan, can you recommend any link building strategies specifically for local SEO?

Dilan Holloway

Hi Valentina López! In the context of local SEO, some link building strategies include getting listed in local directories and citation sites, reaching out to local businesses or organizations for partnerships or sponsorships that can lead to backlinks, participating in local events or communities and getting featured or mentioned on local websites or blogs, and encouraging reviews from customers on online review platforms. These strategies help establish your website's relevance and authority in the local context.

Luísa Pereira

Hello Dilan, is it better to focus on building backlinks or creating great content for SEO?

Dilan Holloway

Hi Luísa Pereira! Both building backlinks and creating great content are important for SEO. They go hand in hand. Building backlinks helps increase your website's authority and visibility, while great content attracts natural backlinks and engages users. It's essential to have a comprehensive strategy that focuses on both aspects. Without high-quality content, it can be challenging to attract natural backlinks, and without backlinks, your content might not reach its full potential in search engine rankings.

Gustavo Fernández

Dilan, can you provide some insights on the relationship between backlinks and domain authority?

Dilan Holloway

Hi Gustavo Fernández! Backlinks play a crucial role in determining a website's domain authority. Backlinks from high-quality and authoritative websites help signal to search engines that your website is trustworthy and deserves higher rankings. The more high-quality backlinks a website has, the better its domain authority is likely to be. However, it's important to note that domain authority is just one of many factors that search engines consider when ranking websites. It's the overall combination of various SEO factors that contributes to a website's authority and rankings.

Fernanda Oliveira

Dilan, what should I do if I notice a negative SEO attack with spammy backlinks targeting my website?

Dilan Holloway

Hi Fernanda Oliveira! If you notice a negative SEO attack with spammy backlinks targeting your website, it's crucial to take action promptly. First, try reaching out to the website owners or webmasters of the domains where the spammy backlinks are coming from, requesting removal of those links. If that doesn't work, you can disavow those links through Google Search Console to signal Google that you don't want them to be considered when evaluating your website's rankings. Regularly monitoring your backlink profile can help identify and address such attacks early.

Ricardo Castro

Is it possible for a single high-quality backlink to have a significant impact on SEO?

Dilan Holloway

Hi Ricardo Castro! Yes, a single high-quality backlink can have a significant impact on SEO. Quality outweighs quantity when it comes to backlinks. A single backlink from a highly authoritative website in your industry can signal to search engines that your website is trustworthy and deserving of higher rankings. However, it's important to note that a well-rounded and diverse backlink profile consisting of multiple high-quality backlinks further strengthens your website's authority and overall SEO performance.

Beatriz Costa

Hi Dilan! Can you briefly explain the concept of domain authority and its relationship with backlinks?

Dilan Holloway

Hi Beatriz Costa! Domain authority is a metric developed by Moz that predicts a website's ability to rank in search engine results. It is influenced by various factors, including backlinks. High-quality backlinks from authoritative websites are a strong signal to search engines that your website is trustworthy and deserves higher rankings. The more high-quality backlinks your website has, the more likely it is to have a higher domain authority. Domain authority is not a metric used by Google but is commonly used as a reference in the SEO industry.

Rita Almeida

Dilan, what are some common misconceptions about link building that people should be aware of?

Dilan Holloway

Hi Rita Almeida! Some common misconceptions about link building include: believing that the quantity of backlinks is more important than quality, thinking that buying backlinks is a legitimate shortcut, assuming that all outbound links harm your website's rankings, expecting instant results from link building efforts, and assuming that any backlink is good for SEO. It's important to be aware of these misconceptions and focus on understanding the best practices and principles of effective and ethical link building.

Pedro Torres

Dilan, how can I make sure that the links I get from other websites are 'do-follow' links?

Dilan Holloway

Hi Pedro Torres! You can check if the links you get from other websites are 'do-follow' links by inspecting the source code of the linking page. When you right-click on the page and select 'Inspect' (or a similar option depending on your browser), you can find the HTML code and look for the anchor tag () that represents the link. If the anchor tag does not contain a 'rel=nofollow' attribute, it is a 'do-follow' link. However, it's worth noting that 'no-follow' links can also provide other benefits like traffic and brand exposure, so they should not be disregarded entirely.

Mariana Soares

Hi Dilan, what are some ethical ways to encourage others to link to my website?

Dilan Holloway

Hi Mariana Soares! Ethical ways to encourage others to link to your website include creating valuable and shareable content that others naturally want to reference and link to, providing useful resources or tools for your industry, offering your expertise through guest blogging or collaborative content, and building relationships with influencers or industry experts who may be interested in mentioning or linking to your website. It's all about providing genuine value and building relationships based on mutual benefit.

Camila Costa

Dilan, are there any industry-specific strategies for link building? Or is the approach generally the same across all industries?

Dilan Holloway

Hi Camila Costa! While many link building strategies apply across different industries, there can be industry-specific tactics worth considering. For example, in the fashion industry, collaborating with fashion bloggers or influencers can be effective. In the software industry, providing valuable resources for developers or sharing insights with technology-focused websites can work well. It's important to understand your industry's nuances and the preferences of your target audience to tailor your link building approach accordingly.