When it comes to running a successful drop-shipping business, every ecommerce entrepreneur should know how to optimize Amazon listings. What for? Because having well-optimized product listings is probably the only way of being shown to a broader audience of potential buyers shopping over there. So, if you are familiar with the original concept of the Search Engine Optimization (SEO), it’s a no-brainer that Amazon optimization is betting on the keyword research as well. The thing is that any product offer can be found on Amazon through the search options solely. And considering that the exact match is among top important search factors here, means that your keyword selection is extremely important if you want to run a drop-shipping store that really sells. And below I’m going to show you how to optimize Amazon listings best way possible.
But before we start, here are the main spheres of the search optimization we’re going to cover for your product listing on Amazon – Product Title, Bullet Points, and Product Description. Note, however, that I strongly recommend having a kickstart with your keyword research using Google Keyword Planner and nothing else. Using this default tool designed by the world’s search giant you will be able to bet a big picture of your keywords and understand the main glossary used by the searching shoppers not only on Amazon but by the rest of active buyers looking for products elsewhere (e.g., eBay, Alibaba, etc.). And once you learned the very basics, I recommend choosing one of the following specially tailored keyword research tools, such as Keywordtool.io, ScientificSeller, Scope, or AMZ Tracker.
How To Optimize Amazon Listings
Once you have the main list of your target keywords ready, it’s time to start putting them in the right place. Below I’m going to show you how to optimize Amazon listings by their three main sections – Product Title, Bullet Points, as well as Product Description – so that you’re going to have better chances of being displayed on the top of the search over there.
Step One: Product Title
Product Title is probably the best place to include as many your target keywords and popular search phrases as possible;
Maximum length of Product Title is allowed to come up to 200 characters long;
The first letter of every next word should be capitalized;
Numbers are allowed in numerals only (“eight” will never do instead of plain “8”);
Product color/size should never be included in Product Title, unless they’re really relevant details.
Step Two: Bullet Points
The list of Bullet Points is meant to describe the main features and benefits of the product in a clean and clear manner solely;
Should cover only most important information about the product, as well as the main target keywords;
Are recommended to cover every shred of data that is intended to come in the box.
Step Three: Product Description
In fact, it’s a more detailed version of your List of Bullet Points;
Product Description is expected to be addressing the main pain points of the customer;
It should be rich with keywords, as well as keyword optimized;
Only unique data covering the most important features and benefits is allowed.