Are There Engine Optimization Companies for eBay?

Over the past few years, there have been many changes to the eBay’s search. For those wondering how to do SEO on eBay right, we’ve gathered a list of useful recommendations. Read on to discover the techniques that will boost your search engine optimization on eBay in 2017. Adhering to the suggestions listed below will help online shoppers find your services and products way more efficiently.

You should understand that there is no magic trick that will push your listings to the top of eBay’s search results in a few days. On the other hand, there are several critical approaches to consider when developing an SEO strategy for eBay.

Create Good Titles & Descriptions

Your goal is to describe your items in a clear and understandable manner. When creating a title on eBay, use up to 80 symbols, and when it comes to details, use as many characters as you want. Don’t underestimate the value of the product description — include your brand name, color, size, product’s material and other attributes to help customers better understand what the features of your product.

When building listings, avoid using all capital letters or any special characters such as asterisks, semicolons, or words that have nothing to do with your item. As for your listing description, use at least 200 words to describe the item. Make sure your listing description includes relevant keywords at the beginning and the end of the text. Also, enhance your engine optimization search by using optimal keyword density and proper formatting. You can also follow the ‘80/20 Rule’ that implies generating 80% of content in the form of product information and 20% in the form of promotional material.

In addition to reflecting your brand, your eBay store should also provide useful web content with information about your business. It’s highly important to have a catchy eBay shop name, domain name and store description.

Mobile Optimization is a Must

According to statistics, more than a half of eBay transactions are made via mobile devices. This developing trend brings new opportunities for eBay sellers to target services and products for mobile consumers.

Therefore, it’s important to create concise titles and descriptions with simple formatting to be displayed correctly across various platforms. If you are using listing templates, make sure you’re applying one that’s fully responsive with both iOS and Android devices. Keep in mind, poor-quality graphics or text that can’t adapt to different screen sizes will hurt not only your listing's performance but also the conversion.

Plan, Implement and Assess  

As with any SEO strategy, it’s vital that you spend time planning, researching and evaluating all the crucial aspects so you can improve your listings quality and boost your engine optimization search. Using different SEO solutions, such as eBay’s Listing Analytics tool or the Google Keyword Planner will help you generate relevant web content as well as study the consumer behavior. Hiring a professional engine optimization company can also be beneficial for such a purpose.

Remember that shopper behavior and search engine algorithms tend to change. Therefore, you should watch those trends and adjust to them. Even though selling on eBay is an awesome opportunity to reach new markets, don’t expect significant results in the short term. As they say, the best things in life take time and come with patience.